All Episodes

MyProtein Perplexing New Look 🤔 | THG (The Hut Group) Q3 2026 Update

Kroger vs. Red Bull Standoff Explained | Why No CPG Brand is Safe Anymore

[MONDAY MINUTE] Why Gatorade is Investing Millions in Women to Fix a 6% Sports Science Flaw

Walmart Just Bet Big On The “Mood & Mind” Beverage Trend

Caffeine Crossroad: Why Energy Drinks Are Dumping Hip Hop For Country Music

Trump Family Is Secretly Taking Over the Beverage Industry

Stop Watching Trends: Predictive Market Engineering For Functional CPG Leaders

[MONDAY MINUTE] Slim Jim & CHOMPS Conspiracy No One Is Talking About | Extinction of "Macho Man" Meat Snacks Era

What 32K Convenience Stores Just Revealed About Energy Drinks

Quiet Consumer Rebellion Rebranding Kombucha | SenseMaxxing Trend

Tech War Rewriting MLM Supplements | Why Herbalife Acquired Bioniq

[MONDAY MINUTE] Truth About Sustainable Packaging in Food & Beverage CPG

Pepsi Supreme Court Battle You Haven’t Heard About

Inside the $1B+ Adult Non-Alcoholic Movement | Kaleigh Theriault (NielsenIQ)

Netflix & Ferrero Stole the MrBeast Playbook | Wonka's The Golden Ticket

[MONDAY MINUTE] How Grocery Stores Trick You (And Make Millions Doing It)

Why Banning Colorful Energy Drinks Won’t Save Teens From Caffeine

[MONDAY MINUTE] Inside Target's Massive New Grocery Transformation

Is THG Quietly Selling MyProtein? | MyProtein Packaging Mystery | THG (The Hut Group) H1 2026 Update

"Cognitive Creatine" Market Opportunity is No Longer a Speculative Hypothesis

How cbdMD Bought Twinlab for Pennies on the Dollar

[MONDAY MINUTE] Twisted Loop of SNAP and Medicaid Waste | Stop Funding Chronic Disease

Pat McAfee Has "Elite Grocery Store Knowledge" | CPG Brands Pat McAfee Should Invest Into Next

Billion-Dollar CPG Playbook with OLIPOP Early Backer | Nathan Cooper (Barrel Ventures)

Why Nestlé Just Abandoned a Billion-Dollar Dietary Supplements Empire 💊

The Ghost of Jet.com: How it Changed Walmart (& Online Shopping) Forever

[MONDAY MINUTE] Next Big Functional Foods Boom 💸 | Women's Health Trend No One Is Talking About

New Trump Tariff Targets Your Whey Protein

Whey Protein & Creatine: Market Dynamics, Trends, & Future | SPINS x J. Schall Consulting

OREO Protein Bars Are Finally Invading America | How the End of GHOST & Mondelez Licensing Helped Grenade

How a Few M&A Deals Changed the Energy Drinks Market Forever | GHOST vs ALANI NU vs BLOOM

[MONDAY MINUTE] The 32% "Healthy Eating Tax" No One Is Talking About!

From Erewhon Moms to Ohio Dads: How to Build a CPG Brand for Everyone | Blake Mitchell (Interact Brands)

Why Jamieson Wellness Was Just Acquired for $1.4B By Kirin Holdings

[MONDAY MINUTE] THEY Finally Admitted Food Prices Are Out Of Control

SILLY Strategic Mistake Ruining MusclePharm | Dr. Tobias & Joey Chestnut | FitLife Brands Q2 2026 Update

Why Everyone Will Take Creatine | Future of the Creatine Market | "Creatinification" | Steve Jennings (Jenerise)

Why P&G Just Acquired Thorne for $3.8 Billion | Will Procter & Gamble Dilute Thorne Supplements?

[MONDAY MINUTE] Nestlé's $523M Secret Ozempic Strategy

Why Protein is Getting "Whey" More Expensive | Glanbia Q2 2026 Update

How This Energy Drink Went Stone Cold | Celsius Holdings 2026 Q2 Update

Protein Cereal "Dark Horse" Brand Transforming Your Breakfast | Eoin Carroll (TRUELY Cereal)

Can Premier Protein Conquer Convenience Stores | BellRing Brands 2026 Q3 Update

[MONDAY MINUTE] How Jumex Escaped the "Ethnic Aisle" To Go Viral 📈

Functional Beverage Built for the "Back Nine Fade" | Luc Bohunicky (COURSE RECORD)

Bain Capital Acquires Vitabiotics For $1.2B | PE Dietary Supplement Market M&A Playbook Explained

Phorm Energy "Heat Check" | Year 1 Recap & Future Playbook | Anheuser-Busch, 1st Phorm, & Dana White

[MONDAY MINUTE] How Gen Z & Gen Alpha Broke the Beverage Market | Keurig Dr Pepper “State of Beverages” Trend Report

Functional Hydration Market Analysis | Why Sports Drinks Are Disappearing

[MONDAY MINUTE] Dolly Parton Just Declared War on Buc-ee’s!

How I’m Spending National Ice Cream Day | Handel's Ice Cream & Oatly Collab

Why Venture Capital Just Dumped $1 Billion Into IM8 Health (David Beckham’s Supplement Brand)

Energy Drinks Are Under Attack ⚠️ | Inside the Global Caffeine Crackdown | FDA Caffeine Labeling

[MONDAY MINUTE] Why Spain Just Banned Energy Drinks | Should U.S. Brands Be Concerned?

QUEST Nutrition Is No Longer A Protein Bar Company | Simply Good Foods Q3 2026 Update

Genius Strategy of Medici | Inside Peter Rahal’s Billion-Dollar Food Empire

[MONDAY MINUTE] Why Modern Consumers Don't Trust Your Corporate Brand Voice

Why Barebells Just Bought Its Secret Weapon | Vitamin Well Group Acquires EMPWR | Protein Bar Market

Novelty vs. Routine: Brutal Business of "Fun" Supplement Formats

[MONDAY MINUTE] Why Everyone is "Texture-Maxxing" Their Food Right Now

TikTok Shop "Omnichannel Flywheel" Explained | Why Most Supplement Brands Fail on TikTok Shop

Fake Trump Manufacturing Boom? Messy Reality of American Factories

Why Your Favorite Beverage Brands Are Silently Going to War | CPG Industry Aluminum Crisis

[MONDAY MINUTE] From Sugar Highs to Ozempic Side Effects: The Langers Pivot

87% of Convenience Stores are Making Room for THIS Energy Drink Brand

Olipop Rejected Coca-Cola & Red Bull | What's Next For Olipop?

Why "Protein Mania" Is About to Cause a Massive Market Reckoning!

[MONDAY MINUTE] The Problem With "Viral" Product Innovation | Brilliant Strategy or Just Novelty?

Hidden Battle Inside the Practitioner Supplement Market

McDonald’s DIRTY Strategy For Higher Profits | Why McDonald’s Is Ditching Burgers For TikTok Sodas

Milk to Muscle: Strategy Behind Lactalis Buying Protein Works

[MONDAY MINUTE] The High Standards of "MAHA Moms" Are Changing CPG

Creatine in Cookies? Next Generation of the Mrs. Fields "Cookie Code"

$16M Applied Nutrition "Operations-First" Gamble To Conquer the U.S. Sports Nutrition Market

[MONDAY MINUTE] How the "Matcha Male" Ruined Your Morning Ritual

Why the Beverage Bubble is About to Pop | Carbonation Crisis Explained

[MONDAY MINUTE] Monster Energy Finally Takes Over the Fenway Park Green Monster!

MusclePharm Last Stand? My Kroger Rollout Warning! ⚠️ | FitLife Brands Q1 2026 Update

[MONDAY MINUTE] Forget AI: These Are the Only "Chips" Boosting Productivity!

Conor McGregor's New MAC Energy Drink: Genius or Disaster?

[MONDAY MINUTE] Keurig Dr Pepper Billion 💰 Plastic Problem | "Barbie Strategy" & the KDP Sustainability Nightmare

Alani Nu Revenue Higher Than CELSIUS (AGAIN!) | Celsius Holdings 2026 Q1 Update

Can Product Innovation Save Premier Protein? | BellRing Brands 2026 Q2 Update

Purely Elizabeth "Glow-Up" | Is the Future of Beauty Edible? | Rise of Nutricosmetics

MyProtein Delivered Strongest Start Since 2021 👀 | THG (The Hut Group) Q1 2026 Update

[MONDAY MINUTE] TikTok Bullwhip Effect: Brutal Lifecycle of Viral Food Trends

Is Optimum Nutrition Winning the "Protein Mania" Era? | Glanbia Q1 2026 Update

NASA Artemis II Altered the CPG Marketing Playbook | Rise of "Space-Spec"

Is Grocery Shopping Becoming Archaic? (The Rise of Agentic Commerce)

[MONDAY MINUTE] Dirty Truth About Natural Food Dyes

Drafting the Ultimate Protein Roster | Why I’m Obsessed with Fantasy Milking Data

$100 Billion GLP-1 Weight Loss Problem No One is Talking About

Barron Trump Believes Yerba Mate is the New Diet Coke | Can SOLLOS Dethrone Guayaki?

How Keurig Dr Pepper (KDP) Can Challenge Fairlife (Coca-Cola) For RTD Protein Dominance

[MONDAY MINUTE] Ashwagandha, Functional Mushrooms, & Turmeric: The New Kings of Dietary Supplements

The Great Soda U-Turn | Modern Beverage Brands are Stealing Gilded Age Industry Secrets

Why Unilever Just Bet $1.2 Billion on Grüns Gummy Bears

[MONDAY MINUTE] Major Shifts Disrupting the Energy Drinks Market | Goldman Sachs Beverage Bytes Survey

Scalzo Returns: Can "SimplyMan" Save Atkins, OWYN, & QUEST? | Simply Good Foods Q2 2026 Update

Rise of the Golf-Focused Performance Nutrition Market | Future of Golf Supplements