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All Episodes

The Peerbound Podcast — 53 episodes

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1

Kate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing

2

Brittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage

3

Jess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness

4

Jennifer Thompson, Sr. Customer Marketing Manager at Amperity, on Your Greatest Sales Team

5

Chris Dalton, Director of Customer Marketing at Clari, on Proactive Customer Marketing

6

Mary Green, Founder of CMAWeekly, on Building an Engaged Customer Marketing Community

7

Daniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact

8

Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform

9

Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market

10

Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, on Empowering Customers Through Authentic Storytelling

11

Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success

12

Alexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth

13

Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling

14

Ali Jawin, CMO at Pontera on Embracing Change, AI in Marketing, and Hard Career Lessons

15

Liz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership

16

Jason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS

17

Shannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI in Marketing

18

Sara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership

19

Harriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams

20

Heather Larrabee (CMO of OfficeSpace Software) on Embracing the Entreprenuerial Mindset

21

Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement

22

Mark Boothe (CMO at Domo) on Leading with the Customer

23

Katlin Hess (Director of Customer Marketing at G2) on the Power of Customer Reviews

24

Emily Ward (VP of Global Marketing at Turnitin) on Evolutions in EdTech and Performance Marketing

25

Kirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology

26

Trinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies

27

Paola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building

28

Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership

29

Sara Steffen (Sr. Director, Customer Marketing at Databricks) on Putting Humanity at the Forefront in Customer Marketing

30

Sara Spivey (former CMO at Braze and Bazaarvoice) on Building High-Performing Teams and the CMO’s Evolution

31

Thao Ngo (SVP of Marketing at Uptempo) on Building a Curious, High-Performing Marketing Team

32

Caroline Solis Wright (VP, Marketing at 360Learning) on the Importance of Customer Feedback and Understanding your Audience

33

Mike Molinet (Co-Founder of Branch and Thena) on Entrepreneurship, Leadership, and Customer-Centricity

34

Jillian Bejtlich (Community Lead at Calendly) on Cultivating Customer-Led and Data-Driven Communities

35

Nisha Baxi (Head of Community and Digital Customer Success at Gong) on Community, Category Creation, and Career Advice

36

Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership

37

Junan Pang (Head of Customer Success at Slack) on Developing Customer Success Expertise

38

Chandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact

39

Alison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led

40

Evan Hamilton (Director of Community at HubSpot) on The Power of Community in the Age of AI

41

Leslie Paterson (VP, Customer Advocacy & Engagement at BMC) on Leading, Building, and Reinventing Advocacy Programs

42

Dave Hansen (Global Advocacy Marketing Director at LRN) on Building and Nurturing Customer Advocacy and Community

43

Katie Pope (Sr. Director, Brand & Community at Iterable) on Evolving Customer Marketing Programs

44

Bill Lee (Founder of Center for Customer Engagement) on Pioneering Customer-Led Growth

45

Nicole Saunders (Director of Community at Zendesk) on Fostering Cross-Functional Collaboration

46

Lauren Turner (Director, Customer Marketing at Alyce) on the Power of Customer Voice

47

Kevin Lau (Sr. Director, Global Customer Engagement at F5) on Strategic Alignment in Customer Marketing

48

John Gleeson (Founder & Managing Partner at Success Venture Partners) on the Strategic Role of Customer Success

49

Hillary Curran (Sr. Director, Customer Voice & Implementation Strategy at Guru) on Leveraging Customer Insights for Growth

50

Will Crocker Hay (VP, Customer & Partner Education at Braze) on Scaling Successful Customer-Facing Functions

51

Ciana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up

52

Elizabeth Kinsey (Sr. Director, Community & Advocacy at Braze) on Interviewing, Career Development, and the Power of Community

53

Welcome to The Peerbound Podcast