All Episodes
Trial Lawyer Prep — 156 episodes
Identify a Judge's Trial Persona Before you Walk into the Courtroom [Ep 172]
AI During Trial: Jury & Verdict. Part Two with Michelle Gessner [Ep 171]
AI for Winning Courtroom Visuals: Case Study with Michelle Gessner [Ep 170]
Juror Attention Spans: The Science Every Trial Lawyer Needs to Know [Ep 169]
Using Case Framing in Discovery with Tony Edwards [Ep 168]
Trial Strategy in Action: Timelines, Sequencing, and What Wins [Ep 167]
Depo Clips or Live Witness: The Call That Won the Case [Ep 166]
Using AI in Trial Prep and the Courtroom, with Matthew Fornaro [Ep 165]
3 Steps to Get Reliable Juror Feedback [Ep 164]
Witness Prep Strategies That Embrace Brain Science [Ep. 163]
Trial Lawyers and Time Management: Wisdom from Dina Cataldo [Ep 162]
The Hard Truth about Persuasion and the Lawyer Brain [Ep 161]
The Three-Phase Focus Group Strategy Every Trial Lawyer Needs [Ep 160]
Traditional Methods of Jury Selection are Broken! with Sharif Gray [Ep 159]
Trial Strategy v. Trial Tactics: Why Lawyers Confuse Them and What it Costs You [Ep 158]
Three Focus Group Questions You can Use to Reveal Hidden Case Weaknesses [Ep 157]
What Trial Lawyers Loved in 2025: Guests, Topics & Focus Group Trends [Ep 156]
Why Trial Lawyers Use Focus Groups, It's Not What You Think [Ep 155]
Comparison: A Powerful and Simple Persuasion Tool for the Courtroom [Ep 154]
No Voir Dire? Here's A Way to Create Your Own Secret Weapon [Ep 153]
The Art of Teamwork: Winning a $27+ million dollar verdict, with John Heenan [Ep 152]
Winning a $27 Million Verdict After YEARS of Fighting, with Tim Bechtold [Ep 151]
Three Case-Saving Focus Groups to do in Discovery [Ep 150]
Jury Selection: What's Broken With Traditional Methods? with Sharif Gray [Ep 149]
Surprising Insights Not Typically Expected by Lawyers, with Sheila Wilkinson (part two) [Ep 148]
The Transformative Power of Focus Groups with Sheila Wilkinson Part One [Ep 147]
How to Build Confidence in Your Clients During Depo Prep [Ep 146]
A Fresh Take on Using Video for Case Settlement, with guest Michael Schwarz [Ep145]
The 8 Second Rule That's Costing You Verdicts [Ep 144]
Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]
Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]
Hey Lawyers, You Don't Need a Psych Degree to Run a Focus Group! [Ep 141]
REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]
Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]
Guest Ben Gideon on Helping Trial Lawyers Assess Risk Better [Ep138]
How to Work in Your Trial Strategy with Your Client's Testimony [Ep137]
Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep136]
Trial Preparation: Zooming out to see the Jury's Perspective [Ep135]
Your Trial Strategy Shouldn't Be an Afterthought: Make the Jury's Job Easy [Ep134]
Time Management for Trial Lawyers with Special Guest Dina Cataldo [Ep 133]
It's Not Too Late for Courtroom Persuasion: 3 Simple Ideas to Implement Now [Ep132]
What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]
Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]
How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]
How to Create Your Own Virtual System for Jury Research [Ep126]
Mock Jury isn't the ONLY Way to do Your Trial Preparation [Ep125]
The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]
Revolutionize Your Depositions: A Tool That Cuts Costs and Boosts Efficiency [Ep123]
Forget Jury Instructions start HERE for Trial Preparation [Ep122]
Client Deposition Preparation: A Quick but Crucial Tip [Ep121]
Trial Lawyers Stop This Habit if You Want Reliable Case Feedback [Ep120]
Beyond the Obvious: Using Focus Groups to Expose Hidden Dimensions of Liability in Personal Injury Cases
Trial Lawyer John Prudhomme Analyzes How His Virtual Focus Group Compared to the Real Jury Trial
Montana Plaintiff Lawyer Keif Storrar Explains His Firms Approach to DIY Focus Groups
Personal Injury Lawyers: Watch Out for THIS Harmful Assumption You May be Making In Your Cases
How Can a 1-Hour Virtual Focus Group Save You Time in Your Civil Litigation Docket?
The Plaintiff Lawyer Mindset Shift to Make When Running Your Focus Groups
Tulsa Lawyer Ashley Leavitt and Her Love/Hate Relationship with Opening Statement Virtual Focus Groups
112: Contested Liability: How Virtual Focus Groups Flipped Responsibility Away from the Plaintiff
111: Rian Butler & Focus Group Success
110: Virtual Focus Group: Face-to-Face Interaction You Can't Replicate In Person
109: Annie Gough Explains 2D Illustrations and 3D Animations: Differences & How to Decide What to Use in Your Case
108: How Can a 1-Hour Virtual Focus Group Help Your Case?
107: Amanda Carmody and Connecting with Your Client in Depo Prep
106: Guest Brooke Grogan & Her First Focus Group
105: Wrapping up 2023 and Launching 2024
104: Guest Justin Starin and His Take on Focus Groups
103: Matt Murphy & Managing Client Expectations
102: Guest Kenny Berger and Traumatic Brain Injury Damages
101: Focus Groups v. Mock Trials: There Is a Difference
100: REPLAY: DIY Focus Groups with Clint Schumacher
099: Lost in Translation: Using Interpreters in Client Depo Prep
098: Hillary Carls and Learning from Focus Groups
097: Guest Kiele Linroth Pace and Role of Special Counsel
096: REPLAY: Case Planning Tool: The Pre-Litigation Focus Group
095: How to Determine If Your Client Is a Fit for Witness Preparation Coaching?
094: What Your Client Will Find on YouTube about Depo Prep (and Why it's Not Good)
093: Trial Prep Organization – Create a System to Prioritize & Delegate
092: What About Your Client's Self-Image and Perception?
091: How Are You Preparing Your Client?
090: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers
089: What Focus Groups Taught Me about Communication
088: Guest Andrew Gould on Narrative versus Adversarial Focus Groups
087: How to Navigate and Assist Our Clients with Grief
086: Ways We Have Been Taught to Deal with Grief
085: What is Grief?
084: Solving a Mediation Problem with John Rubin
083: DIY Focus Groups with Clint Schumacher
082: REPLAY: 6 Spots to Run a Focus Group in Your Case
081: Setting up Your Focus Group System
080: Focus Group Recruiting with My Recruiter Rhonda
079: Witness Prep Role Play with Guest Christopher Russo
078: Book Review Influence is Your Superpower with Guest Jason Erlich
077: Mediation and Focus Group Clips
076: Back to the Basics of Witness Preparation Techniques
075: Video Clips and Focus Groups
074: Tips for Building Your Team for Jury Selection
073: Focus Group with Guest Lucas Foust
072: Voice Coach Rena Cook on Ways to Empower Your Voice
071: How Lawyers Can Build Trust Through Podcasting with Guest Danny Ozment
070: Cross Exam with Patricia Kuendig and Tanya Ortega
069: REPLAY: Laurie Koller & Her Favorite Part of Trial: Voir Dire
068: Questions to Ask When Fine-Tuning Your Opening Statement
067: Focus Groups for Trial
066: The Before and After Witness Prep Template by Courtney Wilson
065: Trial Continuance Fatigue with Guest Bijan Darvish
064: Trial Organization and Management
063: Opening Statement Content Creation
062: Jason Erlich and Crafting a Client Direct Exam
061: Three Things That Can Shut Down Clients in a Prep Session
060: 4 Elements That Can Lead to a Focus Group Flop
059: 6 Spots to Run a Focus Group in Your Case
058: 22 Lessons from 2022
057: Lawyer Mindset for Deposition Preparation
056: Case Planning Tool: The Pre-Litigation Focus Group
055: 4 Simple Tips for Successful Client Preparation
054: Bonding v. Preparing a Client for Deposition
053: Using Documents in Client Depo Preparation: How to Decide
052: My Journey to Witness Coaching
051: Using Documents in Client Deposition Preparation: What to Know
050: Elon Musk and Deposition Pressure
049: Laurie Koller & Her Favorite Part of Trial: Voir Dire
48: Live Replay: Focus Groups and Mediation
047: Quick Tip on Using the Jury Questions in Trial Prep
046: Times are Changing, Did your Prep?
045: Using Focus Groups to Find Case Values
044: Using Deposition Objections as a Band-Aid
043: Into the Workings of a Medical Illustrator with Annie Gough
042: Guest Courtney Wilson on Adversarial Focus Groups
041: How to Handle Client Resistance to Depo Prep
040: Guest Interview Michael Neff: Client Deposition Preparation in Premises Liability Cases
039: Organizing Direct Exam of a Client
038: Are You Holding Your Case Back?
037: Lawyer Jargon & Client Confusion
036: Testimony Prep Tool: Role-Playing
035: Interview with Ryan Squires About His Record-Setting Verdict
034: FAQ: Where Do You Recruit Participants for Focus Groups?
033: When a Client Shares Damages: My POV
032: Interview with Peter Levine on Jurors & The Unlikeable Client
Focus Groups: How to Moderate 101 [Ep 31]
Deborah Hensley Loewe and Her Favorite Part of Trial: Jury Selection [Ep 30]
A Powerful Tool Inside A Virtual Focus Groups for Trial Lawyers [Ep 29]
028: Staying Connected to Clients – 2 Tools to Use Today
Why Are Trial Lawyers Doing Jury Research and Focus Groups? [Ep 27]
Woodshedding Your Client: Negative Impact on the Deposition and Relationship [Ep 26}
025: Spotting Red Flags in Client Preparation
024: LIVE replay How to Create FG Presentations
Trial Lawyer John Griffith and His Five Post-Pandemic Trials [Ep 23]
Myth Busting for Jury Research and Focus Groups [Ep 22]
021: Jury Trial Preparation: Game Plan the Basics
020: DIY Virtual Jury Research Focus Groups Part 2 of 2
019: DIY Virtual Jury Research Focus Group Part 1 of 2
018: Benefits of Virtual Focus Groups Live Replay
017:Trial Lawyer Neil Anthony and Stories That Resonate with Your Jury