EVOLVE Podcasts | Global Commerce Insights

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Kevin Ertell.Kevin Ertell has spent over 30 years turning ideas into results at brands like Nike, Sur La Table, Tower Records, and Borders. In this episode, he pulls back the curtain on what it really takes to write a book that delivers value. He shares how he carved out focused writing time amid a packed schedule, structured chapters to make frameworks easy to apply, prioritized which lessons and stories made the cut, and turned interviews with 60+ operators into actionable guidance. He also dives into the behind-the-scenes decisions most people don’t hear about—whether to work with a traditional publisher or go it alone, designing the interior and layout for clarity, and how to maintain quality under tight deadlines.As founder and CEO of Mistere Advisory, Kevin helps teams clarify, align, and act on their strategies. Before founding Mistere Advisory, he led multibillion-dollar retail and digital operations at Nike, tripled e-commerce revenue at Sur La Table, and built the first TowerRecords.com, giving him decades of insight into execution, strategy, and storytelling. When he’s not helping organizations execute, you might find him playing bass, cooking for family, or cheering on Cleveland sports with stubborn optimism.If you’re interested in reading the book that came out of this process, you can pick it up here: https://www.amazon.com/Strategy-Trap-Companies-Execution-Right/dp/1646872320👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Michael Stutts.Michael Stutts built a career most would envy, rising through Boston Consulting Group to senior executive roles in consumer brands. Behind the accolades, though, was a private struggle: overachievement, imposter syndrome, and the relentless pressure to prove his worth. Now a mental health advocate, he opens up in this episode about the moments that almost broke him, the coping mechanisms he relied on, and how he ultimately rebuilt his life and career by embracing authenticity and self-validation.He is a senior client service leader and corporate executive with deep experience across consumer industries. He has served as Chief Brand Officer at Dollar Shave Club, Chief Customer Officer at Bloomin’ Brands, and Chief Marketing Officer at Azamara Cruises, after becoming partner at Boston Consulting Group. He has led brand strategy, organizational transformation, and large-scale growth initiatives for over 30 consumer brands.For a deeper look at his journey—from boardroom to breakdown and back—pick up his book "There’s No Room Service at the Psych Ward: From Boardroom to Breakdown and Back" on Amazon.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode ,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Arthur Bizdikian.n this episode, Mayssa Nasr sits down with Arthur, Co-founder & CEO of Pipp, to explore how he is building the next generation of commerce — one that empowers creators, supports conscious brands, and brings sustainability, ethics, and values to the center of fashion, beauty, and luxury.Arthur is not only an entrepreneur but also an early-stage startup investor, mentor, and the host of the Innovation Park Show on Virgin Radio. He plays an active role in shaping Lebanon’s startup ecosystem through his work as an entrepreneur-in-residence and mentor at AUB.Together, they dive into:• The creator economy and what most brands still get wrong• How Pipp is reimagining commerce with transparency and ethics• Why sustainability should be more than a marketing buzzword• What it means to build in Lebanon amid uncertainty• The challenges and opportunities of mentoring the next generation of founders• His journey as a builder, communicator, and ecosystem connectorThis is a conversation about vision, leadership, innovation — and the power of turning purpose into impact.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠⁠, talks with Arthur Gardner Smith.Hair is in his blood. Growing up watching his mom and aunts care for their hair, Arthur Gardner Smith learned early on how hair shapes identity, confidence, and self-expression. From corporate life to founding [re]formation hair, he shares the challenges of leaving the 9-to-5, navigating the chaos of the first six months, and building a business driven by passion, purpose, and relationships. In this episode, Arthur opens up about making every decision—from brand colors to workflow—the people who supported him when the dream felt heavy, and how embracing your true self can start with something as simple as hair.Arthur Gardner Smith is the CEO & Founder of [re]formation hair, a beauty-biotech startup reinventing hair straighteners without harmful chemicals. A former Fortune 500 executive and Danaher leader, he has held senior roles across Operations, M&A, Sales & Marketing, and Product in beauty and life sciences. Arthur holds an MBA from Harvard Business School and a BSc. in Economics from The Wharton School.For more on his founder journey, follow along on tiktok @ceo_reformationhair.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠⁠, talks with Abha Gallewale.Middle management can feel like the ultimate squeeze zone: balancing people, process, and pressure without always having full authority. From leading global digital marketing campaigns for ASICS to managing athlete endorsements at events like the Olympics, Abha has spent her career balancing vision, execution, and people under high-stakes conditions. In this episode, she opens up about what it’s really like to be in the middle: logging long hours, managing expectations from both senior leadership and direct reports, building teams for success, and adapting to strict advertising rules. She also explores how digital metrics transform athletes from faces on billboards into measurable marketing partners, and why the middle is where leadership muscle is built. Abha Gallewale spent 7 years leading ASICS’ global digital marketing strategy for sponsored athletes and events, from the Olympics in Paris to World Athletics Championships and Grand Slams. Prior to moving in-house, she began her career on the advertising and PR agency side, working for Digitas and Weber Shandwick.For more on her work, visit https://www.linkedin.com/in/abha-gallewalehttp://instagram.com/agallewale👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 47 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode ,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Mariella Abdo.In this conversation, Mayssa and Mariella dive into the truths and myths of agency life, the evolution of marketing trends, what it takes to lead with empathy, and how Mariella balances her role as a leader and as a mom.With over 18 years at Memac Ogilvy, one of the region’s leading marketing agencies, Mariella Abdo has built her career on loyalty, resilience, and leadership. Today, she serves as General Manager for Lebanon and Iraq, navigating the challenges of working in unstable environments while keeping creativity and people at the heart of the business.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠⁠, talks with Paul Meinshausen.Understanding people is at the center of everything agentic AI expert Paul Meinshausen does. From building data systems for the U.S. Department of Defense to leading data science teams in consumer tech, Paul has spent his career exploring how technology can better understand human behavior. In this episode, Paul opens up about what really happens at conferences, why investors can be teammates, and how small, everyday cues—what people wear, when they engage, and what they notice—reveal how people make choices.Paul is the co-founder and CEO of Aampe, a company helping businesses use technology to understand and connect with their customers. He began his career building systems to make sense of complex data for the U.S. Department of Defense, then led data science teams in consumer mobile tech. In 2015, he co-founded PaySense, a fintech app in India, which was acquired in 2019 for $185M. Paul is also an angel investor, backing early-stage startups including Supabase and Locofy.ai.For more on his work, visit https://aampe.com👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠, talks with Richie Cruz..Culture is at the center of everything Richie Cruz does. Growing up Latino in New York City gave him a front-row seat to the collision of ideas, identities, and influences that would later define his career. From early agency roles to leading campaigns at iconic brands, Richie developed a reputation for blending commercial success with cultural impact. In this episode, he opens up about navigating a career during the Great Recession, why cultural fluency is essential for effective branding, and how you can engage with culture without feeling performative.Richie Cruz is the co-founder of JBRC Co., a brand consultancy and idea studio building a culture-first mindset. Previously, he held marketing leadership roles at PepsiCo, Foot Locker, Inc., and The SpringHill Company, where his work earned recognition from Effies, Clio Awards, Cannes Lions, and more. He also serves on the advisory board of Camping to Connect, a nonprofit that provides transformative outdoor experiences for youth.For more on his brand work, check out https://www.linkedin.com/company/jbrc_co/.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠⁠Beatriz Mello, talks with Mauro Wainstock.In this episode, Beatruz Mello sits down with Mauro Wainstock. Mauro is recognized as a Top 10 global influencer in diversity and inclusion, LinkedIn Top Voice, EXAME columnist, member of the Brazilian ESG Institute’s Diversity Board, advisor, speaker, consultant on turnover and intergenerational communication, and co-author of several books.Mauro shares eye-opening insights on ageism, turnover, and the state of diversity and inclusion in today’s corporate world. We also explore the challenges leaders face in managing across generations and how organizations can build environments that foster true collaboration between different age groups.Neste episódio, nossa Host Beatriz Mello conversa com Mauro Wainstock, 10. influenciador mundial em diversidade e inclusão, LinkedIn Top Voice, colunista EXAME, membro do instituto Brasileiro de ESG da diversity board, conselheiro, palestrante e consultor sobre turnover e comunicação intergeracional e coautor de vários livros. Mauro compartilha dados interessantes sobre o etarismo, turnover e diversidade e inclusão no mundo corporativo.Falamos dos desafios da liderança organizacional em relação às gerações e como as empresas podem criar ambientes de mais colaboração entre diferentes faixas etárias.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠, talks with Sara Jensen.Sara Jensen’s journey from corporate life to entrepreneurship is deeply personal. After a 14-year battle with infertility, she and her husband Ben co-founded Hugh & Grace to create wellness solutions grounded in science and human experience. In this episode, she explores the importance of hormone health, the power of vulnerability in building trust, and how personal stories can educate and empower a community. She also shares how to turn complex science into actionable products and engage an audience in ways that truly resonate.Before founding Hugh & Grace, Sara worked in philanthropy at the University of Southern California. Featured in The Wall Street Journal, Forbes, and USA Today, Hugh & Grace has been recognized as one of California’s fastest-growing impact companies. Follow Sara and her community on Instagram: https://www.instagram.com/hughandgrace/?hl=en👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠, talks with Jake Karls.Jake Karls believes every rejection is an opportunity in disguise. Growing up in Montreal, he learned the power of connecting with people and embracing challenges—lessons that have guided him through the messy reality of building a business. Since co-founding Midday Squares with his sister and brother-in-law in 2018, Jake has used storytelling to engage a community before they even try a product and lead with human connection. In this episode, he shares why showing the good, the bad, and the ugly of business in real time inspires both customers and teams.Before Mid-day Squares became a brand sold in over 10,000 stores with more than 60 million bars delivered, Jake was recognized as a finalist in EY’s Entrepreneur of the Year and named to Forbes’ 30 Under 30 (Food & Beverage, 2023). He's also a regular contributor to media outlets across North America.To follow Jake and Mid-day Squares’ journey, check out their Instagram: https://www.instagram.com/middaysquares👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠⁠Edilsa Bueno⁠⁠⁠, talks with Marielle Bobo.Storytelling is at the heart of everything Marielle Bobo creates. Growing up in Brooklyn with Haitian roots gave her a deep appreciation for cultural heritage and its power to shape identity. From early editorial roles to her current position as Vice President of Content at Shoptalk, Marielle has built a reputation for curating conversations that matter and creating platforms where underrepresented voices can shine. ikn this episode, she breaks down how to navigate today's digital and print media landscape, stay relevant in a rapidly changing industry, and set a clear game plan for large-scale events like Shoptalk to make the most of every session and connection.Previously, Marielle was Editor-in-Chief and SVP of Programming at EBONY, Founding Editorial Director of Ayesha Curry’s Sweet July, and Fashion Director at Essence Magazine. Her work has graced over 100 magazine covers, and she continues to champion Black creatives through her service on the FIT and RAISEfashion advisory boards.To join her at Shoptalk Fall, visit https://fall.shoptalk.com/tickets.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠⁠Edilsa Bueno⁠⁠, talks with Lena Moriarty.Lena Moriarty’s career has always centered on connection. Today she leads the strategy behind one of the industry's most influential event communities, eTail, bringing thousands together in Palm Springs, Boston, and beyond.In this episode, she talks about the creativity that comes from unplugging, the high-stakes prep leading up to eTail Boston, and why face-to-face interactions still matter in a digital-first world. She also shares her take on employee-generated content, how to approach LinkedIn without losing your voice, and what it looks like to build a personal brand inside a company one.Lena Moriarty is Head of Marketing at WorldWide Business Research. Previously, she led digital marketing operations at MOI Global and FSAstore.com. She began her career as a journalist and editor covering news and human interest stories at Lumina News, WWAY-TV, and UNCW TealTV.For more about their upcoming Boston conference, check out https://etaileast.wbresearch.com/.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠Edilsa Bueno⁠, talks with Leslie Burthey.Leslie Emmons Burthey’s journey from finance to marketing is one of self-discovery, bold pivots, and relentless curiosity. As a woman breaking barriers in traditionally male-dominated fields, she was born to challenge the status quo. Leaving behind the stability of a finance career, she embraced the dynamic and data-driven world of marketing—where every challenge, from building deep customer connections to fostering a culture of experimentation, became a lesson in adaptability and leadership. She shares insights on career transitions, debunking marketing myths, and the transformative role AI plays in shaping the future of commerce.Today, Leslie is a seasoned marketing leader with prior executive positions at companies like TeePublic, Weight Watchers, and FabFitFun. Previously she was an Investment Banking Analyst at Banc of America Securities. She holds an MBA from Stanford and a BS in Economics from Wharton.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host Edilsa Bueno, talks with Maria Zhang.Maria Zhang’s journey from founder to engineering executive is a testament to her belief that great software should serve people. From her early days unboxing a computer to leading the team behind Reels, Maria has championed building with intention.In this episode, she reflects on what it takes to lead high-performing teams, how delight drives better products, and why listening to customers—and your engineers—matters more than ever. We talk about the tech innovations powering the pizza industry, how she coins vibe revenue as a new way to think about AI, and how cooking helps her reset outside the pressure of scale.Maria is the founder of Palona, her latest AI venture. She previously served as VP of Engineering at Google, VP/GM of AI for Products at Meta, and CTO of Tinder. Earlier in her career, she founded Alike, acquired by Yahoo in 2013.For more on Palona and Maria’s work, visit https://palona.ai👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode ,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Mark Chahwan.Mark Chahwan, Co-Founder and Group CEO of Sarwa, the Middle East’s leading investment platform, shares his inspiring journey from strategy consulting in Canada to building Sarwa from the ground up. Sarwa is a platform that’s transforming how people in the region invest in stocks, ETFs, and crypto.They dive into:- How Sarwa is making smart investing simple and accessible- The human side of building trust in fintech- The habits that keep Mark grounded as a CEO- The future of investing in the Middle East- How Sarwa reached over AED 10B+ in trading volume and $100M+ in customer gainsThis is an honest conversation about leadership, financial empowerment, and creating wealth with purpose.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club.Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode ⁠Edilsa Bueno⁠ hosts Stinson Parks III. Stinson Parks III’s journey from executive marketing leader to accessibility advocate is a story of transformation, resilience, and renewed purpose. A health scare shifted his trajectory—now a wheelchair user, Stinson is championing disability rights and inclusive design through advisory work and community engagement.He shares reflections on redefining success, the healing power of art, and why accessibility is the next frontier in responsible marketing. We explore trust in global teams, taking career pauses, and what it means to live a “multi-purpose” life.Stinson is an award-winning strategist who’s led brand storytelling and digital innovation at L’Oréal, PepsiCo, and American Express. In his last role, he served as VP of Global Social Media at Amex, where he built community through content at scale. Born and raised in Los Angeles, Stinson is now a proud resident of Harlem, New York City.For more or to book time with Stinson, visit intro.co/StinsonParksIII.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode Edilsa Bueno hosts Ron Thurston. Ron Thurston’s journey from retail executive to bestselling author is a story of self-discovery, emotional intelligence, and the courage to lead differently. With decades at brands like Apple, Gap, and Bonobos, Ron has seen firsthand how technology can either isolate or empower. In this episode, he shares how overcoming self-doubt and embracing vulnerability reshaped his approach—and why leading with humanity is more urgent than ever. We dive into his views on AI, team dynamics, and the importance of building human pride in a shifting job market.Ron is the author of Retail Pride and the forthcoming Human Pride: Optimizing Your Human Potential in a Digital Job Market (May 2025). He’s also the creator of the Retail in America podcast and tour, and serves on advisory boards for retail tech companies bridging human connection and digital innovation. For more about Ron's new book Human Pride, visit ronthurston.com.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Andre Fadel.This episode of Evolve Voices offers a deep dive into the future of healthcare and the pharmaceutical industry across the MENA region.The conversation explores:How pharma and medical devices are evolvingThe role of innovation and technology in transforming healthcareThe biggest challenges facing the industry in the Middle EastHow companies can balance business growth with improved patient outcomesWhat’s next for healthcare access, equity, and sustainability across the regionAndre Fadel brings a unique and valuable perspective. With years of experience in global consulting firms like BCG and Oliver Wyman, and an MBA from INSEAD, he now leads a major healthcare group focused on delivering meaningful impact throughout the region.For those interested in:Healthcare trends in MENAPharmaceutical innovationStrategy and leadership in healthcareBuilding more human-centered health systemsThis conversation offers thoughtful insights on how the industry is evolving — and how that evolution can benefit both people and business.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠ hosts Carine Assouad.What does it take to help founders scale, lead companies through transformation, and turn vision into lasting impact?In this episode of Evolve Voices, host Mayssa Nasr welcomes Carine Assouad — a senior executive advisor and business leader with deep expertise in venture capital, F&B, and business transformation across the MENA region.Carine shares her perspective on driving strategic change, supporting founders beyond the funding round, and the real meaning of operational excellence. From leading turnaround practices to advising some of the region’s most promising ventures, her insights are both practical and inspiring.This is a powerful conversation about leadership, growth, and the value of clear, grounded advisory in fast-changing markets.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices, Beatriz Mello talks with Karina Tronkos.[This episode is in Portuguese with English subtitles available.]Karina Tronkos, founder of the Nina Talks channel, UI/UX designer, and TEDx speaker. Karina shares her journey from computer science to an internship at Apple, her experience working at major companies like Globo and Accenture, and her role as a content creator.They also dive into topics like artificial intelligence, entrepreneurship, and her impact on the female tech community.Nesse episódio do EVOLVE Voices, Beatriz Mello recebe Karina Tronkos.Karina Tronkos, fundadora do canal Nina Talks, UI/UX designer e TED speaker. Karina compartilha sua trajetória da ciência da computação ao estágio na Apple, sua experiência em grandes empresas como Globo e Accenture, e seu papel como criadora de conteúdo. Falamos também sobre inteligência artificial, empreendedorismo e seu impacto na comunidade feminina de tecnologia.Imperdível para quem quer se inspirar e aprender sobre o mundo de UI/UX designer e as principais tendências de tecnologia.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠ hosts Marguerite Choueiry Bazerli.Marguerite Ch. B, an expert who has spent the last 30 years navigating the world of high-net-worth investing, explore the evolution of private banking and wealth management, They discuss:✅ The shift from traditional banking to modern asset management✅ Investing across public markets, private equity, real estate & VC✅ Building strategies across generations and geographies✅ The transformation of client expectations in today’s financial world✅ The power of purpose and values in managing wealthThis conversation reveals how the world of finance is changing and what it truly means to shape wealth with intention.Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠ hosts John Noja.John Noja is the Chief of Staff at Calo, a fast-growing food tech startup based in the GCC, offering personalized, chef-cooked meals for busy people. With a career spanning leadership roles at tMart and OLX, John shares his unique perspective on scaling operations, the rise of food tech in the region, and how purpose-driven leadership shapes both work and life.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode ⁠Jade Maravillas⁠ sit down with Joel Bond.Payments are no longer just a backend function,they’re a growth engine. And keeping up with payment innovation and trends can only benefit commerce businesses. In this episode, Joel Bond, product leader and payments expert, unpacks the evolution of BNPL, embedded finance, tokenization, and stablecoins. We dive into how innovation and regulation are reshaping commerce, and what it means for your GTM strategy.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠⁠⁠ ⁠⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠⁠ hosts Jenna Flateman Posner.Jenna Flateman Posner’s story is one of audacity—both on the rugby field and in retail boardrooms. A former athlete turned tech operator, she led digital transformation at SNIPES and Solo Brands. Now, Jenna is stepping into a bold new chapter with the formal launch of Chief Digital Agency, a consultancy focused on solving the disconnect between software vendors and retail teams. In this episode, Jenna opens up about how her boarding school days shaped her independence, how sports laid the foundation for her leadership, and what it really takes to build trust between retailers and tech partners. She also unpacks the tension between how tech is sold and how it’s implemented—and how her new venture aims to fix it.Jenna is the Founder and CEO of Chief Digital Agency, helping retailers close the trust and execution gap with their tech partners. She’s also the Co-Founder of the Retail AI Council, a recognized voice in retail tech, and holds a B.A. from Wesleyan University and an EMBA from the Quantic School of Business and Technology.For more about her new consulting venture, visit www.chiefdigitalagency.comEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠⁠Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠ hosts Said Salim Al Shanfari.From tech to tourism, and now at the helm of Oman’s premier Convention Center — Said Al Shanfari is redefining leadership in the region. In this episode, we explore his journey, his vision for positioning Oman as a global events destination, and what it takes to lead with purpose and impact across industries. A must-listen for anyone curious about leadership, legacy, and the future of Oman.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠ hosts Fadi Abi Nader.Fadi Abi Nader, Vice President of One Demand for Global Emerging Markets at Mars Wrigley, who oversees marketing, sales, digital commerce, and data across 140+ markets. Fadi shares powerful insights on leading across diverse regions, building high-performance teams, and driving sustainable growth in the ever-evolving world of consumer goods. A must-watch for anyone passionate about global leadership, innovation, and purposeful growth.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠

Join our newsletter!Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hosts Mark Chahwan.Mark Chahwan, Co-Founder and Group CEO of Sarwa, the Middle East’s leading investment platform, shares his inspiring journey from strategy consulting in Canada to building Sarwa from the ground up. Sarwa is a platform that’s transforming how people in the region invest in stocks, ETFs, and crypto.They dive into:- How Sarwa is making smart investing simple and accessible- The human side of building trust in fintech- The habits that keep Mark grounded as a CEO- The future of investing in the Middle East- How Sarwa reached over AED 10B+ in trading volume and $100M+ in customer gainsThis is an honest conversation about leadership, financial empowerment, and creating wealth with purpose.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews, Voices unites diverse perspectives on Leadership, Global Commerce, Retail, Tech industry and Digital Transformation while showcasing local experts who bring unique insights from their home markets to enrich our international community.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠⁠⁠ ⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠ hosts Peter Pernot-Day.Peter Pernot-Day’s career is anything but conventional. Trained in international law, he began by navigating privacy, data security and compliance. But instead of settling into the predictability of a legal path, he followed a different instinct—toward the messy, fast-moving world of business strategy. In this episode, Peter shares what it takes to lead through scandals, why trust is the foundation of global teams, and how open water swimming helps him stay grounded. We also explore why asking better questions—not having all the answers—is often the best strategy for growth.Peter is the Global Head of Strategy & Corporate Affairs at SHEIN. He previously held roles at BNP Paribas and Mixpanel, and remains passionate about law, data, and designing global systems that drive meaningful impact. EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠⁠⁠ ⁠Edilsa Bueno⁠⁠⁠⁠ hosts Sylvia Ng.Sylvia Ng’s story is one of resilience, reinvention, and rethinking what’s possible—both in life and logistics. After a celebrated career leading growth at tech giants like Shopify, Google, and eBay, Sylvia faced a breast cancer diagnosis that forced her to slow down and reevaluate everything. What followed was not only a powerful personal transformation, but a sharpened focus on solving one of retail’s biggest pain points: returns. In this episode, Sylvia shares how that clarity led to founding ReturnBear, why she believes inefficiencies are personal, and how simplicity, data, and customer empathy fuel both her work and her worldview.Sylvia is the Founder and CEO of ReturnBear, Canada’s first nationwide returns drop-off network. A systems thinker by training and a champion of women in STEM, Sylvia is also the founder of gift box company Amadera, supporting others facing cancer. Whether she’s reimagining supply chains or empowering the next generation of entrepreneurs, Sylvia’s mission is simple: fix what’s broken and do it with heart.For more about their recent expansion into Australia, visit https://www.returnbear.com/press.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠⁠Mayssa Nasr⁠⁠⁠⁠ hosts Noel Moukheiber.Noel Moukhaiber is the General Manager of MontyPay, a fast-growing global payment gateway that’s transforming the way businesses transact across borders.With deep insight into the fintech space, Noel shares his journey, the growth of MontyPay, and how the company is navigating the ever-evolving world of digital payments, security, and global expansion.🌍 The challenges and opportunities of scaling a fintech business globally💡 What sets MontyPay apart in a competitive market🔐 The importance of trust, regulation, and technology in online payments🚀 What the future holds for digital payments in the MENA region and beyondEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠⁠⁠ Edilsa Bueno⁠⁠⁠ hosts Alex Lirtsman.Alex Lirtsman’s journey from corporate life to entrepreneurship is a story of risk, resilience, and relentless curiosity. As an immigrant, he was born for a life of non-conformity. Leaving behind the security of a stable career, Alex embraced the world of risk, where every challenge—from navigating the chaos of COVID-19 to building a reputation in the competitive e-commerce space—became a lesson in adaptability. He shares insights on bootstrapping, leveraging AI, and the profound impact mentorship has had on shaping his business trajectory.Alex Lirtsman is the Founder and CEO of CorralData, a company that leverages AI to democratize data and make it accessible to businesses of all sizes. Previously, Alex founded Ready Set Rocket, a leading digital transformation agency that worked with influential brands, including his former employer, JPMorgan Chase.For more about CorralData’s new free tier, visit corraldata.com—and start tapping into the power of your own data to make smarter decisions.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠⁠Mayssa Nasr⁠⁠⁠ hosts Christina Salhab.Christina Salhab, also known as Tina, is the visionary behind Tiny Fest, Lebanon’s leading kids’ entertainment company. With an unmatched passion for creating magical experiences, she has revolutionized the industry, redefining what it means to engage, entertain, and inspire children.From interactive performances to large-scale themed events, Tina and her team have become the go-to name for unforgettable kids’ celebrations in Lebanon. Her dedication, creativity, and ability to bring joy to children have made her a pioneer in the field, setting new standards for kids' animation and entertainment.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠https://evolvecommunity.beehiiv.com/subscribe⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices, Jade Maravillas sit down with Stuart Thornton, Chief Revenue Officer at Credilinq.ai and founder of Hoolah, Asia’s first BNPL platform, to discuss the evolution of payments, the opportunities within B2B BNPL, and lessons from startup success and failure. With years of experience leading sales at Worldpay and building a high-growth fintech business, Stuart shares his insights on how B2B BNPL is unlocking new growth opportunities for merchants and suppliers alike.🔹 Topics Covered:- The evolution of the payments landscape in Asia- The rise (and challenges) of Buy Now, Pay Later (BNPL) in both B2C and B2B- How B2B BNPL is creating new opportunities in retail and e-commerce- Key lessons from building and exiting Hoolah- The shift from corporate leadership to fintech entrepreneurship- Market consolidation vs. fragmentation in payments- What it takes to differentiate in a crowded market🔗 Connect with Stuart Thornton & Credilinq.ai:Website: www.credilinq.aiLinkedIn: Stuart ThorntonEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠https://evolvecommunity.beehiiv.com/subscribe👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

In this episode of EVOLVE Voices,⁠⁠⁠⁠ Edilsa Bueno⁠⁠ hosts Tessa Flippin.Tessa Flippin has carved her own path in venture capital with a clear mission: empowering diverse entrepreneurs. Her journey began with a transformative summer internship in Peru, where her passion for connecting cultures first took root. From founding La Plataforma, a fintech platform enabling cross-border payments across Latin America, to leading investments at Capitalize VC, Tessa is committed to reshaping the venture capital landscape for underrepresented founders. She shares her unique perspective on the power of cultural insights, the growing potential of AI and the creator economy, and how her experiences have shaped her investment strategies in global commerce.Tessa Flippin is the Founder and Managing Partner of Capitalize VC, a Chicago-based firm investing in technology companies that drive global commerce. A Kauffman Fellow, Tessa also serves on the boards of BLCK VC Midwest and Chicago:Blend, both of which are dedicated to increasing diversity within the tech ecosystem.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠⁠Mayssa Nasr⁠⁠ hosts ⁠Roland Bitar.Roland Bitar is the CEO and Co-Founder of Local Host Rentals, a hospitality brand redefining the short-term rental experience across the Middle East and Europe. With a background in entrepreneurship and business strategy, Roland has built a company that merges tech-driven efficiency with high-end hospitality, creating exceptional stays for travelers and business professionals alike. His vision focuses on scaling a premium rental experience, ensuring seamless operations, personalized guest services, and strong partnerships with property owners. As a leader, he continuously adapts to market trends, evolving traveler expectations, and the challenges of the hospitality industry.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠

In this episode of EVOLVE Voices,⁠⁠⁠ ⁠Mayssa Nasr⁠ hosts ⁠Firas Mghames.Firas Mghames, CEO of FEER McQUEEN and Group CEO of Flag M Group—a visionary leader who has redefined the creative industry in the region.14 years ago, Firas set out to bring creatives, writers, filmmakers, animators, engineers, architects, and business consultants under one roof. Today, that vision is a thriving reality with FEER McQUEEN, a hybrid creative agency pushing the boundaries of branding, design, advertising, animation, and technology.Firas’s journey is a masterclass in vision, leadership, and the power of bold ideas.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts Mark Deruyter.Digital marketing can be a battlefield, and Mark Deruyter has been leading the charge for years. From serving as an intelligence officer in the Navy to transforming brands in the digital space, Mark's journey has been one of discipline and innovation. In this episode, we dive into his transition from the military to the world of digital marketing, and how that same disciplined mindset has helped him lead teams at top brands like Columbia Sportswear, PE Nation, and now Om Mushroom Superfood. He shares the challenges and triumphs of stepping into Om Mushroom just before a major capital infusion, and how his approach to leadership and innovation has shaped the brand’s success.Before entering the superfood space, Mark spent over a decade driving ecommerce growth for companies like Under Armour, Guitar Center, and Microsoft. His career spans across everything from paid search and CRM to mobile and social, and he’s been a leader in shaping omnichannel strategies at each stop. For Mark, it’s all about strategy, discipline, and delivering results whether on the front lines of the military or the front lines of the digital world.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts Allison Disney.The beverage industry is being reimagined, and Allison Disney is at the forefront of that shift with MixMix, a cannabis-infused drink brand that’s bringing innovation and enjoyment to the mainstream. From her start in brand marketing to creating MixMix, Allison is challenging the status quo with a unique, majority women-owned cannabis brand built alongside close friends. In this episode, we dive into the exciting journey of launching a brand in a highly regulated space, the goosebump moment of seeing MixMix on store shelves, and how she’s pushing boundaries to normalize cannabis in everyday life.Before MixMix, Allison spent nearly two decades shaping global brands like Ziploc, Bacardi, YouTube, and Special K, where she crafted campaigns that became cultural moments. As a founding board member of the Cannabis Media Council and Chair Emeritus of the NCIA’s Marketing Committee, she’s become a prominent voice in advocating for cannabis in mainstream culture. Featured in Forbes, Ad Age, and Muse by Clios, Allison continues to push forward with MixMix’s mission to create magical moments with every sip, all while leading the way for the cannabis beverage revolution.For more about their upcoming ecommerce launch, visit getmixmix.com, and to collaborate or submit a flavor idea, drop them a note at [email protected] Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts ⁠Madison Lee.Skincare is an industry where authenticity and trust are everything, and Madison Lee is redefining both with Nemah. As the founder of this science-backed, vegan skincare brand for moms and babies, Madison has built a business grounded in meaningful connections. What started as a personal mission to create safe and effective skincare products has grown into a thriving multi-million-dollar company. Along the way, Madison’s story is filled with unexpected moments of support—from friends helping to fulfill orders to Nemah being featured on Kourtney Kardashian’s Poosh.Before Nemah, Madison spent years at CAA, where he developed expertise in creator-led growth and digital commerce. Now, as a husband, father of three, marathon runner, and proud business owner, he’s focused on building a brand that’s as much about people as it is about products. With a commitment to transparency, quality, and community, Madison is proving that when you bring people together, you can create something truly special.Looking ahead, Nemah will expand its body-care line with the launch of its highly anticipated Firming Body Serum in April.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts Daniel Rodriguez.The wine industry is being disrupted, and Daniel Rodriguez is at the helm with Currently Wine. As CEO, he’s applying his tech industry experience to challenge a slow-moving sector. In this episode, we explore his unique crowdfunding approach that has raised over $1M in capital, the challenges of bootstrapping a rebrand, and the real difference between being an owner and a founder. He also opens up about how perseverance has turned skeptics into supporters as he continues building his business in public, with just two months left to close his crowdfunding campaign.Before launching Currently Wine, Daniel spent over a decade leading marketing efforts in the B2B tech space, refining his expertise in digital transformation and customer experience. A published author and frequent speaker, he co-authored Experience is Everything, a book on the future of customer service. With a background in finance and consulting, Daniel brings analytical rigor to a brand that blends both innovation and tradition.For more about Currently Wine, visit their website, and to support their crowdfunding campaign, visit Republic's fundraising page.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices, ⁠⁠Jade Maravillas⁠⁠ hosts Brendan Walsh.In this episode, Jade sits down with Brendan Walsh, General Manager for EMEA at Netlify, to talk about what it takes to win in Europe, scale high-growth SaaS companies, and build high-performing teams across multiple markets.Brendan isn’t just a GTM and sales execution expert—he’s helped define entirely new categories, something most companies only dream of. At Zuora, he played a key role in pioneering the subscription economy, scaling the company from $13M to $250M ARR and through a successful IPO. Later, at Mirakl, he led the charge in the marketplace revolution, helping retailers and brands fight back against Amazon while growing the company to a $3.5B valuation.Now at Netlify, Brendan is helping shape the future of web development, automation, and digital commerce. In this conversation, we cover:✅ How to build and scale high-performing teams across Europe✅ The playbook for winning in European markets—navigating different cultures, languages & buying behaviors✅ The power of storytelling in sales and how it drives revenue growth✅ The evolution of digital commerce and what’s next for SaaS, marketplaces & AI✅ What the rise of composable and headless tech means for businesses✅ Why the best strategies are often the simplest onesIf you’re in SaaS, digital commerce, or thinking about expanding into Europe, this episode is packed with valuable insights.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠⁠ Mayssa Nasr hosts ⁠Nayla el Khoury.When we think of commerce, we often picture big companies, tech startups, and entrepreneurs launching MVPs—but the world of commerce extends far beyond that. Theater production is a massive industry that blends creativity with business, requiring strategic planning, negotiation, and market insight to succeed.In this episode, we step into the world of entertainment commerce, exploring how top producers bring Broadway-level musicals to the Middle East. Nayla shares her journey from marketing to producing, the challenges of securing global productions, and what it really takes to build a thriving theater scene in the region.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠⁠ Edilsa Bueno hosts Kevin Ertell.Retail is a world of constant reinvention, and Kevin Ertell has navigated its twists and turns using lessons learned from one constant: adaptability. From building one of the first e-commerce sites at Tower Records to leading innovation at Nike, Kevin’s career has been shaped by embracing change and staying ahead of retail’s rapid evolution. He shares how pivotal moments—like navigating layoffs and championing omnichannel strategies—have strengthened his ability to lead digital transformations and foster customer-centric growth.Kevin Ertell is the Founder and CEO of Mistere Advisory, where he helps businesses bridge the gap between strategy and execution in digital transformation. Previously, he served as Vice President of Global Retail Operations at Nike, where he revolutionized labor models, training programs, and sustainability initiatives. Kevin has also held leadership roles at Sur La Table, Borders, and ForeSee Results. Kevin is also a long-time rock bass player who can be seen rocking the stages at the occasional industry event. EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠⁠https://www.evolve-community.com/⁠

In this episode of EVOLVE Voices,⁠Jade Maravillas⁠ hosts Prakash Gurumoorthy.Prakash Gurumoorthy's impressive career spans several decades and continents and hundreds of award-winning digital commerce transformation projects. He was previously the Managing Director and one of the co-founders of Born Group, a global digital agency which pioneered connecting commerce, creative and content for some of the world’s leading brands. He is now the General Manager of EMEA and APAC for VTEX, a publicly-listed digital commerce platform for enterprise retailers, where he is tasked to lead the business in its new growth markets.In this episode, Prakash shares stories, insights and learnings from over 600 digital transformation projects and scaling businesses from 0 to unicorn status. He also talks about why effective marketing is about how it makes you feel, and that storytelling in commerce is shaped by three critical experiences: brand experience, behavioral experience, and book-of-record experience. www.vtex.comEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠https://www.evolve-community.com/

What does it take to be an exceptional leader in today’s fast-changing business world? In this episode of Voices, Mayssa Nasr sits down with Chantal Abboud, a seasoned executive and leadership coach, to explore the challenges leaders face and the strategies that drive long-term success.From navigating resistance to change and improving decision-making to achieving work-life balance, Chantal shares valuable insights from years of coaching top executives. We also discuss leadership styles in the Middle East vs. other regions and offer practical advice for aspiring leaders.Tune in for an inspiring conversation on the habits and mindsets that set great leaders apart!EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: https://www.evolve-community.com/

In this episode of EVOLVE Voices,⁠Edilsa Bueno⁠ hostsNatalie Gill and Meg Blancato.Floral design is both an art and a business, and Natalie Gill and Meg Blancato have mastered both with Native Poppy, their San Diego-based flower company. What started as Natalie’s backyard hobby has flourished into a multi-location business known for its artistry, sustainability, and commitment to joy. Together, Natalie and Meg have navigated challenges like floods and big-box competition, all while staying focused on creating meaningful experiences for their customers.Natalie Gill and Meg Blancato are the co-founders of Native Poppy, a women-owned flower shop delivering across San Diego and creating stunning arrangements for events nationwide. Committed to sustainability, they operate a pesticide-free farm, support local growers, and reduce waste through thoughtful practices. Their passion extends beyond blooms with e-courses in floral design and a collection of gifts shipped nationwide.Visit Native Poppy website:https://www.nativepoppy.com/Natalie Gill Instagram:https://www.instagram.com/hey.nataliegillMeg Blancato Instagram:https://www.instagram.com/megblancatoNative Poppy Instagram:https://www.instagram.com/native_poppyEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.⁠Request your invitation to be part of EVOLVE here.⁠⁠⁠EVOLVE Linkedin page⁠⁠⁠⁠Edilsa Bueno Linkedin

In this episode of EVOLVE Voices,Jade Maravillas hostsPatrick Deloy.Patrick Deloy is a true pioneer of the Asian ecommerce industry. With over 15 years experience in IT and ecommerce, he has developed and deployed multi-country ecommerce & omnichannel solutions in APAC & globally. He founded Bluecom, a leading system integrator, growing the business to 350 employees across four offices when it was acquired by Dentsu in 2016.He is passionate about entrepreneurship, new technologies, innovations, fitness, health, and longevity. focusing his investments and ventures to help people lead better and healthier lives and create better business outcomes. He is also an active EXCO member and network champion of YPO.Current ventures and projects include multiple gyms, a health/wellness super-app, CommConsult, a commerce & AI consulting agency (https://commconsult.pro/) a social commerce app for Shopify, and a global endurance & OCR race calendar app.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Request your invitation to be part of EVOLVE here.⁠EVOLVE Linkedin page⁠⁠Jade Maravillas Linkedin

In this episode of EVOLVE Voices, Mayssa Nasr hosts Andre Abi-Awad. "Those who cannot do, teach". Andre already worked with 3,200 entrepreneurs, helping them scale their products and companies, always with the work-life balance mindset. "We always forget to take our vitamins, but no one forgets their pain killers. So the lesson is to identify your target by identifying who are the ones who are feeling the pain so you can help them with your product". Always try to find a strategic investor rather than a financial investor. Every entrepreneur needs to make sure to have the 3 MS: Market, Margin & Me. Recommended book: "Think & Grow Rich" by Napoleon Hill EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community. ⁠⁠EVOLVE Linkedin page⁠ Mayssa Nasr Linkedin

In this episode of EVOLVE Voices, Edilsa Bueno hosts Scott Lux. E-commerce is one of the fastest-changing industries, but Scott Lux has navigated its challenges using lessons learned from an unlikely source—running. From his start in finance to leading digital transformation at Diesel, Scott shares how pacing, adaptability, and focus have shaped his career. Reflecting on his most recent role at Esprit, he discusses the rise of DTC brands, the evolution of marketplaces, and why understanding customers is the ultimate driver of e-commerce success. Scott Lux most recently served as the Global Head of E-Commerce and Technology for Esprit. With experience at brands like Converse, Nordstrom, and American Express, Scott brings deep expertise in e-commerce, digital transformation, and customer experience. An avid runner, he balances personal growth with professional innovation. EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community. ⁠EVOLVE Linkedin page Edilsa Bueno Linkedin Bueno&Co Linkedin page