PODCAST · business
The People-Driven CEO Podcast
by shanejjamesgroup
The People-Driven CEO Podcast features candid and in-depth conversations with founders and CEOs who prioritize people in every aspect of their businesses, culture, and lives. Hosted by Shane Jeremy James, known as S1H—an entrepreneur, speaker, and creator of human-centered companies! This show highlights leaders challenging outdated practices and building organizations where humanity is not just a value but a core strategy. These discussions go beyond the surface. Each episode uncovers how top leaders manage hiring, culture, leadership, and scaling their organizations without compromising their values. We explore topics ranging from emotional intelligence to conscious systems, from high performance to psychological safety, and into the heart of effective leadership. We also delve into how these CEOs operate, the systems they utilize, how they address some of their biggest business challenges, and what it truly takes to build a sustainable company driven by people, not just profit. If
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Episode 39: Leading with Heart: Jill De Chavez on Building a People-First Business in Social Impact
In this episode of the podcast, host Shane Jeremy James, known as S1H, sits down with Jill De Chavez, the dynamic owner of Briteweb. This digital agency manages the online presence of mission-driven organizations, such as the David Suzuki Foundation. After years of overseeing large corporate projects, Jill took the bold step of becoming an owner by purchasing the very agency where she once worked. Now leading a 15-person team, she quickly realized that running a company presents its unique challenges. From making difficult decisions, such as letting go of underperforming employees, to fostering a culture of psychological safety, Jill’s journey is raw, honest, and full of valuable insights. We discuss what it takes to maintain strong values while staying competitive in a rapidly evolving market. Jill emphasizes that emotional intelligence, self-awareness, and open conversations with your team are not just "nice to have" but essential for business success. We also explore how technology is transforming the creative industry and why listening to your team might be your greatest competitive advantage. Mobile viewers: tap the link to watch the interview: Jill De Chavez Interview 🌐 BRITEWEB: Briteweb #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 38: Virtual Healing Revolution: Nick Vassev on Building the Future of VR Therapeutics
In this episode of The People-Driven CEO Podcast, host Shane Jeremy James, also known as S1H, speaks with Nik Vassev, the founder of NovoBeing. This VR therapeutics company integrates meditation, breathwork, and mental wellness into the healthcare system through the use of immersive technology. Nik discusses how he raised over $1 million in funding, overcame more than 300 investor rejections, and built a company supported by clinical trials that demonstrate real results, including a reduction in pain by over 50% with just 10 minutes of daily practice. Shane and Nik explore what it takes to lead a people-first startup in an environment that often promotes burnout. They cover important topics such as learning to delegate and trust your team, avoiding hustle culture, and safeguarding your health as a founder. If you are serious about building a purpose-driven business that can scale without compromising the well-being of your team or your sanity, this conversation is for you. Mobile viewers: tap the link to watch the interview: Nik Vassev Interview 🌐 NICK VASSEV WEBSITE: https://www.nikvassev.com/ 🌐 NOVO BEING WEBSITE: novobeing.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 37: From Corporate to Craft: Zahir Rajani on Reviving Family Legacy in Luxury Tailoring
In this episode, Shane Jeremy James, known simply as S1H, sits down with Zahir Rajani, the brilliant mind behind The Sartorial Shop, one of Vancouver’s most refined custom suit boutiques. Zahir didn't start in fashion; he originally came from the world of commercial real estate, where he held a stable job focused on buildings and contracts. However, he felt a deep desire to revive something more meaningful: his family’s legacy. His parents opened their tailoring shop back in 1984, following in the footsteps of Zahir’s grandfather, a master clothier in East Africa. Trading predictability for passion, Zahir took the leap into entrepreneurship, modernizing the family business and embracing the challenges that come with it. During their conversation, Zahir and Shane discuss the thrilling journey of being a founder—the steep learning curve, the pressure of leadership, and the continuous decisions regarding what to delegate and what to handle personally. They also explore the intersection of tradition and innovation, as Zahir integrates cutting-edge technology into the centuries-old craft of tailoring. His ambition? To make The Sartorial Shop the premier destination for luxury custom suits in Canada, and eventually, to expand that vision globally. Mobile viewers: tap the link to watch the interview: https://youtu.be/quF8LfyDLe4 🌐 THE SARTORIAL SHOP: www.thesartorialshop.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy 🎧 Listen on:
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Episode 36: Beauty with Purpose: Missy MacKintosh on Redefining the Industry
In this inspiring episode, we sit down with Missy MacKintosh, founder of MisMacK Clean Cosmetics, who is leading a powerful shift in the beauty industry. From working behind the scenes as a professional makeup artist to building her own inclusive, cruelty-free brand, Missy shares how her values, experiences, and vision for change have shaped her entrepreneurial journey. She opens up about the challenges of disrupting a saturated market—and the passion that keeps her mission-driven. We dive into the realities of ethical entrepreneurship, what true representation means in the world of beauty, and how clean products can go hand-in-hand with bold creativity. Missy’s story is a masterclass in leading with integrity, challenging the status quo, and creating a brand that doesn’t just sell—but uplifts. If you're a creator, founder, or someone seeking purpose in your work, this episode will leave you inspired to think differently and act boldly. Mobile viewers: tap the link to watch the interview: https://youtu.be/3kKO1f1xVVA 🌐 MisMacK Clean Cosmetics: https://mismack.com/ #ThePeopleDrivenPodcast | Hosted by Shane 🎧 Listen on:
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Episode 35: Building Better Systems: Marc Wandler on Purpose, People & Innovation
In this episode, we sit down with Marc Wandler, a founder and forward-thinking entrepreneur, to explore what it takes to build something meaningful from the ground up. Marc shares his journey of creating systems and solutions that serve people first, drawing from his experiences in leadership, social impact, and business innovation. From early lessons to scaling strategies, Marc opens up about the mindset needed to grow something that lasts. We delve into the importance of values-driven leadership, how to remain mission-focused in a fast-paced world, and why community and empathy are just as crucial as strategy. Whether you're launching a startup, managing a team, or simply passionate about using business as a force for good, Marc's insights offer clarity, motivation, and a fresh perspective on what it means to lead with both head and heart. Mobile viewers: tap the link to watch the interview: https://youtu.be/nLoOgluzl5E 🌐 Susgrainable Health Foods Inc.: https://susgrainable.com/pages/b2b-flour/ #ThePeopleDrivenPodcast | Hosted by Shane 🎧 Listen on:
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Episode 34: Owning Your Voice: The Creative Journey of Mia Fiona Kut
Since Mia Fiona Kut’s name was mispronounced at the beginning of the interview, we would like to offer our sincere apologies and gratitude for her gracious understanding. In this episode, Shane Jeremy James sits down with Mia Fiona Kut, CEO of Luna Nectar, a multi-talented creative, actor, and entrepreneur who shares her journey of self-expression, resilience, and redefining success on her terms. From navigating the entertainment industry to launching her ventures, Mia opens up about the challenges she faced and the moments that shaped her both personally and professionally. We discuss the importance of staying true to your values in a world full of pressure to conform, the role of creativity in healing and identity, and how Mia continues to evolve as a storyteller and changemaker. Her story is a powerful reminder that owning your voice and using it with intention is one of the most transformative things you can do. Mobile viewers: tap the link to watch the interview: https://youtu.be/p4oqJDq5pR4 🌐 Luna Nectar: https://lunanectar.com/en-intl #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 33: Lessons in Resilience: The Leadership Journey of Cathline James
In this powerful episode, Shane Jeremy James sits down with Cathline James, founder of Wise Bites, a bold leader, visionary entrepreneur, and woman of deep faith. Cathline opens up about the real story behind her success, one filled with perseverance, tough decisions, and moments of divine clarity. From navigating the early days of her business to leading with purpose in high-pressure environments, she shares how resilience, belief, and a relentless commitment to growth have shaped her path. We dive into the values that drive her, the challenges she faced as a woman in leadership, and how she continues to build with integrity and courage. Cathline’s story is a testament to the power of staying grounded while reaching higher. If you’re building something meaningful or need a reminder to trust your vision, this episode will reignite your belief in what’s possible. Mobile viewers: tap the link to watch the interview: https://youtu.be/CioJcLE6lDU 🌐Wise Bites: https://wise-bites.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 32: The Path of Purpose: Viggy Venkat’s Story of Service and Growth
In this inspiring episode, Shane Jeremy James sits down with Viggy Venkat, CEO of Tocha Foods, a passionate community leader, and a creative mind dedicated to building spaces that empower others. Viggy shares his personal and professional journey, explaining how curiosity, compassion, and a strong sense of purpose shaped the way he shows up in the world. From early challenges to breakthrough moments, Viggy opens up about what it takes to lead with authenticity and create meaningful impact. We explore the mindset behind conscious leadership, the importance of nurturing community, and how to stay grounded in your values even when the road gets uncertain. Whether you're building a business, leading a team, or searching for deeper alignment in your own life, Viggy’s story offers practical insights and heartfelt encouragement to keep going and stay human. Mobile viewers: tap the link to watch the interview: https://youtu.be/-H_YsoA3gWc 🌐 Tocha Foods: https://tochafoods.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jermey James 🎧 Listen on:
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Episode 31: From Passion to Impact: How Glyn Lewis Creates Community
In this episode, Shane Jeremy James sits down with Glyn Lewis, a visionary leader and community builder with a deep passion for creating meaningful change. Glyn shares his journey through advocacy, leadership, and the lessons he’s learned from building organizations that serve people and purpose. From navigating challenges in social impact work to staying grounded in core values, Glyn’s story is a powerful reminder of what’s possible when you lead with integrity. Whether you’re a changemaker, entrepreneur, or someone seeking purpose-driven insights, this conversation offers wisdom, warmth, and real-world takeaways. Mobile viewers: tap the link to watch the interview: https://youtu.be/ybXVSJ-g5jo 🌐 Renewal Development: https://www.renewaldevelopment.ca/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 30: Creating Wellness from Within: A Conversation with Maria Porcellato
In this episode, Maria Porcellato opens up about her journey into the wellness space, sharing how her own experiences with stress and burnout led her to pursue a more intentional, healing-centred life. She reflects on the importance of slowing down and becoming more self-aware, especially in a culture that often glorifies hustle and constant productivity. Maria discusses how she recognized the signs of burnout in herself and the steps she took to recover, both emotionally and physically. Through that process, she found a deeper calling to help others do the same. We also talk about the realities of building a values-driven business that prioritizes people over perfection. Maria shares how she built her practice with compassion at the core, creating a space where clients feel seen, heard, and supported. She emphasizes the need for boundaries, rest, and sustainable self-care, not just as trendy wellness buzzwords, but as foundational tools for long-term health. Throughout the episode, Måççaria offers practical insights and gentle reminders, encouraging listeners to reconnect with themselves, honor their limits, and permit themselves to heal. Mobile viewers: tap the link to watch the interview: https://youtu.be/Mg0eq7YLAtg 🌐 EndoDiagnosis: https://endodiagnosis.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 29: Building Trust and Financial Wellness in Business with Antonio Zivanovic of ElektraFi
In this inspiring episode, host Shane Jeremy James welcomes Antonio Zivanovic, founder of ElektraFi, a company dedicated to democratizing financial wellness through innovative employer-based platforms. Antonio shares his entrepreneurial journey from corporate health and wellness consulting to launching a fintech platform designed to support employees with their financial well-being. He discusses how ElektraFi empowers people to understand, manage, and feel secure about their money through confidential, user-friendly tools. Together, Shane and Antonio explore vital themes like company culture, leadership, trust, and alignment with core values. They explore how businesses can better serve their customers, the impact of empathy and fairness on hiring and retention, and why emotional intelligence is crucial to long-term business success. Whether you're a founder, a people leader, or someone passionate about using business to change the world, this conversation is filled with valuable takeaways. Mobile viewers: tap the link to watch the interview: https://youtu.be/YddvV4v6XGk 🌐ElektraFi: https://elektrafi.io/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 28: Fixing Food Waste at Scale: How Jessica Regan is Turning Surplus into Social Impact with FoodMesh
In this episode, Jessica Regan, founder and CEO of FoodMesh, shares her mission to tackle one of Canada’s most pressing issues: food waste. With nearly half of the country's food going to waste while one in four Canadians faces food insecurity, Jessica built FoodMesh as a matchmaking platform that redirects unsellable but still good food to charities, farmers, and upcyclers. What began as a connector service has evolved into a full-scale B Corp, working with major grocers, municipalities, and over 2,500 organizations. Jessica also opens up about the challenges of building a mission-driven company, including fundraising while pregnant, navigating team dynamics, and creating a values-based culture. Her story is a powerful reminder that with purpose, grit, and intuition, you can build a business that not only grows but makes a real difference. 🌐 FoodMesh: http://www.foodmesh.ca/ #ThePeopleDrivenPodcast | Hosted by Shane 🎧 Listen on:
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Episode 27: From Rock Bottom to Rocket Fuel: Brett Bilon on Resilience in Business and Life
In this episode, Brett Bilon, co-founder of Plume Science, shares his journey of building a pioneering beauty brand alongside his wife and business partner. Plume Science began as an R&D project to develop safe, effective, non-toxic beauty products, starting with their now-patented lash and brow serum. Brett shares how they navigated explosive early growth, international expansion, and a pandemic-induced pivot from retail to e-commerce, all while preserving their marriage and raising a family. This episode explores the unique dynamics of running a company alongside a spouse, the toll of near-failure moments, and the profound shift Brett experienced by embracing authenticity, leadership through discomfort, and a deep investment in human well-being both personally and professionally, within his growing team. Mobile viewers: tap the link to watch the interview: https://youtu.be/txoGbBZV-fc 🌐Plume Science: http://www.plumescience.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 26: Fueling Ambition Naturally: How Beata Antoninas Turned a Kitchen Fix into Amino Balls Inc.
In this energizing episode, Beata Antoninas, founder of Amino Balls Inc., shares how a personal struggle with sugar cravings, fitness competition pressures, and disordered eating inspired the creation of a better-for-you snack brand. What started as homemade protein balls to stabilize her blood sugar became a fast-growing CPG company now available in thousands of retail stores and soon, Costco. Beata opens up about the grind of launching a CPG brand without industry experience, her health challenges during the startup phase, and the unique partnership she built with her fiancé to grow the company. With honesty and hustle, she shares the behind-the-scenes of scaling distribution, managing growth, and building a values-driven team, all while staying grounded in purpose. Mobile viewers: tap the link to watch the interview: https://youtu.be/cyE5szr6mYY 🌐Amino Balls Inc: https://www.aminoballs.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 25: Purpose Over Profit: Emma Smith on Building Zimt Chocolates with Compassion and Conscious Leadership
In this heartfelt episode, Emma Smith, founder of Zimt Chocolates, shares the story of building a plant-based, ethical chocolate brand from scratch. Motivated by a deep sense of purpose, Emma set out to create a company rooted in compassion for people, animals, and the planet. What started as a bootstrapped solo venture in her early twenties has grown into a thriving small business with a loyal following across Western Canada. Emma opens up about the emotional and physical toll of entrepreneurship, the realities of running a values-driven company, and the importance of fostering a strong team culture. From dealing with health challenges to navigating hiring missteps, she reflects candidly on the weight founders carry and why leadership with heart is both the hardest and most rewarding path. Mobile viewers: tap the link to watch the interview: https://youtu.be/a3UwwBI2K6I 🌐Zimt Chocolates: http://www.zimtchocolates.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 24: From Chef to Startup: Tony Ferreira on Reinventing the Food Hall Model with MOD Kitchen
In this episode, Tony Ferreira, chef, former restaurant group director, and now co-founder of MOD Kitchen, shares his evolution from culinary leader to startup operator. After helping scale a hospitality group from 1 to 40 restaurants in Hong Kong, Tony returned to Vancouver to build something completely new: a modern, delivery-first food hub designed for restaurant entrepreneurs. MOD Kitchen offers 10 private kitchens, a shared infrastructure, and a tech-enabled ordering system, all designed to reimagine how food businesses launch and grow. Tony opens up about the mindset shift from managing 400 people to running a lean team of five, and what it means to lead with heart. From team culture and vendor relationships to startup challenges and long-term vision, this conversation dives deep into the human side of business and why trust, empathy, and innovation are core ingredients in his recipe for success. Mobile viewers: tap the link to watch the interview: https://youtu.be/oKKxeLKAtU8 🌐MOD Kitchen: https://www.modkitchen.ca/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 23: Reimagining Cannabis: Sameer Padamsey on Building a Wellness-First Brand in a Regulated Industry
In this episode, Sameer Padamsey, co-founder of Ufeelu, shares how he's carving out a new category in cannabis focused entirely on wellness. Rather than intoxicating effects, Sameer’s CBD-based products are designed to improve sleep, mood, and pain relief through non-intoxicating compounds. He walks us through the journey of building a purpose-driven brand in one of Canada’s most highly regulated industries, from early product development and navigating government systems to building a values-based team and earning customer trust. Sameer also speaks candidly about the challenges of entrepreneurship, work-life balance, and the often-overlooked human side of running a mission-driven business. His story offers valuable lessons in empathy-led leadership, long-term vision, and building trust at every touchpoint. Mobile viewers: tap the link to watch the interview: https://youtu.be/qDcVkqcTZY4 🌐Ufeelu: https://www.ufeelu.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 22: Leading with Heart: How Paige Abbott is Redefining Therapy Through Culture, Community, and Conscious Growth
In this thoughtful episode, Paige Abbott, registered psychologist and founder of Sana Psychological, shares how she evolved from solo practice to leading a growing team of mental health professionals in Calgary. With a background in outpatient addiction treatment and over 15 years of experience in the field, Paige discusses launching her practice during the pandemic, building a sustainable, people-first business, and the importance of authenticity in leadership. She opens up about the mental, emotional, and operational shifts required to move from clinician to business owner — and how her values continue to guide her every step of the way. Whether you're a fellow therapist, a small business owner, or someone passionate about building ethical, human-centred organizations, Paige’s journey offers valuable insights on leadership, team building, and the future of care in an AI-driven world. Mobile viewers: tap the link to watch the interview: https://youtu.be/swF7v_DG1GI 🌐AdhereTo Studio: https://www.adheretostudios.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jermey James 🎧 Listen on:
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Episode 21: From Farm to Face: How Nancy Wingham is Redefining Skincare with Purpose and Pecans
In this episode, Nancy Wingham, founder of Nuez Acres, shares her inspiring journey of turning a small family pecan farm in Mexico into a sustainable beauty brand sold across North America. What began as a mission to support her hometown farmers during a pecan market collapse has evolved into a vertically integrated skincare company known for its eco-conscious values, zero-waste production, and innovative pecan oil–based formulas. Nancy opens up about the challenges of launching during the COVID-19 pandemic, the realities of building a business with family, and her unique path to securing shelf space at Walmart Canada. With a clear vision to become a global leader in sustainable beauty, her story is one of resilience, impact, and deeply rooted values. Mobile viewers: tap the link to watch the interview: https://youtu.be/ZgDEdx_FZuk 🌐 Nuez Acres: https://nuezacres.ca/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 20: From Dermapure to Recess: How Marilyne Gagne is Redefining Wellness & Human Connection
In this powerful episode, Marilyne Gagne, the visionary behind the Dermapure clinic empire and co-founder of Recess, shares her remarkable journey from small-town beginnings to leading one of Canada’s most successful aesthetic clinic networks. Now turning her focus toward mental health and social wellness with Recessa Modern, a social thermal station, Marilyne opens up about the next chapter in her purpose-driven entrepreneurship. With honest reflections and years of hard-earned experience, Marilyne shares the lessons she has learned from building teams, navigating partnerships, and staying true to her values as she scales. She also dives into how she's blending wellness, community, and accessibility in an increasingly disconnected world. If you're building a business with heart, this is an episode you can’t miss. Mobile viewers: tap the link to watch the interview: https://youtu.be/VTx3dNTgXnw 🌐Recess: https://www.recessthermalstation.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 19: Building Beauty & Belonging: How Lisa Marie Blair Grew The Skin Girls into a Vancouver Staple
In this inspiring episode, Shane Jeremy James sits down with Lisa Marie Blair, founder of The Skin Girls, one of Vancouver’s top medical aesthetics clinics. Lisa shares how she transitioned from a one-room setup in Chinatown to a thriving six-room clinic that caters to celebrities and locals alike. With warmth and honesty, she delves into the challenges of leadership, building a culture of trust, and staying grounded as she scales a beauty business. Lisa also discusses launching her skincare line, Skin Edition, a vegan, cruelty-free brand that gives back to women’s charities. Beyond the beauty treatments, Lisa’s story is about creating a space where people feel welcome, seen, and confident. She opens up about navigating friendships in leadership, trusting her instincts in hiring, and what it takes to build a company that reflects both passion and purpose. Whether you're in business or just love skincare, Lisa’s journey will leave you inspired. Mobile viewers: tap the link to watch the interview: https://youtu.be/XyQbfKmKrEo 🌐The Skin Girls: http://www.theskingirls.ca/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 18: Bleeding-Edge Innovation: How Linda Biggs and Joni Are Disrupting Period Care with Purpose
In this episode, Shane Jeremy James sits down with Linda Biggs, co-founder and CEO of Joni, a modern period care company that’s redefining a stagnant industry with innovation, impact, and integrity. Linda shares how Joni built a devoted community, scaled through word-of-mouth and social purpose, and became B Corp certified—all while staying bootstrapped and values-driven. From building team culture to reshaping workplace norms, this is a masterclass in modern entrepreneurship and human-centred leadership. This episode is packed with insight for purpose-driven entrepreneurs, people-first leaders, and anyone redefining what it means to build a better business. Mobile viewers: tap the link to watch the interview: https://youtu.be/cqeuYjf9aZU 🌐 Joni: https://getjoni.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 17: Engineering Impact: How Leigh Christie is Building the Future Through Radical Culture and Deep Tech
In this episode, Shane Jeremy James sits down with Leigh Christie, co-founder of MistyWest, a Vancouver-based engineering firm that designs intelligent and connected devices, ranging from rugged IoT sensors to AI-powered vision systems, for companies like Meta, Google, and Intel. With a background in fuel cells and electric vehicles, Leigh shares how his passion for invention and systems thinking evolved into building a purpose-driven engineering studio. He opens up about the early challenges of convincing companies to work with outside consultants, the painful transition from startup vibes to structured leadership, and how distributed authority, values-driven culture, and constant feedback have become the foundation of MistyWest’s growth. This conversation delves into the realities of leadership, the emotional challenges of scaling a team, and the future of entrepreneurship in a city like Vancouver. Leigh also reflects on mental health, meditation, and the mindset shifts that help him lead through chaos with clarity. Mobile viewers: tap the link to watch the interview: https://youtu.be/9O8EHfNyBZM 🌐 MistyWest Energy and Transport: https://www.mistywest.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 16: Rviita’s Rise: How Karly Jacobsen Built a Better Energy Drink and a Purpose-Driven Team
In this energizing episode, Shane Jeremy James sits down with Karly Jacobsen, co-founder of Rviita, the first non-carbonated, better-for-you energy drink delivered in innovative pouch packaging. Inspired by a close friend’s energy drink-related heart scare, Karly and her brother, Mitch, set out to create a healthier, more mindful alternative and ended up building one of Canada’s most exciting beverage startups. Karly shares her journey from night-shift nurse to entrepreneur, how they overcame early manufacturing nightmares, and the lessons learned in building a team-first culture. She opens up about raising capital, scaling through Sobeys and Costco, and why relationships, not just great products, are the foundation of long-term success. Whether you're in CPG, a founder just starting, or someone passionate about brand building with heart, this episode is packed with real talk, practical advice, and entrepreneurial inspiration. Mobile viewers: tap the link to watch the interview: https://youtu.be/w1YhYwXF6RI 🌐 Rviita: https://rviitalize.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 15: From Banana Brownies to a National Brand: Joao Ribeiro’s Journey with Elements Brazil
In this episode, Shane Jeremy James sits down with Joao (John) Ribeiro, founder of Elements Brazil, to hear the remarkable story of how he went from importing a failed shipment of banana-based snacks to building a thriving food distribution company with four businesses under his belt. Joao shares how his early struggles, including a disastrous first container, quitting his job at HSBC, and knocking on doors at Safeway stores, laid the foundation for his success. He opens up about the importance of resilience, faith, and relationships in business, and how his people-first leadership approach has helped him build not only a company but also a loyal and motivated team. Whether you’re a founder, aspiring entrepreneur, or love a great comeback story, Joao’s journey will inspire and energize you. Mobile viewers: tap the link to watch the interview: https://youtu.be/ThHccnDNxiQ 🌐 Elements Brazil: https://www.elementsbrazil.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 14: Beyond Elon: Jerry Kroll on Electric Cars, Longevity, and Changing the Future
What do electric cars and human longevity have in common? Jerry Kroll, founder of Jevity Life Science and pioneer in electric vehicles, explains how both are part of a bold mission to create a cleaner, healthier future. In this inspiring episode, Jerry shares how his one-person EV, the Solo, is helping reshape urban transportation, and how advances in AI, gene therapy, and personalized medicine are making it possible to live well past 100. He delves into the parallels between the early skepticism surrounding electric cars and today’s doubts about longevity science, offering powerful insights into belief, innovation, and the importance of purpose. Whether you're interested in sustainability, health, or forward-thinking, this conversation will challenge how you view what’s possible. Mobile viewers: tap the link to watch the interview: https://youtu.be/aPgOmpQWofs 🌐 Jevitty Life Science Corp.: https://jevitty.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 13: Rewiring the Mind: Doron Meir on Mental Wellness, Focus, and the Future of VR with Float
In this episode, Shane Jeremy James sits down with Doron Meir, CEO and founder of FloatVR, a mental wellness platform using generative virtual reality to help users reset, refocus, and recharge. Inspired by his challenges with ADHD and emotional regulation, Doron created FloatVR to make the benefits of meditation more accessible, especially for those who struggle with overstimulation or anxiety. We explore the science of attention restoration, the role of emotional regulation in work and life, and how FloatVR is helping companies support their teams. Doron also shares insights on leadership, trust, and building a culture that prioritizes people. Whether you're a founder, team leader, or someone seeking better focus and calm, this episode offers practical tools at the intersection of tech and mental wellness. Mobile viewers: tap the link to watch the interview: https://youtu.be/FnP8jRqCgRE 🌐FloatVR: https://floatvr.io #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 12: Compassion Is Always in Style: Building a Luxury Vegan Brand with Desiree Dupuis
In this episode, Shane Jeremy James sits down with Desiree Dupuis, founder of Voes & Co., a pioneering vegan luxury footwear brand that redefines fashion with compassion and sustainability. Desiree shares how a personal need for stylish, animal-free, and plastic-free footwear inspired her to create Voes & Co. She discusses the development of her high-end designer shoes made from next-generation plant-based materials like cactus and corn leather, and why creating a brand rooted in values was non-negotiable. We dive into the realities of bootstrapping a mission-driven business in an oversaturated digital market, the struggle to build brand awareness without investors, and how technology, including AI, is helping her scale with integrity. This is a conversation about much more than fashion, about leadership, innovation, and building a brand that reflects a commitment to the planet, people, and purpose. Mobile viewers: tap the link to watch the interview: https://youtu.be/VbPuGOHczWk 🌐Voes & Co: https://voesandcompany.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 11: From Blender to Empire: Dan Crosby on Scaling Canadian Protein, Leadership & Relentless Execution
In this episode, Shane Jeremy James sits down with Dan Crosby, founder of CanadianProtein.com and BioSteel! Dan shares his no-BS journey from blending supplements in his kitchen to running two large-scale manufacturing facilities and managing a 250-person operation. He dives into the lessons learned from real estate investing during the 2008 crash, scaling through e-commerce, and the relentless work ethic required to build a powerhouse health brand. This conversation is packed with raw insights on leadership, focus, team building, and making fast and fearless decisions in business. Dan also shares why every day still feels like “the night before an exam,” and how relentless focus, health, and resourcefulness fuel his edge. A must-listen for founders, operators, and anyone building in the trenches. Mobile viewers: tap the link to watch the interview: https://youtu.be/__aAqfpj5K0 🌐BioSteel: https://biosteel.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 10: Innovating Women's Health: Claire Dixon on PCOS, Impactful Leadership & Startup
In this episode, Claire Dixon, co-founder of Neuraura, shares her journey from brain-machine interface tech to launching an innovative biowearable solution for PCOS. Claire delves into the challenges of building a mission-driven health tech company, covering everything from navigating funding and team-building to tackling one of the most overlooked chronic conditions affecting one in five women. This episode is filled with honest insights and practical wisdom for anyone building a company at the intersection of tech, health, and impact. Mobile viewers: tap the link to watch the interview: https://youtu.be/LlND2WxHXlA 🌐 Neuraura: https://www.neuraura.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 9: From Sponsorships to Purpose: Christine Monahan’s Entrepreneurial Pivot
In this episode, Christine Monahan, founder of Hubs Collective, shares how she’s transforming business through collaboration, innovation, and purpose-driven strategy. With decades of experience in sales, sponsorships, and event production, Christine explains how a life-altering moment led her to reimagine how entrepreneurs connect, grow, and build sustainable success. She delves into how Hubs Collective helps niche leaders generate consistent revenue, the importance of doing “less, way better,” and why trust, alignment, and genuine connection are the future of business. Whether you're a coach, consultant, or entrepreneur, this episode is packed with insights that challenge the norm and inspire action. Mobile viewers: tap the link to watch the interview: https://youtu.be/EXiQwtabZ4A 🌐Christine Monaghan Hub: https://christinemonaghan.com/collective/ #ThePeopleDrivenPodcast | Hosted by Shane Jermey James 🎧 Listen on:
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Episode 8: Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time
In this episode, Shane Jeremy James chats with Calley Dawson, founder of FXRY, a fashion repair startup on a mission to keep clothes in rotation and out of landfills. After 25 years in apparel design with brands like Urban Outfitters and Brooks Running, Calley left mass production to build a business focused on sustainability and circularity. She shares how FXRY is reshaping consumer habits through expert repairs, local pickup and drop-off services in Seattle, and plans for national growth. We also discuss bootstrapping, building brand loyalty, and using AI and live content to scale. Whether you're a sustainability advocate, an aspiring founder, or someone curious about fashion's future, this episode is packed with honest insights and practical inspiration. Mobile viewers: tap the link to watch the interview: https://youtu.be/zDSs7nR2Uxo 🌐 FXRY: https://www.thefxry.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jermey James 🎧 Listen on:
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Episode 7: Building Vitality: From Ballerina Dreams to a Wellness Empire with Ariel Jarvis
In this episode, Shane Jeremy James sits down with Ariel Jarvis, founder of Vitality Wellness World, as she shares her extraordinary journey from a homeschooled ballerina to a thriving wellness entrepreneur. After a career-ending injury, Ariel pivoted into natural health, grinding through nine years of university while juggling multiple jobs. Today, she runs a 3,000 sq. ft. clinic with 13 practitioners, blending health care, wealth care, and retreats. Whether you're a business owner, practitioner, or someone seeking inspiration, Ariel’s story will remind you why alignment and people matter most. Mobile viewers: tap the link to watch the interview: https://youtu.be/vAjb_EJfOUc 🌐Vitality Wellness World: https://www.vitalitywellnessw.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 6: Minting Success: The Story of Plant-Based Cleaning Revolutionaries
In this episode, meet Monica and Robin, the dynamic founders of Minta, a groundbreaking plant-based cleaning products brand. Learn how their journey began at a small-town mom's meetup, evolved into a thriving cleaning business, and led to the creation of a product line that’s reshaping the eco-conscious cleaning industry. Discover their candid insights on overcoming challenges like scaling production, navigating entrepreneurship in a small town, and learning the ropes of business without formal training. From their appearance on Dragon's Den to managing company culture, Monica and Robin share valuable lessons and advice for aspiring entrepreneurs. Tune in for inspiration, actionable advice, and the story of how two moms turned a local need into a multi-million-dollar brand. Mobile viewers: tap the link to watch the interview: https://youtu.be/tuVYZiOYFyA 🌐Mint Cleaning Products: https://mintcleaningproducts.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 5: From Vision to Victory: Jenn Harper's Cheekbone Beauty Journey
In this episode, Shane Jeremy James sits down with Jennifer Harper, the trailblazing founder of Cheekbone Beauty, to explore her incredible journey from a transformative dream to building a groundbreaking beauty brand. Jenn opens up about overcoming personal challenges, including generational trauma and addiction, and how her Indigenous heritage shaped her mission to create eco-friendly, sustainable products that honor the environment. We delve into the realities of entrepreneurship, from securing funding and navigating inventory challenges to crafting a brand that authentically represents Indigenous culture. Whether you’re an aspiring entrepreneur, a sustainability advocate, or someone seeking inspiration, Jenn’s story is a testament to perseverance, purpose, and the power of representation. Mobile viewers: tap the link to watch the interview: https://youtu.be/VnM7o4-tDDs 🌐Cheekbone Beauty Cosmetics Inc.: https://www.cheekbonebeauty.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 4: Food as Medicine: Elizabeth Fisher’s Mission with Lavva Cultured Superfood
In this deeply personal and inspiring episode, Shane Jeremy James sits down with Elizabeth Fisher, founder of Lavva, a plant-based cultured superfood brand born from her journey through cancer recovery. Elizabeth opens up about launching Lavva with whole, functional ingredients like green plantains and pili nuts, facing near-collapse during the pandemic, and reclaiming her company when all seemed lost. Whether you're a founder, a food lover, or someone navigating your health journey, this conversation will move and motivate you. Mobile viewers: tap the link to watch the interview: https://youtu.be/XpisMEHdPvg 🌐Lavva: https://lovvelavva.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 3: From Boxers to Breakthroughs: How Tyler McCombs Built Devin & Lang from Scratch
In this powerful conversation, Shane Jeremy James sits down with Tyler McCombs, CEO and founder of Devin & Lang, to explore how a frustration with ripped boxers evolved into a multi-million dollar brand. From launching just months before the pandemic, to pivoting into face masks and eventually becoming a women-led company, Tyler shares the real stories behind the brand's growth. Whether you're an entrepreneur, team leader, or love great business stories, this episode is for you. Mobile viewers: tap the link to watch the interview: https://youtu.be/Wphr40Q5xFM 🌐Devin & Lang Shop: https://devinandlang.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 2: From Lululemon to Launching a Sustainable Brand with Alexandra Dean
In this episode, Shane Jeremy James sits down with Alexandra Dean, founder of Adhere to Studios, a sustainable outerwear brand redefining fashion with purpose. Alexandra shares her journey from studying fashion design in Vancouver to working at Lululemon, where she honed her skills in technical garment development and design. Discover how she transitioned into entrepreneurship, the challenges of building a brand solo, and her mission to create high-performance outerwear using excess materials and lower-impact methods. We delve into the realities of sustainable fashion, content overload, marketing fatigue, and why authenticity and adaptability are more important now than ever. Whether you're a creative entrepreneur or just curious about building a brand with heart, this one's for you. Designing stylish outerwear with a conscience — Alexandra Dean blends sustainability, technical precision, and timeless fashion. Mobile viewers: tap the link to watch the interview: https://youtu.be/tqtP7HBo_Zo 🌐 AdhereTo Studio: https://www.adheretostudios.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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Episode 1: From Frustration to a 30-Person Team: The Story Behind CAYA
What started as two friends venting about the broken state of healthcare in British Columbia turned into one of Vancouver's most inclusive and fast-growing clinics. Stephanie, a registered dietician, and Veronica, a psychologist, were both running private practices when they kept hearing the same thing from their clients: "I don't feel heard. My doctor isn't taking my symptoms seriously. I don't know where to go for safe, trauma-informed care." They realized something was missing in a space centred on women, trans, and non-binary people, where healthcare felt human again. In this episode, you'll hear how they: Turned casual conversations into a real company Built a 30-person team from scratch Navigated being underestimated Created a safe, judgment-free, one-stop shop for care If you've ever wondered what it takes to build something that truly matters, this is the episode to watch. Mobile viewers: tap the link to watch the interview: https://youtu.be/4MIVrQwl_gg 🌐 CAYA Health Centre: https://cayahealthcentre.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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ABOUT THIS SHOW
The People-Driven CEO Podcast features candid and in-depth conversations with founders and CEOs who prioritize people in every aspect of their businesses, culture, and lives. Hosted by Shane Jeremy James, known as S1H—an entrepreneur, speaker, and creator of human-centered companies! This show highlights leaders challenging outdated practices and building organizations where humanity is not just a value but a core strategy. These discussions go beyond the surface. Each episode uncovers how top leaders manage hiring, culture, leadership, and scaling their organizations without compromising their values. We explore topics ranging from emotional intelligence to conscious systems, from high performance to psychological safety, and into the heart of effective leadership. We also delve into how these CEOs operate, the systems they utilize, how they address some of their biggest business challenges, and what it truly takes to build a sustainable company driven by people, not just profit. If
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