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The Accidental Marketer Podcast — 161 episodes · page 1 of 2
Your Positioning Can Be Completely True—and Completely Wrong
We Think We Know How Apple Will Position Its New Foldable iPhone
Stop Trying to Differentiate Your Product
Being Good Isn’t the Same as Being Good Enough to Win
Why Companies Chase the Wrong Opportunities
Why B2B Companies Keep Serving "Lukewarm Tea"
Why B2B Technology Companies Talk About the Wrong Things
Spirit Airlines, Scenario Planning, and the Difference Between Luck and Preparation
Before You Price Your Next Innovation, Ask These Three Words
When Competitors Become Partners: Rethinking How Markets Are Won
Why Paramount Beat Netflix: The Strategic Power of Playing the Game Forward
Growth Starts with Subtraction: Rationalizing Your Portfolio to Win
What B2B Technical Leaders Can Learn from Ring’s Super Bowl Misstep
How AI is Rewriting the B2B Growth Funnel
Why Generational Labels Fail — and What Segmentation Gets Right
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
The Year in Review: What 2025 Revealed About Strategy and Readiness
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
Why Great Companies Lose Their Way
What to Do When You Have a Budget Surplus
Why Your Best Storytelling Should Not Mention Your Product
Storytelling Tools That Win
Why Storytelling Makes or Breaks Strategy
AI-Powered Pricing: More Precision, Less Guesswork
Why Your Sales Team Isn’t Using Your Strategy
Using AI to Strengthen (and Streamline) Your Value Proposition
Want Better Stories? Start With Better Positioning
Using AI to Spark and Strengthen Differentiation Strategy
The Fog of AI: Lessons from the Last Digital Disruption
How AI is Reinventing the “Ability to Win” Analysis
How AI Supercharges the Attractiveness Criteria
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
How to Raise Prices After a Tariff—Without Losing Your Customers
AI and the Benefits Ladder: Getting to What Customers Really Want
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
AI for Execution: How Marketers Can Finally Escape the Execution Trap
The Strategy Shortcut You’re Probably Overlooking
AI in Strategic Analysis: Combining Technology with Expertise
How AI Supercharges Wargaming for Strategic Planning
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Trends and Technologies Shaping 2024 and Beyond
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Breaking Free from the Annual Planning Cycle
Leveraging AI to Transform Strategic Planning
Market Shaping: Strategies for Redefining Your Competitive Landscape
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Leveraging AI in Strategic Marketing: Insights and Innovations
Boost Your Business Strategy with the Magic of Predictive Tools
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Is Your Business the only B2B Immune to Ozempic’s Impact?
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
What B2B's Can Learn from This Year's Best Super Bowl Ads
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
What B2Bs Can Learn From 2023’s Top Marketing Stories
How to Prepare for When Innovation is Actually Slower Than Expected
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Claritin's Allergy Crusade: A Breath of Fresh Marketing
The Different “Flavors” of Marketing Part 3
Value Amplified: AI's Role in Supercharging Customer Offerings
The Different “Flavors” of Marketing Part 2
What Can Be Learned from Tesla’s Recent Price Changes?
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Could the Disney Plus Success Lead B2Bs to Go Direct?
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
The Different “Flavors” of Marketing
Can a Strategy Improve Your Company’s Culture?
Strategies to Proactively Manage Risk
How to Identify, Classify and Handle Risk
How Risk Creates Opportunity for Strategic Marketers
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
S.11, Ep. 6 - How To Scale a Platform
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
S.11, Ep. 3 - Should You Join a B2B Platform?
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category