All Episodes
The Accidental Marketer Podcast — 152 episodes
Why Paramount Beat Netflix: The Strategic Power of Playing the Game Forward
Growth Starts with Subtraction: Rationalizing Your Portfolio to Win
What B2B Technical Leaders Can Learn from Ring’s Super Bowl Misstep
How AI is Rewriting the B2B Growth Funnel
Why Generational Labels Fail — and What Segmentation Gets Right
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
The Year in Review: What 2025 Revealed About Strategy and Readiness
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
Why Great Companies Lose Their Way
What to Do When You Have a Budget Surplus
Why Your Best Storytelling Should Not Mention Your Product
Storytelling Tools That Win
Why Storytelling Makes or Breaks Strategy
AI-Powered Pricing: More Precision, Less Guesswork
Why Your Sales Team Isn’t Using Your Strategy
Using AI to Strengthen (and Streamline) Your Value Proposition
Want Better Stories? Start With Better Positioning
Using AI to Spark and Strengthen Differentiation Strategy
The Fog of AI: Lessons from the Last Digital Disruption
How AI is Reinventing the “Ability to Win” Analysis
How AI Supercharges the Attractiveness Criteria
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
How to Raise Prices After a Tariff—Without Losing Your Customers
AI and the Benefits Ladder: Getting to What Customers Really Want
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
AI for Execution: How Marketers Can Finally Escape the Execution Trap
The Strategy Shortcut You’re Probably Overlooking
AI in Strategic Analysis: Combining Technology with Expertise
How AI Supercharges Wargaming for Strategic Planning
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Trends and Technologies Shaping 2024 and Beyond
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Breaking Free from the Annual Planning Cycle
Leveraging AI to Transform Strategic Planning
Market Shaping: Strategies for Redefining Your Competitive Landscape
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Leveraging AI in Strategic Marketing: Insights and Innovations
Boost Your Business Strategy with the Magic of Predictive Tools
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Is Your Business the only B2B Immune to Ozempic’s Impact?
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
What B2B's Can Learn from This Year's Best Super Bowl Ads
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
What B2Bs Can Learn From 2023’s Top Marketing Stories
How to Prepare for When Innovation is Actually Slower Than Expected
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Claritin's Allergy Crusade: A Breath of Fresh Marketing
The Different “Flavors” of Marketing Part 3
Value Amplified: AI's Role in Supercharging Customer Offerings
The Different “Flavors” of Marketing Part 2
What Can Be Learned from Tesla’s Recent Price Changes?
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Could the Disney Plus Success Lead B2Bs to Go Direct?
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
The Different “Flavors” of Marketing
Can a Strategy Improve Your Company’s Culture?
Strategies to Proactively Manage Risk
How to Identify, Classify and Handle Risk
How Risk Creates Opportunity for Strategic Marketers
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
S.11, Ep. 6 - How To Scale a Platform
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
S.11, Ep. 3 - Should You Join a B2B Platform?
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category
S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders
S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category
S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?
S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results
S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"
S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?
S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?
S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy
S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?
S.7, Ep. 1 - Learning From a Business That Promotes Infidelity
S.6, Ep. 5 - Making a Reverse ROI Argument
S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?
S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
S.6, Ep. 2 - How Can Marketing Prove It's Impact?
S.6, Ep.1 - How To Save Marketing From Budget Cuts
S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
S5, Ep. 2 - Does Your Business Need a CDMO?
S5, Ep. 1 - Is "Virtual" As Good as "Live"?
S4, Ep. 9 - Trends That Shaped the Last Decade
S4, Ep. 8 - When Should You Commit Brand Heresy?
S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?
S4, Special Edition – The Impact of Coronavirus on B2Bs
S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience
S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power
S3, Ep. 10 - The Case of the Divergent Paths
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
S3 Ep.8 The Case of the 19th Century Content Marketer
S3 Ep.7 The Case of the Educated Gamble
S3, EP. 6 The Case of the Hidden Influencer
S3, Ep. 5: The Little Blue Pill That Could
S3, Ep.4: The Cold Case of the Cool Takeover
S3, Ep. 3: The Symbiotic Competitor
S3, Ep2: The Digital Chokepoint
S3, Ep.1: The Case of the One-Way Mirror
S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?
Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?
Season 2, Ep. 8: Should You Protect Your IP At All Costs?
Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?
Season 2 Ep.6: Is B2B Segmentation Impractical?
Season 2 Ep. 5: Why Do Companies Resist Change?
Season 2 Ep. 4: Do B2B Customers Lie to Companies?
Season 2 Ep. 3: Are the 4Ps Still Relevant?
Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?
Season 2 Ep. 1 - Is SWOT Killing Your Business?
Book Chap. 10 -- How To Get The Price You Deserve
Book Chap. 9 -- Own the Mindspace You Want!
Book Chap. 8 - Differentiate and Thrive!
Book Chap. 7 - The Magnetic Effect of Focus
Book Chap. 6 - Measuring Your Uniqueness
Book Chapter 5 - Choosing Attractive Targets
Mystery Topic 3 - Why Don't Companies Differentiate?
Book Chap. 4 - Proactively Defining Your B2B Market
Mystery Topic 2 - B2B Social Media Influencers
Book Chap. 3 - How to Segment in B2B
Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?
Book Chap. 2 - Finding B2B Customer Insight
Book Chap. 1 - Are You Talking to the Right Customers?
Intro - What Is an Accidental Marketer?