Conversations for Research Rockstars cover art

All Episodes

Conversations for Research Rockstars — 100 episodes

#
Title
1

How to Avoid B2B Survey Challenges

2

Making Research Matter: Closing the Utilization Gap

3

Prompt Engineering for Researchers

4

Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg

5

Too Many Questions, Too Little Time

6

Help! I Have to Write a Survey—How Do I Pick Answer Options?

7

The Overlooked Disconnect That Derails IDI Projects

8

The Researcher's Guide to Spotting Red Flags in Contracts

9

The Unsexy Blocker to AI Adoption Success

10

Jobs to be Done as a Framework for Customer Insights

11

What Really Drives Brand Connection? The Power of Authenticity.

12

From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals

13

Avoiding Analysis Bias in Global Research Studies

14

Finding Authentic B2B Online Sample with Sharekh Shaikh

15

Socializing Insights for Optimizing Impact with Kory Grushka

16

AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff

17

Recruiting Tactics for Ethnographic Research

18

Are Your Market Research Data Visualizations Client Ready?

19

Top-Line Reporting: Create with Confidence

20

Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research

21

The Enduring Appeal of Slide-style Reports in Qualitative Research

22

Using Market Research for Thought Leadership Programs (with Lilah Raynor)

23

Handling Contradictory and Over-Rationalized Responses in IDIs

24

Setting Useful Objectives

25

Insights Democratization with Guest Thor Olof Philogène

26

How to Avoid 3 Newbie Mistakes in Multinational Survey Research

27

Identifying Research Participant Emotions

28

Data Quality Research For Survey Research

29

(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

30

(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?

31

Planning for Survey Data Quality Improvements in 2022

32

What market research methodology lessons did we learn in 2021 that should inform our 2022 plans?

33

Essential Market Research Tips: Documenting Your Sampling Plan

34

Doing Survey Research: Should You Learn SPSS?

35

How To Do Survey Research: The Process Flowchart

36

Navigating WFH Scenarios for Market Researchers with guest Maya Middlemiss

37

Walking Isn't Running How to Amp Up Your Research Writing

38

Are Market Researchers Ready to "Talk Data" with Business Decision Makers?

39

Online Qualitative Research: Tips for Great Ideation

40

Why Subgroup Analysis Matters: A Case Study for Survey Researchers

41

Market Research eLearning Options with Special Guest Stephen Griffiths

42

Curing the Ills of Online Sampling for Survey Research

43

How to Improve NPS for Accuracy & Actionability with NPS expert Paul Abel PhD

44

3 Simple Training Examples for Market Research & Insights Professionals

45

Market Research & Insights Team Planning: Strategic Issues for 2020

46

Data Privacy 101 for Market Research & Insights Professionals

47

Career Planning for Senior Market Research & Insights Professionals

48

Mixed-mode Surveys: When are 2 modes better than one?

49

Data Visualization Examples for Market Research & Insights Professionals

50

Critical Thinking Conversations

51

Market Research Project Management: More Than Tech

52

Moderating Focus Groups Online vs In person Moderation Skills

53

Is It Time to Update Your Market Research PowerPoint Reports?

54

Market Research Career Anxiety Due to Technology Trends: Now What?

55

How to Create a Realistic & Effective Market Research Training Plan

56

Are Soft Skills the Key to Thrilling Market Research & Insights Clients?

57

Qualitative Research or Hard core Qualitative Research

58

How to Optimize a Lean Market Research & Insights Team

59

Insights Career Coaching Step 1: Choosing Your Path

60

How to Improve Your Survey Data Quality with Special Guest Ken Faro

61

Getting more people to take your surveys: 8 ways to optimize response rates

62

DIY Research: The Nonsense of Trendy Ambiguity

63

17 Data Sources Used for Market Research and Customer Insights

64

Crafting great hypotheses for your market research projects

65

Market Research Extremes Working Together: Big Quant or Deep Qual

66

The "Why" Webinar With 3 Market Research Pros

67

Can you improve Market Research & Insights Team efficiency by rethinking job roles?

68

Who is in Charge of CX? Market Researchers Need to Know!

69

Market Research jargon alert: "Market" or "Audience"?

70

Is Big Data Creating new Market Research career paths? Part 1& 2

71

Professional Survey Design Issue: Every Word Counts!

72

How will the most disruptive trend in consumer marketing impact market research demand?

73

Are 5 or 7-point rating scales best for survey research?

74

When did the phrase "Market Segmentation" get hijacked?

75

What is Market Research? What is Marketing Research?

76

Mobile ethnography lessons for Research Rockstars

77

Are your market research clients bored?

78

Do your market research reports look dated?

79

Hot Market Research Jobs Often Require These Skills

80

Market Research job decisions: Supply-side or Client-side?

81

Market Research Identity Crisis!

82

Market Research & Insights Job Trends: New titles, new skills

83

How to Use Behavioral Economics to Improve Data Quality

84

How to Improve Survey Response Rates Like a Market Research Pro

85

Data Sources Commonly Used in Big Data & Analytics

86

Market Research Vs Big Data: Who will own the consultative role?

87

4 Clues you Need to Hire a Market Research Company

88

7 Reasons Why Big Data Projects Fail

89

Writing Qualitative Research Reports

90

McKinsey Translators or Market Researchers?

91

Market Research & Customer Insights Career Coaching

92

Market Research Surveys: Impact of Time on Data Quality

93

SPSS or R: Which will Market Research Pros be using in 2018?

94

Market Research end-of-project Meetings

95

Market Research Questionnaires Over-Rely on Rating Scales

96

Is your Market Research Subject to Analysis Bias?

97

Tips for Amazing Focus Groups

98

The Most Misused Term in Market Research?

99

Great tip for your next big market research survey project

100

Using Market Research Surveys to Discover Customer Priorities