All Episodes

The Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage Summit

Ep. 157: Why Higher Ed Marketers Should Care WAY More about Design

Ep. 156: Why Higher Ed Marketers Should Care More About Podcasts

Ep. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify Podcast

EP. 154: Why Higher Ed Marketers Need to Become Great Prompt Engineers

Ep. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify Podcast

Ep. 152: What if Colleges Recruited Creators Like They Do Athletes? Higher Education Content Marketing 3.0

Ep. 63: The MOST Fanatical of Fridays: Mickey and Shane Go Rogue

Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House

Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make You More Efficient

Ep. 150: How to Design a Multi-Sensory Higher Ed Marketing and Student Recruitment Strategy

Ep. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM

Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI

Fanatical Friday's Ep. 61: Getting the Most Bang for Your Buck With Video in 2023

Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment

Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?

Ep. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie Goodwin

Fanatical Friday's Ep. 60: Ep. 60: Getting Started With VR in Higher Ed Marketing

Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment Marketers

Ep. 143: Introducing Season 2 of The Application — with Allison Turcio

Fanatical Friday's Ep. 59: What Questions Should You Be Asking Your Vendors?

We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek Podcast

Fanatical Friday's Ep. 58: How to Strategize and Execute a Successful Chatbot

Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice Latte

Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie Surace

Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy Snow

Ep. 139: How to Build and Scale a Student Ambassador Program That Increases Enrollment

Ep. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial Spirit

Here Are the 3 Key Ingredients for Texting Prospective Students

The Modern Student Ep. 4: The Future of Tech in Higher Ed

Ep. 137: Why Higher Ed Needs Better Parent Engagement Strategies

Ep. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-Z

Fanatical Fridays Ep. 55: Fire Bullets, Then Cannonballs

Ep. 135: Here’s What 1,261 Students Said About Their Journey to College

Breaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to Thrive

Ep. 134: Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability Community

Brand Camp Ep. 4: How to Audit Your Brand Values — And Augment Your Brand Positioning Accordingly

Ep. 133: Was Leaving Higher Ed Worth It? Chapter 1 with Carrie Barnett

The Modern Student Ep. 2: How to Find and Engage New Student Populations

Brand Camp Episode 3: Why Vision Statements are Crucial for Higher Ed Marketing

The Modern Student Episode 1: How the Modern Student is Shaping the Future of Education

The Brewstorm Episode 10: The First School to Use YouTube Shorts Like This Will Boom in Popularity

Brand Camp Episode 2: How to Craft a Mission Statement for Your School That Doesn’t Suck

Episode 132: Strategic Enrollment Management is Broken — Here Are Some Ideas on How to Fix It.

The Brewstorm Episode 9: Title This is What Your Institution Should Give Away for FREE

Brand Camp Episode 1: Why Higher Ed Needs Better Brand Manifestos

Episode 131: Hot Takes on Higher Ed Marketing with Ryan Morabito

The Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About It

The Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?

Attention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective Students

The Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni Relations

Attention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student Journey

Episode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips

The Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?

Attention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National Brand

Episode 129: Why Higher Ed Needs to Better Define Microcredential Skills

The Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact Info

Episode 128: How to Reimagine Product, Experience, and Marketing for the Lifelong Learner

Attention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult Learners

The Brewstorm Episode 3: What Makes You Actually Click an Ad?

Episode 127: Hot Takes on the Future of Social Media in Higher Ed

Attention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022

The Brewstorm Episode 2: Hosting Memorable Student Recruitment Events

Attention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.

Episode 126: How Higher Ed Should Think About TikTok

The Brewstorm Episode 1: Starting and Maintaining a Student-Run Podcast

Episode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy Majors

Fanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student Stories

Episode 124: Why It’s Time for Higher Ed to Take SEO Seriously

How To Market a University Episode 8: The Future of Higher Education Marketing

Fanatical Friday's Episode 53: I Submitted RFIs at 100 Different Grad Programs — Here’s What I Learned About How Grad Schools Nurture Prospects.

Episode 123: A Review of NAGAP’s 2022 GEM Summit with Jaime and Jack

How To Market a University Episode 7: Measuring Results, Progress, and ROI

Fanatical Friday's Episode 52: Reflections of Q1 2022: The Routines, Strategies, and Marketing Hacks That Worked — And Those That Didn’t.

How To Market a University Episode 6: Digital U: Marketing Higher Education in the Digital World

How To Market a University Episode 5: How to Integrate Brand Across the Higher Ed Institution

How to Market a University Episode 4: Developing Brand Strategy and Expression in Higher Education

Collective Enrollment Episode 4: How ZeeMee Actually Works

How To Market a University Episode 3: Building the Higher Ed Marketing Foundation: Research, Brand Assessment, and Goal Setting

Collective Enrollment Episode 3: How to Recruit Us: An Open Letter to Admissions Teams from Gen-Z

How To Market a University Episode 2: How Marketing Should Be Structured Within Higher Ed

Collective Enrollment Episode 2: A World Without Facebook and The College Board — The Future of Recruitment and Student Engagement

Fanatical Friday's Episode 51: How to Run a Stand-Up Meeting for Your Admissions Team That Doesn’t Suck

Chat's What (S)he Said Episode 4: How to Use A Chatbot To Improve Student Communication: A Soup-to-Nuts Guide for Higher Ed Marketers

Episode 1: How To Market a University - What is Marketing and How Do We Do It in Higher Education?

Collective Enrollment Episode 1: Defining Collective Enrollment — An Enrollment Marketing Strategy That Actually Works with Gen-Z

Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines

The Application Episode 1 - Views of the CMO: Preparing for the Future of Student Experience Marketing

Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022

Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands

Signals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ Attention

Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education

Episode 120: How Marketing and Admissions in Higher Ed Should Work Together

[Special] Starter Stories: Meet the Founder Building Slack for Colleges and Universities

Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing

Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer

Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings

Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School’s Website

Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.