All Episodes

#108 - AI Findability: How to Structure Your College’s Website to Answer Questions (Without The FAQ Dump Page)

#107 - Higher Ed Videography 101 for In-House Teams: A Crash Course in Elevating Your Videos

#106 - CRUSH Yield Season With a Simple Google Doc w/ John Azoni

#105 - How Pratt Institute is Helping Change the Narrative on Creative Education w/ Jolene Travis

#104 - Why College Websites Are Failing Prospective Students and How to Fix It w/ Pez Perry from Squiz

#103 - Reversing a 40% Enrollment Drop at Montana University w/ Jenny Petty & Stephanie Geyer

#102 - The Tiny Team Behind Felician University’s Viral Short-Form Video Hits w/ Christine Albano

#101 - Why Advancement MarCom Is Still the Underdog (And Why That Needs to Change) w/ Dan Giroux

#100 - Reddit for Higher Ed 101: Why Every College Needs a Subreddit (AI Search, SEO, and Enrollment Strategy) w/ Ross Simmonds

#99 - How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie

#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati

#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover

#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats

#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm

#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff

#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work

#92 - A Higher Ed Marketing Leader’s Guide to Implementing AI Across the Organization w/ Seth Odell from Kanahoma

#91 - Increasing Donor Engagement Through Specific Stories w/ Senior Fundraising Leader, Jennifer Porter

#90 - Higher Ed Content Creation, But Make It Not Suck w/ John Azoni from UNVEILD

#89 - Growing Your Influence with Short-Form Video on Social Media w/ Rob Clark from @ThatTallFamily

#88 - Stop Copying Bad Content: How to Break Out of the Higher Ed Marketing Status Quo w/ Tony Sheridan

#87 - Wes Anderson Meets Higher Ed: Texas A&M’s Quirky Storytelling That Breaks the Rules w/ Warren Cook from Make Something Beautiful

#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich

#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger

#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh

#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing

#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni

#81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing

#80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)

#79 - How to Tell Sensitive Marketing Stories Without Causing Harm – A Trauma Specialist’s Perspective w/ Laura Azoni, LMSW

#78 - University of Limerick’s Award-Winning Storytelling Campaign, and Student-Led TikTok Content Engine w/ Michelle Mc Mahon

#77 - Building BGSU’s Marketing Powerhouse: Inside Amy West’s Winning Team

#76 - How To Do Epic Content Marketing for Higher Education w/ Brian Piper

#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace

#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez

#73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder

#72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta

#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education

#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds

#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn

#68 - The Top of Funnel Drought in Higher Ed

#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College

#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard

#65 - Higher ed, this is why you’re not growing on social media

#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media

#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols

#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding

#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles

#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni

#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori

#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook

#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D

#56 - Unlocking the Potential of Scholarly Podcasts with Professors.fm, Featuring Robert Li

#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System

#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan

#53 - Making Research Relatable with Kate Young, host of This is Purdue podcast

#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies

#51 - Crafting Irresistible Program Pages: A Blueprint for Higher Ed w/ Copywriter Jo Marshall

#50 - What Higher Ed Gets Wrong About Storytelling and How to Fix It w/ Zach Busekrus & John Azoni

#49 - Recruiting Students In Your Sleep With an AI Enrollment Officer w/ Cade Scott from Enroll Boost AI

#48 - Inclusive Storytelling: The Importance of Content Featuring People with Disabilities w/ Jaime Hunt from The Higher Ed CMO

#47 - Creating Personalized Storytelling Content with AI w/ Ardis Kadiu from Element451

#46 - How to Create Content People WANT to Watch with the “Side Door” Approach w/ John Azoni

#45 - How Students' Raw Stories Unite Campus w/ Nate Jorgensen from Miami University

#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill

#43 - Your “WHY” is not your story w/ John Azoni

#42 - LinkedIn Growth Hacks for Higher Ed Marketers w/ Casey Hill from ActiveCampaign

#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College

#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar

#39 - The 5 C’s of Higher Ed Social Media Execution With Limited Resources w/ Lizzie Chen from Moody College of Communication

#38 - Tapping Student Talent for Video and Social Media Content w/ Dr. Josie Ahlquist

#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium

#36 - Marketing to Adult Students w/ Shane Baglini, Director of Marketing & Recruitment, Muhlenberg College

#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena College

#34 - FOMO is Not a Strategy: The Case for Picking Your Platform and Owning It w/ Darren Roubinek of University of Central Missouri

#33 - Tradition, History, Innovation: Owning Your University's Unique Stories w/ Andy Fuller, Ex. Director of Brand Content at Notre Dame

#32 - Telling BIGGER Stories - How One College Went All In On Their Iconic Coach w/ Jen Porter of Rochester University

#31 - How Bart Caylor Saves 10-15 Hours Per Week Using AI

#30 - How to Not Be Boring and Capture Attention On Social Media w/ Mike Richeson of Homestead Production

#29 - How to Write Better Emails - Newsletters, Marketing Emails, Everyday Comms w/ Ashley Budd and Dayana Kibilds

#28 - Earned Media and the Power of Student Success Stories w/ Lauren Keane of SNHU

#27 - Behind The Scenes of Penn State's Democracy-Themed Podcasts w/ Jenna Spinelle

#26 - Stop Boring Me! How To Harness Improv and Humor to Create Engaging Content w/ Kathy Klotz-Guest

#25 - Marketing An Art School and Starting a Podcast w/ Sabrina Dépestre, Marketing Director at MICA

#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University

#23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.

#22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma

#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College

#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing

#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message

#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed

#17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian

#16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine

#15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing

#14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies

#13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print

#12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon

#11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023

#10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock

#9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith

#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College

#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students

#6 - How to create student testimonials that captivate and inspire action

#5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others

#4 - Storytelling And The Power of Vulnerability in Higher Ed Marketing

#3 - One Stupidly Simple Strategy to Immediately Increase the Perceived Value of Your College or University By 2700%

#2 - A Fast and Easy Way to Find 10 Powerful Student/Alumni Testimonials in 1 Hour to Enroll More Students At Your College or University

#1 - Rise Above the Noise: How to Differentiate Your College or University Through Video Storytelling and Enroll More Students