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All Episodes

Marketing Insights — 105 episodes

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Title
1

Earned Media: A Seat at the Table

2

Books, Branding and All Things Business, with guest Kevin Davis

3

The Business of Benevolence

4

The Importance of Storytelling in B2B in the Era of AI

5

The Advertising Ecosystem

6

From Clicks to Bricks: Winning the Omnichannel Game

7

Crisis Marketing Mastery

8

Back to Brand School: Marketing Lessons from Gen Z

9

Fear or Hope? The Emotional Tug-of-War in Marketing

10

Marketing Insights from Glassdoor’s Julie Wolfe

11

Catch Me if You Can

12

Segmentation Strategy in the Age of AI

13

Crisis Brands

14

Supa Dupa Super Bowl Brands, Part 3

15

Pathways to Career

16

Sales & Marketing Synergy

17

New Year, New Brands

18

Marketing Algorithms

19

Want to Get Hired? Ditch the DoDo for YOLO!

20

Silver Spending Shoppers: Tapping into the Over-50 Consumer Market

21

Beetlejuice Brands

22

Bipartisan Brands

23

Airborne Brands

24

Mardi Gras Marketing

25

Bad, Bad Brands (as in very, very good)

26

Signed, Sealed, Delivered Brands

27

Bottoms Up Brands

28

Doggone Brands

29

Calling all Cat Lovers!

30

Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency

31

Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle

32

Mentoring Matters

33

Able-bodied Brands

34

To Influence or Not

35

Conversational Marketing

36

The Impact of Block Chain on the Future of Marketing

37

Beloved Brands

38

Revisiting Gen Z Consumers – How will they Redefine Marketing?

39

The Reality of Augmented Reality Marketing

40

Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH

41

More than ¡Hola! What Marketers Need to Know about Hispanic Consumers

42

The Ten Brand Commandments

43

Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency

44

Put Down the Duckets Part 2

45

Put Down the Duckets

46

C.A.R.E. Bear (er) Brands

47

W.O.L.F Brands

48

Unboxed Brands

49

Supa Dupa Big Game Brands

50

Déjà vu? COVID Impact Part II

51

Down in the DM (Direct Marketing)

52

Everybody Was Squid Game Watching

53

Superstitious Brands

54

Would You like to Buy an O-O-H (Out-of-Home )?

55

"Boss Brands" - Attracting & Maintaining Consumer Loyalty

56

Brands that Take a Stand

57

Political Correctness in Marketing

58

Love Brands

59

Wedding Brands: Top Brands, Songs and More!

60

Marketing Shoes, Shoos, and SKUs

61

Teaching, Learning, Supporting and Pivoting during a Pandemic

62

Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)

63

Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe

64

Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2

65

Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2

66

Implications for Marketers--Emerging from the Global Crisis

67

How "Short Brands" Equal Big Bucks

68

The Role of Marketing in Crisis Management

69

The Marketing Impact of the COVID-19

70

Executive Perspective on a Career in Sales- Interview with MaKinzie Foos, Director of Business Operations for Memphis Hustle

71

Marketing for a Better World! #M4BW

72

How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!

73

Cancel Culture & Implications for the Marketer

74

The Gig Economy: The Role of Marketing and the Potential Impact

75

Ditch the DODO and Other Ways Brands Boost their Presence in the Marketplace

76

The Importance & Evolution of Supply Chain Management

77

Executive Perspective: Gina Gomez, Director of Hispanic Community Services

78

So You Want to Build a Brand?!?

79

Brands that WOW: Do they Make a Sound?

80

B2BMail.Com - Email Usage in B2B Marketing

81

Marketing to Millennials

82

The Next Generation of Men is Watching

83

Weighing in on Wellness

84

Just Keep Swimming: How Struggling Brands Keep Themselves Afloat

85

Executive Perspective- Interview with President/CEO National Mississippi River Museum & Aquarium, Kurt Strand

86

Executive Perspective: Interview with Josh Brown, Co-Founder of Haag Brown Commercial Real Estate

87

Influencer Marketing

88

Marketers Will Be Hacked!

89

Holly, Jolly, Dollar-Generating Brands

90

What's In a Name?! Branding and Rebranding

91

AEIOU and sometimes Y: The Language of Branding Part 2 of 2 - Social Media Marketing

92

AEIOU and Sometimes Y: How Language is Used to Build Brands Part 1 of 2

93

Successful Leaders are Effective Marketers-Tom Payne, VP Uniti Fiber

94

Neuromarketing : A Method of Marketing Research - Marketing Insights Podcast Series

95

Child's Play - Marketing Insights Podcast Series

96

Dr. Feelgood-Marketing Insights Podcast Series

97

Power of Pricing: Marketing Insights Podcast Series

98

Selling the Sizzle: How to Become Notable and Quotable - Marketing Insights Podcast Series

99

Mentoring Matters - Marketing Insights Podcast Series

100

You're Fired, What Next?! Marketing Insights Podcast Series

101

You're Hired, Now What? Marketing Insights Podcast Series

102

The Application and Impact of BIG DATA - Marketing Insights Podcast Series

103

MARKETING for Non-Profit Organizations- Marketing Insights Podcast Series

104

Brand YOU! Marketing Insights Podcast Series

105

Preparing Future Marketers: Marketing Insights Podcast Series