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All Episodes

The Big Story — 110 episodes

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Title
1

Picking An MMM

2

Can Content Drive Performance?

3

Cannes 2026: Authenticity In The Age of AI

4

Mergers And Operating Systems Are Reshaping TV Ads

5

Programmatic TV Home Screens And Gaming Ads For Kids

6

AI Off The Rails

7

The End Of The Programmatic Pageview

8

Prog AI Live: AI's Slippery Slop

9

To Sell TV, The New 'Premium' Is 'Fandom'

10

Identity Without Oversight

11

What's POSSIBLE With AI

12

Programmatic Peacekeeping

13

Reaching For More Reach

14

What Is AI Automating In Ad Tech?

15

Data Privacy At The Kitchen Table

16

Ad Tech's Off-Broadway Debut

17

The Media Spend Skim

18

The Year CTV Goes Full-Funnel

19

Will The Trade Desk Right-Size Its Margins?

20

Feeding A DSP With Shopper Data

21

Gold Medal CTV

22

The Chatbot Ad Platform

23

The Publisher Path Through AI

24

The Prebid Episode

25

Guess It's AdsGPT Now?

26

Retail Media's Growing Influence On Retail

27

Live from CES 2026

28

Two Types Of AI In Advertising

29

The GAM Changes On Publishers' Wish List

30

Warner Bros., Netflix, Paramount: The CTV Chessboard

31

The Incredibly High Stakes Of Black Friday

32

The Shifting Dollars Flowing Through Programmatic Pipes

33

Yearning For Earnings

34

APIs FTW, But IPs Are TBD

35

The Power of Prebid

36

Rest In Privacy, Sandbox

37

Prebid, Meet OpenAds

38

The Trade Desk's Sell-Side Settlement

39

The Big Story LIVE: AI Unleashed

40

Calculating The Odds On The Google Spinoff

41

What Ad Lawyers Are Saying About AI

42

AI-Driven Ad Tech Acquisitions

43

The Remedies Edition

44

Will AI Companies Pay Publishers?

45

Remedying A Monopolistic Ad Server

46

When The Trade Desk Dips, Ad Tech Drops

47

Ad Tech Goes To Court, OpenX v. Google Edition

48

Not So Long, Solimar

49

Transparent Non-Transparency

50

Ads To Burn After Reading

51

Buying Ads In The Rabbit Hole

52

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

53

The Human Cannes

54

The Ad Agency Washing Machine

55

What Does It Mean To Be All In On AI?

56

It's A Wrap On The Prebid Race

57

Prog IO Live: AI, But With A Human Gut Check

58

The AI Imperative Behind GroupM's "Restructuring"

59

The CTV DSP

60

The Tariffs And The TV Upfronts - E340

61

The Ad Tech Verdict On Google And Third-Party Cookies

62

Ta-Ta To US Temu Ads

63

Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

64

Bots And Games Are Back (For Ad Tech)

65

In The Room Where (The Ad Auction) Happens

66

M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

67

Tariff Chaos And Yet More Ad Tech M&A

68

Programmatic's Pursuit of "Premium"

69

Connected TV's Growth Spurt; How Ozempic Is Upending Marketing

70

The Trade Desk Miss That Shook Ad Tech

71

The Worst Place To Show An Ad

72

Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

73

Ever-Elusive Transparency

74

TikTok On The Clock

75

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

76

AI and Smart Tech: AdExchanger Does CES 2025

77

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

78

Retail Media Standards: Miracle Or Meh?

79

Running the Numbers on Omnicom-IPG

80

Don't Discount Black Friday

81

The Closing Arguments of DOJ v. Google

82

No More TV Drug Ads? Don't Hold Your Breath

83

Political Advertising Post-Mortem Analysis, Part Deux

84

The Role Of Ad Dollars In The 2024 Presidential Election

85

The Culture Clash Underneath Creative Ad Tech - E316

86

The Curation Debate - E315

87

Unboxing Amazon Ads' Ad Tech - E314

88

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

89

The US v. Google Witnesses Have Spoken – Now What? - E312

90

Waiting On A Judge And The Polls - E311

91

View From The US v. Google Trial Press Box - E310

92

An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

93

Uncloaking A New Programmatic Scam - E308

94

Google's Header Bidding Countermeasures Go On Trial - E307

95

The VC POV - E306

96

Agency Ad Tech - E305

97

Inside The Ruling That Deemed Google Search A Monopoly - E304

98

The Looming Question Of Cookie Consent

99

The Third-Party Cookie Pardon - E302

100

A Refresh On The DOJ's Upcoming Antitrust Trial Against Google

101

Episode 300: The End of Oracle's Advertising Era

102

The PET Project That Mozilla Acquired - E299

103

Cannes Lions, Generative AI Edition

104

Nope, We Haven't Hit Peak Retail Media Yet - E297

105

Ranking The Open Web - E296

106

The Shrinking Open Web

107

'Incrementality' Is The Buzzword That Stole Prog IO

108

Measuring Muck - E293

109

Data Dazzles Ahead Of The Upfronts

110

Privacy Sandbox Yellow Flags - E291