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All Episodes

The Big Story — 117 episodes

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Title
1

Google Had Its Day In Court. Now, It's Amazon's Turn

2

There's A Meta Diaspora Building The Fastest-Growing Ad Platforms

3

Bridging The World Of TV And Ad Tech

4

AppLovin's Play To Reach Non-Gaming Advertisers

5

The Opportunity and Threat Of Google Buyer Direct

6

DOOH You Like Women's Sports?

7

Amazon's Million-Dollar Seller Revolt

8

Picking An MMM

9

Can Content Drive Performance?

10

Cannes 2026: Authenticity In The Age of AI

11

Mergers And Operating Systems Are Reshaping TV Ads

12

Programmatic TV Home Screens And Gaming Ads For Kids

13

AI Off The Rails

14

The End Of The Programmatic Pageview

15

Prog AI Live: AI's Slippery Slop

16

To Sell TV, The New 'Premium' Is 'Fandom'

17

Identity Without Oversight

18

What's POSSIBLE With AI

19

Programmatic Peacekeeping

20

Reaching For More Reach

21

What Is AI Automating In Ad Tech?

22

Data Privacy At The Kitchen Table

23

Ad Tech's Off-Broadway Debut

24

The Media Spend Skim

25

The Year CTV Goes Full-Funnel

26

Will The Trade Desk Right-Size Its Margins?

27

Feeding A DSP With Shopper Data

28

Gold Medal CTV

29

The Chatbot Ad Platform

30

The Publisher Path Through AI

31

The Prebid Episode

32

Guess It's AdsGPT Now?

33

Retail Media's Growing Influence On Retail

34

Live from CES 2026

35

Two Types Of AI In Advertising

36

The GAM Changes On Publishers' Wish List

37

Warner Bros., Netflix, Paramount: The CTV Chessboard

38

The Incredibly High Stakes Of Black Friday

39

The Shifting Dollars Flowing Through Programmatic Pipes

40

Yearning For Earnings

41

APIs FTW, But IPs Are TBD

42

The Power of Prebid

43

Rest In Privacy, Sandbox

44

Prebid, Meet OpenAds

45

The Trade Desk's Sell-Side Settlement

46

The Big Story LIVE: AI Unleashed

47

Calculating The Odds On The Google Spinoff

48

What Ad Lawyers Are Saying About AI

49

AI-Driven Ad Tech Acquisitions

50

The Remedies Edition

51

Will AI Companies Pay Publishers?

52

Remedying A Monopolistic Ad Server

53

When The Trade Desk Dips, Ad Tech Drops

54

Ad Tech Goes To Court, OpenX v. Google Edition

55

Not So Long, Solimar

56

Transparent Non-Transparency

57

Ads To Burn After Reading

58

Buying Ads In The Rabbit Hole

59

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

60

The Human Cannes

61

The Ad Agency Washing Machine

62

What Does It Mean To Be All In On AI?

63

It's A Wrap On The Prebid Race

64

Prog IO Live: AI, But With A Human Gut Check

65

The AI Imperative Behind GroupM's "Restructuring"

66

The CTV DSP

67

The Tariffs And The TV Upfronts - E340

68

The Ad Tech Verdict On Google And Third-Party Cookies

69

Ta-Ta To US Temu Ads

70

Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

71

Bots And Games Are Back (For Ad Tech)

72

In The Room Where (The Ad Auction) Happens

73

M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

74

Tariff Chaos And Yet More Ad Tech M&A

75

Programmatic's Pursuit of "Premium"

76

Connected TV's Growth Spurt; How Ozempic Is Upending Marketing

77

The Trade Desk Miss That Shook Ad Tech

78

The Worst Place To Show An Ad

79

Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

80

Ever-Elusive Transparency

81

TikTok On The Clock

82

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

83

AI and Smart Tech: AdExchanger Does CES 2025

84

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

85

Retail Media Standards: Miracle Or Meh?

86

Running the Numbers on Omnicom-IPG

87

Don't Discount Black Friday

88

The Closing Arguments of DOJ v. Google

89

No More TV Drug Ads? Don't Hold Your Breath

90

Political Advertising Post-Mortem Analysis, Part Deux

91

The Role Of Ad Dollars In The 2024 Presidential Election

92

The Culture Clash Underneath Creative Ad Tech - E316

93

The Curation Debate - E315

94

Unboxing Amazon Ads' Ad Tech - E314

95

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

96

The US v. Google Witnesses Have Spoken – Now What? - E312

97

Waiting On A Judge And The Polls - E311

98

View From The US v. Google Trial Press Box - E310

99

An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

100

Uncloaking A New Programmatic Scam - E308

101

Google's Header Bidding Countermeasures Go On Trial - E307

102

The VC POV - E306

103

Agency Ad Tech - E305

104

Inside The Ruling That Deemed Google Search A Monopoly - E304

105

The Looming Question Of Cookie Consent

106

The Third-Party Cookie Pardon - E302

107

A Refresh On The DOJ's Upcoming Antitrust Trial Against Google

108

Episode 300: The End of Oracle's Advertising Era

109

The PET Project That Mozilla Acquired - E299

110

Cannes Lions, Generative AI Edition

111

Nope, We Haven't Hit Peak Retail Media Yet - E297

112

Ranking The Open Web - E296

113

The Shrinking Open Web

114

'Incrementality' Is The Buzzword That Stole Prog IO

115

Measuring Muck - E293

116

Data Dazzles Ahead Of The Upfronts

117

Privacy Sandbox Yellow Flags - E291