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All Episodes

The Big Story — 100 episodes

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Title
1

The Auction Flip: Prebid's Plan To Swap Places With Google

2

The Apple Bites Back

3

Apple Takes A Bite Out Of Programmatic

4

Buying CTV In The WarnerMount World

5

The Trade Desk's Bumpy Ride Down

6

Auctions In The Crosshairs

7

Google Had Its Day In Court. Now, It's Amazon's Turn

8

There's A Meta Diaspora Building The Fastest-Growing Ad Platforms

9

Bridging The World Of TV And Ad Tech

10

AppLovin's Play To Reach Non-Gaming Advertisers

11

The Opportunity and Threat Of Google Buyer Direct

12

DOOH You Like Women's Sports?

13

Amazon's Million-Dollar Seller Revolt

14

Picking An MMM

15

Can Content Drive Performance?

16

Cannes 2026: Authenticity In The Age of AI

17

Mergers And Operating Systems Are Reshaping TV Ads

18

Programmatic TV Home Screens And Gaming Ads For Kids

19

AI Off The Rails

20

The End Of The Programmatic Pageview

21

Prog AI Live: AI's Slippery Slop

22

To Sell TV, The New 'Premium' Is 'Fandom'

23

Identity Without Oversight

24

What's POSSIBLE With AI

25

Programmatic Peacekeeping

26

Reaching For More Reach

27

What Is AI Automating In Ad Tech?

28

Data Privacy At The Kitchen Table

29

Ad Tech's Off-Broadway Debut

30

The Media Spend Skim

31

The Year CTV Goes Full-Funnel

32

Will The Trade Desk Right-Size Its Margins?

33

Feeding A DSP With Shopper Data

34

Gold Medal CTV

35

The Chatbot Ad Platform

36

The Publisher Path Through AI

37

The Prebid Episode

38

Guess It's AdsGPT Now?

39

Retail Media's Growing Influence On Retail

40

Live from CES 2026

41

Two Types Of AI In Advertising

42

The GAM Changes On Publishers' Wish List

43

Warner Bros., Netflix, Paramount: The CTV Chessboard

44

The Incredibly High Stakes Of Black Friday

45

The Shifting Dollars Flowing Through Programmatic Pipes

46

Yearning For Earnings

47

APIs FTW, But IPs Are TBD

48

The Power of Prebid

49

Rest In Privacy, Sandbox

50

Prebid, Meet OpenAds

51

The Trade Desk's Sell-Side Settlement

52

The Big Story LIVE: AI Unleashed

53

Calculating The Odds On The Google Spinoff

54

What Ad Lawyers Are Saying About AI

55

AI-Driven Ad Tech Acquisitions

56

The Remedies Edition

57

Will AI Companies Pay Publishers?

58

Remedying A Monopolistic Ad Server

59

When The Trade Desk Dips, Ad Tech Drops

60

Ad Tech Goes To Court, OpenX v. Google Edition

61

Not So Long, Solimar

62

Transparent Non-Transparency

63

Ads To Burn After Reading

64

Buying Ads In The Rabbit Hole

65

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

66

The Human Cannes

67

The Ad Agency Washing Machine

68

What Does It Mean To Be All In On AI?

69

It's A Wrap On The Prebid Race

70

Prog IO Live: AI, But With A Human Gut Check

71

The AI Imperative Behind GroupM's "Restructuring"

72

The CTV DSP

73

The Tariffs And The TV Upfronts - E340

74

The Ad Tech Verdict On Google And Third-Party Cookies

75

Ta-Ta To US Temu Ads

76

Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

77

Bots And Games Are Back (For Ad Tech)

78

In The Room Where (The Ad Auction) Happens

79

M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

80

Tariff Chaos And Yet More Ad Tech M&A

81

Programmatic's Pursuit of "Premium"

82

Connected TV's Growth Spurt; How Ozempic Is Upending Marketing

83

The Trade Desk Miss That Shook Ad Tech

84

The Worst Place To Show An Ad

85

Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

86

Ever-Elusive Transparency

87

TikTok On The Clock

88

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

89

AI and Smart Tech: AdExchanger Does CES 2025

90

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

91

Retail Media Standards: Miracle Or Meh?

92

Running the Numbers on Omnicom-IPG

93

Don't Discount Black Friday

94

The Closing Arguments of DOJ v. Google

95

No More TV Drug Ads? Don't Hold Your Breath

96

Political Advertising Post-Mortem Analysis, Part Deux

97

The Role Of Ad Dollars In The 2024 Presidential Election

98

The Culture Clash Underneath Creative Ad Tech - E316

99

The Curation Debate - E315

100

Unboxing Amazon Ads' Ad Tech - E314