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All Episodes

The Big Story — 101 episodes

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Title
1

Identity Without Oversight

2

What's POSSIBLE With AI

3

Programmatic Peacekeeping

4

Reaching For More Reach

5

What Is AI Automating In Ad Tech?

6

Data Privacy At The Kitchen Table

7

Ad Tech's Off-Broadway Debut

8

The Media Spend Skim

9

The Year CTV Goes Full-Funnel

10

Will The Trade Desk Right-Size Its Margins?

11

Feeding A DSP With Shopper Data

12

Gold Medal CTV

13

The Chatbot Ad Platform

14

The Publisher Path Through AI

15

The Prebid Episode

16

Guess It's AdsGPT Now?

17

Retail Media's Growing Influence On Retail

18

Live from CES 2026

19

Two Types Of AI In Advertising

20

The GAM Changes On Publishers' Wish List

21

Warner Bros., Netflix, Paramount: The CTV Chessboard

22

The Incredibly High Stakes Of Black Friday

23

The Shifting Dollars Flowing Through Programmatic Pipes

24

Yearning For Earnings

25

APIs FTW, But IPs Are TBD

26

The Power of Prebid

27

Rest In Privacy, Sandbox

28

Prebid, Meet OpenAds

29

The Trade Desk's Sell-Side Settlement

30

The Big Story LIVE: AI Unleashed

31

Calculating The Odds On The Google Spinoff

32

What Ad Lawyers Are Saying About AI

33

AI-Driven Ad Tech Acquisitions

34

The Remedies Edition

35

Will AI Companies Pay Publishers?

36

Remedying A Monopolistic Ad Server

37

When The Trade Desk Dips, Ad Tech Drops

38

Ad Tech Goes To Court, OpenX v. Google Edition

39

Not So Long, Solimar

40

Transparent Non-Transparency

41

Ads To Burn After Reading

42

Buying Ads In The Rabbit Hole

43

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

44

The Human Cannes

45

The Ad Agency Washing Machine

46

What Does It Mean To Be All In On AI?

47

It's A Wrap On The Prebid Race

48

Prog IO Live: AI, But With A Human Gut Check

49

The AI Imperative Behind GroupM's "Restructuring"

50

The CTV DSP

51

The Tariffs And The TV Upfronts - E340

52

The Ad Tech Verdict On Google And Third-Party Cookies

53

Ta-Ta To US Temu Ads

54

Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

55

Bots And Games Are Back (For Ad Tech)

56

In The Room Where (The Ad Auction) Happens

57

M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

58

Tariff Chaos And Yet More Ad Tech M&A

59

Programmatic's Pursuit of "Premium"

60

Connected TV's Growth Spurt; How Ozempic Is Upending Marketing

61

The Trade Desk Miss That Shook Ad Tech

62

The Worst Place To Show An Ad

63

Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

64

Ever-Elusive Transparency

65

TikTok On The Clock

66

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

67

AI and Smart Tech: AdExchanger Does CES 2025

68

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

69

Retail Media Standards: Miracle Or Meh?

70

Running the Numbers on Omnicom-IPG

71

Don't Discount Black Friday

72

The Closing Arguments of DOJ v. Google

73

No More TV Drug Ads? Don't Hold Your Breath

74

Political Advertising Post-Mortem Analysis, Part Deux

75

The Role Of Ad Dollars In The 2024 Presidential Election

76

The Culture Clash Underneath Creative Ad Tech - E316

77

The Curation Debate - E315

78

Unboxing Amazon Ads' Ad Tech - E314

79

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

80

The US v. Google Witnesses Have Spoken – Now What? - E312

81

Waiting On A Judge And The Polls - E311

82

View From The US v. Google Trial Press Box - E310

83

An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

84

Uncloaking A New Programmatic Scam - E308

85

Google's Header Bidding Countermeasures Go On Trial - E307

86

The VC POV - E306

87

Agency Ad Tech - E305

88

Inside The Ruling That Deemed Google Search A Monopoly - E304

89

The Looming Question Of Cookie Consent

90

The Third-Party Cookie Pardon - E302

91

A Refresh On The DOJ's Upcoming Antitrust Trial Against Google

92

Episode 300: The End of Oracle's Advertising Era

93

The PET Project That Mozilla Acquired - E299

94

Cannes Lions, Generative AI Edition

95

Nope, We Haven't Hit Peak Retail Media Yet - E297

96

Ranking The Open Web - E296

97

The Shrinking Open Web

98

'Incrementality' Is The Buzzword That Stole Prog IO

99

Measuring Muck - E293

100

Data Dazzles Ahead Of The Upfronts

101

Privacy Sandbox Yellow Flags - E291