All Episodes
The Marketing Intelligence Show — 98 episodes
How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC
Unify to amplify: how centralized data drives business growth for marketers
How AI is changing search — and what that means for SEO and content
Unlocking the holy grail of true ROAS measurement
How to build smarter e-commerce marketing dashboards and avoid data overwhelm
The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
The secret behind ETAM’s modern retail data strategy with Sophie Buresi
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
TikTok trends: Turning viral moments into business results
Turning MMM data into insights with Juha Nuutinen from Sellforte
Modern marketing measurement with Supermetrics and Google Cloud
Proving marketing effectiveness in the age of data fragmentation
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
Navigating the TikTok turmoil: what marketers need to know
Inside media measurement at Google: Balancing brand, performance and AI
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends
Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Demystifying marketing mix modeling (MMM)
Manscaped's edgy marketing: How data & analytics drive risk and reward
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
The power of competitive intelligence in B2B marketing with Vollrath
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
How Imajery uses data to prove value across the entire customer journey
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
The future of Google Search & Ads in the age of Gen AI
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
The future of B2B measurement
Big data for marketers: Why, how, and where to start
Marketing leader roundtable: Fueling your growth with data in 2024
Using data to power your next step: Fueling 40% annual growth
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
The next generation of marketing mix modelling
Why now is a great time to move to a marketing data warehouse
How top consumer brands measure marketing with Michael Kaminsky
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Start Trusting Your Data: A marketing data governance framework for CMOs
Marketing mix modeling for marketing leaders
The Marketing Analytics Lifecycle
Most of your problems are due to (a lack of) Marketing Data Governance
Breaking the silos: Why you should own your marketing data
The Kaizen Framework: How to turn marketing data into growth
Marketing data, fast and slow
What is Marketing Intelligence?
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
Data Literacy: How to build a data-driven culture with Lee Feinberg
How to create and measure paid ABM campaigns with Vin Turk
Making the most of first-party data with Josh Perlstein
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
Contextual advertising: How it works and why you should try it with Ned Dmitrov
How to set up Google Analytics 4 for ecommerce with Enrico Pavan
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
Digital audio advertising 101 with Spotify
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
How to test ecommerce campaigns purposely with Colby Flood
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
How marketers can implement marketing mix modeling with Mark Stouse
Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
How to measure brand awareness with Mark Dilson
How to build an SEO KPI funnel report with Tyson Stockton
How to use data insight in your ad creatives with Anastasia Leng
The future of marketing measurement: How to win in a world of data
How measure your content marketing ROI with Deb Mukherjee
How to manage and keep track of your ad budget with Remi Turcotte
How to analyze and optimize your Google My Business listing performance with Alexander Silén
How to develop statistical intuition with Tim Wilson
How to grow a YouTube channel for business with Devin Pickell
How to show the value of your work with client reporting with Chris Hirlemann
How to use machine learning to analyze attribution windows with Esa Tiusanen
How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
How to build a data warehouse with Sebastian Mehldau
How to get started with conversion rate optimization with Todd Chambers
How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance
How to analyze the impact of your content strategy with Kaleigh Moore
How to promote and measure the performance of your online courses
How to create, set up, and optimize Facebook video ads with Bob Regnerus
How to analyze data and create reports in Google Data Studio
How to analyze qualitative data with Peep Laja
How to analyze data and create reports with Google Analytics 4 with Charles Farina
How to set up and measure your on-site SEO performance - Sam Dunning
The data you need to measure B2B growth with Ole Dallerup
How to increase your Shopify store’s revenue with data and insights with Duane Brown
How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown
How to implement and measure the success of multi-touch attribution models - Dan McGaw
How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez
The SEO analytics process with Branko Kral
How to create and test effective LinkedIn Ads with AJ Wilcox
How marketers can master data storytelling and visualization with Lea Pica
How marketers can think like an analyst with Khrystyna Grynko
Trailer: Introducing the Marketing Analytics Show