The Business of Influence

In this episode of Founder’s Desk, hosted by Tami Ruschin, Ryan Sauer from Redwood Analytics unpacks why modern marketing still struggles to prove real business impact despite having more data than ever before.From the flaws of reach, impressions and last click attribution to the rise of objective based marketing and reporting, this conversation explores why brands need to rethink how they approach marketing analytics, performance marketing and measurement strategies.The episode also dives into the difference between correlation and causation in digital marketing, why dashboards should drive decision making rather than vanity reporting, and how evergreen content and long term brand building create sustainable growth beyond short term campaign metrics.At its core, this is a conversation about aligning marketing with business objectives and building measurement frameworks that actually reflect consumer behaviour and commercial impact.If you are interested in marketing analytics, brand strategy, performance marketing or the future of digital measurement, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #FoundersDeskListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestTami: https://www.instagram.com/tami_blend_ruschin/Ryan: https://www.redwoodanalytics.co.za/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#MarketingAnalytics #PerformanceMarketing #DigitalMarketing

In this episode of Business of Influence, host Leroy Marc sits down with producer of SMWX, Oratile Kekana, to unpack the rise of podcasting in South Africa, the growing tension between new media and legacy media, and the debate surrounding the regulation of the creator economy.From the evolution of podcasting into a thriving storytelling medium to the power of personality-driven content, this conversation explores why podcasts have become one of the most influential spaces for cultural dialogue, analysis and audience engagement.The episode also interrogates the growing calls for government regulation, unpacking concerns around censorship, accountability and whether existing legal frameworks are already sufficient to address issues such as misinformation and defamation.Beyond regulation, the conversation dives into the role of independent podcasts as a modern “fourth estate”, providing authentic commentary and creating space for voices often excluded from traditional media systems.At its core, this is a conversation about media power, creative independence and the future of digital storytelling in South Africa.If you are interested in podcasting, media innovation, creator economy trends or the evolving relationship between influence and accountability, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Oratile: https://www.instagram.com/oratilelk/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/ #Podcasting #CreatorEconomy #MediaInnovation #SouthAfricanPodcasts

In this episode of Business of Influence, host Leroy Marc sits down with content creator and entrepreneur Melusi Thobela to unpack the realities of building a sustainable career in the creator economy through authenticity, consistency and strategic content creation.From filming homemade recipes in White River, Mpumalanga, to becoming a rising voice in South African digital media, Melusi shares how authentic storytelling and relatable content helped him build audience trust and grow his personal brand online.This conversation explores the shift from viral moments to long-term brand building, why creators need diversified income streams, and how balancing a 9-to-5 with content creation can create stability in an unpredictable digital industry.The episode also dives into creator burnout, audience engagement, social media pressure and the importance of building evergreen content that delivers lasting value beyond trends and algorithms.At its core, this is a conversation about entrepreneurship, digital influence and what it really takes to build a content career that is both impactful and sustainable in today’s social media landscape.If you are interested in content creation, influencer marketing, digital entrepreneurship or the future of the creator economy in South Africa, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.— Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Melusi:https://www.instagram.com/melusithobela_/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#CreatorEconomy #ContentCreation #DigitalMarketing #PersonalBranding

In this episode of Business of Influence, host Leroy Marc sits down with content creator and TV producer Mbuyiselo Vilakazi to unpack the intersection of online content, traditional media and the role of credibility in building lasting influence.From his transition out of law into media to his rise as a trusted voice in television commentary, this conversation explores how intentional, research driven content can cut through noise and build real authority.It also unpacks the shift from reactive, trend led content to evergreen storytelling, and why consistency, discipline and analytical thinking are becoming the new currency in the creator economy.Beyond content creation, the episode dives into Vilakazi’s role as a cultural translator, breaking down complex production and human behaviour for audiences, while maintaining objectivity and credibility in an industry often driven by sensationalism.At its core, this is a conversation about choosing substance over visibility and building media power through intention, not impulse.If you are thinking about influence, content strategy or the future of media, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #businessofinfluence Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Mbuyiselo: https://www.instagram.com/mbuyiselovilakazi/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#CreatorEconomy #ContentStrategy #MediaCredibility

In this crossover episode of Business of Influence and Founder’s Desk, host Leroy Marc sits down with Nwabisa Mda to unpack the growing professionalism of the creator economy and what it really takes to build a sustainable career in content.From the shift away from passive content creation to intentional brand building, this conversation explores why creators must move beyond chasing deals and start leading with vision, clarity and long-term strategy.Nwabisa breaks down the importance of shared value in brand partnerships, the power of interrogating briefs and contracts, and why saying no is often the most strategic decision a creator can make.The episode also tackles what she calls a “crisis of seriousness” in the industry, challenging creators to show up with the same level of professionalism, preparation and accountability expected in any other business.At its core, this is a conversation about ownership, alignment and building influence with intention.If you are a creator, strategist or brand looking to navigate the creator economy more effectively, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.— Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Nwabisa: https://www.instagram.com/nwisewise/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#CreatorEconomy #CreatorStrategy #BrandPartnerships

In this episode of Business of Influence, host Leroy Marc sits down with the founder and CEO of Chenin Noir, Xolani Mancotywa, to unpack the intersection of premium beverage culture, social influence and consumer psychology.From premium liquor as a marker of status to the emotional drivers behind luxury consumption, this conversation explores how identity, aspiration and achievement are increasingly performed through experience. It also interrogates the role of social media in amplifying visibility, reshaping perceptions of wealth and accelerating access to luxury in a complex economic landscape.Beyond consumption, the episode dives into the business of hospitality and brand building, with a focus on storytelling, consumer experience and creating products that are both aspirational and accessible.At its core, this is a conversation about redefining luxury through an African lens. One rooted in culture, warmth, narrative and quality that can compete globally.If you are thinking about influence, consumer behaviour or the future of African luxury, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Xolani: https://www.instagram.com/xolani.mancotywa/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/ #ConsumerBehaviour #LuxuryMarketing #AfricanLuxury #HospitalityIndustry

In this episode of Founder’s Desk, host Tami Ruschin sits down with Lebohang Mabeba and Abby Saohatse to unpack what it really takes to build trust with South African consumers in a low trust environment.From navigating the gap between brand intention and audience perception to building relationships rooted in accountability, Lebo and Abby share a practical perspective on how founders can create credibility that actually lands.This conversation explores why strong partnerships matter across both strategy and implementation, how brands can work within real budgets to drive meaningful results, and the common challenge founders face in communicating their brand effectively.Lebo and Abby also reflect on the importance of treating consumers as partners, not passive audiences, and why respecting the lived realities, tastes and behaviours of your market is critical to building connection and long term trust.If you are building a brand, working in marketing or trying to better understand how to connect with South African consumers, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #FoundersDesk Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsTami: https://www.instagram.com/tami_blend_ruschin/Lebo: https://www.instagram.com/mrs_mabebay/Abby: https://www.instagram.com/re.abby.tswe/Her Eye Media: https://www.instagram.com/hereyemedia_hem/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#FoundersDesk #ConsumerTrust #MarketingAfrica #BrandStrategy

In this episode of Founder’s Desk, host Tami Ruschin sits down with Nkgabiseng Motau, Co-Founder of Think Creative Africa, to unpack what it really takes to build brands that resonate in South Africa’s mass market.From integrating cultural insight into every stage of the creative process to prioritising genuine client relationships over transactional engagements, Nkgabiseng shares a grounded approach to building work that connects and delivers impact.This conversation explores the common disconnect between agencies and clients, why understanding the audience at a cultural level is non-negotiable, and how a lean, strategic operating model can unlock both efficiency and competitive pricing.Nkgabiseng also reflects on navigating a decade in business, balancing growth with intention, and why cultural intelligence remains one of the most undervalued drivers of brand success.If you are building brands, working in marketing, or looking to understand the South African consumer better, this conversation is worth your time.The Founder's Desk is proudly brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #FoundersDeskListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestTami: https://www.instagram.com/tami_blend_ruschin/Nkgabiseng: https://www.instagram.com/nkgabi_motau/Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#FoundersDesk #CulturalMarketing #MarketingAfrica #BrandStrategy

In this episode of Business of Influence, host Leroy Marc sits down with Craig Jacobs, fashion designer, columnist and entrepreneur, to unpack the evolving landscape of media in Africa and the shifting relationship between legacy and digital platforms.From the rise of journalists as personal brands to the enduring value of credibility in legacy media, Craig reflects on how influence has moved from institutions to individuals and what that means for trust, authorship and cultural authority.This conversation explores the tension between speed and accuracy in the digital age, why traditional media still plays a critical role in validating information, and how African media can evolve sustainably without losing its integrity.Craig also shares his perspective as a storyteller across industries, balancing fashion, writing and brand consulting while navigating a media ecosystem that is constantly redefining itself.If you are thinking about influence, media or the future of storytelling, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Craig: https://www.instagram.com/craigbjacobs/Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#BusinessOfInfluence #AfricanMedia #MediaEvolution

In this episode of Founder’s Desk, we unpack the reality of scaling a small creative agency with Mika Stefano and Herkie Du Preez, founders of Strong PR.From launching during COVID-19 to building a multi-divisional business, they share what it really takes to move from survival mode to structured growth. This conversation dives into the unglamorous but critical side of scaling. Systems, processes and the exact moment you need to stop doing everything yourself and start hiring. Mika and Herkie break down how bringing in the right support allowed them to shift from daily operations to strategic growth.We also explore how their approach to culture, fitness and team dynamics plays a role in building a sustainable agency, as well as how the events industry is shifting towards more intentional, human-led experiences.If you are building or scaling a creative business, this is your reality check.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #foundersdesk Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsTami: https://www.instagram.com/tami_blend_ruschin/Mika: https://www.instagram.com/mikastefano/Herkie: https://www.instagram.com/herkie_du_preez/ Email: [email protected] Produced by Emcee:https://www.instagram.com/emceeiii/#CreativeAgency #AgencyGrowth #ScaleYourBusiness

Koketso Masisi is a creative director and entrepreneur shaping the intersection of culture, creativity and commerce.In this episode, she unpacks the tension between bold creative expression and commercial impact, challenging brands to move beyond vanity metrics and define success through cultural resonance, brand love and measurable intent.Koketso also advocates for stronger agency client partnerships, diverse voices in the room and strategies grounded in the real lives of audiences.Her stance is clear. Influence is not about being visible, it is about being relevant, responsible and right.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsLeroy:   / leroymarcn  Koketso:   / kmasisi  Email: [email protected] Produced by Emcee:  / emceeiii  #CreatorEconomy #DigitalCulture

In the first episode of Founder’s Desk, host Tami Ruschin sits down with Pat Mahlangu, brandpreneur and founder of Pat on Brands, to unpack the power and risk of founder visibility.From launching Pat on Brands as a blog a decade ago to building a media platform, consultancy and the Youth Own Brands Awards, Mahlangu shares how founders can turn personal credibility into brand equity while protecting the business from reputational risk.The conversation explores why investors often back the founder before the business, the importance of strategic visibility, and how founders can build scalable systems that allow a company to thrive beyond them.At its core, this episode reframes founder visibility as strategy, not ego.Business of Influence is brought to you by Style ID Africa.Enjoyed the podcast? Join the conversation by using the #FounderDesk---Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsTami:   / tami_blend_ruschin  Pat:   / patonbrands  Email: [email protected] Produced by Emcee:  / emceeiii  #FoundersDesk #PatOnBrands

We are so back! In the pilot episode of Season 4, host Leroy Marc sits down with Nombulelo Fox and Mbali Cobotwana to unpack the real state of the creator economy in South Africa.Nombulelo Fox, a Film, TV and Entertainment Reviewer, #TikTokAwards 2024 nominee and contributor on Unfollowed on #Showmax, brings a sharp cultural lens on how credibility and authority are built online, while Mbali aka Emcee, Senior Account Manager at Style ID Africa, offers an industry perspective on how brands and creators are navigating influence, strategy and storytelling.Together, they interrogate whether the creator economy has truly matured into an industry and explore the growing importance of trust, accountability and credibility in a space often driven by algorithms and attention.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsLeroy: https://www.instagram.com/leroymarcn/Nombulelo: https://www.instagram.com/u_nombulelo/Emcee: https://www.instagram.com/emceeiii/Email: [email protected] Produced by Emcee:https://www.instagram.com/emceeiii/#CreatorEconomy #DigitalCulture

The Innovation & Marketing team steps out from behind the curtain for the Season 3 finale of The Business of Influence. At the top of the season, we said we were cooking up a storm; now we’re closing the year by bringing you up close and personal with the people working behind the scenes to bring the podcast to life.In this episode, the team breaks down the real impact of Season 3: the conversations that shifted thinking and the insights that shaped how brands and creators move in today’s influence economy. From standout cultural moments to tough industry truths, we’re taking a candid look at what we got right, the key learnings and throwing it forward to Season 4Think of this as the service-level debrief: honest, reflective, and a little bit spicy.Tune in as we close the chapter and set the table for a bigger, bolder Season 4.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#Season3Wrap#PodcastSeasonFinale #CreatorEconomy

AI isn’t the villain, it’s the power tool. Darren Morris breaks down why the creator economy isn’t under threat; it’s evolving. Passion still drives creativity, and IMC remains the space where marketers recalibrate, reconnect, and get honest about what’s working.Watch the full conversation now and stay ahead of the curve.Follow our guest: https://tr.ee/HGAY2JFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

In this IMC Series episode, we sat down with Vaughan Croeser, Vice President of Marketing at SAB, to unpack why marketing is not a support function; it’s a strategic co-pilot. Vaughan shares why marketers should not be fighting for a seat at the table, but actively shaping direction and driving organisational growth.We explore how brand consistency, purpose alignment, and long-term strategic influence inform SAB’s approach to marketing in a rapidly evolving landscape. Vaughan also breaks down why the influencer marketing space is maturing and how SAB has formalised a rigorous, values-based influencer selection and vetting process to ensure meaningful, reciprocal partnerships instead of quick, transactional wins.If you're interested in how influence becomes real business value, this conversation is your blueprint.Follow our guest: https://tr.ee/ZOUgKuFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

Outdoor advertising is having its renaissance. In this IMC conversation, Nomzamo Moalusi, Primedia Marketing and Communications Manager, breaks down why billboards remain an unskippable touchpoint, how digital OOH drives real talkability, and why marketers need to think beyond “placement” and start designing cultural moments. From cost myths to data-backed performance, she unpacks why OOH is still a strategic powerhouse.Watch the full episode and level up your media thinking.Follow our guest: https://tr.ee/xCjJCDFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increasingly vocal, the real competitive advantage is in listening, not just broadcasting.Tamryn shares how always-on listening uncovers cultural insights, inspires new product development, and allows brands to deliver solutions consumers didn’t even know they needed yet. If you’re building for relevance, not noise, this one’s essential.Watch, take notes, and rethink how you listen.Follow our guest: https://tr.ee/Cn2AjhFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us that creativity isn’t a science, it’s intuition, emotion and instinct working together to connect brands with people.Dean challenges marketers to focus less on themselves and more on the consumer, because when creativity is useful, beautiful, or entertaining, it doesn’t just sell, it sticks.Watch now to discover why the best ideas don’t come from data, but from daring to feel first and analyse later. Don’t just market, make people care.Follow our guest: https://tr.ee/nHXztmFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing.Bridget shares why recognising the C-suite's importance is fundamental to business success, it's not just about awards, it's about driving actual business results. She delves into the world of brand salience (being top-of-mind) and also offers brilliant insights into the influencer space for high-value, emotional products like cars.Learn how brands are successfully shifting their focus from sharing what they are about to showing consumers how they fit into their daily lives.

In this IMC conversation, we sat down with Phathiswa Sefatswa, Brand Executive at Click Group, to unpack the real role marketing plays in shaping business outcomes today.Phathiswa reminds us that marketing is not the “supporting act,” it is the strategic engine that drives revenue, brand affinity, and long-term business growth. At its core, marketing is about consistency, clarity, and staying anchored to your brand’s true north.As the digital ecosystem continues to evolve at record speed, brands must learn to adapt intuitively. Despite new platforms and new formats, the fundamentals haven’t changed: people want to be seen, heard, understood, and invited into the narrative.Phathiswa also dives into the cultural and commercial power of people of influence. Influencer Marketing isn’t a trend; it’s a strategic lever for building community, shaping identity, and driving authentic product adoption. The real opportunity lies in collaboration: not “influencers vs. traditional media,” but an integrated ecosystem where both work together to move culture and business forward.Follow our guest: https://tr.ee/13y7CGFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

In this episode of The Business of Influence IMC Series, we sat down with Zain Naidoo, Head of Digital & Social Marketing at Dis-Chem, to unpack the real power of marketing in driving consumer behaviour and brand loyalty.Zain shares how marketing continues to shape everyday decisions, from what we wear to what we drive and why every successful purchase begins long before a consumer walks into a store. He also discusses how Dis-Chem has evolved its approach to meet the needs of today’s diverse customer base, emphasising the importance of understanding audiences beyond the umbrella view.From shifting media channels to customer-first strategies, this episode reminds us that great marketing isn’t just about selling products, it’s about influencing culture, creating trust, and driving business growth.Watch the full episode to discover why at Dis-Chem, you don’t just shop, you buy more.Follow our guest: https://tr.ee/oBdsXyFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0

In this episode of The Founder’s Desk, Maishe gets candid about what it really takes to build, scale and sustain a business, starting with people. From hiring for growth to navigating a multi-generational workplace, this conversation unpacks the human side of entrepreneurship.Expect sharp insights, honest reflections and real talk about leadership, culture and the evolving world of work. The Founder’s Desk is where the minds behind Style ID Africa share what it means to lead in the ever-evolving creator economy.Subscribe for more conversations from The Founder’s Desk, where leadership meets lived experience.Follow our guest, Maishe Masigo: https://tr.ee/PkXFNfFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Business of Influence, filmed at the IMC Conference, Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Nedbank, joins Leroy Marc to unpack what marketing truly means at the heart of a legacy brand.From redefining competition beyond traditional banks to embracing content creators and AI-driven innovation, Khensani breaks down how marketing drives growth, purpose, and creativity within one of South Africa’s oldest financial institutions.Discover how Nedbank balances creativity, data, technology, and sustainability to stay relevant in a digital-first economy and why the future of marketing is about trust, purpose, and letting the public co-create your brand story.Watch the full conversation and join the dialogue on how marketing continues to evolve in the age of creativity, content, and community.Follow our guest: https://tr.ee/RyCHtvFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

In this week’s episode of The Founder’s Desk, Tami Ruschin sat down with Zandile Khulu, Client Service Lead at Style ID Africa, an industry force known for her sharp client intuition and people-first approach. Together, they unpack what it really means to understand clients beyond briefs, KPIs, and deliverables.From decoding client behaviour to building trust and navigating complex expectations, this conversation explores the art and empathy behind lasting partnerships in business.Whether you’re a marketer, founder, or creative leader, this episode offers practical insight into what it takes to keep clients not just happy but heard.Tune in, take notes, and share your thoughts in the comments.Subscribe for more conversations from The Founder’s Desk, where leadership meets lived experience.Follow our guest, Zandile Khulu: https://tr.ee/0wqu2qFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Business of Influence: IMC Series, we sat down with Aimee Kellen, Regional Marketing Director at Moët Hennessy, to explore the art of storytelling, passion, and purpose in the world of luxury marketing.Aimee unpacks how Moët Hennessy continues to define excellence through experiences that honour the brand’s legacy while keeping it relevant for the next generation of consumers. She speaks on the importance of authenticity, relationship-building, and creating memorable brand moments that connect emotionally and culturally.From experiential marketing to creative excellence, Aimee reveals what it takes to keep an iconic brand timeless and closes with her three Cs of success: Curiosity, Connection, and Collaboration.If you believe luxury is more than a product, it’s a story, a feeling, and a legacy. This conversation is for you.Listen to more episodes of The Business of Influence Podcast and explore how brands, creators, and agencies are redefining the business of marketing.Follow our guest: https://tr.ee/vwHuLEFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, bringing home the bacon. From spotting the right opportunities to building trust with potential clients, Lindo shares what it really takes to grow the business pipeline in a fast-paced, ever-evolving industry. Expect sharp insights, a few hard truths, and plenty of gems for anyone trying to turn connections into contracts. If you’re in sales, strategy, or just hungry to level up your business acumen, this one’s for you.Don’t forget to subscribe for more conversations straight from The Founder’s Desk, where we get real about the business of influence.Follow our guest, Lindokuhle Mkhize: https://tr.ee/hVKu8RFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

Every great business starts with a strong foundation. But what does that foundation really look like? Join us for the very first episode of Foundations from the Founder's Desk, where CEO Tami pulls back the curtain on her own entrepreneurial journey. She shares the untold stories and hard-earned lessons behind her success. From navigating challenges to seizing opportunities, this episode is packed with the wisdom you need to build your own legacy.Follow Tami on:Instagram: https://www.instagram.com/tami_blend_ruschin/LinkedIn: https://www.linkedin.com/in/tami-ruschin/#FoundersDesk #Leadership #Entrepreneurship

In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, bringing home the bacon. From spotting the right opportunities to building trust with potential clients, Lindo shares what it really takes to grow the business pipeline in a fast-paced, ever-evolving industry. Expect sharp insights, a few hard truths, and plenty of gems for anyone trying to turn connections into contracts. If you’re in sales, strategy, or just hungry to level up your business acumen, this one’s for you.Don’t forget to subscribe for more conversations straight from The Founder’s Desk, where we get real about the business of influence.Follow our guest, Lindokuhle Mkhize: https://tr.ee/hVKu8RFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Business of Influence, Melusi Mhlungu joins us to unpack one of the biggest shifts in modern marketing: people buy into people, not brands.From building trust through influencer partnerships to redefining how consumers connect with authenticity, Melusi shares his perspective on why human connection sits at the heart of every powerful brand story. Subscribe and stay tuned for more conversations shaping culture, commerce, and digital influence. Follow our guest @adverttownFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

What's truly bubbling under the surface of the marketing industry? 🤔We asked Dale Hefer, CEO of the IMC, on The Business of Influence Podcast, and her answers were eye openers! In this powerful debut episode, we sit down with industry authority Dale Hefer to discuss the foundational principle of modern commerce: Marketing is Business. Dale provides an unfiltered, C-Suite perspective on why marketing is no longer a cost centre but the primary engine for growth in this industry. Get ready to absorb strategic clarity on how top executives are leveraging influence, data, and cultural relevance to drive valuation and lead the market.Connect with Style ID AfricaListen on Spotify: https://tr.ee/S4pAYjFollow on Instagram: https://tr.ee/eMEiwpFollow on TikTok: https://tr.ee/H6AEPQFollow Our GuestConnect with Dale Hefer: https://tr.ee/LMlFU0#TheBusinessOfInfluence #IMCxStyleID #StylelDApproved #nextgenmarketing

Podcasting isn’t just audio; it’s a movement. In this episode of The Business of Influence, we sat down with Zimasa “Mooshtaffa” Vabaza, a dynamic media strategist and socio-political commentator, to explore how podcasts are shaping culture, sparking conversations, and giving rise to new forms of influence in South Africa.From monetisation and niche communities to authenticity vs. performance, Zimasa breaks down how creators are turning microphones into platforms for impact, insight, and clout. He also shares his journey building #SHSI, bite-sized videos that educate, provoke thought, and engage audiences across digital spaces.Whether you’re a creator, media professional, or just curious about the power of podcasting, this episode will inspire you to think differently about influence, storytelling, and the future of South African media.Subscribe and stay tuned for more conversations shaping culture, commerce, and digital influence.Follow our guest @Mooshtaffa Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

What happens when the corner office isn’t the dream anymore? In this episode of The Business of Influence, we sit down with Tank, a creative powerhouse who has lived both sides of the hustle — the corporate boardroom and the cultural frontlines.We unpack why today’s generation is rewriting the rules of success, choosing purpose, passion, and impact over traditional paychecks. From navigating career pivots to building work that feels meaningful, Tank shares raw insights into how influence, creativity, and entrepreneurship are shaping a new definition of success.If you’ve ever questioned whether the 9-to-5 grind is worth it or wondered how to align your career with what truly drives you, this episode is your blueprint for building a life that matters.Subscribe now for more stories on culture, influence, and the future of work. Follow our guest @TankisoMakheneFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

The creator economy is evolving at lightning speed, and in this new world, staying relevant isn’t optional; it’s survival. In this episode of The Business of Influence, Tami Ruschin dives into the hard truths and bold opportunities shaping the future of B2B talent. From navigating change to embracing new skills and mindsets, this conversation is not just about work; it’s about redefining how we show up, grow, and thrive in a creator-driven world.If you’re a marketer, creative, or entrepreneur looking to stay ahead of the curve, this episode is your blueprint for resilience and reinvention.Don’t just keep up. Lead the change. Subscribe for more conversations on the future of influence, culture, and business.Follow our guest @Tami RuschinFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#PivotOrPerish #CreatorEconomy #TheBusinessOfInfluence

Not every campaign is a win, but every flop comes with its own lesson. In this episode, we sit down with Brenda Ulay, who is a Global Social Media Manager, to unpack the campaigns that missed the mark and explore why they didn’t land as intended.From cultural missteps to strategy gaps, Brenda shares her global perspective on what brands and creators can learn from failure and how to bounce back smarter, sharper, and stronger.Tune in for an honest, respectful debrief on the campaigns that flopped, and the insights every marketer, creator and brand builder needs to know. Follow our guest Brenda Ulay: https://tr.ee/f7NuBF Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#InfluencerMarketing #ContentStrategy #CampaignDebrief #CreatorEconomy

A new era of beauty is unfolding, one where African excellence leads, innovates, and redefines the global narrative. In this episode of The Business of Influence, we sit down with trailblazers Lisa and Kevin, two powerhouse South African founders transforming skin and hair culture through science, storytelling, and self-determination.These are brands born from heritage, science, and an unwavering commitment to serve communities that have long been overlooked. From skincare that resonates with melanin-rich tones to haircare grounded in culture and chemistry, this is where impact meets influence.These are the pioneers challenging Eurocentric standards, reshaping retail, and proving that local can be luxurious, and heritage can be high-tech.If you’ve ever dreamed of building a beauty brand, or you're passionate about representation, innovation and legacy, this one’s for you.The future of beauty is African. And it’s already here.Subscribe to follow the movement and don’t forget to like, share, and join the conversation in the comments.Follow our guests @lisamadibe and @kevinkalilkevartFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

How far are brands willing to go when culture demands more than aesthetics?In this episode, we sit down with Siba Matshikiza to explore what happens when cultural alignment becomes uncomfortable. From heritage-washing to the performative use of black and brown creators, Siba unpacks the fine line between visibility and social listening in the South African creator economy.Watch, reflect, and join the conversation.Don’t forget to subscribe and turn on notifications for more unfiltered insights from the intersection of creativity, culture, and commerce.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#BOIPodcast #CreatorEconomy #BrandPurpose #CulturalCapital #StyleIDApproved

From content creators to brand architects, the game has changed. In this episode, Bongani Baloyi and Sefiso Hlongwane break down the rise of creator-led agencies, the shift from production to strategy, and how creators are now shaping campaigns from concept to execution.If you’re still treating creators as just content suppliers, you’re already behind.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

In this powerful episode, we sit down with Sbahle Sithole as she unpacks how South African brands and creators can build more intentional, credible, and culturally aligned influencer campaigns.From the changing face of influence to the responsibility that comes with shaping narratives online, this conversation takes an honest look at what’s broken and what it takes to rebuild. Expect bold insights, real talk, and tangible strategies for anyone looking to thrive in the ever-evolving creator economy.Follow Sbahle on @sibz_jolieFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

Reviewing the niches. The traditional lanes of beauty, fashion, fitness, tech and food have expanded, giving rise to bold, intersectional subjects shaping SA’s digital culture.In this episode, we sit down with Livy Seboko to explore these new wave niches and the pioneers who are redefining what it means to influence and win in 2025.Subscribe, comment, and follow us @styleidafrica.

In this premiere episode of Season 3, Leroy Marc is joined by powerhouse guests Yolanda and Mack for a raw, unfiltered conversation about the state of the creator economy in 2025.From algorithm-driven identity to cultural currency, we ask: Is pop culture helping creators grow, or boxing them into trends they didn’t choose?Together, they unpack the pressure to stay relevant, the performance of authenticity, and how creators can navigate virality with intention.Subscribe, tag a fellow creator, and comment below: Are we trending... or trapped?Follow us across all platforms: @styleidafrica#BusinessOfInfluenceS3 #TrendingOrTrapped #PopCultureZA

Season 3 of The Business of Influence is here, and we’re spicing things up!Join Leroy & Tami in the kitchen as they serve real talk and hot takes, recapping standout moments from Seasons 1 & 2, and giving you a sneak peek of what’s cooking in the new season. Expect your favourite personalities to make an appearance, deeper insights and fresh conversations on the evolving world of influence in 2025!Subscribe, tag a friend and drop a comment below on what you want to see this season!Listen & Follow Us:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

The final episode of season 2 answers all of our audience’s long-standing questions about the world of Artificial Intelligence (AI). In today's special episode, Tami Ruschin and Leroy Marc, discuss how AI can revolutionise your social media influence. We get our valuable insights from special guest Stephanie Gomes, Full Stack Developer at Style ID Africa.

In today’s episode of The Business Of Influence Podcast we have an exclusive chat with Savon Matjane, the Innovation and Marketing Lead at Style ID Africa! Discover why we're Africa's leading influencer platform and how we're reshaping influencer marketing across the continent.

In this episode we unlock the world of paid media and the power of paid advertising.Learn how to maximise ROI with - Senior Search Specialist at Hollywoodbets, Kagiso Mthethwa.

In this episode, Leroy Marc and Tami Ruschin explore the complexities and nuances of scaling influencer marketing for brands and influencers. Our in-house experts share their tips, insights, strategies, and firsthand experiences. 

It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your hosts Leroy Marc and Tami Ruschin. This time they're joined by a very special guest, Wilmarie van der Merwe, the Head of Social and Influence at Total Exposure! 🌟 Gain insights from a bonafide industry expert as she dissects strategies for navigating the digital age! 📱

Episode 5 of The Business of Influence podcast is live! 🎙️ Leroy Marc is joined by Thuso Sekhaolelo, COO at Total Exposure, and Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social, and they dive into strategies for overcoming creative block and fostering innovative  influencer marketing ideas. Discover actionable strategies to maximiSe your impact and elevate your influencer marketing game. 

In this week’s episode, Leroy Marc is joined by special guests Thuso Sekhaolelo, COO at Total Exposure & Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social. Join us as we tackle the ins and outs of navigating budget constraints & resource limitations in the influencer marketing space, and share experiences and strategies for maximising impact while working within budget and resource constraints.

Part 2 of the raw and unfiltered Influencer Round Table: From The Creators’ Point of View 🎙️ Join special guests Ponahalo Mojapelo & Siseko Nontlahla alongside hosts Tami Ruschin and Leroy Marc as they dive deep into the real talk about the influencer marketing industry, where your industry favourites discuss the raw truth of content creation in this uncut and unhinged Xtra episode!