Marketing: Global Edition

Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.

This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign. 

This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it. 

Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.

"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.

In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these icons of futurism finally become a daily reality for the mass consumer ownership. 

This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI model Elly Lin. 

Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... the two contradictory themes this year, the best and worst ads and Piers's Jurassic Park inspired tattoo!

Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possibility of lunch at Gulfood 2026

As Brooklyn Beckham’s post blows up the internet, Jasmine and Piers take a shameless leap onto the band wagon and look at the effect on Brand Beckham. How much money is at stake? What impact will the family, the furore, and the memes have on the brand? What should the Beckhams do next?

Jasmine and Hannah throw a spotlight on the global brands they think will do exciting things in 2026. And they review the podcast's predictions from last year. Join us to see how right or wrong we were in 2025. And let us know what brands you think should be on our radar this year.

Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are using the latest merchandising techniques in their Christmas windows and find out why I was disappointed by Jimmy Choo and why I have beef with bows! And most importantly, come and feel the Christmas vibes! Merry Christmas!

In this yuletide episode Jasmine and Piers don their Christmas jumpers and compare notes on favourite festive ads, focusing unashamedly on British retail ads because, let’s be honest, they are the best Christmas ads in the world. From Keira Knightley meeting her match over charming cheese to the much talked about John Lewis ad (which made Piers cry but don’t tell anyone) to Dawn French stuck in traffic, we review the ads and argue over what score to give them. 

Ricky Gervais shocks the socks off people with ads for his vodka, Dutch Barn. Jasmine and Piers debate the question 'is it ok to offend people in the name of advertising'. Don’t watch this if you are easily offended.

As a Pretty Little Liars star Shay Mitchell launches a range of skincare for toddlers, Jasmine goes on a rant about just how far marketing should go in creating demand.

Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?

Colabs! They’re everywhere. It’s like Tinder for trademarks. And sometimes, the chemistry is electric. Sometimes, it’s a disaster. In this episode, Jasmine and Piers debate the question: can colabs go too far? They discuss Zara × Disney, Balenciaga x Crocs, KFC x Crocs, Supreme x Louis Vuitton, Barbie x Airbnb, Kanye West x adidas

How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that has mastered brand storytelling through food and drink. In addition to some Michelin star name dropping, Andrew spills the beans on some of Salt's most fascinating projects for brands such as CNBC, Airbus, Soho Farmhouse and Goldman Sachs. And Andrew and Jasmine ponder what Lamborghini and Mini might taste like if they were edible.

Some brands are dead and forgotten. Others are technically dead in that they are not trading but they still haunt our memories, our imaginations and sometimes even our vintage t-shirts. In this Halloween edition, Jasmine is joined by Seven’s Creative Director, Hannah Shore, to discuss ghost brands. From Pan Am and Concorde to Kodak and Polaroid to Blockbuster, Blackberry, and Nakumat, Jasmine and Hannah imagine how they would bring great ghost brands back from the dead. Warning: this episode contains a jump scare!

Piers and Jasmine look at conglomerates (ugly word, fascinating subject) from Unilever & P&G to Apple & Virgin, zooming in on Tata Group and Majid al Futtaim, asking the question, how can a complex company ensure that their brand story and identity bolsters business value.

In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies. Was it just the financial deal of the year or is the Crown Prince trying to move Saudi Arabia up the reputational leaderboard? And if so, will it help

In this episode Jasmine interviews Dominic Graham from Deloitte about the challenges of marketing professional services and how such firms bottle the magic. 

It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?

There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode Jasmine and Piers debate the question of whether African fintechs are creating a new kind of African brand or just getting away with sub-par branding because of the technologically-driven gold rush? Behind the $3 billion Flutterwaves and $1.7 billion Wave brands are stories about logos, colours, agents, kiosks, even penguins. 

In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans. 

The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bating vs diversity as ways to the hearts and wallets of the American consumer.

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?In this episode Piers and Jasmine dive into the world of sports marketing, in particular the  Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!!    

In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu. That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created? 

Are AI generated models now in vogue?The first ever AI-generated fashion ad just came out in Vogue. In this podcast Jasmine and Piers discuss the ad, the backlash and the implications for AI generated advertising. 

In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that doesn’t answer the question, we don’t know what does. 

Range Rover just launched a new logo and it is making waves in the press. So we are launching a brief emergency podcast to discuss. Is it a design masterstroke… or a masterclass in bland? Piers talks to ad man and car buff Rupert Foy about it.  Rupert, most recently Head of Account Management at Mullen Lowe London, has worked at some of London’s biggest agencies such as McCann, VCCP and Leagas Delaney) and led accounts for some of the world’s best-known brands. He believes in creating work that sells, connects emotionally, and excites creative. And, rather fittingly for this conversation, Rupert drives a Jaguar.

Does colour matter in branding? Is blue really the colour of trust? Is yellow cheap? Is red powerful? Why are there no pink banks? Is colour art or science? In this episode Piers and Jasmine debate the role of colour in branding.

Telecom brands are shifting from bringing us our minutes and gigabytes to enabling our new future reality, one that will consist of technologies we can only imagine today. So what will that future look like and how do telco brands need to adjust. In this episode Jasmine and Piers take us into the matrix and create five telco brands of the future. From bringing us our minutes and gigabytes to enabling our new future reality, what are the challenges facing telco brands

This is not just any podcast… this is an M&S podcast.As M&S comes back online after its cyber attack, we look at the public reaction to its temporary outage and wonder out loud whether other brands can learn to be loved like M&S.“We missed you. Love: everyone over the age of 30 in the UK. And everyone, of all ages who wear pants” (@nearlymarylin)

It's everywhere yet nowhere. In this episode, Piers & Jasmine explore the craze for Dubai Chocolate, the company behind the global phenomenon, the influencer who helped and the pros and cons of a scarcity strategy.

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.

Roughly four billion people live on less than five dollars a day. Yet taken together they represent a multi-trillion-dollar market. But marketing to them has its own set of challenges. In this episode, Piers and Jasmine travel to the street stalls of Nairobi, the courtyard kiosks of rural Tamil Nadu, and the mud-brick homes of off-grid Tanzania in search of the secrets big brands use to market to the Bottom of the Pyramid.

Are social media platforms listening to our conversations in real life in order to show us highly targeted ads? Jasmine and Piers unpack the truth behind that question that we have all asked at some point after being shown an ad for something we just mentioned in a real world conversation.

This week Jack Dorsey posted “delete all IP law” and Elon Musk tweeted back “I agree”. Is Dorsey right? Should we scrap intellectual property law? And what would that mean for brands? Piers and Jasmine go head to head over whether or not intellectual property law still works in the digital era and ask whether we already live in a post-IP world?

Have you used AI to turn yourself into an action doll yet? Many brands have. The results are mixed. Some are social sizzlers, some are strategic damp squibs. In this episode, Piers and Jasmine talk about the perks and pitfalls of jumping on the bandwagon of social trends. 

With everyone talking about the Netflix series, Adolescence, Jasmine & Piers take on the subject of the Crisis of Masculinity and how brands from around the world that target men can and should respond.

Piers & Jasmine talk about how brands should set about doing some good in the world and whether or not brands should link the good that they do to their brand.

How should we be shaping the brands that are shaping our world? So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the companies that built them? In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating world of real estate, focusing on the rise of Giga projects, innovative urban developments, and the brands behind these mega projects.  They discuss the need for thought leadership in the real estate sector and how real estate companies can differentiate themselves.

Abandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and imagines what Trump might call America if he decided to take his rebranding ambitions to their logical conclusion. Drawing inspiration from other geographical rebrands, especially that of Swaziland to eSwatini, Jasmine considers what it takes to make a country rebrand work. And she does it all without the least hint of sarcasm. 

What do the Super Bowl, Ramadan and Christmas have in common?In this episode Jasmine and Piers explore what it takes to make a super ad, the kind of epic ad that the whole family watches together on the sofa and that everyone talks about all year. 

This week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headlines this week losing 17% of its market value in a day. But although it is one of the 6 most valuable companies on earth, most people would think of Microsoft or Apple before they would think of Nvidia and it has yet to become the household name that is Google or McDonald’s. Jasmine and Piers pitch their ideas for what the Nvidia brand should do now. 

Is your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are able to penetrate this huge but complex market, Piers and Jasmine consider what it takes for an international brand to make it in America.

Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power brands of the future. Super apps, mega developments, financial inclusion, saving rainforests, future technology and smart cities are all themes in Jasmine & Piers’s List of Brands To Watch in 2025. 

In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?