Maven Marketing with Brandon Welch

Send us Fan MailMost TV ads fail before the customer ever hears the message.Not because the business is bad. Not because TV “doesn’t work.” But because modern audiences are distracted, multitasking, scrolling, cooking dinner, or barely paying attention at all.In this episode, Brandon breaks down two simple tests that can completely change the effectiveness of your broadcast advertising and help your commercials cut through the noise in a world where attention is harder to earn than ever.If you’re spending money on TV, video, or tomorrow marketing campaigns, this conversation will challenge the way you think about what people actually remember… and what they never notice in the first place.#TVAdvertising #BroadcastAdvertising #SmallBusinessMarketing #MarketingStrategy #AdCreative #SmallBusinessGrowth #BusinessGrowth #MavenMonday #MavenMarketingPodcast #FrankAndMaven #MarketingAdvice #MarketingPodcast #Entrepreneurship #SmallBusiness #LocalAdvertisingOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailBig results rarely happen in a single moment. They’re earned long before anyone notices.In this episode, Brandon and Caleb unpack a story that sounds almost unbelievable at first: a local business generating massive demand in just one day. But instead of pointing to a shortcut or a lucky break, they walk through what was happening behind the scenes long before that moment ever arrived.This conversation is a reminder that growth doesn’t follow your timeline; it follows patterns, seasons, and consistency. And if you’ve ever questioned whether the steady, often unexciting work is worth it… this one will challenge how you think about timing, patience, and what actually drives big outcomes.If you’re in a season where results feel slow, and you’re tempted to pull back... this episode might reframe everything.#MarketingStrategy #SmallBusinessGrowth #BrandBuilding #ConsistencyWins #BusinessGrowth #LeadGeneration #MarketingThatWorks #EntrepreneurMindset #PlayTheLongGame #CustomerTrustOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost business owners are looking for the wrong signals.They watch for obvious wins… wait for clear feedback… and assume silence means nothing is happening.But what if that’s exactly backwards?In this episode, Brandon and Caleb challenge one of the biggest misconceptions in advertising, and share a perspective that might make you rethink what “working” actually looks like.If you’ve ever felt unsure, impatient, or tempted to change things too early… this one will hit close to home.Because the signals are there.You just might not be seeing them the right way.#MarketingStrategy #AdvertisingTips #AdCreative #DigitalMarketing #BrandBuilding #MarketingAdvice #SmallBusinessMarketing #AdFatigue #MarketingPodcast #BusinessGrowthOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf you’ve ever looked at your calendar and thought, “I don’t want to deal with that client today…” this conversation is for you.Not all growth feels the same.Some customers energize your team, strengthen your culture, and make the work better. Others… just aren’t quite the right fit.In this episode, Brandon and Caleb explore a simple but powerful idea: who you work with shapes everything.If your business is growing but things feel heavier than they should…If you’ve ever wondered how to create more consistency, clarity, and alignment…This Maven Monday will challenge how you think about saying yes—and why the businesses that grow best aren’t the ones that take everything… but the ones that choose carefully.#BusinessGrowth #Entrepreneurship #ClientExperience #MarketingStrategy #SmallBusiness #Leadership #BusinessTips #CompanyCulture #EntrepreneurLife #MarketingPodcastOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf your ads feel stale… It’s easy to assume people are just ignoring you.So you switch it up. New creative. New message. New campaign.But what if the problem isn’t your ad… it’s when you’re changing it?In this Maven Monday episode, Brandon and Caleb break down one of the most misunderstood questions in marketing: how often should you actually change your ads? And more importantly, what happens when you change them too soon… or not soon enough.Because the truth is, most business owners don’t have an ad problem; they have a timing and repetition problem.If you’ve ever wondered:“Are people tired of my ads?”“Am I running this too long?”“Or did I pull it too early?”This episode will help you think about advertising the right way, so you stop guessing and start getting more out of every dollar you spend.#MarketingStrategy #AdvertisingTips #AdCreative #DigitalMarketing #BrandBuilding #MarketingAdvice #SmallBusinessMarketing #AdFatigue #MarketingPodcast #BusinessGrowthOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWhat if you asked your kids how you’re doing… and actually listened?In this special Maven Monday episode, Brandon sits down with his most honest critic (and most important audience) for a conversation that has nothing to do with marketing and everything to do with what actually matters.Because behind every growing business, every late night, and every big goal… there are people at home experiencing the version of you that’s left over.This episode is a reminder that success isn’t just measured in revenue or growth. It’s measured in how you show up when the workday is over.It’s a little different. A little more personal. And maybe exactly what you didn’t know you needed to hear this week.Because the most important feedback you’ll ever get… probably isn’t coming from your customers.#Leadership #Fatherhood #WorkLifeBalance #EntrepreneurLife #SmallBusiness #FamilyFirst #PersonalGrowth #BusinessOwner #LifeLessons #MavenMarketingPodcastOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Anna WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailYou post the job. The applications come in. But the people raising their hands just don’t feel like the right fit.If you’ve ever wondered why the talent you’re attracting doesn’t match the company you’re trying to build, this episode will challenge the way you think about recruiting.In this Maven Monday conversation, Caleb looks at hiring through a different lens—one that most businesses overlook. The way your company shows up in the marketplace doesn’t just influence customers. It quietly shapes the kind of people who want to work for you, too.Because by the time someone finds your job posting, they’ve already formed an opinion about your company… whether you meant to send that signal or not.If you’re growing your team, frustrated with the quality of applicants, or trying to build a workplace that attracts great people naturally, this episode will help you see the hiring process in a completely different way.Sometimes the problem isn’t the job listing.It’s everything that happens before it.#Hiring #Recruiting #TeamBuilding #Leadership #SmallBusiness #CompanyCulture #EmployerBrand #BusinessGrowth #Entrepreneurship #TalentAcquisition #HiringTips #BuildYourTeam #WorkplaceCulture #BusinessLeadership #MavenMarketingPodcastOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailThey rarely show up looking like distractions. They don’t wave a red flag or present themselves as a problem. Instead, they show up looking sharp (like a new opportunity, a new platform, a new strategy, or a new partnership).And the truth is… most of them aren’t bad ideas.They’re just not the thing that actually moves your business forward.In this Maven Monday episode, Caleb Agee explores a powerful concept from the book Essentialism by Greg McKeown and what it means for leaders and business owners who feel constantly busy but still pulled away from the work that matters most.Inside this episode, you'll learn:How to spot distractions in disguiseUnderstand the hidden cost of saying yesHow to take back control of where your time and energy wentIf you’ve ever felt like your calendar is full but your progress feels slow… this episode is for you.Because sometimes the most powerful move you can make in business isn’t doing more. It’s learning when to say no.#Entrepreneurship #BusinessCoaching #Essentialism #Leadership #Productivity #BusinessGrowth #SmallBusiness #SayingNo #MavenMarketingPodcastPurchase your copy of Essentialism by Greg McKeown here: https://www.amazon.com/Essentialism-Planner-90-Day-Guide-Accomplishing/dp/0593578414[…]id=1773153846&s=books&sprefix=essen%2Cstripbooks%2C149&sr=1-2Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailAI is here. It’s embedded in your workflow. But it might be sabotaging your voice.In today’s fast-paced digital landscape, authenticity isn’t optional — it’s everything. Whether you're a business owner navigating rapid growth or a leader communicating in moments that matter, the words you use directly impact your credibility, influence, and trust.On this episode of the Maven Marketing Podcast, Brandon Welch and award-winning filmmaker and AI strategist Carter break down the subtle (and not-so-subtle) giveaways that instantly expose AI-written content — from stock phrases and corporate tone drift to perfectly balanced sentences and the infamous em dash.And yes… we used AI to help write this description.You can probably tell.That’s kind of the point.Because here’s the truth:AI’s job is to blend in. Your job is to stand out.If your messaging feels overly polished, overly safe, or strangely symmetrical, you may be losing the very thing that makes people lean in — your humanity.Want help cleaning it up?Email [email protected] and we will send you a copy of Carter's AI-cleanup prompt designed to eliminate the most common robotic giveaways from your writing.Check out Carter's latest film, and request it at a theater near you! https://www.youtube.com/watch?v=ZxT7ymrUwz8#MavenMonday #MavenMarketingPodcast #AuthenticLeadership #HumanFirst #MarketingStrategy #BrandVoice #ContentMarketing #AIinMarketing #LeadershipCommunication #StandOut #DigitalMarketing #EntrepreneurLife #CreativeStrategy #Copywriting #FrankAndMavenOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf you’ve ever looked at your revenue and wondered how much slipped through the cracks after that first call, this episode is for you.In this Maven Monday conversation, Brandon tackles one of the most expensive blind spots in small business: inconsistent follow-up. Because most salespeople don’t struggle with skill, they struggle with identity, confidence, and clarity.Why does follow-up feel awkward?Why do good people hesitate to reach back out?And why do so many businesses leave serious money on the table after doing all the hard work to generate the lead?This episode challenges the way you think about sales, leadership, and responsibility. It’s not about being pushy. It’s not about scripts. It’s about building a culture where following up isn’t uncomfortable; it’s natural.If you lead a sales team, manage revenue, or simply want to stop wasting opportunities you’ve already paid for, this one will make you rethink what’s really happening after the first touchpoint.#Sales #FollowUp #SalesLeadership #SmallBusiness #BusinessGrowth #LeadGeneration #SalesTraining #RevenueGrowthOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWhen did your work stop feeling like play?In this solo Maven Monday episode, Brandon revisits a quote that has shaped the way he thinks about business, leadership, and life. This one's about remembering why you started, and what the big dream actually is.In seasons of stress, growth, and uncertainty, it’s easy to slip into maintenance mode. To become reactive. To grind without joy. But what if the problem isn’t your workload, it’s your alignment?This episode is a reset for founders, visionaries, and operators who feel the weight of responsibility and want to fall back in love with their craft.Because when you pursue excellence in how you show up in your leadership, your health, your learning, and your purpose, work stops feeling like something you endure.And starts feeling like something you get to do.If you’ve been tired, distracted, or disconnected from the bigger vision, this one’s for you.#MavenMarketingPodcast #MavenMonday #EntrepreneurMindset #BusinessOwnerLife #LeadershipDevelopment #WorkPurpose #VisionAndValues #PersonalGrowth #WorkLifeBalance #SmallBusinessOwner #MondayMotivationOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailYou’ve been giving the best of you away all day. To clients, problems, deadlines, and the grind of building something meaningful.But what happens when you walk through the front door?In this short Maven Monday episode, Brandon shares a simple habit called “Drive Around the Block” A practical reset that helps small business owners create work-life balance, separate stress from home, and show up with real presence for the people who matter most.This is about building healthy rhythms, protecting your family time, and creating more harmony between entrepreneurship and real life. Because the big dream isn’t worth it if you lose yourself or your relationships along the way.A reminder for every leader: sometimes the most powerful growth habit isn’t in your business……it’s in how you come home.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.comDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost businesses are shouting at the wrong people.In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth.You’ll learn why chasing “today customers” turns marketing into a price war, and how the fastest-growing companies quietly win customers years before the sale ever happens.This one's about building familiarity, trust, and preference long before your competitors show up.If your marketing feels expensive, exhausting, or stuck in short-term thinking... this episode will reframe everything.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com#MarketingBasics #KnownLikedTrusted #BrandBuilding #SmallBusinessMarketing #AdvertisingStrategy #BusinessGrowth #MarketingClarity #MavenMonday #MarketingPodcast #ConsistencyWinsDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf advertising has started to feel frustrating, expensive, or harder than it should be, this episode is your reset.In this Maven Monday conversation, Brandon Welch takes marketing back to the basics that actually drive growth: becoming known, liked, and trusted in your market. Not trends. Not hacks. Not chasing the next platform. Just the fundamentals that make people think of you first when it’s time to buy.He breaks down why strong brands feel “easier” to grow, why everything gets more profitable once trust is established, and how businesses lose momentum when they abandon the basics too early.If you’re tired of guessing, switching, or feeling like your ads should be working better than they are, this episode will help you refocus on what actually moves the needle.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/Facebook: https://www.facebook.com/frankandmavenTikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyJoin the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com#MarketingBasics #KnownLikedTrusted #BrandBuilding #SmallBusinessMarketing #AdvertisingStrategy #BusinessGrowth #MarketingClarity #MavenMonday #MarketingPodcast #ConsistencyWinsDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost businesses think branding is vague, expensive, and impossible to measure.It’s not.In this Maven Monday episode, Brandon and Caleb break down what brand strength actually looks like in the real world, and how to see it clearly inside your own data. They walk through the three Google Analytics metrics that reveal whether your business is becoming the one people think of first… or just another option in the pile.You’ll learn why being easy to remember makes every other marketing dollar work harder, how direct traffic and conversion rates quietly signal trust, and why long-term growth shows up in trends…not spikes.If you’ve ever wondered whether your marketing is building real momentum or just buying attention, this episode gives you the framework to tell the difference.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Caleb HostExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf your ads feel stale, you’re probably tempted to blow everything up.New year. New platforms. New formats. New creative. New… something.But in this Maven Monday episode, Brandon and Caleb push back on the most expensive marketing instinct there is: changing just to feel like you’re doing They unpack how action bias tricks business owners into bad switches, and why the best advertisers don’t chase novelty, they build memory, trust, and preference over time.If you’re itching to switch things up, this episode will help you take a step back, focus, and fill one glass at a time.Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailEvery January starts the same way.Motivation is high, everyone’s announcing goals and convinced they’ve cracked it this time.And then… real life shows up.In this Maven Monday episode, Caleb Agee breaks down why most New Year’s resolutions fail, and shares a simple framework that actually survives February, March, and the chaos of everyday life.This isn't some "new year, new me" motivational hype video.It’s about building a system that creates real change over time.You’ll hear how a quiet practice inside Frank & Maven has helped people reshape habits, pay off debt, regain health, start businesses, and become the kind of person they wanted to be (without burning out or starting over every year)If you’re tired of motivation that fades and goals that never stick, this episode will give you a better way to think about change and a place to start that actually lasts.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Caleb HostExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWhat if the most powerful marketing tactic you’ll use this year has nothing to do with ads, funnels, or budgets?In this Maven Monday, Brandon Welch and Caleb revisit a 90-year-old insight from Dale Carnegie that still outperforms most modern marketing tactics... and almost everyone overlooks it.This episode isn’t about scripts, hacks, or manipulation. It’s about attention, respect, and the small human moments that quietly open doors, deepen trust, and change conversations.If you sell, lead, manage people, or build relationships for a living, this is one of those ideas you’ll hear once and start noticing everywhere.Simple. Timeless. Uncomfortably effective.#MarketingPodcast #BusinessGrowth #SmallBusinessMarketing #EntrepreneurMindset #LeadershipDevelopment #SalesPsychology #BrandBuilding #CommunicationSkills #PersonalBrand #BusinessAdvice #MavenMonday #MarketingStrategy #RelationshipMarketingOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost businesses will waste money in 2026. Here’s how not to be one of them.In this Maven Monday, Brandon Welch and Caleb strip marketing back to what actually works after years of chaos and shiny objects.This episode isn’t about trends, hacks, or predictions. It’s about the foundational decisions that separate businesses that grow steadily from those that constantly feel behind.This conversation was sparked by a simple question Brandon posed to a business owner who felt overwhelmed by marketing: “If this were the last advice I ever gave you, what would actually matter?”What followed became a practical, long-term framework for navigating 2026 with confidence.If you’re tired of chasing the noise, second-guessing your spend, or feeling like marketing should be working better than it is, this episode will help you reset your perspective and focus on what truly compounds.No shortcuts, just the principles that still work when everything else settles.#MarketingStrategy #SmallBusinessMarketing #BusinessGrowth #Entrepreneur  #MarketingPlan #BusinessOwner #MarketingAdvice #LongTermGrowth #MarketingTruth #2026Planning #LeadershipInBusiness #BusinessMindsetOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail2026 is shaping up to be the year things finally settle, but that doesn’t mean marketing gets easier.In this Maven Monday episode, Brandon and Caleb break down what they’re seeing on the front lines of annual planning season and why the way you build your 2026 marketing plan matters more than ever.Costs are higher, customers are more selective, and attention is harder to earn—but the businesses that plan correctly now will have a massive advantage.This isn’t about chasing trends or reinventing everything. It’s about knowing what to keep, what to adjust, and where smart companies are quietly doubling down while others hesitate.If you want a marketing plan that’s steady, realistic, and built to win in a more disciplined market, this episode sets the table.We’ll be back every Monday answering real-life marketing questions, because marketers who can’t teach you why are just a fancy lie.#SmallBusiness #Entrepreneur #MarketingTips #BusinessGrowth #MarketingStrategy #DigitalMarketing #BrandBuilding #BusinessAdvice #EntrepreneurLife #MarketingPodcast #Advertising #ContentMarketing #Leadership #2026Goals #GrowYourBusinessOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailEnd-of-year chaos isn’t just exhausting; it exposes every crack in your business.In this solo Maven Monday, Caleb steps into the host chair to talk about the one thing most leaders overlook when the pressure rises: how to actually lead your team through it without losing their hearts, focus, or sanity.If the holidays, deadlines, PTO gaps, and Q4 expectations have your organization feeling stretched, distracted, or even a little frayed at the edges… this episode will help you steady the ship.Inside, Caleb shares how to: • keep your team anchored when stress peaks • protect the vision when everything feels urgent • spot disengagement before it becomes turnover • stay real with your people without dumping weight on themThis isn’t theory. It’s the exact way we lead through our own heaviest season — and why our culture gets stronger instead of strained.If you’re carrying a lot right now, this episode will carry some of it with you.#MavenMonday #MavenMarketingPodcast #Leadership #BusinessLeadership #CompanyCulture #TeamEngagement #EmployeeEngagement #VisionDriven #SmallBusinessGrowth #EndOfYearPlanningOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailGetting 5-star reviews shouldn’t feel awkward, desperate, or hit-or-miss.And yet… for most service businesses, it is.In this Maven Monday, Brandon brings Kyle DeVries back to unpack a simple shift that turned one client’s stale review flow into a wave of fresh 5-stars — without begging, bribing, or hoping technicians “remember to ask.”We’re talking small tweaks that create big confidence: better conversions, better leads, better performance across every marketing channel.If you’ve ever wondered why your work is great… but your Google rating doesn’t show it, this episode opens the door.Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWhat’s Your Gratitude Budget? (Most Businesses Don’t Have One)This Maven Monday, Brandon asks a question most business owners have never considered — and it might change how you grow in 2026:What if the most profitable move in your business has nothing to do with advertising… and everything to do with something you already have?In a week when everyone else is thinking about gratitude at home, Brandon turns the lens toward your business and challenges a blind spot that drains margin, momentum, and morale in companies of every size.Inside this episode, he unpacks:A surprising factor that quietly separates the most profitable companies from everyone elseWhy your marketing plan might be missing its highest-ROI line itemA simple shift that can strengthen trust, increase loyalty, and energize your teamThis episode will give you a perspective most leaders overlook… and can’t afford to ignore.For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailShort-form video isn’t just for influencers anymore.If you run a service-based business, ignoring it might be the most expensive mistake you make in 2026.In this Maven Monday, Brandon and Caleb break down a surprising shift that’s quietly reshaping how real customers search, choose, and trust local businesses.This isn’t about trends, dances, or overnight fame. It’s about a simple strategy business owners can use to get seen, get remembered, and get picked… without spending more on ads.Inside this episode: • Why short-form video suddenly matters for every local business • The overlooked reason your competitors are getting found faster • How small, scrappy videos can outperform polished campaignsIf you’ve ever wondered how to show up online without feeling salesy or silly, this conversation will point you in the right direction — and help you step into a huge opportunity before the crowd catches on.#MavenMarketingPodcast #ShortFormVideo #SmallBusinessMarketing #MarketingPlan2026For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf your business feels heavy lately (more stress, less spark) this episode might be the reset you need.Brandon and Caleb are back together for a Maven Monday conversation on restoring joy to your business and rebuilding the energy that made you start it in the first place.They share three practical moves any leader can make to shift the atmosphere, re-engage their people, and build a team that actually wants to win again.No buzzwords. No kumbaya. Just clear steps to bring purpose and positivity back to work — for you and your team.Inside this episode: • The leadership habit that kills negativity fast • How to build gravity around your company vision • What to do when the wrong people are pulling you downIf you’ve been craving clarity, energy, and momentum again... start here.For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketingTikTok: /frankandmavenLinkedIn: /frank-and-mavenHost: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost business owners want more leads NOW.But what if the real secret to growth isn’t found in a lead form... it’s found in the long game?In this Maven Monday, Brandon sits down with longtime friend and business owner of The Window Source of Atlanta, Tyler Smith, to unpack what happened when he stopped chasing today’s customer and started building tomorrow’s.Eighteen months later, his results speak for themselves. But the real story is how it feels to lead a business that’s known, trusted, and growing faster than ever.It’s not about luck. It’s not about a new tactic.It’s about what shifts when your brand starts working for you instead of the other way around.If you’ve ever wondered what faith in the process really looks like, this one’s for you.For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketingTikTok: /frankandmavenLinkedIn: /frank-and-mavenHost: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailYou don’t need a new ad, a bigger budget, or a better system to grow.You might just need to look around the room.Because sometimes, the breakthrough your business needs doesn’t come from a strategy meeting or a marketing plan, it comes from a conversation.In this solo Maven Monday, Brandon slows things down to talk about something that costs nothing, compounds over time, and changes everything about how your team shows up.It’s not a leadership framework.It’s not a culture hack.It’s something older and truer than all of that.Because before you build the brand, you build the people who build the brand.If you’ve been wondering how to spark energy in your team, recover trust, or reconnect with the heart behind your business, this episode will remind you where to start and how to multiply what’s already good.#Leadership #TeamCulture #SmallBusinessGrowth #MavenMarketingPodcast #Entrepreneurship #EmployeeEngagementFor entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketingTikTok: /frankandmavenLinkedIn: /frank-and-mavenHost: Brandon WelchExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf you’ve ever told yourself, “I’ll get healthy when work slows down,” this episode might change your timeline.In this Maven Monday, Brandon sits down with Jeremiah Dalton (investor, husband, father of three, and host of Long Island Legends) to unpack how a radical health reset transformed his energy, confidence, and profitability.We’re not handing you a fad diet or a hero montage. We’re exploring the few levers Jeremiah pulled that turned burnout into momentum—and why they compound in business.Inside this episode:The breaking point that forced Jeremiah to rethink what “success” really means.How small, repeatable habits built the discipline.Why confidence doesn’t come from affirmations.What happens when you start saying no to the wrong things in life and work.This isn’t a fitness story. It’s a reminder that the habits you build in private are the ones that decide your results in public.Watch more from Jeremiah on Long Island Legends. youtube.com/@LongIslandLegendsFor entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketingTikTok: /frankandmavenLinkedIn: /frank-and-mavenHost: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailSales isn’t the problem. Focus is.If your sales team is following the process but still missing the mark, this episode will hit home.Brandon sits down with sales coach Ian Nix to uncover why most salespeople lose deals, and how to fix it without becoming “that” pushy salesperson.They unpack three quiet killers of sales performance that cost businesses thousands every month and how to replace them with simple, customer-first conversations that close more deals with less pressure. Inside this episode:Quoting before understandingPushing the quoteQuoting and hopingIf your marketing’s working but your closing ratio isn’t, this episode might change everything.For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketingTikTok: /frankandmavenLinkedIn: /frank-and-mavenHost: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera Guy #SalesTraining #SalesProcess #ClosingRate #SmallBusinessGrowth #MarketingPodcast #CustomerExperience #MavenMethodDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf your ads are running, your SEO guy is paid, and your phone still isn’t ringing — this one’s for you.Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed.From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to plug the holes fast. Inside this episode:What Google’s new AI Overviews mean for local business visibilityThe overlooked ranking factors in LSA and MapsWhy your ads aren’t showing (and how to fix it)The new kind of content Google actually rewardsFor entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketing TikTok: /frankandmavenLinkedIn: /frank-and-maven  Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailAre YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.” We also cover when YouTube does win—and how to plug it into a media plan without wasting budget.What you’ll learn:TV vs YouTube: real CPMs we’re seeing (and why cheap CPMs can still be expensive)The skip problem: average watch time on 15s and 30s—and what that means for brand liftWhy predictable frequency beats random impressions for becoming a household nameWhen to allocate ~10% to YouTube (and when not to)Why OTT/CTV CPMs look pretty but rarely pencil out for small/local brandsIf you’re trying to pick the best top-of-funnel media for 0–$100M businesses, this episode will save you money (and a few headaches).For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketing  TikTok: /frankandmaven LinkedIn: /frank-and-maven  Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailRadio advertising: dead relic of the past, or secret weapon hiding in plain sight?We tested the hype, the hate, and the hard numbers, without picking a side.This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns.In this episode:The media metric that can flip your budget math“Targeting” vs. being rememberedThe brain quirk audio exploits (and how to script for it)A simple station plan most reps won’t pitch youCurious whether radio belongs in your mix, or how to make it pay back faster? Hit play.For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost businesses think they have a “sales process.” Spoiler: they don’t. And it’s costing them thousands in wasted ad spend and lost customers.In this episode, Brandon and Caleb dig into the real reason leads slip through the cracks and what you can do—without spending a single extra dollar—to plug the leaks. What you’ll hear:The common mistakes almost every business makesWhy “weak leads” aren’t really weakThe simple shifts that make your marketing instantly more profitableIf you’ve ever wondered why your phones are ringing but sales still feel slow, this is the conversation you need to hear.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIs it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.The framework:Strategy → Message → Media (in that order, always)Build each for three customer types: Today, Tomorrow, YesterdayIn this episode you’ll get:Today customers: How to win the finish line with Price, Speed, Hassle Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.Media that matches intent: Where buyers are right now Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.Media that compounds: Buy daily repetition with the same audience Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don’t happen by accident.Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that’s your leak.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailDon’t Stop Telling Your Story (Yes, Cracker Barrel just proved it)Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place.Brandon & Caleb use the Cracker Barrel logo saga as a jumping-off point to show how repetition + relevance beats shiny “rebrands” every day of the week. Then we dig into how to mine and retell your origin story from fresh angles so it never goes stale.In this episode:The two levers that make advertising work: repetition and relevancyWhy your audience hasn’t heard your story nearly as often as you thinkHow to retell the same story from new POVs What big brands get right and how to steal the playbookA quick framework to pressure-test your message before you “rebrand” it awayTry this this week: Write your origin story in 3 versions: 1) your voice, 2) a customer’s voice, 3) a skeptic-turned-fan. Rotate them in your ads for the next 90 days. Watch recall go up.Join the Maven Marketing Mastermind → mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailCPC, CPL, CTR, CPM… confused yet? You’re not alone. Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here’s what we cover: What impressions actually mean (and when they don’t matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what’s normal, what’s not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you’re making money or burning itIf you’ve ever felt overwhelmed by marketing reports that sound like Charlie Brown’s teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailMost ads get ignored. Some get tolerated. But a rare few… actually get fan mail.In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories. From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and real business results.Inside this episode:Why “smiles, fists, and tears” is the secret filter for every ad that worksThe brain chemistry behind long-term recall (and how to trigger it)How pattern disruption, novelty, and character-building make your brand unforgettableReal stories of ads so sticky, customers call to say thank youIf your ads feel flat—or worse, invisible—this conversation will show you how to stop sounding like everyone else and start creating campaigns your community actually talks about.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWhen the Market Feels Like It’s on Summer VacationIt’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake.Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?”In this episode, we pull back the curtain on why August (and other weirdly slow months) happen—and why a quiet calendar isn’t always a bad thing.Here’s what we dig into:The hard data behind seasonal slowdowns—and why August is the repeat offenderHow vacations, cashflow cycles, and even the weather affect buying behaviorThe “mature marketer” mindset that keeps you from making panic movesSmart ways to use slow months to plant seeds, refine your message, and set up your next big pushIf your August feels like tumbleweeds rolling through your sales pipeline, this conversation will give you perspective, a plan, and maybe even a reason to enjoy the lull.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailYou’re Not Hiring a Marketer, You’re Hiring a MindsetYou’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference.In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense. Not who talks the loudest in the pitch meeting. Not who has the fanciest slides. Just real traits that drive results.Inside the episode:What every frustrated business owner wishes they’d asked before hiring a marketerWhy great marketing starts with listening, not sellingHow to spot the difference between a consultant and a copy-pasterThe one skill that makes any marketer dangerous—in a good wayIf you’ve ever felt burned by bad marketing (or want to make sure you don’t), this one’s for you.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not annoyed.Inside this episode:The surprising ROI of email marketing ($36–$40 per $1 spent)Benchmarks for frequency, open rates, and unsubscribesWhat to send (even if you're “just a plumber”)Why email isn’t about selling—it’s about staying top of mindHow to revive a “cold” list the right wayWhether you're sending one email a month or none at all, this is your reminder: your best customer is your yesterday customer—and they’re waiting to hear from you.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailThe Million-Dollar Growth Hiding in Your BusinessNot every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and using curiosity as a strategy.Inside this episode:A real-world growth strategy uncovered in 30 minutesWhy the yesterday customer is your secret goldmineHow small pricing and service shifts lead to massive gainsIf you’re looking for low-risk, high-impact ways to grow—this one’s for you.Maven Marketing Mastermind → https://www.mavenmethodtraining.comGet a copy of our Best-Selling Book, The Maven Marketer, here:https://a.co/d/1clpm8aOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailA Two-Word Trick That Fixes 80% of Bad AdvertisingNielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.Inside this episode:The two-word copywriting move that sellsWhy clarity beats creativitySimple tweaks that boost response instantlyIf you’re spending money on ads, copy, or content—this two-word trick could save you thousands and make you millions.Free Marketing Audit: MavenMarketingAudit.comMaven Method Training: MavenMethodTraining.comGet a copy of our Best-Selling Book, The Maven Marketer, here:https://a.co/d/1clpm8aOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailWith Caleb out and Independence Day in the air, Brandon gets personal. In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is a reminder that freedom is more than something we celebrate on a holiday. It’s something we are called to protect every day through intentional habits, mindset, and connection with our purpose.In this episode, you’ll hear:• Why solitude and silence are essential for clarity• How joy and gratitude can shift your entire leadership posture• What Revolutionary War soldiers, mastermind groups, and Frederick Buechner can teach us about unity and calling• Five ways to recover your sense of peace and purpose in businessIf you’ve ever felt like you’re spinning plates or stuck in something you once loved, this episode is for you.Free Marketing Audit: MavenMarketingAudit.comMaven Method Training: MavenMethodTraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailEvery ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. But before you double your overhead and divide your attention, ask yourself: is it really time?In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans through. From market share math to hiring realities, this is the gut-check episode to protect your business from scaling mistakes—and help you grow with clarity.In this episode:Why hitting 10% market share changes the rulesThe #1 thing most entrepreneurs underestimate when expandingReal-world math for calculating your market shareHow to assess bandwidth, competition, people, and processesWhen marketing spend can accelerate—or sabotage—your growthThe one question to ask yourself before saying yesExpansion is sexy. But strategy is smarter.🎯 For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailIf your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven.You’ll walk away with a full playbook for meetings that actually move people—personally and professionally.In this episode: • How to use ritual to increase buy-in, retention, and results • Why personal wins are the most important part of your staff meeting • A weekly rhythm that aligns team energy to your mission • The link between celebration and performance • The best way to make your team care about growth—and each other • The exact slides, structure, and strategy we use (available below)Want the meeting template? Email [email protected] the Maven Marketing Mastermind Get real help with your campaigns + clarity from pros who’ve scaled hundreds of companies 👉 https://www.mavenmethodtraining.comFree Marketing Audit Discover what’s working, what’s not, and what to fix next 👉 https://www.mavenmarketingaudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailYes, you can charge more. And yes—they can love you for it.In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting.When your brand stands for something bigger, price becomes irrelevant. This episode shows you how to get there.Inside, you’ll learn:• Why people don’t pay for products—they pay for meaning • The 4-part framework for pricing with purpose (and integrity) • How Patagonia, Apple, and Starbucks became belief-based brands • What "vision, values, and vows" can do for your bottom line • Why mediocre customer service is killing your margin • The science behind why loyalty beats promotion—every timeWhether you’re a founder, agency owner, or local service pro, this episode will help you become the kind of brand people are happy to pay more for—because they believe in you.Join the Maven Marketing Mastermind: Group coaching, feedback, and clarity from real marketing pros 👉 MavenMethodTraining.comFree Marketing Audit for Your Business: 👉 MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailThe Fatal Flaw in Most Advertising (and How to Fix It)You’ve heard it. Maybe even said it: “We just need to educate the public.” It sounds noble. But it’s one of the most expensive myths in marketing.In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.If your ads feel smart but still aren't converting, this is the reason why.This episode breaks down:Why most ads fail before they even launchHow “talking about yourself” kills connection and recallThe difference between information and inspiration (and why only one creates action)How to find what you’re really selling—beneath the product15 questions to unlock emotional, customer-first ad writingThe story of a body shop ad that tripled response by flipping the scriptThis one’s for entrepreneurs, marketers, salespeople, and ad writers who want ads that actually work—and the courage to throw out the ones that don’t.Want help building magnetic, profitable campaigns? Join the Maven Marketing Mastermind at MavenMethodTraining.com Free Marketing Audit: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan MailShould You Change Your Ad Schedule? Read This First.You're finally running ads that work. But now what?In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?”If you're using traditional media to build long-term brand equity, this episode will help you stay strategic and avoid the temptation to jump ship too early.Inside this episode:The real math behind when your audience is ready to buyWhy “changing things up” too soon can erase years of progressA smarter way to add new programs without starting overHow to evaluate performance without sabotaging tomorrow’s resultsThe difference between today campaigns and tomorrow campaigns—and why that matters more than everIf you're investing in brand marketing, this episode will help you protect the ground you’ve already gained—and grow it.Join the Maven Marketing Mastermind: MavenMethodTraining.com Free Marketing Audit: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail100 Lessons, 2 Years, and One Very Big Thank YouAfter two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way.From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they’ve helped scale across the country.This isn’t just a recap. It’s a reminder: the businesses that grow are the ones that stay committed, stay curious, and keep showing up.In this episode:• What most marketing agencies won’t tell you about media buying• The client lesson that saved one company over $40k in one phone call• Why rituals, rhythms, and reps always beat talent• The most underused secret weapon in sales (hint: it’s not your pitch)• How to keep going when the “big dream” starts to feel far awayIf you’ve ever wondered whether your consistency is paying off—this one’s for you.Join the Maven Method Mastermind: MavenMethodTraining.comGet a Free Strategy Audit: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing UpIt’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers.In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it. They also pull back the curtain on the launch of the Maven Marketing Mastermind, a new way for business owners to get behind-the-scenes strategy, structure, and support without the agency price tag.Whether you've been with us from Episode 1 or you're tuning in for the first time, this is the perfect place to hear what matters most.In this episode:The marketing myths we’re still busting 100 episodes inLessons from building a 14,000-subscriber community without ever running an adA bite-sized recap of our most valuable takeaways across all 100 episodesWhy consistency, not creativity, is the secret to sustainable growthWho the Maven Marketing Mastermind is for—and how to joinIf you’ve ever felt like you’re doing business alone or wish you had a room to think, test, and get unstuck—this is your invitation.Join the Mastermind: MavenMethodTraining.com Get a Free Strategy Audit: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:How to Avoid Costly Mistakes and Be More Memorable - https://www.youtube.com/watch?v=v9YvEydjKNoHow to Get Your Customers to Take Action - https://www.youtube.com/watch?v=0Qs1oEARkn4Is Digital or Traditional Advertising Better? And Does Geofencing Work? - https://www.youtube.com/watch?v=oP1s6uE1TfIWith Word-of-Mouth Referrals, Do You Even Need Advertising? - Maven Marketing Podcast - https://www.youtube.com/watch?v=f8WMbctIAiIHow To Close More Sales with Messaging & Math - https://www.youtube.com/watch?v=srVNpvUbYqEShould You Use Billboards? The Powers and Pitfalls to Remember - https://www.youtube.com/watch?v=jcv7b21R3RMHow to Rank Higher on Google: What You Need to Know About SEO - Part 1 - https://www.youtube.com/watch?v=Mre_OSDbQDsHow to Rank Higher on Google: What You Need to Know About SEO - Part 2 - https://www.youtube.com/watch?v=A8tz9xjzv5MHow to Recruit Amazing Employees - https://www.youtube.com/watch?v=0EmNOri9InUWhat To Do When You Get A Bad Review - https://www.youtube.com/watch?v=fPcZECz4I9IHow Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a