The LAB with Bryon Ellington

How do you achieve 260+ units annually in a small coastal market? Allison Greco, Real Estate Expert, eXp Realty, breaks down the raw truth about Zillow Flex and the exact "Launch to Elite" systems used to scale her team without losing top talent to burnout.In this unfiltered session, Allison and her Director of Operations, Kristen, reveal the systems required to convert 30+ leads a month at a high level. Learn why eXp Realty teams are shifting to a Company Dollar model to improve retention and how to implement a 90-day "Launch" program that guarantees agent productivity.🔥 IN THIS EPISODE:✅ The 5-Lead Rule: How pausing leads after 5 contacts without a conversion actually increases your team's total ROI.✅ The 90-Day Launchpad: The exact benchmarks (3 deals in 90 days) required to graduate from new agent to team foundation.✅ Accountability Boundaries: Why "baby birding" your agents kills growth and how to set standards the world will respond to.✅ Elite Masterminds: How to retain top-producing agents by creating curated spaces for high-level leadership conversations.✅ Company Dollar Brackets: A breakdown of why shifting from GCI-based splits to Company Dollar models is better for eXp Realty team health.Timestamps0:00 – The "Hook" (Scaling Zillow Flex in small markets)0:57 – Smaller Market Dynamics (Competing with 5 other Flex teams)2:52 – The Data Snapshot (Converting 42% of business from Zillow)4:30 – Lead Cycle Reality (The longer lead cycles in the 2026 market)5:30 – The 90-Day Onboard (The "Trello Board" and eXp State Meeting requirements)6:34 – Launch vs. Foundations (Benchmarks for scaling from launch to elite)9:09 – The "Golden Nugget" (The 5-7 lead pause rule for retention)12:11 – The "Bleeding Heart" Trap (Why team leaders must stop bottle-feeding agents)15:24 – Accountability Success (Achieving 100% graduation in the latest cohort)25:35 – Sales Funnel Support (Using admin staff to move the needle)31:21 – Financial Framework (Moving to a Company Dollar model for splits)#ZillowFlex #TeamBuilding #RealEstateSystems #eXpRealty

How do you build a massive database from zero in just 30 days? Kalei Kekumano and Hunter Lee, Real Estate Experts, eXp Realty, share the raw truth about their "30 for 30" open house challenge and the exact systems used to scale. Learn how to transform from a "shy" new agent into a confident salesperson through unfiltered, high-frequency action.In this breakdown, we explore how these agents leveraged eXp Realty listings to capture over 160 leads in a single month. Discover why the "failure-first" mindset is your fastest path to growth in the 2026 real estate market.🔥 IN THIS EPISODE:✅ The 30 for 30 Framework: A blueprint for running open houses 30 days straight to force rapid skill acquisition and market authority.✅ Inventory Mastery: How to research neighborhoods and "act as the consumer" to anticipate every possible client objection.✅ The Waikiki Strategy: Why high-visibility condo units and major road proximity are the "home run" locations for weekday traffic.✅ Daily Recap Documentation: Using social media as a "free" marketing engine to build trust with a database that sees you working daily.✅ Immediate Follow-Up Systems: The "Fastest Wins" rule for using CRM AI drips and hand-picked listings to convert visitors into clients.Timestamps:0:00 – The Hook (The 30 for 30 Open House Challenge)1:02 – Getting Started (Hopping brokerages to finding the right path)1:48 – The Challenge (30 Open Houses in 30 Days)2:58 – Maximizing the Open House (Maximizing 3 hours of face-to-face time)5:35 – Productivity Parameters (Door knocking and cold calling during the event)7:42 – The Listing Pitch (How to get other eXp agents to let you hold their houses open)11:21 – Selection Criteria (The "Buy Box" for high-traffic open house listings)13:17 – Pre-Open Preparation (Researching the neighborhood to become the expert)17:01 – Post-Open Conversion (Immediate follow-up and the AI drip system)21:24 – Real Results (180 leads and multiple escrows in 31 days)26:05 – The Golden Nugget (Why growth happens in failure)#RealEstateStrategy #OpenHouseBlueprint #LeadGeneration #eXpRealty

How do you close 53 units and $39M in volume annually? Kirby Chan, Real Estate Expert, eXp Realty, shares the raw truth about database management and the exact systems used to scale. Stop guessing which leads to call and learn how to leverage AI and behavioral insights to dominate your local market in 2026.In this unfiltered session, we dive deep into how Kirby Chan built a database of 10,000 people and translated that into a consistent 50 unit per year business. We discuss the transition from manual Facebook ads to high-level automation and how eXp Realty’s Lofty CRM saves thousands in overhead while increasing lead conversion.🔥 IN THIS EPISODE:✅ The Database Hierarchy: Learn the "MVP, All Star, and Raving Fan" framework to prioritize your top 100 relationships for maximum referrals.✅ Lofty CRM Insights: How to use buyer listing insights and lead scoring to identify "hand-raisers" before they even call you.✅ The Neighborhood "Shopping Mall" Strategy: Discover the exact 2-month lead-up for a massive community yard sale that generates listing leads for the entire year.✅ High-Touch Invitation Rule: The "Text vs. Call" debate and why the sincere invitation matters more than the actual event attendance.✅ AI-Powered Newsletters: How Kirby utilizes AI to generate hand-drawn style community content that clients actually keep in binders.Timestamps0:00 – The "Hook" (How Kirby manages 10,000 leads)1:33 – 10 Cent Facebook Leads (The evolution of lead gen costs)2:17 – The $700 CRM Killer (Why Kirby switched to Lofty at eXp Realty)3:25 – Virtual Assistant Strategy (Managing 5,000 friends on Facebook)4:30 – $39M in Production (The 2023 volume breakdown)6:07 – The MVP & All Star Framework (Segmenting the top 100)8:59 – Party in the Park (The "Neighborhood Shopping Mall" yard sale system)12:30 – AI Comic Books (Using AI to create "keeper" newsletters)15:06 – The Gift Card Hack (Getting emails out of the spam folder)17:55 – The "Who Do You Trust" Script (Live phone conversation framework)21:54 – The Big Mission Rule (When to transition from friend to agent)25:02 – Conclusion (The figurehead model for team growth)#LeadGeneration #RealEstateSystems #DatabaseMarketing #eXpRealty

Want to master your sphere of influence in 2026? Ola, Real Estate Expert, eXp Realty, breaks down the exact blueprint used to achieve 90% referral-based business without a massive ad budget.In this unfiltered session, Ola reveals how she scaled her production to over $10M annually by leaning into authenticity and consistent systems. Discover how to transition from cold leads to a business powered by people who already know, love, and trust you within eXp Realty.🔥 IN THIS EPISODE:✅ The DTD2 System: Learn the "alphabet-based" calling strategy to ensure you touch your entire database quarterly without burnout.✅ Seasonal Call Triggers: A breakdown of what to say in every quarter—from tax protest help in Q2 to the "referral competition" script in Q4.✅ The Referral Reward Ladder: How to use handwritten cards and tiered gifts like Tiff's Treats to gamify and encourage repeat referrals.✅ Market Data Mastery: Why knowing specific neighborhood metrics allows you to lead with "contribution" rather than a sales pitch.✅ Millennial "Old School" Tactics: How to stand out in a digital world using snail mail and personal holiday cards.Quick LinksVisit eXp University: https://www.expuniversity.com/Register for ICON Lead Mastery: DB/SOI: https://www.expuniversity.com/lead-mastery-database-soiTimestamps:0:00 – The Hook (From Colorado to $10M in Austin)1:49 – The 90% Referral Metric (Production Breakdown)2:41 – Scaling Without Capital (Why your sphere is your best asset)5:42 – The DTD2 Blueprint (How to segment your database by alphabet)7:42 – Quarterly Script Strategy (The Q1-Q4 roadmap for calls)8:47 – The "Golden Nugget" (The Q4 referral competition script)10:40 – The Appreciation System (Rewarding referral partners)11:57 – The "Pain vs. Pleasure" Rule (The cost of not calling your sphere)13:25 – Retention Tactics (Open houses and handwritten letters)#RealEstateSystems #ReferralStrategy #DatabaseManagement #eXpRealty

How do you scale to 487 transactions in 2026? Geoff, Real Estate Expert, eXp Realty, shares the raw truth about Instagram trust building and the exact systems used to scale a 35-agent team through high-frequency content.In this unfiltered breakdown, we dive into how Geoff shifted from production to team building by mastering the Instagram algorithm. Learn why traditional "Just Listed" posts are dead and how to use video as a trust builder to create "lay down" appointments. Mentioning eXp Realty naturally throughout, Geoff explains how to bridge the gap between social media presence and actual closed business.Quick LinksVisit eXp University: https://www.expuniversity.com/🔥 IN THIS EPISODE:✅ The 3-Second Hook Rule: Why your first 3 seconds determine if a viewer watches for 6 seconds or drops off entirely.✅ The Non-Follower Strategy: How to trigger the algorithm to reach audiences beyond your current follower count for massive reach.✅ Reverse Engineering Google: Using local Google FAQs to generate high-intent content ideas that your community is actually searching for.✅ Retention Engineering via Stories: Why posting 20-30 stories a day with interactive buttons is the key to converting casual viewers into leads.✅ High-Frequency Systems: The blueprint for posting 3 times a day using a $30 tripod and an outsourced editing workflow.Timestamps0:00 – The Hook (What you'll learn about Instagram scaling)1:24 – Scaling to 487 Transactions (Team growth metrics)2:38 – The Cell Phone Video System (9 videos/month workflow)4:05 – Why "Just Sold" Posts Fail (The shift to trust building)5:50 – Profile Optimization (Areas served & CTA strategy)7:56 – Posting 3 Times a Day (The high-frequency blueprint)12:24 – Reverse Engineering Google (Generating content on the fly)14:12 – The Golden Nugget (The Hook-Content-CTA Framework)17:51 – ManyChat & Many Funnels (Automating the Instagram lead flow)20:02 – The "No Banners" Rule (Triggering algorithms with authentic photos)26:53 – The 3x Testing Method (Identifying peak engagement times)31:02 – Conclusion & Next Steps#InstagramMarketing #RealEstateSystems #LeadGeneration #eXpRealty

Want to master your digital presence in 2026? In this unfiltered breakdown, Princess, Candidate Property Practitioner, eXp Realty, reveals the exact blueprint used to achieve brand authority without having your own listings. Learn how to turn your Instagram into a professional "Digital CV" that builds trust and generates high-quality leads for your eXp Realty business.This session dives into the "Meat" of modern social media strategy, moving away from "fluff" and focusing on actionable systems that establish you as a real estate professional. Princess shares how to naturally integrate your personality and community work within eXp Realty to stay top-of-mind with your local market.🔥 IN THIS EPISODE:✅ The Digital CV Strategy: Why your profile should serve as a professional credential that establishes credibility before the first meeting. ✅ The "House Trailer" Method: How to use short, high-energy clips of other agents' listings to capture buyer interest and pre-qualify leads. ✅ Platform Differentiation: Understanding why Instagram is for corporate credibility while TikTok is for "face-to-face" relatability. ✅ SEO Over Virality: Why transcript keywords and intentional captions are more important for 2026 searchability than chasing a viral moment. Quick Links:Visit eXp University: https://www.expuniversity.com/ Join the Community: Follow Princess on Instagram (@property.princesss)Timestamps:0:00 – The Hook (Building a real estate brand from age 18) 2:34 – Brand vs. Leads (Generating actual business from social platforms) 2:51 – The "No Listing" Hack (Using house tours to build a profile) 5:03 – Profile Optimization (The "Property Princess" royal branding) 8:14 – Posting Cadence (Finding the balance between 3-5 posts a week) 10:51 – The Lead Workflow (Pre-qualifying buyers from Instagram DMs) 13:42 – The Death of Cold Calling (Why WhatsApp and social "glue" are more effective) 20:25 – 2026 Search Strategy (Why AI and Google care about your captions)#SocialMediaBlueprint #InstagramForRealEstate #DigitalBranding #eXpRealty

How do you scale to 100+ agents using only a cell phone and 10 minutes a day? Nolan Rucker, Agent, eXp Realty, shares the raw truth about replacing outdated landlines with a high-conversion Instagram strategy. In this unfiltered breakdown, you'll learn the exact systems used to achieve massive local reach and $2M deals without spending a dime on paid ads.Nolan reveals why traditional cold calling is being replaced by "Retention Engineering" on social media. We discuss the blueprint for using AI to script content and how to leverage VAs for scalable video editing, ensuring you stay top-of-mind in the 2026 attention economy.🔥 IN THIS EPISODE:✅ The Verification Hack: Why paying for the blue check is a non-negotiable for 2026 algorithm favor.✅ Green Screen Mastery: How to use the "Edits" app to film professional-grade content in under 10 minutes from anywhere.✅ Collaboration Strategy: Using the "Collaborator" tag with local businesses to steal their audience and boost engagement.✅ The 85254 Rule: A specific script and call-to-action that generated over 400 potential leads from a single post.✅ Scalable Systems: How to utilize ChatGPT for hyper-intentional prompts that spit out ready-to-read teleprompter scripts.QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/Timestamps:0:00 – The Hook (From Physical Therapy to Real Estate Success)1:30 – The 72 Sold Blueprint (Getting 20 years of experience in 3 years)3:57 – Why Social Media is the New Landline (Nurturing the Database)5:17 – The $15 Algorithm Secret (Why Verification Matters)6:33 – 309,000 Views Breakdown (The Power of Non-Follower Reach)10:01 – ChatGPT Scripting Systems (The 10-Minute Video Workflow)15:35 – Lead Magnet Strategy (How to Pin "Money Maker" Videos)20:47 – Quality over Quantity (Managing 40+ Conversations Daily)#SocialMediaGrowth #RealEstateSystems #InstagramForAgents #eXpRealty

Want to master local seller attraction in 2026? Levi Lascsak, Real Estate Agent & Coach, eXp Realty, breaks down the exact blueprint used to achieve 30+ organic seller leads per month without spending a dime on advertising.In this unfiltered session, we dive into "The Curiosity Gap" strategy. Learn how to pivot away from boring market reports and start leveraging local infrastructure and "dirt moving" updates to build a viral loop of local shares and high-intent listings at eXp Realty.🔥 IN THIS EPISODE:✅ The Curiosity Gap: How to use local development and "dirt moving" to stop the scroll.✅ Viral Share Loops: Why infrastructure content gets more shares than likes from local homeowners.✅ Hyperlocal Domination: The math behind targeting 8 million residents vs. 170k relocation buyers.✅ The "So What" Framework: How to naturally tie highway construction to immediate home value impacts.✅ Conversion Secrets: The raw truth about competing with "neighbor agents" once the lead submits.QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/Free Home Evaluation Strategy: https://www.passiveprospecting.com/Follow Levi Lascsak on Instagram: https://www.instagram.com/levilascsak/⏱ Timestamps0:00 – The Organic Scale (530 transactions in 5 years with zero ad spend)2:14 – The Local Pivot (Why relocation channels can sometimes alienate local sellers)4:32 – Curiosity Gaps (Leveraging "dirt moving" and infrastructure to grab attention)7:36 – Retention Metrics (Why shares are the primary currency for 2026 growth)13:39 – Mega Project Strategy (How one video on highway construction generated 332k views)18:51 – The CTA Bridge (Planting seeds for free home evaluations without being "salesy")24:14 – Broad vs. Niche (Balancing metro-wide branding with suburb-specific lead generation)34:15 – The Referral Model (How to close 500+ deals without opening a single door)#LocalRealEstate #SellerLeads #DallasRealEstate #eXpRealty

Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth.Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competitive advantage in 2026. This episode explores how eXp Realty agents are leveraging large-scale community events and multi-generational relationship strategies to stay relevant in an increasingly digital world.🔥 KEY TAKEAWAYS:✅ The Relationship Ratio: Why Arshia invites 50 "non-clients" to his first event and turned every single one into a paying customer.✅ Event Lead Gen: The 20% registration rule—how to calculate your attendee count based on your total database outreach.✅ Multi-Generational Success: Scripts and systems used to turn a 2017 client into a recurring referral source for their adult children.✅ Contact Consistency: Why 3,000 minutes of phone time per month was the fuel for a 12,000-person database.Quick Links:Arshia Kia Instagram: Arshia Kia (@arshiaskia)Free Resource: https://kiarealestate.com/🎓 Visit eXp University: https://www.expuniversity.com/CHAPTERS0:00 – Who is Arshia Kia? (The Federal Government to Real Estate Journey)1:20 – The "Pouring In" Philosophy (Relationships Over Transactions)2:18 – Overcoming the Fear of Rejection (The Immigrant Mentality)3:53 – Managing a 12,000-Person Database (Purposeful Systems)6:04 – Pocket PCs to Modern CRMs (The Evolution of Contact Storage)8:11 – Scaling Events (From 300 to 10,000 Attendees)10:43 – Celebration of Spring (Leveraging Cultural Events for Growth)11:57 – The Vendor Partnership Model (Food Vendors and Large-Scale Advertising)14:14 – Registration Data Mining (How to Tag "Fans" in Your CRM)15:44 – The "Entertainer" Strategy (MCing and DJing for Influence)17:42 – Launching Your First Event with Zero Clients (The Proof of Concept)19:18 – Maintaining Multi-Generational Loyalty (Referrals from 2017 to Now)21:08 – How to Get Guidance from Arshia (Direct Contact Info)#ClientEvents #SphereOfInfluence #RealEstateRelationships #eXpRealty

How do you manage a 70-agent team doing $300 Million in volume without losing your mind? In this episode of The Lab, Jon Foster (Co-Founder of the Jon & Leslie Foster Real Estate Group) pulls back the curtain on how he runs his massive Northern California team. Jon reveals why only HALF of his agents are allowed on his Zillow Flex team, how he uses the "ALM Method" to book appointments in under 3 minutes, and the exact structure he uses for his monthly 1-on-1 agent check-ins to guarantee high conversion rates.If you are a team leader struggling with agent accountability or an agent looking to master online lead conversion, this episode is a masterclass in operations.🔥 KEY TAKEAWAYS:✅ The Zillow Flex Filter: Why you should never force an agent to take Zillow leads (and why the top converters take the *fewest* leads).✅ The ALM Script: Appointment, Location, Motivation. How to get a buyer to commit in under 3 minutes.✅ The 1-on-1 Framework: The exact metrics John brings to his monthly agent check-ins (and the questions he asks them).✅ Call Nights: How to run a successful team "Call Night" to revive old leads.✅ Team Recruiting: Why your current agents are your best recruiters (and how to use Indeed to find experienced listing agents).QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/CHAPTERS (Key Moments):0:00 – Who is John Foster? (Managing a 70-Agent Team)1:35 – Doing $300M in Volume (35% from Zillow)2:20 – Why only half the team is allowed on Zillow Flex4:05 – Onboarding Agents: The "ALM" Conversion Method7:30 – How do you define a "Newbie" agent?10:35 – The "Winning Agent" strategy in Sales Meetings12:05 – How to run a high-energy "Call Night"15:10 – Tracking Metrics in Sisu (Conversations = Appointments)18:50 – The 1-on-1 Agent Check-In Framework23:55 – What an Agent must bring to their 1-on-1 meeting28:50 – How to handle an Agent with bad conversion rates32:45 – Why "Pausing" an agent is a gift, not a punishment40:00 – Team Recruiting: Using Indeed to find Listing Agents51:20 – The biggest challenge in Real Estate: Sustaining MindsetABOUT THE GUEST:Jon Foster is the Co-Founder of the Jon & Leslie Foster Real Estate Group, a dominant 70-agent team operating in the San Francisco Bay Area. Producing over $300 Million in annual volume, Jon specializes in team operations, Zillow Flex conversion strategies, and building scalable accountability systems.#ZillowFlex #RealEstateTeam #JonFoster #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #TeamLeader

Want to know how to attract luxury buyers at an open house without using a sign-in sheet? In this episode of The Lab, Adam Cothes, Luxury Specialist, reveals his "Hyperlocal Open House" strategy that allows him to convert high-net-worth clients without being pushy.Adam shares his journey from being $300k in debt to rebuilding his business using a simple, low-tech open house method. He breaks down exactly how to talk to buyers who are trying to "sneak past the kitchen," why he refuses to use lead magnets, and how to nurture a $35M pipeline of clients who aren't ready to buy yet.If you are struggling with low buyer urgency or want to master the art of the open house, this masterclass is for you.🔥 KEY TAKEAWAYS:✅The "Hyperlocal" Advantage: Why knowing every street and builder is more important than your sales pitch.✅No Sign-In Sheets: Why Adam refuses to use them (and how he gets contact info anyway).✅The "Low Pressure" Close: The exact script to get an appointment with a buyer who says "I'm just looking."✅Inventory Urgency: How to handle buyers who think they have "all the time in the world."✅The Cody Wetzel Strategy: A door-knocking method for agents who need money NOW.CHAPTERS (Key Moments):0:00 – Who is Adam Cothes? (From Book Publicist to Luxury Agent)2:45 – The "Failed Team" Story ($300k Debt to Solo Agent)4:00 – Why Adam moved to a Luxury Market to restart5:05 – The "Entrepreneurial to Purposeful" Shift7:10 – The Cody Wetzel Door Knocking Strategy9:00 – The "Lazy" Open House Setup (No balloons, no food)10:15 – How to engage the "Sneaky" Buyer12:00 – Why Lead Magnets don't work for Luxury13:30 – The "Low Pressure" Closing Script15:20 – Managing a $35M Pipeline ("Marinating" Leads)ABOUT THE GUEST:Adam Cothes is a Luxury Real Estate Specialist based in Kirkland, Washington. After a career in book publishing sales, he pivoted to real estate, surviving a massive financial setback to build a high-efficiency solo business focused on hyperlocal expertise and relationship-based sales.#OpenHouseStrategy #LuxuryRealEstate #AdamCoates #RealEstateScripts #LeadConversion #RealEstateCoaching #TheLab #eXpRealty #RealEstateMarketing

Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs.Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals.If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed.🔥 KEY TAKEAWAYS:✅ The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment.✅ The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation.✅ Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest).✅ The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored.✅ Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in).QUICK LINKS & RESOURCES:🎓 Visit eXp University: https://www.expuniversity.com/👉 Follow Amber Welch: https://www.instagram.com/amberwelch___/CHAPTERS (Key Moments):0:00 – Who is Amber Welch? (60-Agent Team)1:30 – How to become a Zillow Flex Partner4:20 – Onboarding New Agents: The "Zillow Journey" Training6:30 – The "Self-Pause" Trap: Don't stop the flow!8:45 – The "Touring Agreement" Script (7-Day Trial)11:35 – Speed to Lead: Writing offers on the first weekend12:20 – The "Buyer Pond": Mining old leads for gold15:00 – Accountability: Managing agents in Follow Up Boss16:50 – Final Thoughts on Zillow Flex SuccessABOUT THE GUEST:Amber Welch is the Co-Team Leader of Homebase, a high-performance real estate team serving Southern California. With a background as a VP of Sales in the corporate world, she specializes in conversion conversations, agent accountability, and building scalable systems for lead generation.#ZillowFlex #RealEstateLeads #AmberWelch #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #RealEstateTeam

Is it possible to list and sell 50 homes a year without living in the state? In this episode of The Lab, Ali Garced (Ali The Agent) breaks down the exact systems and scripts she uses to run a top-producing real estate business in Tucson, Arizona from New York.Ali reveals her entire virtual workflow: from the 10-question Calendly intake form that filters out unmotivated sellers, to the "3-Part" Zoom listing presentation, and the weekly "BombBomb" video update strategy that gets price reductions without awkward phone calls.If you want to build a location-independent real estate business or just streamline your listing process, this masterclass is for you.🔥 KEY TAKEAWAYS:✅ The 10-Question Filter: The exact questions Ali asks on Calendly to ensure she only talks to motivated sellers.✅ The "Parasocial" Advantage: How YouTube creates trust before you ever hop on a Zoom call.✅ The 3-Part Listing Presentation: The structure Ali uses to close listings virtually.✅ Pricing Strategy: Why Ali puts a price in the contract *before* seeing the home (and how she adjusts it later).✅ The "Tuesday Update": The weekly video strategy that preps sellers for price reductions automatically.QUICK LINKS & RESOURCES:🎥 Subscribe to Ali's Channel: https://www.youtube.com/@AlitheAgent👉 Follow Ali The Agent on Instagram: https://www.instagram.com/ali_the_agent/?hl=en🎓 Join eXp University: https://www.expuniversity.com/CHAPTERS (Key Moments):0:00 – Who is Ali The Agent? (Selling remotely from NY)5:50 – YouTube Lead Gen: Quality vs. Views10:45 – The 10-Question Calendly Intake Form13:40 – Why "Parasocial Relationships" make sales easier16:40 – The 3-Part Zoom Listing Presentation27:20 – Signing the Listing Agreement *Before* the Price?!31:00 – The Virtual CMA Strategy (Screen Sharing)35:30 – Setting Expectations: The "Tuesday Video Update"40:00 – The Cancellation Fee Script48:00 – How to get Price Reductions via Video MessageABOUT THE GUEST:Ali Garced ("Ali The Agent") is a 2-time ICON Agent with eXp Realty. A former Air Force Special Agent, she applies negotiation and investigation skills to real estate. She sells 40-50 homes a year in Tucson, AZ, while living completely out of state, leveraging YouTube and virtual systems.#VirtualRealEstate #RemoteRealEstateAgent #ListingPresentation #RealEstateScripts #AliTheAgent #RealEstateCoaching #TheLab #eXpRealty

Stop losing listings to unrealistic sellers. In this episode of The Lab, 7-time ICON Agent John Tsai reveals the exact pricing psychology and scripts he used to sell 312 homes ($280M Volume) in a down market.John breaks down his controversial strategy of putting the listing price *inside* the pre-listing package (before the appointment!), why he refuses to let sellers tour the home with him, and the "3 Scenarios" script that gets sellers to agree to a price reduction on Day 1.If you are struggling with overpriced listings or sellers who say "I want to try a higher price," this masterclass will give you the confidence to take control of the conversation.🔥 KEY TAKEAWAYS:✅ The Pre-Listing "Shock":** Why John puts the suggested price & commission in the package *before* the meeting.✅ The Tour Rule:** Why you should NEVER let the seller walk through the house with you.✅ The "Poco" Script:** How to use the seller's motivation (Who, What, Where, When, Why) to crush price objections.✅ Price Reductions:** The specific "Day 21" script that gets sellers to ask YOU to lower the price.✅ The 90/10 Rule:** How to explain "Fantasyland" vs. Reality to analytical sellers.QUICK LINKS & RESOURCES:🎓 Watch John's Full Masterclass on eXp University: https://youtu.be/1DtrObHv1MU📊 Download the Pre-Listing Checklist:👉 Follow John Tsai: @tsairealestateCHAPTERS0:00 – Who is John Tsai? (312 Sales in a Down Market) 4:02 – The "5 W's" Qualification Script 6:37 – How to ask: "Is there a price you won't go below?" 8:19 – Identifying Seller Personality Types (Driver vs. Analytical) 14:45 – The Pre-Listing Strategy: Sending the price before the meeting 17:00 – CMA Strategy: "Fantasyland vs. Reality" 19:53 – The "3 Scenarios" Script (Setting up the price reduction) 22:11 – The "Pre-Signed" Price Reduction Form 23:20 – The "Daily Update" Strategy (Day 1-14)ABOUT THE GUEST:John Tsai is a 7-time ICON Agent with eXp Realty based in Vancouver, Canada. With 19 years of experience and over 2,300 career sales, he is known for his disciplined scripts, high-volume production, and leadership of a 1,300+ agent organization.#RealEstateScripts #ListingPresentation #JohnTsai #RealEstateCoaching #PricingStrategy #RealEstateObjections #TheLab #eXpRealty

Stop treating Open Houses like a waste of time. In this episode of The Lab, powerhouse coach Sherri Johnson (CEO, Sherri Johnson Coaching) reveals why the Open House is the "GOAT"  lead generation strategy if you do it right.Sherri breaks down the exact system she used to sell 5 homes in her first month (4 from a single open house!) and how she grew a brokerage from $500M to $2B. She shares the specific scripts to get neighbors to sign in, how to use the "Switch Sheet" to book appointments for that same afternoon, and why you should never just say "Hi" at the door.If you want to turn a 2-hour open house into 3-4 solid listing appointments, this is your blueprint.🔥 KEY TAKEAWAYS:✅ The "Neighbor" Strategy: Why neighbors are your best listing leads (and how to convert them).✅ The "Switch Sheet": How to book a showing for 4:15 PM the same day using your laptop.✅ The 3 Value Adds: The exact script to get a seller to invite you over *before* they are ready to list.✅ The "Bad Lead" Myth: Why you are losing money by ignoring 6-month-out buyers.✅ Security Script: How to get everyone to sign in without being awkward.CHAPTERS:0:00 – Who is Sherri Johnson? ($500M to $2B Growth)1:15 – The "4 Deals from 1 House" Story4:30 – Why Open Houses are the "GOAT" of Lead Gen7:40 – The Neighbor Strategy (Future Listings)10:20 – The "Homebuyer Guide" Prop13:50 – The Entry Script: How to get their name & info15:30 – The "Security" Script for Sign-ins17:10 – The 3 Ways to Add Value (Getting the Listing Appointment)23:15 – The "Switch Sheet": Booking appointments for the same day26:30 – Free Download: The Gold Mine PipelineQUICK LINKS & RESOURCES:📞 Book a Free Strategy Call with Sherri: https://www.sherrijohnson.com/contact/👉 Follow Sherri Johnson: https://www.sherrijohnson.com/ABOUT THE GUEST:Sherri Johnson is the CEO and Founder of Sherri Johnson Coaching & Consulting. With 29 years of experience, she is a former top-producing agent and brokerage executive who managed 800 agents and $2 Billion in sales. She is known for her high-energy, results-oriented coaching that helps agents double their income.#OpenHouseTips #RealEstateScripts #SherriJohnson #RealEstateCoaching #TheLab #LeadGeneration #RealEstateAgentTips

Are your agents burning out on Zillow Flex? In this interview, Justin Core (Core Group Real Estate, Orlando) breaks down the exact systems he uses to manage a 35-agent team while keeping conversion high and stress low.Justin reveals his unique "Rotation System" that eliminates the 24/7 grind, how he stops agents from "cherry-picking" leads, and the "Mock Appointment" training method that replaced traditional shadowing.If you are running a real estate team or thinking about adopting Zillow Flex, this conversation with eXp Realty's Chief Learning Officer Bryon Ellington is a masterclass in operations and accountability.✅ The "Rotation" System: Why Justin splits his flex team in half and rotates them "Week On / Week Off" to prevent burnout and missed calls.✅ Stopping Cherry-Picking: How to hold agents accountable when they decline "Real-Time Tours" or tough leads.✅ Mock Appointments: The Tuesday training hack that forces agents to practice listing presentations and buyer consults live in front of the team.✅ The Metrics that Matter: Moving from "Appointments Met" to "Agreements Signed."0:00 – Who is Justin Core? (From Indie Brokerage to EXP)0:45 – Why we switched to Zillow Flex (The writing on the wall)2:40 – Team Structure: Managing 35 Agents in Orlando3:50 – The "Week On / Week Off" Strategy (Solving agent burnout)5:35 – How to stop agents from "Cherry Picking" leads7:10 – Real-Time Tours: The metric you can't ignore10:50 – "Mock Appointments": The best alternative to shadowing13:30 – The "Crawl, Walk, Run" approach to conversion metricsJustin Core is the leader of The Core Group in Orlando, FL. Since joining the industry in 2009, he has built a high-production team of 35+ agents. He is an early adopter of the Zillow Flex program and an expert in team systems and agent accountability.#ZillowFlex #RealEstateTeam #RealEstateCoaching #JustinCore #BryonEllington #TeamLeaderTips #RealEstateConversion

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and consistency now generate roughly 50% of his annual transactions—without cold calling.Anthony walks through exactly how he set up his channel, chose searchable keywords, structured his content, and used simple tools (yes, even just a phone) to create evergreen videos that continue producing leads months—and even years—later.💥 What You’ll Learn in This Episode:✅ How Anthony transitioned from construction to real estate—and why YouTube changed everything✅ Why YouTube delivers warmer, inbound leads compared to cold outreach✅ The exact types of videos that attract buyers, sellers, and relocations✅ How to name and optimize a YouTube channel for Google search✅ Why community tours and market reports outperform most content✅ How Anthony generates ~15 deals per year directly from YouTube✅ Simple thumbnail, hook, and call-to-action strategies that convert✅ Why authenticity beats high production value every time✅ How AI and ChatGPT help optimize keywords, analytics, and content strategy🎯 If you’re a real estate agent looking to build a long-term, evergreen lead system using YouTube without burnout, this episode is a must-watch.📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

🎙️ Welcome to The LAB: Mary Snyder – The 70% Referral Formula: Turning Clients into Lifelong Friends 🚀Mary Snyder and her partner stumbled into real estate in 2020 after a "fluke" start. Despite beginning with no money and against the standard advice of saving six months of expenses, they scaled rapidly: selling 17 homes in the first six months and iconing with eXp Realty every year since. What makes Mary's approach unique is her focus on client relations, using transparency and a deeply personal touch to build a business that is overwhelmingly referral-based. Mary operates as the client experience specialist on her domestic team, prioritizing relationships over production metrics.Mary’s system, “real relationships, real estate,” relies on authentic connections. About 70% of her business comes from referrals and her sphere. She hosts organized client events using a personal email list, not a traditional CRM, to keep interactions personal. By sharing her life openly on social media, she stays relatable to first-time buyers, turning clients into loyal advocates.💥 What You’ll Learn in This Episode:✅ Mary's story of starting a top-producing team with zero savings in 2020.✅ Why 70% of her business is generated from her Sphere of Influence/referrals.✅ How to turn past clients into lifelong friends (and powerful referral sources).✅ The importance of extreme transparency and authenticity in your marketing.✅ The key difference between a VIP list and a regular client list.✅ Strategies for creating genuine, non-sales-focused client events (The "Thank You" Speech).✅ Mary's non-traditional "CRM" strategy for personal and prompt client communication.✅ Why you should never kick a past client out of your VIP circle.🎯 Watch this episode if you want a proven framework for building a hyper-sustainable, referral-based real estate business where client love drives massive scale and growth!📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

👋 Welcome to The LAB: Gusty Gulas – Master Accountability & Zillow Flex Lead Conversion Strategy In this episode of The LAB, we welcome Gusty Gulas, a top team leader in the Birmingham, Alabama market since 2011, who has been a part of over 3,000 home sales. Gusty currently runs a team of 20 agents and shares his deep, four-year experience as a successful Zillow Flex team leader. He breaks down the crucial difference between the Premier Agent model and the high-accountability world of Flex, revealing why he believes his systems are the key to converting leads and scaling a database. Gusty emphasizes that the secret to their success—averaging about six closings a month from Flex—lies not just in the leads, but in the rigorous accountability and training structure he's built.Gusty focuses on personalized coaching, a 90-day training program, and case-by-case lead management to prevent burnout. He treats leads as a long-term way to build a past client database and believes top converters win by knowing their leads well and delivering excellent customer service.💥 What You’ll Learn in This Episode:✅ Custom Accountability Structure: How to segment agents for weekly, bi-weekly, or monthly one-on-ones based on their performance and experience (less than 90 days, 90+ days).✅ Preventing Agent Burnout: Gusty’s strategy for managing lead flow by allowing agents to pause and restart Zillow Flex leads based on their current pipeline and capacity.✅ The 90-Day Agent Blueprint: A 4-week training program focused on building a quick foundation: Buyers, Sellers, and integrating 'dialing for dollars' from day two.✅ High-Converting Agent Mindset: Why top producers are hyper-aware of every lead's status and focus on problem-solving and making home recommendations, not just being "door openers."✅ Effective 1-on-1 Coaching: How to review an agent's pipeline by starting at the bottom of the funnel (Under Contract, Offers) and working up to pinpoint conversion weaknesses.✅ Seller Lead Strategy: Understanding the Zillow Seller lead as primarily a cash offer inquiry and the need for a 3-6-9 month long-term follow-up and multi-option approach.✅ Pitching Services In-Person: Tactics for immediate rapport-building, including a professional folder with a highlighted MLS sheet and a homebuyer's guide at the first showing.✅ Overcoming the Referral Fee Mindset: Viewing Zillow Flex as a necessary volume play to generate future referral business and non-referral-fee investment opportunities.🎯 If you’re a team leader looking for a sustainable, high-accountability system to maximize Zillow Flex lead conversion and leverage that volume for long-term database growth, this episode provides the exact blueprint.📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and consistency now generate roughly 50% of his annual transactions—without cold calling.Anthony walks through exactly how he set up his channel, chose searchable keywords, structured his content, and used simple tools (yes, even just a phone) to create evergreen videos that continue producing leads months—and even years—later.💥 What You’ll Learn in This Episode:✅ How Anthony transitioned from construction to real estate—and why YouTube changed everything✅ Why YouTube delivers warmer, inbound leads compared to cold outreach✅ The exact types of videos that attract buyers, sellers, and relocations✅ How to name and optimize a YouTube channel for Google search✅ Why community tours and market reports outperform most content✅ How Anthony generates ~15 deals per year directly from YouTube✅ Simple thumbnail, hook, and call-to-action strategies that convert✅ Why authenticity beats high production value every time✅ How AI and ChatGPT help optimize keywords, analytics, and content strategy🎯 If you’re a real estate agent looking to build a long-term, evergreen lead system using YouTube without burnout, this episode is a must-watch.📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

🎙️ Welcome to The LAB: Brandon Vincent – Building a Scalable, Client-First Real Estate Business 🚀In this episode, we sit down with Brandon Vincent, top-producing agent and team leader at eXp Realty, whose “Doing It Different” approach is reshaping how modern agents operate. Brandon shares how he built a scalable business rooted in transparency, education, and relentless consistency, showing how agents can grow without burnout.From mastering video content to applying the compound-effect mindset, Brandon breaks down the daily habits, systems, and mental shifts that allow agents to serve clients better, streamline operations, and scale their teams effectively.💥 What You’ll Learn in This Episode:✅ How to implement client-first systems that foster trust and loyalty✅ The habits and routines that drive consistent performance✅ Building scalable teams while maintaining a high-touch client experience✅ How to leverage video and content marketing for lead generation✅ Applying the compound-effect mindset for long-term growth✅ Real-world systems and checklists to keep your team on track✅ Strategies for sustainable business growth without burnout🎯 If you want a blueprint for building a modern real estate business that balances growth, efficiency, and client satisfaction, this episode is a must-watch!📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

🎙️ Welcome to The LAB: Nate Armstrong – Scaling Zillow Flex & Lead Systems for Maximum Agent Performance 🚀In this episode, Nate Armstrong, director of sales and full-time coach for the K2 Team at eXp Realty, reveals how he runs a multi-state, 60-agent operation leveraging Zillow Flex, concierge systems, and structured onboarding. Nate shares his strategies for accountability, lead conversion, and building a high-performing team that consistently delivers results.💥 What You’ll Learn in This Episode:✅ How Zillow Flex can transform lead accountability and team performance✅ The structured onboarding and “summit” system for new agents✅ How to tier your team and manage lead rotations efficiently✅ Concierge and ISA systems for booking and managing appointments✅ Coaching strategies to monitor pipeline, calls, and agent progress✅ Real-world metrics and checklists that ensure consistent results✅ Insights on recruiting top-performing agents across multiple states🎯 If you want to understand the exact systems, metrics, and coaching methods used to run one of the most efficient Zillow Flex teams, this episode is a must-watch!📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote

🎙️ Welcome to The LAB: Dan Rochon – Building Predictable Real Estate Funnels with “Teach to Sell” 🔥📈In this episode of The LAB, we sit down with Dan Rochon, coach, author, and founder of Teach to Sell, who went from broke waiter to top producer, brokerage owner, and bestselling author. Dan reveals his system for creating lead funnels that actually convert — built on influence, empathy, and education rather than pressure.He breaks down the avatar method, teaches how to identify client pain and desire, and shows how to use community Facebook groups, simple “bait,” and value-first content to generate business that lasts.💥 What You’ll Learn in This Episode✅ The “Teach to Sell” mindset — why sales is about influence, not pressure✅ How to define your avatar (ideal client) and find where they hang out✅ The psychology of pain and desire in your marketing message✅ What bait actually attracts buyers vs. sellers (and what doesn’t)✅ How to build loyal clients through Facebook community groups✅ Why “I found a home for you” gets replies — and “Do you need help?” doesn’t✅ How Dan scaled from zero to brokerage owner using education-based marketing📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🎯 If you’ve ever wanted a step-by-step blueprint for lead funnels, ethical influence, and content that converts, this is it.📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote  #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivationWebsite: www.TheLABPodcast.com

🎙️ The Lab: Robert Colello – Fearless Honesty, Listing Strategy & Market Adjustments That Win Sellers 🏡🔥In this episode of The Lab, we sit down with Robert Colello, one of San Diego’s top agents and leaders who built a 95% referral-based listing business from the ground up after moving cross-country with zero contacts. With over 20 years of experience and multiple seven-figure GCI years, Robert reveals how he built his business on truth, systems, and fearless listing conversations.From asking permission to be honest, to scripting price adjustments and setting expectations at the listing table, Robert shares exactly how to lead sellers through any market — without fear, without fluff, and without losing control of the relationship.💥 What You’ll Learn in This Episode✅ How to master the pre-qualification call to uncover a seller’s real motivation✅ The one question Robert asks every client that changes the entire listing conversation✅ How to present comps and pre-listing packages like a pro✅ Why “price reduction” is the wrong phrase — and what to say instead✅ The three outcomes for every listing: accepted, rejected, or ignored✅ How silence can move mountains in pricing conversations✅ How to future-proof deals by preparing sellers for repairs, termites, and appraisals✅ Why the best listing agents set standards, not suggestions💬 “If you’re not telling the seller the truth about price, you’re doing them a disservice. You owe it to them.” – Robert Colello📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivationWebsite: www.TheLABPodcast.com

🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even when sellers push back.In this masterclass, you’ll get:The 3-pile comp method to let sellers self-select the right pricePre-listing package system (HighNote/KvCORE) that tracks what sellers actually read10% overprice rule + mandatory price reductions in writingThe 2 showings/week & offer within 8 showings rule that makes price cuts effortlessExact listing appointment scripts to avoid “let’s test the market” stallsPerfect for listing agents, real estate teams, and sellers who want to sell fast without leaving money on the table.TIMESTAMPS:0:00 – Intro: $6B+ in Listings & 3,000+ Seller-Side Deals0:32 – 40/60 Seller-Buyer Split & $400M in Listings Next 12 Months7:17 – Pricing = Inventory + Motivation (Never Lead with Data)10:36 – 3-Step Seller Communication System11:26 – Pre-Listing Package via HighNote (Track Opens, Pages, Time)13:26 – Send Comps, NEVER Price Upfront15:16 – Phone Pricing Objection Script16:06 – One-Step Listing Appointment (95% of Deals)17:48 – Build Value → Confirm Marketing → THEN Price18:38 – 5 Net Sheets Strategy (2 High, 2 Low, 1 Target)19:33 – 3-Pile Comp Method: Let Sellers Pick Their Price21:04 – 10% Overprice Rule + Price Reductions in Contract23:11 – #1 Script: 2 Showings/Week & Offer Within 825:53 – Final Advice: Tell Sellers to Cut Price Like an Oncologist26:47 – Resources & Close📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivationWebsite: www.TheLABPodcast.com

🎙️ Welcome to The LAB: Zac Muir – Mastering Real Estate Accountability with Sisu & Battr ⚙️📊💡In this episode of The LAB, we sit down with Zac Muir, VP of Revenue for Sisu and Battr, to unpack how top-performing real estate teams use data, automation, and accountability to scale. Zac reveals how Sisu turns your team into a scoreboard-driven business, while Batter acts as an AI database manager, auditing leads, enforcing standards, and freeing leaders from manual oversight.💥 What You’ll Learn in This Episode✅ How to run your team like a business — not a spreadsheet✅ The power of “knowing the score” with real-time dashboards & agent scoreboards✅ How to turn accountability into positive momentum, not punishment✅ Why database management is the hidden goldmine in your business✅ How Batter automates lead audits, enforces standards & prevents lead hoarding✅ The secret to long-term nurture follow-up that converts 6–18 months later✅ Why consistency and clear consequences beat micromanagement every time📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Zac Muir reveals how elite teams use Sisu to measure what matters and Batter to automate accountability — building data-driven cultures that outperform guesswork and emotion every single time.🎯 If you’ve ever wanted a blueprint for data-driven leadership, CRM accountability, and scaling with AI, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing.In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social media to reach the 46% Hispanic population in Houston and out-of-state buyers relocating from across the U.S.💥 What You’ll Learn in This Episode✅ How Felipe transitioned from engineering to full-time real estate with zero sphere✅ The strategy behind his Spanish-language YouTube channel and hyperlocal SEO✅ Why authenticity, consistency, and faith built lifelong client connections✅ Felipe’s content plan: property tours, market updates, and “where not to live” videos✅ The YouTube analytics, keywords, and tools (VidiQ, ChatGPT, CapCut, Figma) that drive growth✅ How to create evergreen content that keeps producing leads years later✅ Why thumbnails, personality, and cultural connection matter more than views📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Felipe reveals how he built a $10M pipeline and $6-figure income using nothing but YouTube, Spanish storytelling, and the power of consistency — proving that you don’t need a sphere, just strategy and heart.🎯 If you’ve ever wanted a blueprint for YouTube lead generation, evergreen content, and authentic marketing, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From rebuilding after early struggles to instituting a certification model and measurable standards, Chris and Nicole reveal how to scale without losing quality — and how to keep agents accountable to performance, not feelings.💥 What You’ll Learn in This Episode✅ The Redux recruiting model: from 40 to 80 agents through standards and systems✅ How Zillow Flex went from “almost dropped” to top-performer in its market✅ Certification, activity benchmarks, and the 15-lead rule that drives conversions✅ Why scarcity mindset kills accountability — and how to fix it with abundance thinking✅ How Redux uses Fellow, Follow Up Boss, and live call reviews for real-time feedback✅ The pause policy: when too many leads, or too little follow-up, triggers accountability✅ How to celebrate wins, track scoreboard metrics, and turn Flex leads into long-term clients📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Chris Craddock and Nicole share how they rebuilt their Zillow Flex program through data-driven leadership, clear expectations, and a culture of personal responsibility — turning agents into believers and skeptics into performers.🎯 If you’ve ever wanted to learn how top Zillow Flex teams create accountability and scale profitably, this is your roadmap.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com

🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents into Zillow Flex with a 3-day live intro, preview homework, one-on-one interviews, and a structured accelerator program that keeps agents in momentum.💥 What You’ll Learn in This Episode✅ How Zoocasa built Canada’s largest Zillow Flex team (and expanded into the U.S.)✅ The 3-day Intro to Zoocasa onboarding: expectations, previews, and coaching nuggets✅ Why agents must preview 10 properties before being considered for leads✅ How huddles (4x a week) keep agents accountable and in daily practice✅ The role of live call reviews and “reviewing tape” to sharpen lead conversion✅ Why transparency, metrics, and culture filter the right agents in (and the wrong ones out)✅ How Zoocasa moves new agents from rental leads → buyer deals → consistent production📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Brittany Kostov reveals the onboarding playbook, accountability systems, and cultural standards that power Zoocasa’s Zillow Flex success story.🎯 If you’ve ever wanted a blueprint for onboarding, accountability, and high-conversion lead programs, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com00:26 Thanks for doing this—share your journey00:38 Britney Cost: licensed since 2011, lead conversion focus03:12 Zucasa as largest Zillow Flex team; expanding to U.S.06:03 High-accountability program & three-day Intro to Zucasa07:20 “10 property previews” homework and 1:1 interview gate17:56 Day 2: discovering motivation; live call “reviewing tape”55:42 Music

🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, turned short-form content into high-value leads, and developed a system for consistency across TikTok, Instagram, and YouTube.💥 What You’ll Learn in This Episode✅ How Noah grew from $15K land deals to $12M listings with TikTok✅ The 3 content buckets: house tours, informational green screens, and viral hooks✅ Why professional videography flopped – and why raw iPhone content wins on TikTok✅ Noah’s system for batching, editing, and posting across TikTok, Instagram, and YouTube Shorts✅ How to optimize your TikTok bio, pinned posts, thumbnails, and CTAs for lead capture✅ The difference between TikTok’s “here and now” algorithm and YouTube’s evergreen SEO power✅ Noah’s call-to-action formula that drives direct texts and calls from ideal clients📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Noah Ward reveals exactly how he built a $10M pipeline, leveraged TikTok virality into hyperlocal authority, and turned followers into both buyers and custom home clients.🎯 If you’ve ever wanted a blueprint for turning short-form content into real estate closings, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com

🎙️ Welcome to The LAB: Anthony Tomasone – Building High-Performance Real Estate Teams with Accountability & Tech 💻In this episode of The LAB, we sit down with Anthony Tomasone, team leader at Zuasa Realty, who manages a powerhouse group of ISAs and agents using a blend of culture, coaching, and cutting-edge tools. Anthony shares how he structures one-on-ones and team huddles, leverages platforms like Follow Up Boss, Shylo AI, CU, Looker Studio, and Zappier, and enforces accountability without negativity to create consistent growth and team buy-in.💥 What You’ll Learn in This Episode✅ How to run accountability sessions that motivate instead of intimidate✅ Why starting with positives and removing blockers changes performance culture✅ How Shylo AI call scoring + roleplay transforms coaching and training✅ Using dashboards (Looker Studio, CU, Follow Up Boss) to drive real transparency✅ The “pause rules” for agents who no-show clients or coaching sessions✅ How to foster healthy competition with leaderboards and public metrics✅ Forecasting systems to turn today’s leads into closings 6–24 months out📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Anthony Tomasone reveals the frameworks, dashboards, and coaching conversations that keep 100+ agents and ISAs accountable, competitive, and focused on long-term production.🎯 If you’ve ever wanted a blueprint for scaling accountability with data, coaching, and tech, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com

🎙️ Welcome to The LAB: Dylan Nonaka – Scaling Hawaii’s #1 Team with Zillow Flex 🚀In this episode of The LAB, we sit down with Dylan Nonaka, team leader at eXp Realty Hawaii, who grew his team from a small crew to 156 agents across four islands and over 1,000 transactions a year. Dylan shares how he cracked the code on winning Zillow Flex accounts, building systems, and training agents through a four-day bootcamp to dominate lead conversion.💥 What You’ll Learn in This Episode✅ How Dylan scaled from a ragtag team to Hawaii’s top-producing group✅ The exact process for winning and expanding Zillow Flex accounts✅ Why the first 60 seconds of a call are make-or-break for conversion✅ Dylan’s 14-day follow-up playbook and value-based messaging system✅ Bootcamp training, Tuesday Flex masterminds, and ongoing accountability systems✅ How to tier and nurture long-term leads with smart lists in Follow Up Boss✅ The mindset shift: every lead is worth $500, every call is a lifetime client opportunity📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Dylan Nonaka reveals the frameworks, scripts, and leadership principles that turned Flex into 25% of his business and positioned his team for long-term growth across Hawaii and beyond.🎯 If you’ve ever wanted a blueprint for dominating Flex leads, building scalable systems, and training a high-conversion team, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com

🎙️ Welcome to The LAB: Alisha Collins – Building a 7-Figure Real Estate Brand with Daily Video, Powered by eXp UniversityIn this episode of The LAB, we sit down with Alisha Collins, a top-producing Wyoming agent and content creator who’s cracked the code on video consistency. Alisha shares how she posts 21 videos a week, dominates on Facebook, YouTube, and TikTok, and runs a team closing over 240 homes annually without door knocking or cold calling.💥 What You’ll Learn in This Episode✅ The daily video system that drives inbound clients and long term brand growth✅ How to turn TikTok comments into a never-ending content engine✅ Why real estate video doesn’t need to be perfect it just needs to be consistent✅ The power of batch recording, repurposing, and staying visible across platforms✅ How Alisha used video to maintain momentum during personal tragedy✅ Tips on handling negativity, burnout, and the emotional side of content creation✅ Tools like Repurpose.io, stand.store, and simple TikTok-native editing to scale reach📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Join Alisha Collins as she reveals the exact strategy behind her 3-a day video habit, her multi platform content machine, and how she’s generated massive results and healing through authentic video marketing.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp UniversityIn this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.💥 What You’ll Learn in This Episode✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube✅ The psychology of visibility and why imperfection builds trust✅ Call-to-action frameworks that convert YouTube views into closings✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)✅ How to use AI tools for keyword research, SEO optimization, and video scripting✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager✅ Why market reports and property tours attract seller leads at scale📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Harriet Hinson – Building and Leading a High-Performance Zillow Flex Team, Powered by eXp UniversityIn this episode of The LAB, we sit down with Harriet Hinson, a veteran real estate leader who built one of Georgia’s top-performing Zillow Flex teams. Harriet shares how she scaled her team from just a few agents to over 60, survived Zillow’s Flex program cuts, and now runs a high-accountability, culture-driven organization focused on service, systems, and results.💥 What You’ll Learn in This Episode✅ How Harriet retained one of just 53 Zillow Flex accounts in Georgia✅ Her 5-agent-per-zip-code strategy for geographic coverage✅ How she onboards, trains, and grows new agents into high producers✅ Her “Pop-Tart Agent” mindset for fast lead response and conversions✅ Why Zillow leads are the best in the business—and how to work them✅ Systems she uses: Follow Up Boss, RealScout, and Amplified Solutions✅ How she creates culture through Tuesday lunches, Thursday training, and team-led events📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Harriet Hinson as she reveals her full blueprint for leading a Zillow Flex team—from onboarding to follow-up to creating a community of committed, confident agents who never stop leveling up.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Tony Glenn – $1.1B in Sales by Serving Military Families, Powered by eXp UniversityIn this episode of The LAB, we sit down with Tony Glenn, founder of the Liberty Group in Oceanside, California. Tony is a Marine Corps veteran, VA loan expert, and visionary team leader whose group has closed over $1.1 billion in sales—without ever cold calling. Tony reveals how he built a recession-proof, mission-driven business by focusing on serving military families through strategic education, social-first marketing, and high-impact in-person training events.💥 What You’ll Learn in This Episode✅ How to build a referral-based business around the VA loan niche✅ The social media system Liberty Group uses to generate 1,600+ leads/month✅ Why agents don’t need to be veterans to serve the veteran market✅ Investment strategies using VA rehab, construction, and multi-family loans✅ How Tony trains agents through in-person events and virtual sessions✅ Building brand equity through local content and veteran partnerships✅ Plug-and-play systems available for eXp agents through Liberty Group📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Join Tony Glenn as he shares how to attract, educate, and serve veteran homebuyers using a fully integrated business model that’s designed to grow across markets and across the country.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com #eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram

🎙️ Welcome to The LAB: Chris Colgan Turning Scrolls into Closings with Local Content, Powered by eXp UniversityIn this episode of The LAB, we sit down with Chris Colgan, a 22 year real estate veteran who built a local lead generation machine on Instagram by posting daily news-style content, community updates, and real estate insights. Chris shares how he generates thousands of inbound leads and referrals by being the go-to local voice without cold calling, paid ads, or trying to be funny online.💥 What You’ll Learn in This Episode✅ Why hyperlocal headlines and daily content are his lead-gen secret✅ Chris’s headline and thumbnail formula that consistently goes viral✅ How he uses Instagram Reels to dominate his local market✅ Why real estate videographers shouldn’t edit your social content✅ How to build clout with your sphere without being salesy📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Chris Colgan as he breaks down how to create simple, effective content that gets views, builds trust, and turns your sphere into loyal, inbound leads.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com #eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram

🎙️ Welcome to The LAB: Joey Oberndorfer – Closing with Consistency from One-Tour Leads, Powered by eXp UniversityIn this episode of The LAB, we sit down with Joey Oberndorfer, a new agent with eXp Realty who has already closed 32 transactions in his first 9 months without a past client database or paid ads. Joey shares his full approach to converting Zillow Flex leads, including the exact scripts, mindset, follow-up, and in-person process that turns one off tour requests into real closings.💥 What You’ll Learn in This Episode✅ Joey’s ALM + Buyer Rep strategy for Zillow Flex leads✅ How he builds immediate trust and rapport over the phone✅ What to say (and not say) on that first property tour✅ How he uses follow-up timing, tone-matching, and soft closes to win loyalty✅ Why nearly half of his clients buy the first home they tour—and how he makes that happen📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Joey Oberndorfer as he unpacks his entire buyer conversion system from the first phone call to the final walkthrough and why his client first approach turns online leads into loyal clients who close.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#ZillowFlexstrategy #eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess

🎙️ Welcome to The LAB: Aaron Novello – Building a Real Estate Media Machine, Powered by eXp UniversityIn this episode of The LAB, we sit down with Aaron Novello, a high volume listing expert turned media strategist who has mastered the art of using video to scale real estate sales and attraction. After closing over 2,000 transactions and doing 200+ deals a year, Aaron shares how he transitioned from phone-based prospecting to building a powerful content funnel producing 5 long form videos a week, 3 shorts a day, and drawing in thousands of followers, agents, and opportunities.💥 What You’ll Learn in This Episode✅ The difference between the social graph vs. the interest graph (and why it matters)✅ Why positioning yourself as the guide (not the hero) creates powerful engagement✅ How to structure short, medium, and long-form content to attract your ideal client or agent✅ Aaron’s YouTube ecosystem strategy with series, seasons, and episodes✅ How to turn FAQs from buyers, sellers, or agents into lead-generating video content📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Aaron Novello as he reveals his full media playbook for agent attraction and lead generation—complete with content creation frameworks, storytelling strategy, and how to scale attention into income.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Liz Brown Daily Video Discipline That Drives Results, Powered by eXp UniversityIn this episode of The LAB, we sit down with Liz Brown, a dynamic agent and video marketing coach who built a real estate and attraction empire by showing up on TikTok every single day for 5 years. With over 70,000 followers and a pipeline driven entirely by social content, Liz shares her full TikTok strategy, content system, and lead conversion process that turns likes into listings.💥 What You’ll Learn in This Episode✅ Liz’s simple but powerful daily TikTok system that drives attraction and closings✅ How to batch content, build a draft library, and create in the cracks of your day✅ What makes a video go viral and what kind of content actually converts✅ How Liz uses voiceovers, automation, and DMs to build deep audience trust✅ Strategies for agent attraction, listing conversion, and staying visible at scale📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Liz Brown as she reveals how to dominate TikTok as a real estate agent without fancy gear, a production team, or editing skills. Just a phone, your voice, and the discipline to hit “post.”🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Livia Petraru – The Instagram Funnel That Generates Hundreds of Leads, Powered by eXp UniversityIn this episode of The LAB, we sit down with Livia Petraru, an Orlando-based agent who went from zero closings in her first year to building a high-volume, lead generating machine powered by Instagram Reels. Livia now leads a team of 7 agents and attracts hundreds of buyer and seller inquiries every month without cold calling using a smart system of property tour videos, automation, and platform strategy.💥 What You’ll Learn in This Episode✅ Livia’s full daily video strategy using Instagram Reels and TikTok✅ The exact format and hook that made her go viral (1.2M+ views!)✅ How to use ManyChat, Zapier, and KV Core to automate DM inquiries✅ How to batch content, recycle posts, and schedule like a pro✅ Her secret to converting leads using nothing but DMs and video funnels📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Livia Petraru as she reveals her entire content-to-client system from filming scroll stopping property reels to automating conversations, capturing contact info, and converting leads into closings all with a phone, a niche, and zero paid videographers.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast

🎙️ Welcome to The LAB: Robin Mann – Turning Creative Outreach into Consistent Closings, Powered by eXp UniversityIn this episode of The LAB, we sit down with Robin Mann, a five-time ICON agent from Charlotte, North Carolina, who transformed her part-time start into a weekly-closing referral machine. Robin shares the systems and social touches behind her success, including her “Taco ‘Bout Thanksgiving” sock drive, strategic database engagement, and why she believes creativity, consistency, and sphere mastery are the real superpowers in today’s real estate game.💥 What You’ll Learn in This Episode✅ How Robin scaled from rookie of the year to 5-time ICON agent✅ The power of creative client events like the taco-and-sock drive✅ How she uses direct mail, social media, and video to deepen relationships✅ Simple but disciplined database practices for repeat & referral growth✅ Her door-knocking scripts, follow-up method, and “sphere-first” philosophy📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Robin Mann as she reveals the full playbook she used to build a highly referable brand, attract consistent listings, and stay top-of-mind with her sphere through smart social touches and community-minded events.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#realestatesuccess  #exprealty  #realestategrowth  #realestatetraining #crmforagents

🎙️ Welcome to The LAB: Brittini Bowers – The 2-Step Listing System That Converts, Powered by eXp UniversityIn this episode of The LAB, we sit down with Brittini Bowers, a powerhouse real estate agent from Phoenix, Arizona, who has built a thriving, referral-driven business with her husband using a high-touch, high-value client experience. Brittini breaks down the exact two-step listing process she uses to convert both warm and cold leads into loyal clients—without pressure, gimmicks, or guesswork.Discover how her custom market analysis videos, intentional client outreach, and consulting-first approach have earned her trust, referrals, and 50+ listings in 2025 alone.🔥 What You'll Learn in This Episode✅ Why not giving a price at the listing appointment builds more trust and control✅ How to create listing videos that get watched, shared, and seal the deal✅ The 76% secret: How Brittini turned repeat/referral business into a listing machine✅ Monthly postcards, handwritten notes, Homebot & housewarming parties—how she systemizes client love✅ Her go-to tech stack: RPR, showing reports, and how she turns data into confident sellers✅ 3 pricing strategies every seller loves—and why giving options empowers conversions✅ How a church conversation in Oregon led to a ready-to-buy referral in Arizona✅ Why even tech-challenged clients LOVE her videos—and how they help win over the whole family📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with Brittini Bowers as she unveils her full listing playbook from first call to signed contract—and how she uses personalized video and smart scripting to win over sellers with zero pressure.🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#ListingSystem #ReferralMarketing #ClientExperience #RealEstateVideo #TheLABPodcast

🎙️ Welcome to The LAB: David Childers – How to Win Clients with Facts, Not Fear, Powered by eXp UniversityJoin us as we go deep with David Childers of Keeping Current Matters (KCM)—the platform trusted by thousands of agents to communicate real estate market trends with clarity, confidence, and credibility. In this episode, David reveals the exact strategies agents can use to stand out in a noisy market by telling the truth, not chasing trends. If you're ready to lead with expertise and grow your business without paid leads or salesy gimmicks, this is the episode for you.🔥 What You'll Learn in This Episode✅ Why “opinion-free” market content builds more trust and referrals than polished marketing✅ How KCM gives agents ready-made video scripts, market blogs, and playbooks for daily use✅ The secret to confident on-camera presence even if you’re uncomfortable with video✅ What to post about when you’re stuck: mortgage rates, price trends, and home equity stats that hook✅ Why expired listings are up 17% in 2025—and how to leverage that into new listing convos✅ How the “Professional Equity Assessment Report” can trigger 1:1 seller leads from your sphere✅ The truth behind headlines: Wall Street owns 1% of homes—so what’s really causing low inventory?✅ Why being the fact-first agent lets clients make better decisions—and refer you more often✅ How to use one blog, one script, or one graphic to power your video, email, and social all week✅ Why consistency—not perfection—is the ultimate growth strategy in real estate marketing📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Sit down with David Childers, as he shares how to position yourself as the market expert clients can’t wait to work with.🎯 If you’ve ever struggled to explain market shifts, price drops, or mortgage trends in a way that gets clients to take action, this episode is your cheat code.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com#RealEstateMarketing #KCMInsights #ReferralStrategy #MarketExpert #TheLABPodcast

🎙️ Welcome to The LAB: Digital Marketing Mastery with Monika DeRoussel – From Czech Republic Division 1 Runner to Cincinnati's Top Real Estate Agent, powered by eXp University Join us as we dive deep with Monika DeRoussel, who went from being a Division 1 runner from Czechoslovakia to building a real estate empire that generates 100+ transactions yearly through strategic relationship building and referral systems. Discover her authentic approach to client care that transforms customers into family members and creates a self-sustaining referral machine.Join us as we dive deep with Monika DeRoussel, a former Division 1 track star from the Czech Republic who sprinted her way into Cincinnati’s real estate market, now closing over 100 transactions a year with zero cold calls through a high-touch, people-first referral system built on trust, authentic connection, consistent communication, quarterly client events, and personally updating 1,500+ CMAs annually—all proving that market honesty and relationships, not paid leads, are the true keys to scalable success.🔥 What You'll Learn in This Episode✅ How she built a 100-transaction referral business where 90% comes from sphere of influence and past clients✅ The exact client communication strategy: touching base 1-2 times per week during transaction plus every 6 months after✅ Why being the 'truth-telling' agent who provides accurate market data creates more referrals than wishful pricing✅ Her quarterly client appreciation party system tailored to different demographics (families vs. professionals)✅ The manual CMA process she uses to personally update 1,500+ clients annually on their home values✅ How 'sit back and enjoy the ride' becomes the foundation for stress-free client experiences✅ Why investing $2,000-5,000 in client parties generates 3-5 referrals per event plus tax deductions✅ The checklist system that ensures no client falls through cracks during 30-45 day transaction periods✅ How she turns everyday activities (banking, grocery shopping) into listing appointments through genuine conversation✅ The philosophy that transformed her clients into family: attending funerals, weddings, graduations, and life events📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators. 🗓️ This Week on The LAB: Meet Monika DeRoussel, the agent who proved that treating clients like family and consistent relationship nurturing creates a referral business that runs on autopilot, even after 21 years in the industry.🎯 If you've ever wondered how to build a sustainable referral business, this episode reveals the exact relationship strategies and client care systems that generate 100+ transactions annually..🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com#referralmarketing #sphereofinfluence #clientretention #clientcommunication #referralgeneration

🎙️ Welcome to The LAB: Digital Marketing Mastery with Alexis – From Disney Secretary to YouTube Real Estate Success, powered by eXp University Join us as we dive deep with Alexis, who went from being a Disney secretary earning $30,000 to building a real estate empire that generates 59+ transactions yearly through strategic YouTube content. Discover her authentic approach to video marketing that transforms viewers into clients without cold calling or traditional prospecting.🔥 What You'll Learn in This Episode✅ How she pivoted from Disney secretary to real estate when her husband got laid off and built a business on YouTube✅ The exact YouTube strategy that generated 99% of her 59 transactions last year through authentic home tour content✅ Why being authentically yourself with long nails, eyelashes, and raw personality becomes your competitive advantage✅ Her 'I got you girl' brand approach that makes strangers feel like family before they even meet✅ The strategic decision to travel 90 minutes to Ocala for appealing content that generates thousands of views✅ How to balance luxury content with bread-and-butter price points without confusing YouTube's algorithm✅ The viral whiteboard strategy that created 'Monarch School of Real Estate' and separated her from other agents✅ Why simple property thumbnails outperform complex graphics and how to optimize for 7-10% click-through rates✅ The power of QR codes for TV viewers and why you should only link to your calendar, not other social platforms✅ How to survive the five-month grind to your first YouTube deal and why consistency beats perfection📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators. 🗓️ This Week on The LAB: Meet Alexis, the agent who proved that authentic personality and strategic YouTube content can build a thriving real estate business, even when starting from scratch with six kids and no industry experience.🎯 If you've ever wondered how to use YouTube strategically for real estate, this episode reveals the exact content strategy and mindset shifts that work.🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com#RealEstateMarketing, #YouTubeForRealtors, #AuthenticBranding, #RealEstateYouTube, #TheLABPodcast

🎙️ Welcome to The LAB: Digital Marketing Mastery with Krista Mashore – From Foreclosure Agent to Social Media Maven, powered by eXp UniversityJoin us as we dive deep with Krista Mashore, who went from selling 169 foreclosure homes annually to building a digital marketing empire that generates 130+ transactions yearly through strategic social media campaigns. Discover her revolutionary community funnel system that transforms solo agents into local market leaders without cold calling or door knocking.🔥 What You'll Learn in This Episode with Krista Mashore✅ How she pivoted from foreclosure specialist to digital marketing expert when her niche disappeared overnight✅ The exact community funnel strategy using QR codes, coasters, and neighborhood-specific content that generates massive local exposure✅ Why she spends $200 per listing on Facebook ads and how it justifies price reductions with data✅ Her "parasocial relationship" approach that makes strangers feel like they've known her for years✅ The 15-mile radius targeting strategy that complies with housing ad regulations while maximizing reach✅ How to create 3 reels daily and 8 monthly videos (market updates, seller tips, buyer tips) that actually get seen✅ Why organic reach is only 2% but paid ads ensure 47+ touches before prospects convert✅ Her daughter's success story: 15 months in business, listing $2.4M homes using mom's proven system✅ The video repurposing strategy across Facebook, Instagram, TikTok, and YouTube for maximum exposure✅ How community-based content (farmer's markets, local restaurants) outperforms traditional real estate posts📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.🗓️ This Week on The LAB: Meet Krista Mashore, the agent who proved that being a "top marketer first" is the secret to consistent 100+ transaction years, even when your entire business model gets disrupted.🎯 If you've ever wondered how to use social media strategically instead of just posting and hoping, this episode breaks down the exact paid ad strategies that work.🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com#RealEstateMarketing #FacebookAdsForRealtors #DigitalRealEstate #SocialMediaStrategy #CommunityFunnels

🎙️ Welcome to The LAB: Reinventing Solo Agent Success with Nikki Miller – Systems, Scale & The "Do-It-For-You" Model, powered by eXp UniversityJoin Chief Learning Officer Brian Ellington as he sits down with Nikki Miller former NFL sideline reporter turned powerhouse CEO to reveal how she went from underdog beginnings to leading California’s largest brokerage and launching a revolutionary business model that helps solo agents achieve team-level success without the burden of building a team, offering a game changing roadmap for those overwhelmed by follow up, marketing, and the “get ready to get ready” cycle.🔥 What You’ll Learn in This Episode with Nikki Miller✅ Why the traditional “build or join a team” model leaves most solo agents stuck and what actually works instead.✅ How Nikki door-knocked 356 out of 365 days her first year to earn her place in a luxury market where she knew no one.✅ The mindset shift that helped her go from reluctant team builder to CEO of California’s largest brokerage before launching her own scalable support system.✅ Her genius framework for segmenting leads into hot, mid-term, and long term follow up and why each group needs a different touch strategy.✅ Why “the best CRM is the one you use,” and how agents sabotage themselves searching for the perfect plan instead of starting messy.✅ How her "Do-It-For-You" model delivers coaching, database management, marketing, transaction coordination, and supplemental lead gen—so agents can focus on selling, not spinning plates.✅ The exact communication cadence her team uses to stay in front of long-term leads 35–40 times per year—with no cringe spam.✅ Why tagging by interest level (not just geography or source) simplifies segmentation and unlocks scalable, relevant follow-up.✅ The real cost of not having a database: lost millions in GCI, burnout, and the endless grind of cold lead hunting.📅 New Episodes Every Week!The LAB reveals behind-the-scenes playbooks from eXp’s top producers, ICONs, and innovators. Whether you’re building your business from scratch or scaling into a leveraged machine, these episodes break down exactly what’s working now minus the fluff.🗓️ This Week on The LAB:Meet Nikki Miller the under 30, self funded founder who asked one simple question most brokers never dared: What do solo agents actually need to thrive? What followed was a full stack support company that took off during a pandemic, got acquired by Ojo and Movoto in 2024, and now powers agents across the country.🎯 If you’ve ever said, “I don’t want to join a team, but I need help,” this episode will change how you think—and how fast you grow.🌟 Subscribe & Hit the Bell:Don’t miss an episode of The LAB Podcast — your weekly shot of strategies, tools, and inspiration from the best in the business.📱 Available On:Watch us on YouTubeListen on Spotify, Apple Podcasts, and all major platformsLearn anytime, grow anywhere.🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com👉 Got Questions or Ideas?Drop a comment, send a DM, or reach out on our website.Let’s build your real estate future, one proven strategy at a time.🎥 Tune in now and elevate your career with The LAB Podcast.#RealEstateSuccess #SoloAgentSystem #RealEstateCoach #DatabaseMarketing #eXpUniversity

Welcome to The LAB: Mastering Open Houses with George Philbeck – Scripts, Signs & Million-Dollar Systems, powered by eXp University.Join Chief Learning Officer Bryon Ellington as he connects with powerhouse solo agent Kim Fraser, a 4-time ICON and 23-year industry veteran, to break down the real-world systems behind her open house success. Whether you’re struggling to fill your pipeline, build credibility in your farm, or convert neighbors into clients, this episode will give you a step-by-step playbook to go from showing homes to owning the neighborhood.🔥 What You’ll Learn in This Episode with George Philbeck✅ Why George says the purpose of an open house isn’t to sell the listing—it’s to create memorable, relationship-driven impressions.✅ The exact 7-day prep cycle he follows every week to run Saturday and Sunday opens like a pro.✅ How he used scripts and FSBO calls to close 26 homes his first year—and how that evolved into open house dominance.✅ Why he puts out 25–50 directional signs, hires a sign spinner, and sometimes brings an ice cream truck to impress the neighborhood.✅ His “Honey Look” Method: using 20+ visual marketing boards to create a model-home feel and spark buyer conversations.✅ How he uses door knocking scripts that center on safety, not sales—and convert curious neighbors into listing leads.✅ The “hot list binder,” dynamic QR codes, and personalized follow-up texts that keep leads warm long after the weekend.✅ The math: 20 open house weekends = 20 closings when done right.✅ Why great agents plan their open house calendar around seasons, efficiency, and personal priorities..📅 New Episodes Every Week!The LAB delivers behind-the-scenes playbooks from eXp’s elite agents, ICONs, and rainmakers. Whether you’re launching your real estate career or scaling to seven figures, each session gives you step-by-step strategies to grow faster, smarter, and stronger with zero fluff..🗓️ This Week on The LAB:Meet George Philbeck, the Orlando-based open house expert who went from 3 hours of FSBO calls a day to building a scalable, sign-powered system that delivers buyers, sellers, and repeat clients every single weekend. With cinematic setups, elevated experiences, and high efficiency follow-up, George shows you why open houses aren’t dead they just need a better system.🎯 If you’ve ever thought “open houses don’t work,” this episode will change your mind—and possibly your income. 🏡📈🌟 Subscribe & Hit the Bell:Don’t miss an episode of The LAB Podcast — your weekly shot of strategies, tools, and inspiration from the best in the business.📱 Available On:Watch us on YouTubeListen on Spotify, Apple Podcasts, and all major platformsLearn anytime, grow anywhere.🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com👉 Got Questions or Ideas?Drop a comment, send a DM, or reach out on our website.Let’s build your real estate future, one proven strategy at a time.🎥 Tune in now and elevate your career with The LAB Podcast.#OpenHouseMastery #ScriptsAndSigns #ICONAgentPlaybook #RealEstateLeadGen #MillionDollarSystem3

Welcome to The LAB: Turning Open Houses into Icon Awards – Farming, Follow Up & Million Dollar Momentum with Kim Fraser, powered by eXp University.Join Chief Learning Officer Bryon Ellington as he connects with powerhouse solo agent Kim Fraser, a 4-time ICON and 23-year industry veteran, to break down the real-world systems behind her open house success. Whether you’re struggling to fill your pipeline, build credibility in your farm, or convert neighbors into clients, this episode will give you a step-by-step playbook to go from showing homes to owning the neighborhood.🔥 What You’ll Learn in This Episode with Kim✅ How Kim used open houses to ICON in just 6 weeks after joining eXp twice.✅ Why she targeted 100 open houses in one year and hit 85.✅ Her exact strategy to turn door hangers + QR codes into listing leads.✅ Why every open house is a branding billboard in your farm.✅ Kim’s soft-script that builds rapport without scaring off “just-looking” buyers.✅ How high-end brochures and fresh coffee turn visitors into loyal fans.✅ Her social strategy: static posts + live walk-throughs = online + offline traffic.✅ Why she spends up to $1,500 on luxury opens—and how it pays off.✅ The lesson that "showing up even when you don’t want to" leads to million-dollar moments.📅 New Episodes Every Week!The LAB delivers tactical frameworks and behind-the-scenes playbooks from eXp’s most elite agents and leaders. Whether you’re brand new or scaling your empire, each session gives you plug and play strategies to grow faster, smarter, and stronger.🗓️ This Week on The LAB:Meet Kim Fraser, a multi market ICON from Washington who turned open houses into a 7-figure business with no cold calling, no expireds, and no scripts. With 20–30 signs per open house, 500+ door hangers per listing, and cinematic marketing at every touchpoint, Kim proves that the old school open house isn’t dead it just needs a modern system.🎯 If you’ve ever thought “open houses don’t work,” this episode will change your mind—and possibly your income. 🏡📈🌟 Subscribe & Hit the Bell:Don’t miss an episode of The LAB Podcast — your weekly shot of strategies, tools, and inspiration from the best in the business.📱 Available On:Watch us on YouTubeListen on Spotify, Apple Podcasts, and all major platformsLearn anytime, grow anywhere.🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com👉 Got Questions or Ideas?Drop a comment, send a DM, or reach out on our website.Let’s build your real estate future, one proven strategy at a time.🎥 Tune in now and elevate your career with The LAB Podcast. #RealEstateLeadGeneration #OpenHouseStrategy #FarmLikeAPro #TopAgentTips #KimFraserRealEstate