All Episodes
Don't Write That Book — 135 episodes
Why Your Book Probably Needs a Test Drive
Creating Special Editions for Your Book
AI is the Kiss of Death for Authors
Grifters
Two Ways to Make Progress This Summer
How to Get Over Big Nerves
ROI on Writing a Book
Twelve Hour Launch Day
Bulk Buys Debrief
Influencers: How to Ask Other Authors to Support Your Book
Amy Griffin: A Breakdown and What You Can Learn From It
The Big Book-Launch Debrief
How to be Profitable as an Author
Planning Your Launch 3 – 6 Months Out
Planning Your Launch 12 – 18 Months Out
Finishing Your Book when Life Gets in the Way
New Publishing Path Decision Points
Deliver on the Promise
Publishing Pitfalls
How to Leverage Readings for Book Sales
Behind the Scenes, The Money Habit
The First Draft: Structure v. Freedom
Working on Multiple Books at the Same Time
All About Sponsorship
Writing Supportive Content for Your Book
Author Bios
You’re Done, Part Two
You’re Done, Part One
Emotional Journey
What I Learned from TV
Accessibility v. Amazon Exclusivity
What We Wish We Knew
Leveraging Author Partnerships
Navigating Disagreements with your Editor
How to Structure a Co-Authoring Partnership
Behind the Curtain: Being a Woman in Publishing
Back Cover Do's and Dont's
Showing up for Your Book
Publishing is a Team Sport
Life of a Book
Underdeveloped Core Message
Cognitive Debt: The Dangers of Using AI to Write
Speaker Strategies for Authors
New Book Update: Surprising Marketing Challenges
Help! Someone Already Wrote My Book
What Would We Write if We Had All the Time and Buckets of Talent
Book Sales: Alternatives to Amazon
Publishing Scams and How to Avoid Them
How Long Does It Take to Publish Your Book
Using Graphics and Illustrations in Your Book
When to Take a Break from Your Book
Mike’s Best Book Marketing Ideas
How to Craft a Reader Statement
Starting a Podcast to Support Your Book
Make Your Book Accessible
Book Development
Understanding Bestseller Lists
The Power of Inclusivity
Post-Launch Reader Engagement
The Great Trade Review Debate
The Power of Purpose
Are You a Career Author?
The Importance of Due Diligence
Author Gear
Author Sites vs Book Sites
Building the Marketing Plan
The List Everybody Needs
Author Etiquette
Substantive Editing
Writing About Painful Experiences
Using Advanced Readers
Using Research in Your Book
Overcoming the Second Book Slump
The Biggest Barrier to an Author’s Success
Pivot and Discoveries
Important Safety Strategies for Authors
Turn Your Book Into a Keynote
All About Derivatives
Marketing Assets You Need
Planning the Year Ahead
Page One Desire
How to Manage Your Inner Critic
Amazon Ads VS Tik Tok
Mapping the Reader Journey
You Need an Author Community
How to Document Ideas for Books You Will Write in the Future
Writing Season Begins
Should You Do a Live Launch Event?
Doubts & Criticisms
Creating Content Based On Your Book
Don't Write That Conclusion
Don't Write That Introduction
Making Time for Authorship
Are You Qualified to Write Your Book?
Finding Your Author Voice
Negotiating Contracts with Your Publisher
Timing: How We Plan Out the Next Book
The Great Endorsement Debate
New Book Updates
AJ's Monetization Strategies
Mike's Monetization Strategies
Ghostwriters
Front Loading
Pain Versus Promise
The Truth About Amazon Bestseller Lists
Reasons Manuscripts are Rejected by Publishers
Measuring Book Marketing ROI
Writer's Block is Not Real
Grow Your Readership Through Collaboration
Which Book Should I Write?
Understanding Translation Rights
The Great Pre-Order Debate
How to Tell Compelling Stories from Interviews
Use Your Personal Stories in Your Non-Fiction Books
Everything You Need To Know About Proposals
My Publisher Told Me to Stop Writing Books Until...
Cover Design
Dos and Don'ts For Audiobooks
Licensing Your Book and Brand
The Next Steps: Post-Launch
Creating A Successful Book Launch
How to Prepare Your Pre-Launch
Is Hybrid Publishing Right For You?
How to Self-Publish Like a Pro
How to Vet and Pitch Traditional Publishers
Choosing A Publishing Path
Creating A Second Edition
Title Your Book to Sell
Transform Your Draft Into A Must Read
Understanding Your Ideal Reader
Does Your Book Work?
My Least Successful Book- Why It Tanked
My Most Successful Book- Why It Worked
The Book That Changes Everything
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