The PPC Den: Amazon PPC Advertising Mastery cover art

All Episodes

The PPC Den: Amazon PPC Advertising Mastery — 414 episodes

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Title
1

Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine

2

You’re Not Out of Stock, So Why Are Your Sales Down?

3

Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

4

3 Bad Habits in Amazon PPC It's Time to Break

5

Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)

6

How to Scale Your Amazon Business Globally: The EU Expansion Guide

7

How to Achieve High Lifetime Value? (Classic)

8

3 Unfair Advantages of the Top 1% of E-commerce Brands

9

The "Be Everywhere" Trap: Why Your Brand is Failing to Scale

10

Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)

11

Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)

12

Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features

13

How Can I Be The Most Efficient With My N-Gram Analysis? (Classic)

14

The Product-Level TACoS Flaw: How "Other SKU Sales" Are Ruining Your Math

15

The Brutal Truth About Amazon FBA (And How to Pivot to D2C)

16

Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization

17

5 Hidden Issues Killing Your Ad Performance

18

Grow Your Amazon Market Share with PPC

19

How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic)

20

6 Essential Amazon Skills to Master in 2026 (Scale Your Brand)

21

How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)

22

Why Amazon Brands Are Starting to Use Meta Ads and Shopify

23

How to Balance SOPs and Strategy in PPC

24

UnBox Reveals Amazon Ad Secrets to Transform Your PPC

25

Training PPC Managers Who Can Train Others

26

Dreaming of a Low ACOS, Amazon PPC Song for Sellers

27

Three Important Weekly Tasks for Amazon PPC

28

Advanced Amazon PPC Bid Optimization

29

Inside the Most Unusual Amazon Seller Call: Can PPC Software Scale Luxury Tiny Homes?

30

Climbing the Amazon PPC Ladder

31

PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes

32

Crack Q4 2025 with AMC Audiences & Deals

33

Why AI Will Be Your New Assistant on Amazon

34

5 Ways Search Query Data Boosts Sales

35

A tool I use every month to better manage my Amazon PPC campaigns

36

How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

37

We Tested AI Video Ads — Here’s What Improved Our ROAS

38

Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

39

Five Practical Fixes for Messy Amazon Accounts

40

When Higher Total ACOS Means More Profit

41

How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

42

B2B Placements in Amazon PPC

43

Smart Strategies for Branded Spend in Amazon Ads

44

12 Free Amazon Features Every Brand Should Be Using! (Classic)

45

Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

46

What Are 7 Overlooked Seller Central Tools? (Classic)

47

The Amazon PPC Campaign Structure Checklist

48

4 Techniques Working for Amazon PPC in 2025

49

6 Principles to Follow For Amazon PPC Campaign Structure

50

Winning on Amazon in 2025 Starts with Mind, Body & Brand

51

We Tracked 5 Years of Prime Day Data… Here's What Actually Works

52

Amazon Product Page Optimization in a Rufus AI World

53

Managing Amazon Ads in Tough Times to Protect Your Organic Sales

54

Tariff Turmoil: How Brands Are Adapting in 2025

55

Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

56

The One Activity That Will Fix Your ACOS in 2025

57

How to Find Products That Sell Organically

58

35 Negatives to 1 Positive: The Secret to Lower ACoS

59

Pros and Cons of vCPM in Amazon Advertising

60

How TACoS Relates to Your Ad Performance

61

How To Use Psychology To Master Amazon PPC (Classic)

62

Finding Your Zone of Possibility for Amazon PPC Rankings

63

Sneaky defaults that drain your budget in 2025

64

Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

65

Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

66

Using Product Opportunity Explorer to iterate and expand your product line

67

How to Make Amazon Advertising Profitable in 2025?

68

What You Need to Know About Amazon's Top Conversion Paths Report

69

The Easiest Amazon PPC Fix You’re Probably Ignoring

70

RPSB (Research peel stick and block) 2025 Update

71

How Can An Amazon Campaign Audit Help My Business? (Classic)

72

How N-gram analysis found a keyword with 200 clicks and 1 order

73

3 Optimizations I LOVE inside Amazon PPC

74

Who to hire for your Amazon Growth Team (Classic)

75

Why Aren’t You Testing Placement Adjustments in Amazon PPC?

76

Should Amazon PPC Sellers Try a TikTok Shop?

77

Why Is Your ACOS So High?

78

How can you quickly and efficiently improve your Amazon listing?

79

2025 Amazon Marketing Resolutions and Intentions

80

From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!

81

Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

82

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

83

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

84

6 Tips for Better Amazon Performance on Black Friday

85

Using Amazon DSP and AMC to Fully Understand the Customer Journey

86

Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

87

The Simplified Q4 Bids & Budget System for Amazon Sellers

88

Why the 'Perfect' Amazon PPC Account Is a Myth?

89

What Top Amazon Sellers Won’t Tell You About AI Video Ads

90

Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den

91

Profit Reset on an Aggressive Amazon Brand: A Strategy Shift

92

ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR

93

5 Important Factors That Influence Amazon Ranking (Classic)

94

The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

95

Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns

96

What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

97

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

98

Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger

99

How Search Term Algorithms Boost Amazon PPC?

100

What is the SKU Economics Report and How It Boosts Amazon Ads?

101

What strategies can help minimize wasted spend in Amazon PPC?

102

How does conversion rate influence ACOS on Amazon?

103

How to align team goals using Amazon PPC data tools?

104

What should you do first when Amazon PPC sales drop?

105

How to Achieve Low ACOS with Negative Keywords?

106

How Do Technical and Creative Strategies Work Together in Amazon PPC?

107

How Can Product Images on Amazon Boost Conversion Rates?

108

What Makes an Amazon PPC Manager Successful?

109

How To Forecast Your Amazon PPC Approach (Classic)

110

What is the role of data in Amazon campaign management?

111

What Are 7 Overlooked Seller Central Tools?

112

Why Should You Rethink Your Approach to PPC on Amazon?

113

Can Amazon PPC Success Be Predicted?

114

How Does Tracking Keywords Help PPC?

115

How to Use Broad Match and Modified Broad Match on Amazon?

116

How to develop a successful client relationship?

117

What is Amazon IPI Score?

118

Can Agencies Serve as Teachers in Amazon Selling?

119

How to Launch Amazon Products That Customers Actually Want?

120

How to Achieve High Lifetime Value?

121

What Amazon PPC Updates Do You Need for 2024?

122

How to Launch Your First Sponsored Products Campaign on Amazon?

123

How Can I Be The Most Efficient With My N-Gram Analysis?

124

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

125

How Can I Build Tasks To Help My Amazon PPC Campaign?

126

How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

127

What Do I Do With Wasted Ad Spend?

128

How Can I Elevate My Copywriting In My Amazon PPC Campaign?

129

Are We Still In The Golden Age of Amazon PPC?

130

How Can I Become An Advanced Amazon Marketer?

131

How Can I Best Use The Search Query Performance Report?

132

1 Year Reflection: Sending Google Ads Traffic To Amazon

133

How Can I Use Phrase Match To Rank Higher On Amazon?

134

How Can I Best Use Amazon Marketing Cloud?

135

How Can I Reach My Full Potential In The Amazon PPC Space?

136

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

137

How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

138

4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

139

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

140

How Can I Best Use Brand Tailored Promotions?

141

An Important Update To Sponsored Product Placement Bid Modifiers

142

How Can I Expand My Amazon PPC Campaign To Canada?

143

How To Use Psychology To Master Amazon PPC

144

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

145

How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

146

The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

147

Should I Be A Seller Or A Vendor on Amazon?

148

How Should I Analyze My Data for my Amazon PPC Campaign?

149

What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

150

How Can I Beat A Summer Amazon PPC Slump?

151

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

152

How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

153

Analyzing Amazon PPC Advertising Stats: What You Need To Know

154

How To Become An Advanced Advertiser for Amazon PPC Campaigns

155

How Should I Set My Starting Bid For An Amazon PPC Campaign?

156

How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

157

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

158

12 Free Amazon Features Every Brand Should Be Using!

159

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

160

What Do I Do When My CPCs Go Up?

161

What Do I Do When A Keyword Doesn’t Convert? (Classic)

162

How Can I Evolve As An Amazon PPC Marketer?

163

What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

164

How Do I Find New Areas To Scale My Campaign?

165

The PPC-ers Guide to Getting Started with SEO on Amazon

166

How Can An Amazon Campaign Audit Help My Business?

167

How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

168

How Do I Build a Productive Partnership With My Amazon PPC Agency?

169

Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

170

How Can I Use Amazon Advertising Stats to Manage My PPC?

171

Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon

172

How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)

173

What Brand Halo? The Sponsored Brands Attributed Purchase Report

174

Bidding On Branded Keywords: What Happens When You Turn Them Off?

175

How Do I Make The Most of Amazon’s New Broad Match Update?

176

How Do I Identify and Handle Duplicates in Amazon Search Term Report?

177

How Ad Badger's Experiments Helped Amazon Advertisers Optimize Performance

178

Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools

179

How Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er?

180

How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]

181

Case Study: How Do I Recover From An Amazon BSR Low Ranking?

182

How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure

183

Case Study: How Do I Fix A Bad Amazon Campaign Structure?

184

8 Solutions To Fix An Amazon Campaign With Too Many Keywords

185

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?

186

Managing Chilled 🥶 Amazon PPC Performance After Christmas

187

How Do We Calculate Amazon ACOS?

188

Will GPT Change The World of Amazon Marketers?

189

Should I Compare My Amazon PPC Performance Month After Month?

190

How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?

191

How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

192

3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries

193

200 Episodes of Amazon PPC Growth

194

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

195

5 Common Amazon PPC Mistakes & How to Prevent Them

196

10 Real Amazon Advertising Horror Stories & How to Survive

197

What Should I Do About Invalid Clicks in Amazon PPC?

198

Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO

199

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

200

Overcoming Challenges of Running Google Ads to Amazon Listings

201

Why Do I Need a New Strategy for Account Averages in Amazon Advertising?

202

How Do I Structure Amazon Campaign Names?

203

How Do I Optimize My Amazon Campaign Structure?

204

How Do I Export Search Query Performance Dashboard Data?

205

Why Should I Optimize Prices on Amazon Advertising?

206

How Do I Implement N-Gram Analysis on Amazon PPC?

207

The Complete Amazon Advertising Evergreen Campaign Strategy Guide

208

How Do I Create Data-Driven Product Pages on Amazon?

209

Amazon’s Marketing Stream Explained: A Technical Breakdown

210

What We Wish You Knew About Amazon PPC in 2022

211

Amazon Key Metrics: What Do I Track & How Do I Influence It?

212

Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?

213

What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?

214

What Ad Metrics Should I Track Weekly for Amazon?

215

10 Steps to Maximize Amazon FBA Inventory Limits

216

How You Answer This Question Determines Your Amazon PPC Skill

217

How to Send Google Ads Traffic to Your Amazon Listing (Classic)

218

How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022

219

How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

220

Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

221

How Do I Perfect My Amazon Inventory Management?

222

How Do I Use Amazon Ad’s Console Export Feature?

223

How Do I Get Started With Amazon DSP?

224

Why Amazon’s Search Query Performance Dashboard is Awesome

225

Common Mistakes With Amazon Product Listings and How to Avoid Them

226

Which Non-PPC Skills Make You Better at PPC?

227

New Keyword Research Approach: Gain New Clients for Amazon PPC

228

Why and How to Use New Bulk Sheet Features in Amazon Ads

229

Evolving Thoughts: Total ACOS for Amazon Advertising in 2022

230

How Do I Increase My Amazon Market Share?

231

How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

232

Seller Stories: Growing 10 Brands at Once and Managing by KPI’s

233

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List

234

Maximizing Your Search Term Use on Amazon Advertising

235

How to Forecast Your Amazon PPC Approach

236

Brand Metrics: How Do You Make the Most of It on Amazon Advertising

237

How to do Keyword Research for Amazon PPC: Back to Basics

238

How to Be Good at PPC: 3 Questions

239

The PPC Den’s Podcast Goals for 2022 & Happy New Year!

240

Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]

241

3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]

242

How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]

243

What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]

244

The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]

245

Thank You for an Incredible Year! [AMZ PPC 149]

246

Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]

247

Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]

248

How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]

249

Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]

250

Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]

251

How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]

252

Why Community Matters for Amazon Advertising [AMZ PPC # 142]

253

How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]

254

Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

255

How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]

256

A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]

257

Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]

258

5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136

259

Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]

260

What To Do When Diagnosing ACOS Increase [Badger Bite # 18]

261

What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]

262

AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report

263

AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)

264

AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?

265

AMZPPC #131: When to Pause an Amazon Advertising Campaign

266

AMZPPC #130: Your Guide to Amazon Prime Day 2021

267

[Badger Bite #17] The Dreaded Amazon Keyword Constriction

268

AMZPPC #129: Search Term Impression Share Reports in Amazon PPC

269

AMZPPC #128: How to Scale your Amazon PPC Account

270

AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

271

AMZPPC #126: Getting the Most Out Of Amazon Reporting

272

AMZPPC #125: Amazon's New Sponsored Display Audiences

273

AMZPPC #124: The Sponsored Display Double-Tap

274

[Badger Bite #16] The Amazon PPC Checklist

275

AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager

276

AMZPPC #122: Getting the Most out of Amazon PPC Management

277

AMZPPC #121: The ACOS Power Ratio for Amazon PPC

278

AMZPPC #120: Balancing Amazon PPC Optimization and Expansion

279

AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

280

AMZPPC #118: 5 Hidden Amazon PPC Ratios

281

AMZPPC #117: Is Exact Match Always Best?

282

AMZPPC #116: 3 Questions to a Perfect Amazon Product Page

283

AMZPPC #115: The Trinity of Amazon PPC Revenue

284

AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO

285

AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3: Into the Strike Zone

286

AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame

287

AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started

288

AMZPPC #110: A Look at Amazon's New Sponsored Display Reports

289

AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?

290

AMZPPC #108: Our Wish List for Amazon PPC

291

[Badger Bite #15] An End-of-Year Message from The PPC Den

292

AMZPPC #107: Thinking Strategically about Amazon Advertising

293

AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns

294

AMZPPC #105: How to Become an Amazon Sponsored Display Master

295

AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC

296

AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]

297

AMZPPC #103: Amazon’s New Sponsored Brands Reports | Featuring Brent Zahradnik from AMZ Pathfinder

298

AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup

299

AMZPPC #101: Getting High Quality Product Reviews on Amazon with Andy Lam

300

AMZPPC #100: The Podcast Turns 100

301

AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations

302

AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once

303

AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

304

AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

305

AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

306

AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?

307

[Badger Bite #14] Hiring PPC Marketer (September 2020)

308

AMZPPC #94: How One Keyword Can Apply to Multiple Products

309

AMZPPC #93: Ad Badger & TurnKey: Amazon Product Listing Optimization

310

[Badger Bite #13] Common Questions about Amazon PPC Software

311

[Badger Bite #12] Why Ad Badger? (What our Customers Had to Say)

312

[Badger Bite #11] Ad Badger Version 2 Launch: New Features

313

[Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better?

314

[Badger Bite #9] Rebuilding Ad Badger From the Ground Up

315

AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers

316

AMZPPC #91: Ad Badger & ZonGuru: Boost Your SEO with High-Value Keywords

317

AMZPPC #90: Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns

318

AMZPPC #89: Much Ado About Budgets

319

AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads

320

AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

321

AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

322

AMZPPC #85: How Does Amazon PPC Work with Misspellings

323

AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

324

AMZPPC #83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)

325

AMZPPC #82: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)

326

AMZPPC #81: When You Should DIY Your PPC (and When You Shouldn’t)

327

AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP

328

AMZPPC #79: Optimizing on a Hunch

329

AMZPPC #78: 5 Things You Don’t Know About Product Targeting

330

AMZPPC #77: Amazon PPC Stats During COVID-19 | April 2020

331

AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives

332

AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020

333

AMZPPC #74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020

334

AMZPPC #73: Taking Your Amazon Products & Campaigns Global: A Primer

335

AMZPPC 72: Best Practices for Selling on Amazon During COVID-19

336

AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus

337

AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns

338

AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)

339

AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)

340

AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data

341

AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics

342

AMZPPC 65: How to Raise Lifetime Value with Market Basket Report

343

AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

344

AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

345

AMZPPC 62: ACoS: Amazon Platform Tax?

346

AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

347

AMZPPC 60: LIVE Amazon PPC Campaign Audit

348

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

349

[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC

350

AMZPPC 58: Our Top Predictions for Amazon PPC in 2020

351

AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)

352

AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree

353

AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools

354

AMZPPC 55: A Data-Oriented Approach to Advertising in December

355

AMZPPC Badger Bite #6 | Exploring Bid Change History in Sponsored Products

356

AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here

357

AMZPPC Badger Bite #5 | See Your Search Terms Without Downloading a Report

358

AMZPPC 53: What To Do When It's Time To Sell Your Amazon Business with Coran Woodmass

359

AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads

360

AMZPPC 52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies

361

AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of Complexity

362

AMZPPC 50th Special: Amazon PPC Today vs Yesterday: What's Changed, What Hasn't

363

AMZPPC Badger Bite #3 | Listener Q&A: What Happens When You Go Out of Stock?

364

AMZPPC 49: Make Your Best Keywords Better with Single Keyword Campaigns

365

AMZPPC 48: 6 Levels of Amazon PPC Mastery

366

AMZPPC Badger Bites #2 | Say Hello to a New Sponsored Product Report

367

AMZPPC Badger Bite #1 | Amazon Campaign Change History

368

AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews

369

AMZPPC 46: Amazon SEO — Bridging the Gap with PPC

370

AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)

371

AMZPPC 44: Listener Q&A: Optimizing Placement Settings

372

AMZPPC 43: The Problem With Optimizing Low-Converting Products (And How To Solve It)

373

AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS

374

AMZPPC 41: What To Expect From 30 Days Of Running Amazon Ads

375

AMZPPC 40: Should You Segment Your Branded Keywords in Amazon Ads?

376

AMZPPC 39: Promoting your Products with Amazon Coupons

377

AMZPPC 38: The 7 Personality Types of an Amazon Bidder

378

AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads

379

AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters

380

AMZPPC 35: Increase Conversion Rates for Sponsored Brand Ads

381

AMZPPC 34: Clickfraud, Who to Hire, Dayparting, and More: Common Amazon PPC Questions

382

AMZPPC 33: The No-Hype, All Data Approach to Prime Day PPC

383

AMZPPC 32: Improving Your Account with Amazon Reports

384

AMZPPC 31: The Complete Guide to Self-Auditing Your Amazon Campaigns

385

AMZPPC 30: A Round-Table Discussion About Placement Settings

386

AMZPPC 29: My 5 Predictions for the Future of Amazon PPC

387

AMZPPC 28: The Importance of Indexation for Amazon PPC

388

AMZPPC 27: Click Through Rate (CTR) Rundown

389

AMZPPC 26: An Introduction to Bulk File Operations

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AMZPPC 25: The Latest Sponsored Brand Ads Updates

391

AMZPPC24: Defining your PPC Goals & Setting ACOS Targets

392

AMZPPC 23: Making Sense of New to Brand Metrics

393

AMZPPC 22: Should You Bid On Branded Keywords?

394

AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads

395

AMZPPC 20: Amazon PPC Advertising Launch Strategy for New Products

396

AMZPPC 19: The Ultimate Amazon PPC Roadmap

397

AMZPPC 18: How to Scale Using PPC - A Case Study

398

AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)

399

AMZPPC 16: Cranking Up Conversion Rates

400

AMZPPC 15: All Things Negative Keywords

401

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

402

AMZPPC 13: What We Love About Amazon PPC

403

AMZPPC 12: First Look on New Bid Options in Amazon

404

AMZPPC 11: Dissenting Thoughts on PPC Budgets

405

AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

406

AMZPPC 9: Product Targeting - Into the Great Unknown

407

AMZPPC 8: Campaign Naming Systems

408

AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)

409

AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1)

410

AMZPPC 5: Amazon PPC Advertising Stats

411

AMZPPC 4: The Advanced Basics of Amazon PPC

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AMZPPC 3: Amazon's New Product Targeting Features

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AMZPPC 2: The Bid+ Conundrum

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AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC