AEC Marketing for Principals cover art

All Episodes

AEC Marketing for Principals — 100 episodes

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Title
1

Inside The Modern AEC Marketer with Judy Sparks

2

Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab

3

Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC

4

Why Process Discipline Is the Hidden Advantage in Engineering Firms

5

Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon

6

Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions

7

How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch

8

Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard

9

Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang

10

Data Driven AEC Marketing And Knowledge Management with Katie Robinson

11

AEC Marketing Budgeting From the Ground Up with Jason Kruger

12

Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons

13

Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe

14

Building a Business, Brand, and Culture with Natalia Castro

15

Why Case Study Stories Matter More Than Ever with Leslie Blaize

16

They Ask, You Answer: Winning Work Through Trust and Transparency in AEC

17

From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA

18

AEC Growth, Marketing, and Innovation with Carrie Gonzalez

19

From Startup to Success

20

Why Marketing Works Best When Everyone’s On Board

21

Harnessing Data for Smarter Growth in AEC Firms

22

SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms

23

SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing

24

Mastering Brand Marketing and Recruitment in AEC

25

Making An Impact: The Future of AEC Lies in Innovative CRM Solutions

26

Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method

27

Making An Impact: Unleashing Creativity with Strategic Business Solutions

28

Making An Impact: Successful AEC Hiring with Bryce Batts

29

Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley

30

Making an Impact: Shaping the Future of AEC Marketing

31

SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits

32

SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers

33

SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects

34

SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics

35

SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors

36

SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas

37

SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand

38

SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry

39

SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success

40

SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox

41

SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms

42

SmartWIN24 Insights: Secrets of AEC Brand Positioning

43

SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms

44

SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms

45

SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding

46

Redefining AEC Marketing: Insights from HOK’s Sarah Keane

47

Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro

48

The Future of AEC Marketing: Embracing Innovation and Adapting to Change

49

Creating Data-Driven Client Experiences with Ryan Suydam

50

Navigating Change in the Construction Industry with Billy McElroy

51

50 and Fabulous: Tales of an AEC Truthteller

52

Inspiring Leadership with Dr. Crawford Loritts

53

Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space

54

Importance of Sales in Design & Construction

55

The Business Side of Architecture with Ennis Parker

56

Marketing to the Mind with Matt Handal

57

Mercedes-Benz Stadium: A Look Back at the Journey

58

Closing The DEI Gap

59

Bridging the Gap: How the Employee Experience Shapes Client Experiences

60

Navigating the Gaps

61

How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

62

Diversity & Inclusion Programs: How to Do Them Right

63

Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.

64

Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations

65

Everything’s a Negotiation: How Effective Communication Drives Revenue

66

The AEC Revenue Driver

67

Episode 34: Season 2 Wrap-Up, with Katie Cash

68

Episode 33: The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools

69

Episode 32: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System

70

Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year

71

Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter

72

Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.

73

Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build - BTS, Inc.

74

Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman

75

Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler

76

Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward

77

Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash

78

Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash

79

Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash

80

Episode 21: How to Win Work With ARCO, with Jake Stefan

81

Episode 20: How and Why You Should Build a Marketing Team, with Whitney Thrower

82

Episode 19: How to Win Work With Highlands Residential, with Dave Loeffel

83

Episode 18: How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan

84

Episode 17: Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL

85

Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash

86

Episode 15: The Construction Channel, with Aaron Wright

87

Episode 14: The Emotional Side of Marketing, with Brent Darnell

88

Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash

89

Episode 12: How to Win work with Georgia Tech, with Scott Jones

90

Episode 11: The Missing Link in Your AEC Marketing Strategy, with Brenda Christman

91

Episode 10: Winning AEC Projects From the State, with Marvin Woodward

92

Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash

93

Episode 8: Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding

94

Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash

95

Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash

96

Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley

97

Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler

98

Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash

99

Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith

100

Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner