Marketing in the Madness cover art

All Episodes

Marketing in the Madness — 116 episodes

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1

How Vestiaire Collective built a €1 billion luxury resale marketplace

2

The secret engine behind 60% of Adidas’ revenue

3

How P&G is preparing its brands for AI search

4

How Cotswold Outdoor used Retail Media to drive a 20% in-store sales uplift

5

AllSaints Founder Stuart Trevor on building a fashion brand that makes NO new clothes

6

How Currys is transforming SEARCH, marketing and customer experience

7

How to create B2B EVENTS people actually want to attend

8

How JOSEPH is redefining the luxury in-store experience

9

Marketing measurement is BROKEN - And how to fix it

10

How Axel Arigato is reinventing the in-store retail experience

11

How Zara, Vinted & TikTok Shop are changing E-commerce

12

Boots’ Product Director: Why retailers are getting customer experience WRONG

13

How behavioural SCIENCE can improve your marketing

14

How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI

15

How AI AGENTS are changing ecommerce, checkout & product discovery

16

How Joseph is transforming LUXURY fashion through customer obsession

17

What being "AI-ready" REALLY means

18

How to build a Premium Prosecco brand from scratch

19

How to measure ecommerce marketing performance across channels

20

The trust era: Why CEOs matter more than ads in 2026

21

How Monica Vinader built an accessible luxury brand women actually buy for themselves

22

The AI strategy behind one of the world’s most iconic luxury hotel brands

23

Why second-hand luxury is booming on eBay

24

Luxury travel trends in 2026: Why are we choosing quiet luxury

25

How AI can really transform your luxury retail strategy

26

How Karl Lagerfeld built a human-centred, iconic personal brand

27

What marketers can learn from Karl Lagerfeld’s personal brand

28

What Guinness teaches us about how people really decide

29

How billion dollar brands use behavioural science to influence buyers with Richard Shotton

30

How Uber turned everyday rides into high-impact advertising

31

The truth about CTV, streaming & the future of TV advertising

32

How AI is transforming customer experience in retail in 2026

33

The data behind fashion’s biggest winners and losers

34

How advertising is evolving in the age of AI and connected TV

35

Why Follower Count Doesn’t Matter: The Real Metrics Behind Community Growth

36

How Retailers Can Use AI To Predict Consumer Trends in 2026

37

What Contentful’s Data Reveals About Broken Tech Stacks

38

The Truth About Standing Out in the AI Era: Building a Brand People Actually Trust

39

How to Win the 60% of Deals You’re Losing Without Knowing It

40

The Rise Of Agentic Commerce: How AI is Changing The Tech Landscape Forever with Mach Alliance

41

How AI is Transforming Retail Operations at River Island

42

Reimagining Retail: River Island's Tech Driven Customer Experience

43

Why Retail Tech Is Failing (And How River Island Are Fixing It)

44

Why Employee-Generated Content Is Transforming Online Shopping

45

How Luxury Brands Like L’Oréal Luxe Are Using AI To Redefine Beauty

46

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

47

From Snickers to Pedigree: How Mars Uses AI to Transform Brands

48

AI vs Human Creativity: Why People Still Matter

49

Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities

50

How Coty Is Winning at Social Commerce from Gucci to Kylie Cosmetics

51

Beyond The Bots: Why Human Connection and Video Win in B2B Marketing

52

This Strategy Helped Me Generate More Leads (And Changed My Business Forever)

53

The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader

54

Inside Holland & Barrett’s AI-Powered Customer Experience Strategy

55

Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret

56

What’s Actually Going on with Marketing in 2025?

57

EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce

58

How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement

59

Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail

60

How PayFit is Harnessing AI

61

How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing

62

Inside PayFit: Revolutionising HR and Marketing with AI Automation

63

Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry

64

Are Websites Over? What’s Next for eCommerce, Social Commerce & AI

65

Behind Jägermeister’s Digital Transformation at Shoptalk Europe

66

How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner

67

Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce

68

How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing

69

How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide

70

The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute

71

Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator

72

Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences

73

Contentful Does Bake-off: Personalizing The Digital Experience

74

Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75

75

The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74

76

Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73

77

The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72

78

99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71

79

AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70

80

These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69

81

What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68

82

The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67

83

How to Harness AI, Build Communities, and Rethink Business Models

84

How to Control Content Chaos with Tech, AI and Personalisation in 2025

85

Breaking Barriers: Women in Leadership and Speaking Up for Change

86

AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer

87

Make It Human: How to Win in B2B Marketing in 2025

88

Is The Future of Marketing Humans and AI’s Combined!?

89

Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor

90

Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O’Connor

91

Breaking Traditional The Mould of Success: Advocating Women in Leadership

92

Beyond Efficiency: How AI is Redefining Marketing

93

Why diversity is the key driver for innovation at Uber #BONUS

94

Revolutionising Enterprise eCommerce: Are You Ready?

95

How Uber Is Transforming Advertising, One Ride at a Time

96

Why You Need To Humanise Your Brand: Demand Generation Takeover

97

Disruption, Innovation, and AI: How to Thrive in a Changing Market

98

Gymbox Dares to Disrupt The Market with Rory McEntee

99

Unlocking Innovation: Why diverse teams win every time #BONUS

100

Driving Growth Through Bold Marketing Innovations with Heidrun Luyt

101

Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong

102

Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston

103

Empowering Women in E-commerce with Raman Dhaliwal-Janjua

104

Gender Equality Exposed! What’s really happening in the workplace with Stephanie Aitken

105

We need more Mums in Marketing with Claire Ferreira

106

She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall

107

From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry’s

108

Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

109

From Charms to Tech: Inside Pandora’s Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

110

The Importance of Relationships in Marketing with Contentful’s EMEA Field Marketing Lead, Laura Thornley #42

111

FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

112

Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

113

FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS

114

Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40

115

FLC: The Power of Role Models with Fabrice Khullar #BONUS

116

Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #...