Marketing in the Madness cover art

All Episodes

Marketing in the Madness — 102 episodes

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1

How AI AGENTS are changing ecommerce, checkout & product discovery

2

How Joseph is transforming LUXURY fashion through customer obsession

3

What being "AI-ready" REALLY means

4

How to build a Premium Prosecco brand from scratch

5

How to measure ecommerce marketing performance across channels

6

The trust era: Why CEOs matter more than ads in 2026

7

How Monica Vinader built an accessible luxury brand women actually buy for themselves

8

The AI strategy behind one of the world’s most iconic luxury hotel brands

9

Why second-hand luxury is booming on eBay

10

Luxury travel trends in 2026: Why are we choosing quiet luxury

11

How AI can really transform your luxury retail strategy

12

How Karl Lagerfeld built a human-centred, iconic personal brand

13

What marketers can learn from Karl Lagerfeld’s personal brand

14

What Guinness teaches us about how people really decide

15

How billion dollar brands use behavioural science to influence buyers with Richard Shotton

16

How Uber turned everyday rides into high-impact advertising

17

The truth about CTV, streaming & the future of TV advertising

18

How AI is transforming customer experience in retail in 2026

19

The data behind fashion’s biggest winners and losers

20

How advertising is evolving in the age of AI and connected TV

21

Why Follower Count Doesn’t Matter: The Real Metrics Behind Community Growth

22

How Retailers Can Use AI To Predict Consumer Trends in 2026

23

What Contentful’s Data Reveals About Broken Tech Stacks

24

The Truth About Standing Out in the AI Era: Building a Brand People Actually Trust

25

How to Win the 60% of Deals You’re Losing Without Knowing It

26

The Rise Of Agentic Commerce: How AI is Changing The Tech Landscape Forever with Mach Alliance

27

How AI is Transforming Retail Operations at River Island

28

Reimagining Retail: River Island's Tech Driven Customer Experience

29

Why Retail Tech Is Failing (And How River Island Are Fixing It)

30

Why Employee-Generated Content Is Transforming Online Shopping

31

How Luxury Brands Like L’Oréal Luxe Are Using AI To Redefine Beauty

32

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

33

From Snickers to Pedigree: How Mars Uses AI to Transform Brands

34

AI vs Human Creativity: Why People Still Matter

35

Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities

36

How Coty Is Winning at Social Commerce from Gucci to Kylie Cosmetics

37

Beyond The Bots: Why Human Connection and Video Win in B2B Marketing

38

This Strategy Helped Me Generate More Leads (And Changed My Business Forever)

39

The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader

40

Inside Holland & Barrett’s AI-Powered Customer Experience Strategy

41

Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret

42

What’s Actually Going on with Marketing in 2025?

43

EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce

44

How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement

45

Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail

46

How PayFit is Harnessing AI

47

How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing

48

Inside PayFit: Revolutionising HR and Marketing with AI Automation

49

Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry

50

Are Websites Over? What’s Next for eCommerce, Social Commerce & AI

51

Behind Jägermeister’s Digital Transformation at Shoptalk Europe

52

How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner

53

Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce

54

How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing

55

How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide

56

The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute

57

Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator

58

Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences

59

Contentful Does Bake-off: Personalizing The Digital Experience

60

Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75

61

The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74

62

Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73

63

The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72

64

99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71

65

AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70

66

These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69

67

What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68

68

The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67

69

How to Harness AI, Build Communities, and Rethink Business Models

70

How to Control Content Chaos with Tech, AI and Personalisation in 2025

71

Breaking Barriers: Women in Leadership and Speaking Up for Change

72

AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer

73

Make It Human: How to Win in B2B Marketing in 2025

74

Is The Future of Marketing Humans and AI’s Combined!?

75

Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor

76

Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O’Connor

77

Breaking Traditional The Mould of Success: Advocating Women in Leadership

78

Beyond Efficiency: How AI is Redefining Marketing

79

Why diversity is the key driver for innovation at Uber #BONUS

80

Revolutionising Enterprise eCommerce: Are You Ready?

81

How Uber Is Transforming Advertising, One Ride at a Time

82

Why You Need To Humanise Your Brand: Demand Generation Takeover

83

Disruption, Innovation, and AI: How to Thrive in a Changing Market

84

Gymbox Dares to Disrupt The Market with Rory McEntee

85

Unlocking Innovation: Why diverse teams win every time #BONUS

86

Driving Growth Through Bold Marketing Innovations with Heidrun Luyt

87

Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong

88

Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston

89

Empowering Women in E-commerce with Raman Dhaliwal-Janjua

90

Gender Equality Exposed! What’s really happening in the workplace with Stephanie Aitken

91

We need more Mums in Marketing with Claire Ferreira

92

She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall

93

From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry’s

94

Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

95

From Charms to Tech: Inside Pandora’s Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

96

The Importance of Relationships in Marketing with Contentful’s EMEA Field Marketing Lead, Laura Thornley #42

97

FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

98

Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

99

FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS

100

Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40

101

FLC: The Power of Role Models with Fabrice Khullar #BONUS

102

Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #...