Marketing in the Madness cover art

All Episodes

Marketing in the Madness — 108 episodes

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Title
1

Marketing measurement is BROKEN - And how to fix it

2

How Axel Arigato is reinventing the in-store retail experience

3

How Zara, Vinted & TikTok Shop are changing E-commerce

4

Boots’ Product Director: Why retailers are getting customer experience WRONG

5

How behavioural SCIENCE can improve your marketing

6

How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI

7

How AI AGENTS are changing ecommerce, checkout & product discovery

8

How Joseph is transforming LUXURY fashion through customer obsession

9

What being "AI-ready" REALLY means

10

How to build a Premium Prosecco brand from scratch

11

How to measure ecommerce marketing performance across channels

12

The trust era: Why CEOs matter more than ads in 2026

13

How Monica Vinader built an accessible luxury brand women actually buy for themselves

14

The AI strategy behind one of the world’s most iconic luxury hotel brands

15

Why second-hand luxury is booming on eBay

16

Luxury travel trends in 2026: Why are we choosing quiet luxury

17

How AI can really transform your luxury retail strategy

18

How Karl Lagerfeld built a human-centred, iconic personal brand

19

What marketers can learn from Karl Lagerfeld’s personal brand

20

What Guinness teaches us about how people really decide

21

How billion dollar brands use behavioural science to influence buyers with Richard Shotton

22

How Uber turned everyday rides into high-impact advertising

23

The truth about CTV, streaming & the future of TV advertising

24

How AI is transforming customer experience in retail in 2026

25

The data behind fashion’s biggest winners and losers

26

How advertising is evolving in the age of AI and connected TV

27

Why Follower Count Doesn’t Matter: The Real Metrics Behind Community Growth

28

How Retailers Can Use AI To Predict Consumer Trends in 2026

29

What Contentful’s Data Reveals About Broken Tech Stacks

30

The Truth About Standing Out in the AI Era: Building a Brand People Actually Trust

31

How to Win the 60% of Deals You’re Losing Without Knowing It

32

The Rise Of Agentic Commerce: How AI is Changing The Tech Landscape Forever with Mach Alliance

33

How AI is Transforming Retail Operations at River Island

34

Reimagining Retail: River Island's Tech Driven Customer Experience

35

Why Retail Tech Is Failing (And How River Island Are Fixing It)

36

Why Employee-Generated Content Is Transforming Online Shopping

37

How Luxury Brands Like L’Oréal Luxe Are Using AI To Redefine Beauty

38

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

39

From Snickers to Pedigree: How Mars Uses AI to Transform Brands

40

AI vs Human Creativity: Why People Still Matter

41

Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities

42

How Coty Is Winning at Social Commerce from Gucci to Kylie Cosmetics

43

Beyond The Bots: Why Human Connection and Video Win in B2B Marketing

44

This Strategy Helped Me Generate More Leads (And Changed My Business Forever)

45

The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader

46

Inside Holland & Barrett’s AI-Powered Customer Experience Strategy

47

Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret

48

What’s Actually Going on with Marketing in 2025?

49

EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce

50

How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement

51

Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail

52

How PayFit is Harnessing AI

53

How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing

54

Inside PayFit: Revolutionising HR and Marketing with AI Automation

55

Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry

56

Are Websites Over? What’s Next for eCommerce, Social Commerce & AI

57

Behind Jägermeister’s Digital Transformation at Shoptalk Europe

58

How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner

59

Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce

60

How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing

61

How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide

62

The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute

63

Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator

64

Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences

65

Contentful Does Bake-off: Personalizing The Digital Experience

66

Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75

67

The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74

68

Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73

69

The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72

70

99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71

71

AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70

72

These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69

73

What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68

74

The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67

75

How to Harness AI, Build Communities, and Rethink Business Models

76

How to Control Content Chaos with Tech, AI and Personalisation in 2025

77

Breaking Barriers: Women in Leadership and Speaking Up for Change

78

AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer

79

Make It Human: How to Win in B2B Marketing in 2025

80

Is The Future of Marketing Humans and AI’s Combined!?

81

Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor

82

Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O’Connor

83

Breaking Traditional The Mould of Success: Advocating Women in Leadership

84

Beyond Efficiency: How AI is Redefining Marketing

85

Why diversity is the key driver for innovation at Uber #BONUS

86

Revolutionising Enterprise eCommerce: Are You Ready?

87

How Uber Is Transforming Advertising, One Ride at a Time

88

Why You Need To Humanise Your Brand: Demand Generation Takeover

89

Disruption, Innovation, and AI: How to Thrive in a Changing Market

90

Gymbox Dares to Disrupt The Market with Rory McEntee

91

Unlocking Innovation: Why diverse teams win every time #BONUS

92

Driving Growth Through Bold Marketing Innovations with Heidrun Luyt

93

Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong

94

Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston

95

Empowering Women in E-commerce with Raman Dhaliwal-Janjua

96

Gender Equality Exposed! What’s really happening in the workplace with Stephanie Aitken

97

We need more Mums in Marketing with Claire Ferreira

98

She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall

99

From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry’s

100

Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

101

From Charms to Tech: Inside Pandora’s Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

102

The Importance of Relationships in Marketing with Contentful’s EMEA Field Marketing Lead, Laura Thornley #42

103

FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

104

Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

105

FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS

106

Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40

107

FLC: The Power of Role Models with Fabrice Khullar #BONUS

108

Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #...