All Episodes

A must-listen for successful meta ads: brand first, ads last

How to create 'good' creative for meta ads that actually convert

What a data expert wants you to know about meta ads

Secrets to successful meta ads in 2026 - part 2

Secrets to successful meta ads in 2026 - part 1

Scale without selling out using meta ads - with Denise Dunn

3 must-have video ads for successful meta ads

Part 2: 10 Meta Ad Mistakes (and how to avoid them)

Part 1: 10 Meta Ad Mistakes (and how to avoid them)

The 4 Principles of Successful Meta Ads

You Don't Need More Followers. You Need More Trust.

It's not how much value you offer, it's how much value people THINK you offer

3 Reasons People Aren't Buying From You: And How To Fix It

How Much is a New Customer Worth to You

Slash Costs & Boost Performance with Stronger Creative

Ethical Brands: How to Compete with Planet-Destroying Giants on Meta

6 steps to stop wasting money on Facebook Ads

Meta Ads Success Metrics to Measure (and the benchmarks to aim for)

Learn To Run Your Own Ads or Outsource to an Agency?

Horror Stories of Agencies Past

How Much Ad Spend to Hit Your Revenue Goal?

Meta Ads Myths in 2025: Facebook & Instagram ad BS you can ignore

Facebook & Instagram ads in 2025: what's changed, what hasn't

Part 4 - Harness the power of Meta ads series

Part 3 - Harness the power of Meta ads series

Part 2 - Harness the power of Meta ads series

Part 1 - Harness the power of Meta ads series

Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel

Why Every Website Needs to Install the Facebook Pixel (even if you aren't running Facebook Ads)

Unlocking the Power of Value Perception: The Heart of Effective Marketing

Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience

Facebook Ad Success: Defining Your High-Value Audience

Inventing your own product with Chrissy Dupé

How to set up and use a Weekly Tracking Sheet for eCommerce Success

How to Optimise your Facebook Ads for Never-Ending Improvements

Facebook Ads Success Must-Have Ingredients

How to use ChatGPT to write your Social Media posts for you

How to use ChatGPT to write excellent Facebook Ad Copy for you

Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year

Optimising Website Conversion with Clayton Bates

Understanding CPA: A Key Metric for Facebook Ad Success

3 Ways You're Pushing Customers Away: And How to Flip It

People Want to See You. Stop Hiding Behind Your Brand.

AI Can't Replace Authenticity and Humans Have Inbuilt Authenticity Detectors

What to Do If Someone Copies Your Product

Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads

Google or Facebook Ads, or Both? The difference between search and discovery marketing channels

What can Bricks and Mortar Stores teach us about Online Marketing

Don't Keep Flogging a Dead Horse: How to Avoid Sunk Cost in Marketing

The secret to good Facebook Ads: playing the game by the current rules

What Every Successful Business Owner Knows: How to Actually Achieve Your Goals

How Discounting Could Be Harming Your Brand, and What to Do Instead

The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want

How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots

Don't Waste Money on Facebook Ads: Listen to this

The Ultimate Algorithm Hack

The one on jealousy

Doing the Impossible

How to Thrive when "no one is spending"

The Anatomy of a Successful Campaign: Analysing the Metrics That Matter

Organic or Paid: Which Social Media Marketing Strategy is Best?

Facebook Ads Geek Out: Human Input + AI

The Sales Funnel Explained: Unlocking its Power

Facebook Ads In-House vs Agency: Which is Best for You?

Trust Matters: 10 Ways to Build Trust and Boost Sales

Harnessing the Power of AI for Your eCommerce Success

Update on My Online Store

The Art & Science of Magnetic Messaging

5 Mistakes to Avoid When Defining Your Ideal Customer Avatar

6 Step Formula to Successful Facebook Ads - Part 6

6 Step Formula to Successful Facebook Ads - Part 5

6 Step Formula to Successful Facebook Ads - Part 4

6 Step Formula to Successful Facebook Ads - Part 3

6 Step Formula to Successful Facebook Ads - Part 2

6 Step Formula to Successful Facebook Ads - Part 1

Cash Flow Confidence with Amy Bett

7 Influencing Techniques to Persuade People to Buy from You

14x ROI by combining Email & Facebook Ads

How to see if your Facebook ads are really working

How to Recession-Proof Your Online Store

I Bought an Online Store (Here's Why)

10 Tips for a Champagne worthy Q4

Welcome to the Podcast! Intro Episode