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All Episodes

On Top of PR with Jason Mudd — 184 episodes

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Title
1

How public relations changes business outcomes

2

How trusted strategic advisors influence leaders

3

Why PR is the last budget line you should cut (and what happens if you do)

4

Inside the newsroom: Media relations advice from a former CNN producer

5

The best argument for PR? Surprisingly, it's AI

6

The secrets every professional speaker knows (that you don't)

7

From newsroom to PR: How journalists can successfully make the switch

8

Advanced AI media relations strategies for public relations

9

When a crisis hits, say this or stay silent

10

How PR influences recruiting, retention, and workforce quality

11

Stop agency pitches: Build better client partnerships

12

Behavioral science secrets behind top brands

13

Ageism in the workplace: Hiring bias, careers, and the future of work

14

Embedded AI: The future of PR and communication workflows

15

Why isn’t your press release getting any coverage?

16

Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw

17

Media-first PR in the AI era with Storyblok’s Brandon Watts

18

HARO’s comeback: Modern sourcing for journalists and brands

19

How to stay ahead of AI in communication and marketing with Martin Waxman

20

Exclusives, advances, and embargoes: How to use each ethically in media relations

21

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

22

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

23

The PR playbook for getting recommended by AI with Unusual's Keller Maloney

24

How brands leverage curiosity to drive innovative thinking with Carla Johnson

25

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

26

The future of PR in the age of AI with Agility PR

27

Common mistakes publicly traded companies make when working with the news media – Mark Basch

28

Corporate Gifting Done Right with The Expressory

29

Market Insights Shape PR – Habitat for Humanity

30

95% of AI citations come from PR content

31

Rethinking Press Releases in the AI Era with Notified

32

How Earned Media Fuels PR’s Rise in the AI Era – MuckRack

33

Networking Without an Agenda: The Key to Career Longevity

34

Managing Stress in PR with M.J. Clark

35

The dirty truth about ‘guaranteed media coverage’

36

The evolution of remote work with HireMyMom’s Lesley Pyle

37

Media intelligence and PR measurement with Meltwater’s Chris Hackney

38

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

39

Making your media pitches stand out with Qwoted

40

What you should know about earning media coverage

41

Understanding the creator economy with Penn State’s Bill Zimmerman

42

Earn Media by Helping Journalists’ Lives Easier with Muck Rack

43

Navigating PR & Communications Hiring – KC Partners

44

Maximizing Agency Partnership with Mark Riggs

45

20 reasons your company's social media sucks — and how to fix it

46

Leveraging data analytics for organic social media growth

47

Social Media Marketing Professional Development with NISM

48

The Power of AI in Communications – Webcor’s Shel Holtz

49

An Accountant’s Marketing to CEO Journey - Adecco's Tyra Tutor

50

Pitching to Podcasts with Axia's Jason Mudd

51

Del Monte Foods: Engaging Gen Z in PR Campaigns

52

Legendary journalist Mort Crim on media evolution, authenticity, and truth

53

How an insurance carrier manages crisis communications

54

The important role of internal communications

55

How to improve your media pitches

56

Best practices for producing PR events

57

Media relations best practices

58

Data-driven storytelling on social media

59

Communication Professionals shape business success with Priceline

60

What journalists want from your media pitch

61

How AI is transforming strategic communications

62

Why your social media isn’t working with Holly Bishop

63

Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines

64

3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR

65

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

66

How to leverage a one-person social media team with Jacob Shipley

67

The ROI of LOL with Steve Cody

68

AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI

69

AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision

70

How to use editorial calendars to get earned media coverage with Jason Mudd

71

How PR can help journalism survive with Tina McCorkindale

72

How to prepare for any communication crisis with Tom Ciuba

73

Media Relations Best Practices With Axia

74

Encouraging Words in Your Storytelling Journey with Ken Melton

75

Earned media coverage doesn’t work the way you think it does with Jason Mudd

76

The benefits of purpose-driven storytelling

77

Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán

78

Franchising, Home Improvement & Home Services with Ryan Spalding

79

PR tips with a former news anchor with Bob Wiltfong

80

How our PR firm is using AI and how you can too

81

Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl

82

How to become an excellent TEDx speaker with Alan Cohen

83

No tricks, just content with Dave Auchter

84

Using procurement to find a PR agency with Leah Power

85

100th episode: Lessons learned in podcasting

86

Best practices for internal communications with Casey Mank

87

Recruiting and Retaining Young PR Professionals with Kim Ades

88

Dealing with stress in the public relations industry with Mark Mohammadpour

89

Making your company notable and quotable with Shanita Akintonde

90

Why you should invest in PR throughout a recession

91

Impostor Syndrome with Kris Kelso

92

Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking

93

Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners

94

The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack

95

Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations

96

4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun

97

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

98

Corporate communications with Matt Hurst, VP of Communications at Nielsen

99

Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick

100

Why the PR industry is a train wreck solocast with Jason Mudd

101

How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

102

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

103

Fanocracy: What is it and what does it mean? With author David Meerman Scott

104

Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan

105

14 ways to save money with a PR agency with Jason Mudd

106

Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

107

What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne

108

How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

109

Marketing Mess to Brand Success with Franklin Covey's Scott J. Miller

110

Building a brand and reputation for staffing and human resources companies with Jason Mudd

111

Environment, social and governance in communications with Alison Taylor, Ethical Systems

112

How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier

113

Responding to slander with attorney Thomas Julin, Gunster Law Firm

114

Effective crisis communications with Christopher Britton, RockDove Solutions

115

What to ask before hiring a PR agency with Jason Mudd

116

Marketers and Data Privacy with attorney Sharon Toerek, Toerek Law

117

How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman

118

Using psychology to become a better leader with psychologist and educator, Dino Signore

119

Improving media relations with APR consultant, Ashley Billings

120

Why your news release didn’t get coverage with Jason Mudd

121

Get and keep a seat at the table with FanDuel’s Chris Jones

122

Leaning into uncertainty with CEO of Ragan Communications, Diane Schwartz

123

Mall of America: Staying afloat in turbulent times with Dan Jasper

124

Captivate your audience with transformational storytelling with CEO Tim Pollard, Oratium

125

How a scholarship program can benefit your company with Jason Mudd

126

The WOW Factor Workplace with Deb Boelkes, Founder at Business World Rising

127

How your brand can benefit from being immersed in the esports and gaming space with John Higgins

128

The impact of leadership communication on mental wellbeing and organizational performance with Vance Meyer

129

Tips on how to develop a PR presence without a degree with Kate Yandoh Harris

130

How to build, launch, and monetize your own podcast with Jason Mudd

131

Why only 3% of people are able to think and operate their brands differently with keynote speaker, Stan Phelps

132

The power of following up to get more media coverage for your brand with APR consultant, Marjorie Comer

133

Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew

134

How to connect with your audience through social & web media with Adam O’Daniel of Movement Mortgage

135

Mistakes companies make when working with influencers with Jason Mudd, APR

136

Elevating a brand’s damaged reputation with Mark Sherwood

137

Be a trusted advisor to your executive team with John Herbkersman, communications executive

138

How to know if a PR agency is the right fit for your company with Shannyn Lee

139

Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura

140

When to use a commercial newswire for your news release with Jason Mudd, APR

141

10 areas websites struggle with and how to improve them with Clarissa Schearer, APR

142

How to take your social media to the next level with Emily Barrett, APR

143

Why corporate communicators need the help of a PR agency with Hy-Vee’s Dawn Buzynski

144

The future of the PR industry with PRWeek’s Gideon Fidelzeid

145

The difference between online reviews and online reputation with Jason Mudd, APR

146

How to use HARO and ProfNet with Cision’s Allison Richard

147

Understanding human motivation can increase sales with Darryl Salerno

148

Fourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena Ehrlich

149

Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames

150

How newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APR

151

Tips on telling your company’s story with Rayonier’s Alejandro Barbero

152

Understanding photography copyright law with Hashtag Legal’s Jamie Lieberman

153

The power of PR measurement with Katie Delahaye Paine

154

Why marketing is the heart of any enterprise with Jeffrey J. Fox

155

10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APR

156

Four leadership tips to guide you through uncertain times with Ken Jacobs

157

Breaking into the PR industry as a recent graduate with Colin Wylie

158

A sale is a love affair with Jack Vincent, strategic poet

159

Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford

160

Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR

161

Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier

162

Building media and customer relationships with HARO founder Peter Shankman

163

Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search

164

Which type of PR agency client are you? with Audience Audit’s Susan Baier

165

The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR

166

Engaging employees and creating a positive workplace culture with Richard Hadden

167

Prioritizing PR over advertising with Laura Ries

168

The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo

169

Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics

170

Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR

171

How your company can effectively hire and work with a PR agency with Drew McLellan

172

How to use personality analytics to better hire, engage, and develop employees with Dolly Penland

173

Transitioning from a career in journalism to PR with Crowley’s David DeCamp

174

Going on "Undercover Boss" with Executive Producer Mike Cotton

175

Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle

176

How to be a trusted adviser with Wells Fargo's Del Galloway

177

Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert

178

PR measurement with expert Johna Burke, AMEC

179

How good PR pitches make good stories w/ Inc Magazine's Jeff Haden

180

Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle

181

Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman

182

What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR

183

Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner

184

Axia launches new public relations podcast On Top of PR with Jason Mudd