On Top of PR with Jason Mudd cover art

All Episodes

On Top of PR with Jason Mudd — 176 episodes

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Title
1

When a crisis hits, say this or stay silent

2

How PR influences recruiting, retention, and workforce quality

3

Stop agency pitches: Build better client partnerships

4

Behavioral science secrets behind top brands

5

Ageism in the workplace: Hiring bias, careers, and the future of work

6

Embedded AI: The future of PR and communication workflows

7

Why isn’t your press release getting any coverage?

8

Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw

9

Media-first PR in the AI era with Storyblok’s Brandon Watts

10

HARO’s comeback: Modern sourcing for journalists and brands

11

How to stay ahead of AI in communication and marketing with Martin Waxman

12

Exclusives, advances, and embargoes: How to use each ethically in media relations

13

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

14

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

15

The PR playbook for getting recommended by AI with Unusual's Keller Maloney

16

How brands leverage curiosity to drive innovative thinking with Carla Johnson

17

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

18

The future of PR in the age of AI with Agility PR

19

Common mistakes publicly traded companies make when working with the news media – Mark Basch

20

Corporate Gifting Done Right with The Expressory

21

Market Insights Shape PR – Habitat for Humanity

22

95% of AI citations come from PR content

23

Rethinking Press Releases in the AI Era with Notified

24

How Earned Media Fuels PR’s Rise in the AI Era – MuckRack

25

Networking Without an Agenda: The Key to Career Longevity

26

Managing Stress in PR with M.J. Clark

27

The dirty truth about ‘guaranteed media coverage’

28

The evolution of remote work with HireMyMom’s Lesley Pyle

29

Media intelligence and PR measurement with Meltwater’s Chris Hackney

30

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

31

Making your media pitches stand out with Qwoted

32

What you should know about earning media coverage

33

Understanding the creator economy with Penn State’s Bill Zimmerman

34

Earn Media by Helping Journalists’ Lives Easier with Muck Rack

35

Navigating PR & Communications Hiring – KC Partners

36

Maximizing Agency Partnership with Mark Riggs

37

20 reasons your company's social media sucks — and how to fix it

38

Leveraging data analytics for organic social media growth

39

Social Media Marketing Professional Development with NISM

40

The Power of AI in Communications – Webcor’s Shel Holtz

41

An Accountant’s Marketing to CEO Journey - Adecco's Tyra Tutor

42

Pitching to Podcasts with Axia's Jason Mudd

43

Del Monte Foods: Engaging Gen Z in PR Campaigns

44

Legendary journalist Mort Crim on media evolution, authenticity, and truth

45

How an insurance carrier manages crisis communications

46

The important role of internal communications

47

How to improve your media pitches

48

Best practices for producing PR events

49

Media relations best practices

50

Data-driven storytelling on social media

51

Communication Professionals shape business success with Priceline

52

What journalists want from your media pitch

53

How AI is transforming strategic communications

54

Why your social media isn’t working with Holly Bishop

55

Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines

56

3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR

57

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

58

How to leverage a one-person social media team with Jacob Shipley

59

The ROI of LOL with Steve Cody

60

AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI

61

AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision

62

How to use editorial calendars to get earned media coverage with Jason Mudd

63

How PR can help journalism survive with Tina McCorkindale

64

How to prepare for any communication crisis with Tom Ciuba

65

Media Relations Best Practices With Axia

66

Encouraging Words in Your Storytelling Journey with Ken Melton

67

Earned media coverage doesn’t work the way you think it does with Jason Mudd

68

The benefits of purpose-driven storytelling

69

Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán

70

Franchising, Home Improvement & Home Services with Ryan Spalding

71

PR tips with a former news anchor with Bob Wiltfong

72

How our PR firm is using AI and how you can too

73

Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl

74

How to become an excellent TEDx speaker with Alan Cohen

75

No tricks, just content with Dave Auchter

76

Using procurement to find a PR agency with Leah Power

77

100th episode: Lessons learned in podcasting

78

Best practices for internal communications with Casey Mank

79

Recruiting and Retaining Young PR Professionals with Kim Ades

80

Dealing with stress in the public relations industry with Mark Mohammadpour

81

Making your company notable and quotable with Shanita Akintonde

82

Why you should invest in PR throughout a recession

83

Impostor Syndrome with Kris Kelso

84

Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking

85

Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners

86

The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack

87

Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations

88

4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun

89

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

90

Corporate communications with Matt Hurst, VP of Communications at Nielsen

91

Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick

92

Why the PR industry is a train wreck solocast with Jason Mudd

93

How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

94

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

95

Fanocracy: What is it and what does it mean? With author David Meerman Scott

96

Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan

97

14 ways to save money with a PR agency with Jason Mudd

98

Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

99

What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne

100

How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

101

Marketing Mess to Brand Success with Franklin Covey's Scott J. Miller

102

Building a brand and reputation for staffing and human resources companies with Jason Mudd

103

Environment, social and governance in communications with Alison Taylor, Ethical Systems

104

How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier

105

Responding to slander with attorney Thomas Julin, Gunster Law Firm

106

Effective crisis communications with Christopher Britton, RockDove Solutions

107

What to ask before hiring a PR agency with Jason Mudd

108

Marketers and Data Privacy with attorney Sharon Toerek, Toerek Law

109

How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman

110

Using psychology to become a better leader with psychologist and educator, Dino Signore

111

Improving media relations with APR consultant, Ashley Billings

112

Why your news release didn’t get coverage with Jason Mudd

113

Get and keep a seat at the table with FanDuel’s Chris Jones

114

Leaning into uncertainty with CEO of Ragan Communications, Diane Schwartz

115

Mall of America: Staying afloat in turbulent times with Dan Jasper

116

Captivate your audience with transformational storytelling with CEO Tim Pollard, Oratium

117

How a scholarship program can benefit your company with Jason Mudd

118

The WOW Factor Workplace with Deb Boelkes, Founder at Business World Rising

119

How your brand can benefit from being immersed in the esports and gaming space with John Higgins

120

The impact of leadership communication on mental wellbeing and organizational performance with Vance Meyer

121

Tips on how to develop a PR presence without a degree with Kate Yandoh Harris

122

How to build, launch, and monetize your own podcast with Jason Mudd

123

Why only 3% of people are able to think and operate their brands differently with keynote speaker, Stan Phelps

124

The power of following up to get more media coverage for your brand with APR consultant, Marjorie Comer

125

Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew

126

How to connect with your audience through social & web media with Adam O’Daniel of Movement Mortgage

127

Mistakes companies make when working with influencers with Jason Mudd, APR

128

Elevating a brand’s damaged reputation with Mark Sherwood

129

Be a trusted advisor to your executive team with John Herbkersman, communications executive

130

How to know if a PR agency is the right fit for your company with Shannyn Lee

131

Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura

132

When to use a commercial newswire for your news release with Jason Mudd, APR

133

10 areas websites struggle with and how to improve them with Clarissa Schearer, APR

134

How to take your social media to the next level with Emily Barrett, APR

135

Why corporate communicators need the help of a PR agency with Hy-Vee’s Dawn Buzynski

136

The future of the PR industry with PRWeek’s Gideon Fidelzeid

137

The difference between online reviews and online reputation with Jason Mudd, APR

138

How to use HARO and ProfNet with Cision’s Allison Richard

139

Understanding human motivation can increase sales with Darryl Salerno

140

Fourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena Ehrlich

141

Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames

142

How newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APR

143

Tips on telling your company’s story with Rayonier’s Alejandro Barbero

144

Understanding photography copyright law with Hashtag Legal’s Jamie Lieberman

145

The power of PR measurement with Katie Delahaye Paine

146

Why marketing is the heart of any enterprise with Jeffrey J. Fox

147

10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APR

148

Four leadership tips to guide you through uncertain times with Ken Jacobs

149

Breaking into the PR industry as a recent graduate with Colin Wylie

150

A sale is a love affair with Jack Vincent, strategic poet

151

Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford

152

Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR

153

Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier

154

Building media and customer relationships with HARO founder Peter Shankman

155

Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search

156

Which type of PR agency client are you? with Audience Audit’s Susan Baier

157

The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR

158

Engaging employees and creating a positive workplace culture with Richard Hadden

159

Prioritizing PR over advertising with Laura Ries

160

The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo

161

Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics

162

Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR

163

How your company can effectively hire and work with a PR agency with Drew McLellan

164

How to use personality analytics to better hire, engage, and develop employees with Dolly Penland

165

Transitioning from a career in journalism to PR with Crowley’s David DeCamp

166

Going on "Undercover Boss" with Executive Producer Mike Cotton

167

Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle

168

How to be a trusted adviser with Wells Fargo's Del Galloway

169

Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert

170

PR measurement with expert Johna Burke, AMEC

171

How good PR pitches make good stories w/ Inc Magazine's Jeff Haden

172

Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle

173

Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman

174

What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR

175

Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner

176

Axia launches new public relations podcast On Top of PR with Jason Mudd