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All Episodes

On Top of PR with Jason Mudd — 188 episodes

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Title
1

Why business acumen is critical for PR professionals today

2

AI can synthesize your data. It can't tell you what matters.

3

Applying leadership frameworks to AI

4

Managing communications and PR in the AI era with Brenda Duran

5

How public relations changes business outcomes

6

How trusted strategic advisors influence leaders

7

Why PR is the last budget line you should cut (and what happens if you do)

8

Inside the newsroom: Media relations advice from a former CNN producer

9

The best argument for PR? Surprisingly, it's AI

10

The secrets every professional speaker knows (that you don't)

11

From newsroom to PR: How journalists can successfully make the switch

12

Advanced AI media relations strategies for public relations

13

When a crisis hits, say this or stay silent

14

How PR influences recruiting, retention, and workforce quality

15

Stop agency pitches: Build better client partnerships

16

Behavioral science secrets behind top brands

17

Ageism in the workplace: Hiring bias, careers, and the future of work

18

Embedded AI: The future of PR and communication workflows

19

Why isn’t your press release getting any coverage?

20

Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw

21

Media-first PR in the AI era with Storyblok’s Brandon Watts

22

HARO’s comeback: Modern sourcing for journalists and brands

23

How to stay ahead of AI in communication and marketing with Martin Waxman

24

Exclusives, advances, and embargoes: How to use each ethically in media relations

25

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

26

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

27

The PR playbook for getting recommended by AI with Unusual's Keller Maloney

28

How brands leverage curiosity to drive innovative thinking with Carla Johnson

29

Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning

30

The future of PR in the age of AI with Agility PR

31

Common mistakes publicly traded companies make when working with the news media – Mark Basch

32

Corporate Gifting Done Right with The Expressory

33

Market Insights Shape PR – Habitat for Humanity

34

95% of AI citations come from PR content

35

Rethinking Press Releases in the AI Era with Notified

36

How Earned Media Fuels PR’s Rise in the AI Era – MuckRack

37

Networking Without an Agenda: The Key to Career Longevity

38

Managing Stress in PR with M.J. Clark

39

The dirty truth about ‘guaranteed media coverage’

40

The evolution of remote work with HireMyMom’s Lesley Pyle

41

Media intelligence and PR measurement with Meltwater’s Chris Hackney

42

AI storytelling and PR strategy with Egnyte’s Jessica Pantages

43

Making your media pitches stand out with Qwoted

44

What you should know about earning media coverage

45

Understanding the creator economy with Penn State’s Bill Zimmerman

46

Earn Media by Helping Journalists’ Lives Easier with Muck Rack

47

Navigating PR & Communications Hiring – KC Partners

48

Maximizing Agency Partnership with Mark Riggs

49

20 reasons your company's social media sucks — and how to fix it

50

Leveraging data analytics for organic social media growth

51

Social Media Marketing Professional Development with NISM

52

The Power of AI in Communications – Webcor’s Shel Holtz

53

An Accountant’s Marketing to CEO Journey - Adecco's Tyra Tutor

54

Pitching to Podcasts with Axia's Jason Mudd

55

Del Monte Foods: Engaging Gen Z in PR Campaigns

56

Legendary journalist Mort Crim on media evolution, authenticity, and truth

57

How an insurance carrier manages crisis communications

58

The important role of internal communications

59

How to improve your media pitches

60

Best practices for producing PR events

61

Media relations best practices

62

Data-driven storytelling on social media

63

Communication Professionals shape business success with Priceline

64

What journalists want from your media pitch

65

How AI is transforming strategic communications

66

Why your social media isn’t working with Holly Bishop

67

Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines

68

3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR

69

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

70

How to leverage a one-person social media team with Jacob Shipley

71

The ROI of LOL with Steve Cody

72

AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI

73

AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision

74

How to use editorial calendars to get earned media coverage with Jason Mudd

75

How PR can help journalism survive with Tina McCorkindale

76

How to prepare for any communication crisis with Tom Ciuba

77

Media Relations Best Practices With Axia

78

Encouraging Words in Your Storytelling Journey with Ken Melton

79

Earned media coverage doesn’t work the way you think it does with Jason Mudd

80

The benefits of purpose-driven storytelling

81

Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán

82

Franchising, Home Improvement & Home Services with Ryan Spalding

83

PR tips with a former news anchor with Bob Wiltfong

84

How our PR firm is using AI and how you can too

85

Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl

86

How to become an excellent TEDx speaker with Alan Cohen

87

No tricks, just content with Dave Auchter

88

Using procurement to find a PR agency with Leah Power

89

100th episode: Lessons learned in podcasting

90

Best practices for internal communications with Casey Mank

91

Recruiting and Retaining Young PR Professionals with Kim Ades

92

Dealing with stress in the public relations industry with Mark Mohammadpour

93

Making your company notable and quotable with Shanita Akintonde

94

Why you should invest in PR throughout a recession

95

Impostor Syndrome with Kris Kelso

96

Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking

97

Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners

98

The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack

99

Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations

100

4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun

101

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

102

Corporate communications with Matt Hurst, VP of Communications at Nielsen

103

Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick

104

Why the PR industry is a train wreck solocast with Jason Mudd

105

How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

106

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

107

Fanocracy: What is it and what does it mean? With author David Meerman Scott

108

Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan

109

14 ways to save money with a PR agency with Jason Mudd

110

Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

111

What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne

112

How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

113

Marketing Mess to Brand Success with Franklin Covey's Scott J. Miller

114

Building a brand and reputation for staffing and human resources companies with Jason Mudd

115

Environment, social and governance in communications with Alison Taylor, Ethical Systems

116

How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier

117

Responding to slander with attorney Thomas Julin, Gunster Law Firm

118

Effective crisis communications with Christopher Britton, RockDove Solutions

119

What to ask before hiring a PR agency with Jason Mudd

120

Marketers and Data Privacy with attorney Sharon Toerek, Toerek Law

121

How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman

122

Using psychology to become a better leader with psychologist and educator, Dino Signore

123

Improving media relations with APR consultant, Ashley Billings

124

Why your news release didn’t get coverage with Jason Mudd

125

Get and keep a seat at the table with FanDuel’s Chris Jones

126

Leaning into uncertainty with CEO of Ragan Communications, Diane Schwartz

127

Mall of America: Staying afloat in turbulent times with Dan Jasper

128

Captivate your audience with transformational storytelling with CEO Tim Pollard, Oratium

129

How a scholarship program can benefit your company with Jason Mudd

130

The WOW Factor Workplace with Deb Boelkes, Founder at Business World Rising

131

How your brand can benefit from being immersed in the esports and gaming space with John Higgins

132

The impact of leadership communication on mental wellbeing and organizational performance with Vance Meyer

133

Tips on how to develop a PR presence without a degree with Kate Yandoh Harris

134

How to build, launch, and monetize your own podcast with Jason Mudd

135

Why only 3% of people are able to think and operate their brands differently with keynote speaker, Stan Phelps

136

The power of following up to get more media coverage for your brand with APR consultant, Marjorie Comer

137

Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew

138

How to connect with your audience through social & web media with Adam O’Daniel of Movement Mortgage

139

Mistakes companies make when working with influencers with Jason Mudd, APR

140

Elevating a brand’s damaged reputation with Mark Sherwood

141

Be a trusted advisor to your executive team with John Herbkersman, communications executive

142

How to know if a PR agency is the right fit for your company with Shannyn Lee

143

Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura

144

When to use a commercial newswire for your news release with Jason Mudd, APR

145

10 areas websites struggle with and how to improve them with Clarissa Schearer, APR

146

How to take your social media to the next level with Emily Barrett, APR

147

Why corporate communicators need the help of a PR agency with Hy-Vee’s Dawn Buzynski

148

The future of the PR industry with PRWeek’s Gideon Fidelzeid

149

The difference between online reviews and online reputation with Jason Mudd, APR

150

How to use HARO and ProfNet with Cision’s Allison Richard

151

Understanding human motivation can increase sales with Darryl Salerno

152

Fourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena Ehrlich

153

Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames

154

How newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APR

155

Tips on telling your company’s story with Rayonier’s Alejandro Barbero

156

Understanding photography copyright law with Hashtag Legal’s Jamie Lieberman

157

The power of PR measurement with Katie Delahaye Paine

158

Why marketing is the heart of any enterprise with Jeffrey J. Fox

159

10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APR

160

Four leadership tips to guide you through uncertain times with Ken Jacobs

161

Breaking into the PR industry as a recent graduate with Colin Wylie

162

A sale is a love affair with Jack Vincent, strategic poet

163

Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford

164

Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR

165

Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier

166

Building media and customer relationships with HARO founder Peter Shankman

167

Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search

168

Which type of PR agency client are you? with Audience Audit’s Susan Baier

169

The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR

170

Engaging employees and creating a positive workplace culture with Richard Hadden

171

Prioritizing PR over advertising with Laura Ries

172

The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo

173

Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics

174

Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR

175

How your company can effectively hire and work with a PR agency with Drew McLellan

176

How to use personality analytics to better hire, engage, and develop employees with Dolly Penland

177

Transitioning from a career in journalism to PR with Crowley’s David DeCamp

178

Going on "Undercover Boss" with Executive Producer Mike Cotton

179

Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle

180

How to be a trusted adviser with Wells Fargo's Del Galloway

181

Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert

182

PR measurement with expert Johna Burke, AMEC

183

How good PR pitches make good stories w/ Inc Magazine's Jeff Haden

184

Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle

185

Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman

186

What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR

187

Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner

188

Axia launches new public relations podcast On Top of PR with Jason Mudd