All Episodes
Security Business: Marketing and Ops for Ambitious Alarm Companies — 104 episodes
Want to set up an inventory system? DON’T! - S2E3
How fast can we bounce back? - S2E2
Welcome to the second season of The Security Business - S2E1
One hundred episodes! - S1E100
What went well and not-so-well in your security business - S1E99
3 reasons to provide quality company uniforms for your team - S1E98
Why we have fun company events for employees (My top 3 reasons) - S1E97
How we throw the company Christmas party for our security dealership - S1E96
How we sell in the two weeks before the New Year - S1E95
I’m thinking of publishing an internal newsletter - S1E94
Hiring for one level up: Some scattered thoughts on building our team - S1E93
Owner mindset, when you’re not the owner - S1E92
The #1 competitive advantage (do this BEFORE trying to improve) - S1E91
Acquired (Part 5): The upsides and downsides moving forward - S1E90
Acquired (Part 4): Q&As with our team - S1E89
Acquired (Part 3): How our employees heard about the transition -S1E88
Acquired (Part 2): Meeting the new company for dinner - S1E87
Acquired (Part 1): How I was told our security company was sold - S1E86
Do you pay remaining employees more after someone leaves your company? - S1E85
You are your security company—you get to make up what you do - S1E84
Here’s what we do if we damage a customer’s property - S1E83
An online price calculator? Is this the worst idea I’ve shared? - S1E82
The #1 business skill I rediscovered last year - S1E81
Money talks: Help your team win by showing how the game works - S1E80
When in doubt, throw it out (4 reasons why) - S1E79
This, not that: How I think about business strategy - S1E78
You lose one core employee every year (and that’s okay) - S1E77
The easiest lever you can pull to make more money in security - S1E76
How free lunches predict which employees make it in our security dealership - S1E75
The 3-part framework to explain what your security company does - S1E74
You might not be terrible. You might just need to 100x it - S1E73
Marketing 101 for security dealerships - S1E72
I used this two-question framework to buy back my time (for free) - S1E71
If you want something done right in your security business… - S1E70
Why no one wants your great, FREE security quote or whatever - S1E69
Why I don’t podcast about new security products and technology - S1E68
Steal my idea for showing customers your human side in onboarding - S1E67
5 reasons why telling employees what to do is so tricky - S1E66
Why we hand wash our own company vehicles - S1E65
Company morale is like physical fitness - S1E64
Here’s how our security company manages out-of-town work - S1E63
Group communication is messy… why encourage it? - S1E62
No one cares about camera analytics: What to sell instead of the tech - S1E61
I changed my mind about hiring people with experience - S1E60
4 unfair advantages of the security business - S1E59
Rethinking how I onboard new employees - S1E58
Better than everyone else: Why it might not be as hard as it seems - S1E57
This annoying hack will get things done when work piles up - S1E56
How I stay calm in the stress of security issues - S1E55
5 rules for trouble shooting with tech support - S1E54
How much revenue can a security tech generate per week? - S1E53
How we decided what to teach our security installers next - S1E52
Turn your job into a personal development laboratory - S1E51
What do you do when a holiday falls on a Tuesday? - S1E50
Holding the line on Company Policy - S1E49
On Call: How we set up the after-hours service rotation for our technicians - S1E48
25+ tools our security technicians carry on their vans - S1E47
My mentor taught me to communicate during these 3 phases of a task - S1E46
How a guy landed a job with us by knocking on our door - S1E45
3 ways to improve when you don’t have enough web traffic for A/B testing - S1E44
Soft outbound sales: Create a reason for customers to talk with you - S1E43
Why everyone NEEDS intrusion and fire protection - S1E42
Why everyone WANTS surveillance cameras and access control - S1E41
How I respond to security nerds who can derail a conversation - S1E40
The importance of logo design as a local, security integrator - S1E39
Our CCTV product line: A peek into how simple this really is - S1E38
My proudest moment in the security business so far - S1E37
Build CCTV service agreements into your business model to make more money - S1E36
The only 4 reasons employees DON’T do what you want - S1E35
How (and why) I’d start a company podcast if I were you - S1E34
The first time I fired someone (Don’t repeat my 3 mistakes) - S1E33
Our operations process for installing security systems - S1E32
Managing ambitions that outpace your peers - S1E31
There are people who LOVE the security business: Why that matters for you - S1E30
99% of customers never have a break-in. What do they pay you for? - S1E29
The top 3 expenses in our security business - S1E28
Certified letters and the art of getting in touch with customers - S1E27
How to start publishing marketing content for your security dealership - S1E26
What problem does your security ACTUALLY solve for your customer? - S1E25
Do you sound like every other security dealership? - S1E24
Email Challenge (Day 28) - S1E23
How we’re responding to a customer complaint - S1E22
How I use checklists to birth manuals (and SOPs) - S1E21
Fix bottlenecks and ignore the rest - S1E20
2 kinds of business secrets (Please STOP one of them) - S1E19
Email Challenge (Day 1) - S1E18
The 7 steps in our security sales process - S1E17
7 tips for testing new products - S1E16
Why I start work, phone calls with this question - S1E15
What invisible, soft skills can we improve in the security business? - S1E14
Here’s what roles we have at 27 employees - S1E13
How we hire security technicians - S1E12
Google Reviews: Our #1 marketing move over the past six years - S1E11
Weekly Meeting Spreadsheet: How we manage our executive To-Do Lists - S1E10
The Installation Update: How we keep track of how our techs are doing each day - S1E9
I forgot to mention the benefit that’s not a benefit. Here it is… - S1E8
Why I installed cameras in the cold: 4 benefits of getting hands-on in your security company - S1E7
The two most important metrics in your security business (Part 2) - S1E6
The two most important metrics in your security business (Part 1) - S1E5
Who will listen to this show? - S1E4
What this is all about - S1E3
How I’m running The Security Business show - S1E2
Why start this? - S1E1
Security Business: Marketing and Ops for Ambitious Alarm Companies (Trailer)