The Crux of the Story cover art

All Episodes

The Crux of the Story — 170 episodes

#
Title
1

Episode 170: Revolutionary Spin: How Public Relations Shaped America with Julie Hall

2

Episode 169: Trust, Truth, and Leadership Under Fire with Helio Fred Garcia

3

Episode 168 - When the Enterprise and Society Are in Constant Motion: How Leaders Can Communicate Change That Lasts

4

#167: Achievement Addiction, Loss, and the Gift of “Embracing Your Own Purgatory”

5

#166 – What does it really take for PR and communications teams to adopt AI with intention?

6

#165: Leading With Purpose in the Fight Against Cancer – Nisha Morris on Brand, Trust & Innovation at City of Hope

7

#164: Rethinking the Table – Colleen Killingsworth & Amy Thurlow on Women’s Leadership in PR

8

#163: The Science of Habits – Amanda Rebar on What Really Drives Human Behavior

9

Episode 162: Joe Lockhart on Pinpointing and Connecting with Audiences – and Yes, Bad Bunny

10

Episode 161 – Navigating Public Trust – Andy Shain on his career shift from Journalism to PR in Higher Ed

11

Episode 160 – New Page-Harris Poll Study: As Expectations of Business Rise, Confidence Lags

12

Episode 159: Faster. Messier. Tougher.: Bradley Akubuiro on Rewriting the Crisis Playbook

13

Episode #158 — Stephen Hahn on Measuring Reputation in a Turbulent World

14

#157: Future-Ready Leadership – Maril MacDonald on Culture, Change, and Navigating Uncertainty

15

#156: Ethics, AI, and the Future of Public Relations in Canada

16

#155: Bill Myers on Leading Communications Through Disruption in Media, Tech, and Healthcare

17

#154: Turning the Page: Leroy Chapman on Atlanta Journal-Constitution’s Digital-Only Future and What it Means to Lead a Major Daily in a Contentious World

18

#153: Restructuring the Narrative – Marelli’s CCO Talks Us Through Bankruptcy and Chapter 11

19

#152: Crisis, Culture, and Communications with Ron DeFeo of American Airlines

20

#151: Latino Advocacy and Leadership with Carlos Orta

21

#150: Connecting Brands and Culture with Cheryl Overton

22

#149: Transforming U.S. Latino Media, Marketing & PR with Manny Ruiz

23

#148: Work That Matters with Chernoff Newman CEO David Campbell

24

#147: Navigating Organizational Change: Insights from United Minds CEO Kate Bullinger

25

#146: The Heart Work of Leadership with David Grossman

26

#145: The Next Generation of Broadcast Journalists

27

#144: Exploring the Legacy and Future of Public Relations w/ Shelley Spector & Dick Martin

28

#143: April is Disinformation Awareness Month: Insights from IPR’s Dr. Tina McCorkindale

29

#142: The Misuse of Science Communication with Professor Damion Waymer

30

#141: The Business of Integrated Marketing Communications and Diversity w/ Entrepreneur Kim Hunter

31

#140: Unlocking the Power of Words with Obama Speechwriter Terry Szuplat

32

#139: Doug Pinkham: Transforming Public Affairs in Washington

33

#138: Muck Rack CEO: How A.I. and Social are Transforming Journalism and PR

34

#137: Page-Harris Poll Confidence in Business Index

35

#136: Navigating Brands and Careers in Changing Environments - Medtronic's Torod Neptune

36

#135: What Should Communicators Takeaway From the 2024 U.S. Elections? - DDC Public Affairs

37

#134: Something to be Thankful For, Canada – Christopher Sands of The Canada Institute

38

#133: The Carolina Agency – Students Successfully Competing with Ad & PR Professionals

39

#132: Post-Election How Should We Navigate ESG Issues? – Avoq’s Eric Sedler

40

#131: Business Without Borders – Consulting firms in Latin American & U.S. markets - Emigdio Rojas

41

#130: The A.I. Index – Professors Sultanescu & Bowen discuss the latest attitudinal research on A.I.

42

#129: Risky Business and Hurricanes- Dr. Robert Hartwig of The University of South Carolina

43

#128: What’s a fractional executive? Jane Randel & Charlene Wheeless tell us.

44

#127: Latinos Make Their Mark in Advocacy & Communications -Estuardo Rodriguez & Sonia Diaz

45

#126: Documentary Filmmakers Tom Acton & Chris Krieger Seek to Close The Divide on Climate Dialogue

46

#125: PR Hall-of-Famer Gary Sheffer on the State and Future of Corporate Communications

47

Steve Clayton on Microsoft’s Communication Strategy in the Age of AI

48

Former Prosecutor and Author Debbie Hines on the Inequities of the American Criminal Justice System

49

Corey duBrowa and AnnaMaria DeSalva On How They Are Merging Two Storied PR Agencies

50

Weber Shandwick’s Chris Perry on How to Thrive in the Era of Machine and Man

51

Philip Morris International’s New CCO: Judge us today, not by the 1990s

52

Journalist & BU prof David Abel on the Illuminating Power of Film

53

Behind the Seams: Nancy Elder of the NY Mets & Jon Weisman talkin' communications

54

Princeton Professor D. Graham Burnett is Fighting the Forces Fracking Our Attention

55

Mentoring in Communications with Tom Martin and Gary Grates

56

The Changing Nature of Crisis Management with Molly McPherson

57

Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner

58

NYU Stern Professor Alison Taylor On What It Means To Be An Ethical Business

59

The Ocean Outlaw Project’s Ian Urbina on Non-Profit Journalism on the Open Ocean

60

Boston University's Meghan Irons & Marni Zelnick on Social Impact in Film-Making & Journalism

61

Penta’s Matt McDonald on How to Engage Stakeholders in a Volatile & Digital World

62

Weber Shandwick’s Don Spetner on the field of Public Relations Transition to Radical Transparency

63

Bully Pulpit’s Bradley Akubuiro on Becoming Nimble, Courageous, and Informed Communicator

64

Popular Information’s Judd Legum on the Intersection of Journalism, Politics and Business

65

Episode 106 -- Veronica Majerol and Jordyn Holman on the Impact of Niche Business Jargon

66

Episode 105-Focusing on the Known: Communicating Science in a Crisis with Chris Reddy

67

Boston Consulting Group’s Russell Dubner on the Power of Trust

68

PRLab at 45: Keys to Success for Students, Leaders, Clients–What’s New, What Remains the Same

69

Roy Bahat and Tom Kochan: Engaging Effectively with an Organized Workforce

70

Ron Carucci on CEO Leadership: The Importance of Truth, Justice, and Purpose

71

Episode 100: Three Experts Tell Us What to Talk About on the Next 100 Shows

72

Sally Susman: “Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World”

73

Episode 98:Where AI and Ethics Intersect--Questions of the Present and Future with Wesley Wildman

74

Episode 97: “Impact as Currency in a Nonprofit Newsroom: Josephine Schmidt, The New Humanitarian”

75

Episode 96: Wise Ways to Make Chat GPT Work For Your Brand

76

Episode 95: Southwest's Linda Rutherford Discusses Facing A Crisis with Compassion and Action

77

Episode 94: How to Listen to Engage Stakeholders/The Annual Page Center's Awards for Integrity

78

Episode 93: Ingrid Anderson on Antisemitism and Informed Decision Making for Business Leaders

79

PwC Megan DiSciullo on the Future of Comms Tech: Leveraging Data for Personalized Communications

80

Investor relations in the synergy era: Is an MBA required for communicators?

81

Season 4 Recap (M&A, Russia-Ukraine, The Olympics, and more)

82

'Double materiality': 4 ESG impact levers for businesses with Nick Andreou and Marya Besharov

83

Reassessing purpose to navigate volatile social issues with Peppercomm Steve Cody

84

Smart Brevity: Fast food for the eyes with Axios Nick Johnston

85

Demystifying working in tech with Microsoft CCO Frank Shaw

86

Prudential CCO Alan Sexton: How can ESG frameworks be used to evaluate future risks?

87

Lead with the truth: What is business's role in advancing Indigenous reconciliation?

88

Battling misinformation using satellite imagery with Maxar VP of Communications Fernando Vivanco

89

The Executive Compensation Conundrum with Peter Eavis: How Elon Musk helped redefine CEO pay

90

How media coverage adds to the “crescendo of conspiracy theories” with Amanda Crawford

91

How to effectively execute a coaching transition with Duke University’s Mike Schoenfeld

92

Edelman’s Jim O’ Leary: How communicators can push for greater funding

93

Should PR agencies work with fossil fuel companies?

94

3 Boston University alums: Launching a PR career in an uncertain world

95

Dorothy Lund on Corporate Political Spending: There’s “no sound business justification.”

96

Probing the past: How companies can address historical transgressions with Dr. Sarah Federman

97

Michelle Giuda: On global issues, there is no “friction-less” path

98

Jon Iwata on Data and Artificial Intelligence: The “profound phenomenon of prediction”

99

Maneuvering a $69B M(icrosoft) & A(ctivision Blizzard) deal with CCO Helaine Klasky

100

Do Sports Sponsorships Pay Off?

101

Peter Goodman's "Davos Men": Modern-Day Predators

102

The Crux - Maureen Davenport

103

The Crux - Mariette DiChristina

104

The Crux - Aba Blankson

105

The Crux - Russell Wilkerson

106

The Crux - Mark Weiner

107

The Crux - Valerie DiMaria

108

The Crux - Chris Perry

109

The Crux - Robert Brown

110

The Crux - Andrew Winston

111

The Crux - Andrew Edgecliffe-Johnson

112

The Crux - Reeves Wiedeman

113

The Crux - Carmella Glover And Denise Hill

114

The Crux - Marjorie Benzkofer & Cherry Bayer

115

The Crux - Eric Dezenhall

116

The Crux - Kendra Butters

117

The Crux - Mark Schaefer

118

The Crux - Jeff Immelt

119

The Crux - Jolie Hunt

120

The Crux - David Murray

121

The Crux - Frank Figliuzzi

122

The Crux - Eric Handler

123

The Crux - Dean Acosta

124

The Crux - Judy Samuelson

125

The Crux - Jennifer Prosek And Mark Kollar

126

The Crux - Alan Murray

127

The Crux - Stefanie Johnson

128

The Crux - Vivian Schiller

129

The Crux - Jeff DeMarrais

130

The Crux - Tony Fratto

131

The Crux - Jacqueline Adams

132

The Crux - Marta Newhart

133

The Crux - 2020 Bellwether Survey

134

The Crux - Maya Malekian and Geneve Lau

135

The Crux - Oscar Suris

136

The Crux - Matt Fox and Don Thea

137

The Crux - Andy Pharoah

138

The Crux - Catherine Hernandez-Blades

139

The Crux - Steve Schmidt

140

The Crux - Mariette DiChristina

141

The Crux - Dave Samson

142

The Crux - Charlene Wheeless

143

The Crux - Leslie Gaines-Ross

144

The Crux - Tobe Berkovitz

145

The Crux - Mike O'Neill

146

The Crux - Sarah Sheffer and Will Fernandez

147

The Crux - Pete Souza

148

The Crux - PRWeek Bellwether Survey

149

The Crux - Tammy Vigil

150

The Crux - Ethan McCarty

151

The Crux - Alex Dimitrief

152

The Crux - Jackie Gingrich Cushman

153

The Crux - Anne Marie Squeo

154

The Crux - Marc Cloosterman

155

The Crux - Tsai-Ni Ku and Katie Chiffer

156

The Crux - Roger Bolton

157

The Crux- Eric Schnure

158

The Crux- Karen Doyne

159

The Crux- Mitchell Zuckoff

160

The Crux- Joe Nocera

161

The Crux- Chris Graves

162

The Crux- Craig Buchholz

163

The Crux- Tina McCorkindale

164

The Crux- Kyle Dropp

165

The Crux- Karen Raskopf

166

The Crux- Alex Gibney

167

The Crux- Matt Murray pt. 2

168

The Crux- Matt Murray pt. 1

169

The Crux- Tom Fiedler

170

The Crux- Becky Edwards