All Episodes
The Pubcast with Jon Loomer — 725 episodes · page 3 of 8
Should You Go Broad?
The Impact of Short-Form Video
Why Aren't Your Facebook Ads Working?
The Solution to Audience Expansion
The First Thing You Should Do Before Running Ads on TikTok
The Most Important Lesson when Adjusting to Short-Form Video
Consider Pulling Back on Your Advertising
Facebook Needs Quality Optimization Option
How to Run Ads for High Value Purchases
Is Jon Abandoning Facebook?
When Optimization Works Against You
The Value of Free Content
Formula for Determining Your Campaign Budget
How Slow-Talkers Can Create Short-Form Video
The Proper Setup When Managing Ads for Others
A Pivot Towards Short-Form Video
28-Day Click Attribution is BACK!
How to Prepare for Restriction Period for Political Ads in the US
Should You Use Advantage Custom Audiences?
What Gated Content for Lead Ads Means for Advertisers
Ways to Use Custom Metrics in Ads Manager
What's up with these weird ads??
Special Ad Audiences are Going Away
New B2B Targeting Options for Facebook Ads
How Advantage+ Creative Works
How Meta Could Leverage Outbound Clicks
Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
When Life Gets in the Way
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
New Feature: Marketing Messages from Meta Business Suite
A Rant About Building Your House on Rented Land
Meta Needs Facebook Search Ads Based on Search Terms
Meta Needs Lead Form Integration with Instant Experience Ads
Meta Needs Breakdowns for Any Type of Audience Expansion
Meta Needs an Impressions Shown Custom Audience
Meta Needs Frequency Capping for More Optimization Options
Meta Needs Facebook Podcasting Features for Advertisers
Meta Needs Additional Targeting and Optimization Options for Video
Meta Needs Follower Targeting with More Granularity
Meta Needs Granularity of Page Engagement Targeting
Meta Needs Standard Events for Quality Website Traffic
Meta Needs an Option to Optimize for Quality Traffic or Engagement
Meta Needs Organic Conversion Reporting
The Next Phase of The Pubcast
PUBCAST: Celebrating 150 Episodes in 150 Days
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
PUBCAST SHOT: 7 Benefits of Domain Verification
PUBCAST SHOT: Keep it Simple
PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
PUBCAST: 5 Facebook Ads Tips for March
PUBCAST SHOT: What Interests Are Used to Target You?
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
PUBCAST: A Deep Dive Into Meta Advantage
PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
PUBCAST SHOT: What is Meta Advantage?
PUBCAST SHOT: How to Approach Facebook Ads Scaling
PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
PUBCAST SHOT: How You Can Still Compare Attribution Settings
PUBCAST SHOT: How Facebook's A/B Test Feature Works
PUBCAST SHOT: Dynamic Experiences
PUBCAST: 7 Facebook Ads Creative Optimization Features
PUBCAST SHOT: An Introduction to Web Events
PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads
PUBCAST SHOT: Multiple Text Options Ad Optimization
PUBCAST SHOT: How Call Extension Ads Work
PUBCAST SHOT: How to Optimize Creative For Each Person
PUBCAST SHOT: How to View Results When Using Dynamic Creative
PUBCAST: Building Off a Spark
PUBCAST SHOT: How to Use Dynamic Creative
PUBCAST SHOT: How to Manage Audience Fragmentation
PUBCAST SHOT: How to Share Ad Mockups with Clients
PUBCAST SHOT: Understanding the Attribution Setting
PUBCAST SHOT: Shrinking Audiences and Remarketing
PUBCAST SHOT: Two Benefits of Domain Verification
PUBCAST: Remember That?
PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel
PUBCAST SHOT: Video Breakdowns Provide Important Context
PUBCAST SHOT: What is Advanced Matching?
PUBCAST SHOT: What Are Automatic Events?
PUBCAST SHOT: Conditional Formatting for Your Ad Reports
PUBCAST SHOT: How the Ad Auction Works
PUBCAST: 100 Days of Pubcasts
PUBCAST SHOT: What Is Advantage Plus?
PUBCAST SHOT: Facebook Ads On a Budget
PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?
PUBCAST SHOT: How I Target Website Visitors by Specific Page
PUBCAST SHOT: How I Use Custom Conversions
PUBCAST SHOT: Using the Facebook Pixel Helper
PUBCAST: The View-Through Conundrum
PUBCAST SHOT: The Role of Custom Conversions
PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?
PUBCAST SHOT: Partner Level Integrations and Third-Party Domains
PUBCAST SHOT: Understanding Event Parameters
PUBCAST SHOT: Exploring View-Through Conversions