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All Episodes

The Advertising Show — 208 episodes

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1

Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

2

Online Marketing to Boomers Isn’t Your Father’s Marketing Strategy

3

Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google

4

Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself

5

CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

6

An Hour with Legendary Ad Man and Hall of Fame Art Director George Lois

7

Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble

8

Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content

9

Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design

10

The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead

11

How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke

12

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

13

Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy

14

Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t

15

Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights

16

CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

17

OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World

18

Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 – Part II

19

Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 – Part I

20

CEO of GSDM; Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

21

University Adjunct Professor and Industry Professional Clears Up All the Hype with his Super Bowl Post Analysis

22

Part ll “Year in Review” with Hollywood Reporter’s Alex Ben Block

23

Part l “Year in Review” with Hollywood Reporter’s Alex Ben Block

24

Author David LaBonte Describes How to Capture Consumers’ Attention Through ‘Shiny Objects’

25

Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm

26

Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer of Publicis Media, Explains New Media Opportunities for Today’s Innovative Marketer

27

Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic

28

Author Lucas Conley Discusses The Marketing World’s Obsession With Branding And How It Can Ruin The Development Of Quality Products

29

The Art World Demystified by Author and Aquavella Gallery Director Michael Findlay

30

Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What’s Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand

31

Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand

32

Author Mark Tungate Talks About His Book, Branded Male, And How Brands Can Best Appeal To Male Consumers

33

Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best

34

London Correspondent Jeremy Kent Gives Us a Preview of The Olympic Games 2012

35

Author Travis Miller Tells All About How To Use Gravitational Marketing And Make Your Your Customers Come To You

36

CEO of InterAir Media Drew Stoddard Expounds on Marketing to the Travel Demographic from Ticketing to Taxi

37

Author David Aaker Explains How Companies Should Beat Competitors by Making Them Irrelevant

38

Author Rafi Mohammed Says Don’t Discount the Relationship Between Price Strategy and Profits

39

The Avengers, The Hunger Games, Winners and Losers of the 2011-2012 TV Season: Big Screen and Small Hollywood Reporter’s Alex Ben Block Explains It All

40

Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

41

New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy

42

Carl Izzi Provides a Primer on the New America for CMO’s

43

Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement

44

Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

45

Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

46

Young & Rubicam President Jane Barratt Discusses Accommodating Changing Client Needs and Why Now Is A Great Time For Advertising

47

CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives

48

Artist, Author and Art Professor Kit White Discusses Art School and the Art World

49

Legendary Art Director George Lois Talks About His Book “Damn Good Advice” – Part II

50

Legendary Art Director George Lois Talks About His Book “Damn Good Advice” – Part I

51

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

52

End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part II

53

End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part I

54

Jeremy Kent Provides the European View on Media, Marketing and Branding

55

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

56

Art Consultant and Marketing Expert Katharine T. Carter Shares Wisdom and Advice on How to Succeed in the Complex World of Art

57

360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape

58

Legendary Art Director George Lois Talks About His Upcoming Book “Damn Good Advice” PART II

59

Are You Considerate of Your Customer’s Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

60

Legendary Art Director George Lois Talks About His Upcoming Book “Damn Good Advice”

61

Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It

62

Is Luxury Dead? Maybe Not According to Consultant Tim Arnold

63

Online Publishers Association’s Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World

64

Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy

65

CEO of GSD&M; Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

66

rVue?s Strategist Jennifer Bolt Connects Advertisers with the Most Up-To-Date Usage of Digital Out of Home and Place-Based Media

67

The Brand Union CEO Rob Scalea Delineates on the Consequences of a Sound Brand Strategy

68

What?s Wrong With the World?s Leading Media Companies … Jonathan Knee Makes the Misguided Understood

69

Jonathan Baskin Warns If You Don?t Have a Plan for the Holiday Season by Now, You?re in Trouble

70

Hollywood Reporter Senior Editor Alex Ben Block Reports on Katie Couric’s Future, Changes at MTV, The Today Show, CBS This Morning, the Summer Movie Season and Mel Gibson’s New Movie

71

The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton

72

Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle

73

Srini Dharmaji Discusses Why Mobile Is the Future For Connecting With Consumers

74

Ogilvy’s Graceann Bennett Explains the Emergence of a Radical New Consumer That’s All About Individualism

75

Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal

76

Wine Expert Gary Vaynerchuk, Director of Operations at The Wine Library, Outlines the Rules For “Tweeting” and Explains Why Social Media Matters For Marketers Large and Small

77

Paid Search, Personalization, Mobile, and Geo-Marketing Are Just a Few Topics Covered by Misty Locke of Range Online Media

78

Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media

79

Retrofit Films’ Chris Hanada Chats About the Transmedia Space, Content Fatigue, and the Latest in Media Creation Like Web-to-TV Content

80

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the Guard at CNN Part II

81

DJ Edgerton, CEO of Zemoga, Gets Real About Augmented Reality

82

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the Guard at CNN Part I

83

Social Media Expert Amber Mac Connects On All Things Digital

84

Hollywood Reporter’s Alex Ben Block Shares Predictions for 2010

85

Hollywood Reporter’s Alex Ben Block’s Annual Year End Review Show

86

Tom Asacker, Author of ?A Little Less Conversation? Describes How to Connect and Engage Consumers in Today?s Noisy Commercial Environment

87

Lynn Upshaw, Marketing Faculty, Haas School of Business, UC-Berkeley and Author Explains How Living in an “Era of Informed Skepticism” is Crucial for All Who Wish to Succeed Today

88

Spot Runner’s CEO Nick Grouf Explains How his Company is Revolutionizing the Way Advertising is Created, Targeted and Purchased

89

Steve Addis Describes How Profound Shifts in Consumer Expectations Mandate New Business Rules

90

Hollywood Today Columnist Alex Ben Block Talks About TV’s New Fall Season, Net’s Use of New Media, Changes at Time Warner and Much More – Part II

91

Hollywood Today Columnist Alex Ben Block Talks About TV’s New Fall Season, Net’s Use of New Media, Changes at Time Warner and Much More – Part I

92

If You Think You Know the Rules of Effective Online Marketing, Nilofer Merchant CEO of Rubicon Consulting Suggests You May Want to Think Again

93

Internet Entrepreneur Joel Comm Shares How You Can Become The Next Internet Millionaire

94

Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are

95

Bill Bruce, Chairman and CCO of BBDO New York Shares a “Shockingly Refreshing” Account of the Current State of Creativity in Advertising

96

There’s an Epidemic of Ethical Decay in Sports and Entertainment and Dr. Gregg Steinberg Explains How Business Can Avoid VICK-TIMIZATION

97

Paul Gillin Explains the New Realm of Social Media and How It’s Giving Power to the People

98

CEO Adam Salacuse of Alt Terrain Discusses Alternatives to Traditional Media for Inspiring Consumer Involvement with Your Brand

99

Intergrity is the New Currency for the Conscious Capitalist and According to Patricia Aburdene, it’s Worth More Than You Might Imagine

100

Nielsen’s VP Jeff Hermann Explains How Mobile and Gaming Marketing Opportunities Measure Up

101

If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explains Why This Idea Needs More Thought

102

Innovation Thought Leader Patrick Meyer Shares Consumer Insights and a Taste of Beverage Marketing

103

Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha Mom Market

104

Former W.B. Doner & Co. CEO, James Dale, Shares Enlightening Observations from his New Book, “The Obvious”

105

Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook

106

Television Columnist Alex Ben Block Talks About This Years Upfronts – Part II

107

Television Columnist Alex Ben Block Talks About This Year’s Upfronts – Part I

108

Get What You Want By Learning How To KISS (Keep It Simple Stupid) With Simple-ology Expert Mark Joyner

109

Not Your Everyday Tear Jerker — Branding Expert, Leslie Zane Gets Us All Emotional About Marketing

110

Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level

111

Viewpoint Creative Director Michael Middeleer Is UpFront About the Changing Nature of TV and Program Branding

112

Learn the Secrets to Entrepreneurial Success with Small Business Consultant and Author, Ron Finklestein

113

Fuel Up On High Octane Marketing Strategies with Gas Station TV CEO David Leider

114

Get the Latest Scoop On Whats Hot and Whats Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block

115

Is Rich Media and In Stream Advertising on Your Media Plan? Learn Why it Should be with Tremor Media CEO Jason Glickman

116

Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends

117

Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution

118

Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers’ Hearts

119

Learn How to Magnetize Others to Your Cause and Achieve Desired Outcomes Through Them with Management Consultant Robert Gilbreath

120

From Time Square to Piccadily Circus to Shin-juku, Out-of-Home Video Advertising Galvanizes Markets on the Go — Tap into This Hot Trend with OVAB Chairman Mike DiFranza

121

Copywriter And Ad Man, Joseph Sugarman, Gets To The Heart & Soul Of The Advertising Business With His New Copywriting Handbook

122

RAB Chairman Peter Smyth Dishes Up Conference Highlights And Industry Nuggets To Sink Your Teeth Into

123

Row, Row, Row Your Boat to Success with Gently Down the Stream Author Matt Weinstein

124

Getting IN to a Sticky Situation Is Just What Author Dan Heath Recommends

125

Get the Low-down on the Oscars, the Golden Globes, What’s Hot and What’s Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block

126

Techno-Maverick Judith Kallos Shares Real World Experience About What It Takes to Thrive Online

127

Adman Mel Sokotch Shares His Invaluable Insight on Enhancing Efficiency and Efficacy in Advertising

128

Internet Publishing Pioneer Eileen Gittins Shares Her Passion for Enabling Technologies that Take Business Outside the Box

129

BtoB Editor Ellis Booker Shares His Unique Perspective on the Intersection of Marketing and Strategic Planning

130

Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap – Part II

131

Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap

132

“Author and Corporate Consultant Explains How to Get Out of Your Own Way to Realize Your Own Success in Business”

133

Advertising Guru and Author Linda Kaplan Thaler Shares Her Wisdom & Strategy on the Power of Being Nice

134

Andy Cohen, Author of “Follow the Other Hand,” Discusses New Marketing Ideas and Innovative Business Solutions

135

Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association, Shares the Latest Buzz on Word-of-Mouth

136

Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities

137

Entertainment Journalist Alex Ben Block on Old Media Scrambling to Stay Relevant and Auto Ads Hitting the Skids

138

Larry Gerbrandt of Nielsen Analytics Discusses the Future of Broadband Video

139

Former Chairman of BBDO & Author Allen Rosenshine Share Stories From 40 Years in Advertising

140

Chris Anderson, Editor of Wired Magazine and Author, Talks About His New Book

141

Laura Marriott, Executive Director of the Mobile Marketing Association, Explains Why Exclusivity is the Key to Success

142

Business 2.0 Writer Robert Levine Explains the Elusive Male 18-34 TV Market

143

BusinessWeek Columnist Jon Fine on the Business of Blogs & How to Steal from Google

144

Creative Director Sally Hogshead Share Her Radical Truths for Business

145

Nielsen Anayltics GM Larry Gerbrandt Discusses the Economics of Podcasting

146

Fallon Worldwide CEO Pat Fallon Describes How to Juice the Orange With Creativity

147

Entertainment Journalist Alex Ben Block on the Emmy Awards & the Fall TV Lineup

148

BuzzMachine’s Jeff Jarvis Says Journalism Today Must Be Collaborative & Unbundled

149

BBDO Chairman & CCO Explains Why Desperation Is the Friend of Creativity

150

Branding Expert Discusses Highs & Lows of World Cup & Cannes

151

ANA President Liodice Says Brands Not Only Need To Be Built But Reinvented

152

Former Land’s End Exec Explains the Need for a Chief Customer Officer

153

Brand Designer Says Shopping Today Is Like Speed Dating with Products

154

VP on DHL’s Need to Re-Brand & Why U.S. Can Handle More Competition

155

New Line Cinema Exec Describes Increased Role of Brands & Promotions

156

Cable Bureau President on New New Advertising Technologies Born from On-Demand

157

Why Original Programming Is Key to Oxygen Channel

158

BzzAgent Says Word of Mouth Isn’t Stealth or Buzz Marketing

159

Author Shares How to Make Your Small Business an Alpha Dog

160

Online Media Strategist Explains Impact of Viral Video & Internet Marketing

161

Wunderman COO on Redefining Creativity & Why It’s Not Just about Technology

162

Chief Marketer on Why New York City Is America’s Top Brand

163

Slate.com Columnist Gives Report Card on Latest Ads from Dunkin’ to VW

164

Entertainment Journalist Scoops the TV Upfronts & Summer Blockbusters

165

Visa Exec Explains New Slogan for Why Life Takes Visa

166

Author Dispels Myths & Explains Truths About the 50 Plus Market

167

Asian Branding Expert on How to Succeed in the Global Market

168

Landor New York Director Says Reality Branding Will Set You Apart

169

Wall Street Journal’s Ad Columnist Explains Increase in Advertising as Entertainment

170

Hilton Hotels Re-Ignites Brand by Advertising Why Travel Should Take You Places

171

Retail Merchandising Expert Uses New Technologies to Attract Consumers

172

Film Producer/Director on Why Wal-Mart’s Low Price Is A High Cost to All

173

Research Strategist on Why Marketers Are Out of Practice with Consumers

174

Edelman CEO on PR Campaigns for Dove, Xbox and Wal-Mart

175

BusinessWeek Columnist on the Business of Blogs & How to Steal from Google

176

Leo Burnett Detroit Reveals Cadillac’s Super Bowl XL Campaign

177

Author/Film Producer Critiques Email & Direct Mail Marketing Techniques

178

TV Week Columnist Critiques Golden Globes, Super Bowl XL & Winter Olympics

179

Former Ad Exec Shares His Tales from the Golden Age of Advertising

180

Euro RSCG’s Global CEO on Grabbing Major Advertisers Like Jaguar and Schwab

181

Author John Battelle on Google’s Success & the Creation of Search

182

Fast Company’s Alan Deutschman on How Consumers Are Remaking Hollywood

183

Chrysler Jeep VP Explains Brandcasting & Shares Branded Entertainment Strategies

184

Arnold Creative Director on Rebranding RadioShack & the Importance of Design

185

Staples Brand Exec on How They “Make It Easy”

186

Author Steve Kaplan Explains How to Win & Keep Big Customers

187

TV Week Columnist Gives Latest on Network TV Going to VOD & Online

188

Legendary Art Director George Lois on the Ad Biz

189

Business 2.0 Writer Explains the Elusive Male 18-34 TV Market

190

Ad Age’s Rance Crain on Why Mass Marketing Isn’t Dead

191

BBDO Legend Phil Dusenberry Shares Insight to Ad Industry

192

TV Week Editor Dishes on Fall TV Season

193

Top Current TV Exec Explains Role of New Network

194

Author Allan Gorman on How to Build a Better Brand

195

Trends in Interactive Marketing from AKQA NY’s Top Exec

196

Author Joe Jaffe on Life After the 30-Second Spot

197

JCPenney CMO Goes Back to School

198

WSJ’s Brian Steinberg Discusses State of Ad Industry

199

Author/Copywriter Champions Advertising to Baby Boomers

200

Sound Effects Expert on the Role of Sound in TV, Film & Advertising

201

TV Week Editor Alex Ben Block on the Impact of VOD & DVRs with Advertising

202

British Airways Director on Latest Creative Approach to Traveler Amenities

203

Media Researcher Reveals Latest Trends on TV & the Internet

204

Marketing Author Shares Playbook for Business Development

205

Marketing Consultant Explains Rise of Broadband & Behavioral Targeting

206

Deloitte & Touche’s Media & Entertainment Partner Discusses TV Audience Fragmentation

207

Captains of Industry Define Viral Videos Today & Initiative CEO Reveals Media Buying Tool

208

American Advertising Federation – Live in Nashville