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All Episodes

Mintel Little Conversation — 177 episodes

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1

Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank

2

Four predictions, one direction: Beauty’s strategic shift in 2026

3

Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank

4

The Future of Insurance Affordability

5

Leading Customer-Centric Change: Interview with Krista Phillips, Chief Customer Officer at M&T Bank

6

Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships

7

Inside United’s Co-Brand Strategy: A Conversation with Bob Daly

8

Bold Thinking and the Craft of Insight

9

What Premium Really Means Now: A Conversation with Citi’s Pam Habner

10

Rewarding Car Payments: Interview with Fasten founder Jacob Zachs

11

Inside Subprime Credit: Interview with David Johnson, CEO of Vervent

12

Building Brands with Purpose: Interview with Tati Lindenberg from Unilever

13

Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade

14

Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens

15

Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step

16

Talking Tariffs: The New Rules of Marketing Under Pressure

17

Membership and trust in disruptive financial products

18

Rewarding financial responsibility: Interview with Nate Bacon, Head of Consumer and Small Business Credit Cards at PNC

19

Talking Tariffs - Impact of tariffs on US brands

20

Talking Tariffs - Changing consumer sentiment and behaviours

21

Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek

22

Innovation and Trends at Natural Products Expo West

23

Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin

24

Food and Drink Trends for 2025 and beyond

25

Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli

26

Beauty and Personal Care Trends for 2025 and beyond

27

Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah

28

US Election: American values and consumer sentiment

29

The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards

30

The Silver Economy: Understanding the 55+ consumer

31

Global Outlook on Sustainability 2024: Bridging the value-action gap

32

Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo

33

Declining FMCG innovation: What should brands do?

34

Paris 2024: What Marketers need to know about the Olympics

35

Are ultra-processed foods the new tobacco?

36

How Euro 2024 affects consumer travel, leisure and spending

37

How AI is supercharging market research and innovation

38

Untapped opportunity: Women's sports marketing

39

Scent Stories: Fragrance trends to look out for in 2024

40

What can CPG brands learn from emerging product trends?

41

Wellness trends in the age of Ozempic

42

What happened to the Metaverse?

43

Gen Alpha - The New Frontier for Beauty Brands

44

How 2024 Marketing Trends played out in Super Bowl LVIII

45

How is consumers' perception of value changing in 2024?

46

How generative AI changes consumer lifestyles

47

Has plant-based peaked?

48

Fintech and co-branding with Cardless co-founder Michael Spelfogel

49

'Relationship Renaissance': Global Consumer Trends for 2024

50

Why brands should tap into live-stream shopping

51

Pride Month backlash: Bud Light and Target

52

Rewarded for a healthy lifestyle: Interview with Ness CEO Derek Flanzraich

53

What's behind ingredient innovation to support mood and cognition?

54

Why brands are using astrology in their marketing strategy

55

Can Meta's Threads be the new Twitter?

56

Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

57

Global outlook on sustainability: What brands need to know about consumer behaviour

58

What do Asian consumers want from healthy food and drink products?

59

Affordable living: Changes in consumer habits during times of uncertainty

60

Value perception - How brands can effectively communicate value to consumers

61

Brand Britain: Why a country's brand image matters

62

Marketing to Gen Z: What do Gen Z consumers want from brands?

63

Why a TikTok ban in the US matters for brands

64

The shifting state of the Chinese Consumer

65

ChatGPT: What should brands do with AI technology now

66

ChatGPT: How new AI trends affect consumer behaviour

67

Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?

68

Episode 109: Evolution of the Gaming Industry

69

Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond

70

Episode 107: Food and drink consumer trends for 2023 and beyond

71

Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian

72

Episode 105: How brands should respond to the rising cost of living

73

Episode 104: TikTok and brands: What marketers need to know (part two)

74

Episode 103: TikTok and brands: What marketers need to know (part one)

75

Episode 102: Mental health: What consumers want and how brands navigate the landscape

76

Episode 101: Debunking Gen Z: The truths, trends and behaviours brands should pay attention to

77

Episode 100: Celebrating 100 episodes of Mintel Little Conversation

78

Episode 99: Why sustainability should be at the top of every brand's agenda

79

Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next

80

Episode 97: What does a winning influencer marketing strategy look like?

81

Episode 96: NFTs: Understanding the hype and seeing the value for brands

82

Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react

83

Episode 94: How brands can bring pleasure to consumers in tough times

84

Episode 93: Challenges brands face in an evolving value-centric market

85

Episode 92: Exploring the DTC model and what drives consumer engagement

86

Episode 91: Why brands are using astrology in their marketing strategy

87

Episode 90: Let's talk about the metaverse

88

Episode 89: The what and why behind a consumer trend

89

Episode 88: The impact of inflation on the cost of living and consumer behaviour

90

Episode 87: Marketing outlook, omnichannel trends and spend predictions for 2022

91

Episode 86: Pre-season Special: How sustainability is disrupting financial services

92

Episode 85: Season finale: A festive look back and look ahead

93

Episode 84: What is the value of sustainability from a brand perspective?

94

Episode 83: What marketers need to know when considering a social commerce strategy

95

Episode 82: What 2021 trends tell us about the future of marketing

96

Episode 81: What to expect from the 2021 holiday shopping season

97

Episode 80: How brand loyalty is changing

98

Episode 79: Taking a stand vs. virtue signaling: How to make the right decision for your brand

99

Episode 78: What brands need to know about convenience and consumer expectations

100

Episode 77: Interview with Bilt Founder and CEO Ankur Jain

101

Episode 76: What 2021 trend predictions can tell us about the future of consumer behaviour

102

Episode 75: What's behind successful challenger brand strategies?

103

Episode 74: How to make better sustainability-driven business decisions

104

Episode 73: Patents: A crystal ball for brands and marketers

105

Episode 72: What marketers need to know about Prime Day 2021

106

Episode 71: Managing expectations: Consumers, brands, and data privacy

107

Episode 70: The future of cities

108

Episode 69: Vices: Moderation, mental health, community, and culture

109

Episode 68: Changes in the social media landscape and the impact on marketing strategy

110

Episode 67: Mental health: What consumers want and how brands navigate the landscape

111

Episode 66: 2021 Consumer Trends: What's driving consumer behaviour

112

Episode 65: Experiences and the future of e-commerce

113

Episode 64: International Women's Day: The role brands can play in making an impact

114

Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour

115

Episode 62: Super Bowl Episode: An advertising event unlike any other

116

Episode 61: Special Episode: The rise of vegan food and drink

117

Episode 60: 2021 outlook: What brands need to know about consumer spending

118

Episode 59: 2020 holiday shopping season: Make or break for retailers

119

Episode 58: Vices: Moderation, mental health, community, and culture

120

Episode 57: The future of healthy ageing

121

Episode 56: How COVID-19 has impacted Beauty Trend predictions

122

Episode 55: The future of film: Outlook for movie theatres and streaming platforms

123

Episode 54: What’s next for travel loyalty programs?

124

Episode 53: The impact of COVID-19 on fragrance

125

Episode 52: The future of food and drink innovation

126

Episode 51: The rise and fall in the beauty device market

127

Episode 50: COVID-19's impact on global consumer trends: How do brands move forward?

128

Episode 49: The future of beauty: Top ingredients in North Asia beauty products

129

Episode 48: Buy now, pay later: The right product at the right time

130

Episode 47: The evolution of livestreaming: From mainstream to brand opportunity

131

Episode 46: Science v nature: A future-forward look at the age-old debate

132

Episode 45: Beauty behaviours during lockdown

133

Episode 44: What does the future hold for food and drink startups?

134

Episode 43: 2030 Global Household Care Trends: Changes over the next 10 years

135

Episode 42: The Black Lives Matter movement: Why consumers want brands to speak out

136

Episode 41: What is the future of work?

137

Episode 40: Social isolation trends: DIY beauty and fashion

138

Episode 39: Frictionless retail: How brands are removing barriers on the path to purchase

139

Episode 38: Innovation battle: Our favourite food and drink products launched in 2019

140

Episode 37: Department stores: Do they have a place in the future of retail?

141

Episode 36: Podcasts: why we listen and how the channel is evolving for marketers

142

Episode 35: Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing

143

Episode 34: Safety v privacy: COVID-19 contact tracing

144

Episode 33: Sensory triggers: The influence the senses have on perception and emotional response

145

Episode 32: Confusing or convenient. The international food aisle of the grocery store

146

Episode 31: Consumers and COVID-19: What the world can learn from China

147

Episode 30: Diet mythbusters: A critical look at the nutrition behind popular diets

148

Episode 29: The business of insights. What does the future hold?

149

Sneak peek: What to expect during season two

150

Episode 28: Season one finale: What’s trending this holiday season?

151

Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019

152

Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends

153

Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years

154

Episode 24: Buy this, not that: Why purchase decision making is getting more complex

155

Episode 23: The secret language of food

156

Episode 22: Crystal-gazing: The future of money

157

Episode 21: Streaming Wars: Understanding the video streaming landscape

158

Episode 20: Real men use moisturiser: When will the male beauty industry get it right?

159

Episode 19: MIND your health: The many faces of mental wellbeing

160

Episode 18: Fashion Week review: The key fashion and beauty trends you need to know now

161

Episode 17: 'Click here': Engaging with consumers via digital advertising

162

Episode 16: Digital detox: What's all the fuss about?

163

Episode 15: Senior scenarios: What ageing might look like in 2030

164

Episode 14: Generation sober: Why Gen Z is breaking up with alcohol

165

Episode 13: Battle of the foodies: What's the next untapped cuisine?

166

Episode 12: Predicting the future of (fake) news

167

Episode 11: Veganism: the good, the bad and the ugly

168

Episode 10: #FollowMe: The unstoppable rise of influencers

169

Episode 9: Defining 'clean': Why is clean living so popular?

170

Episode 8: Work-life balance: A pipe dream for Millennials?

171

Episode 7: Navigating Facebook advertising in 2019

172

Episode 6: No panic: What Brexit really means for consumer

173

Episode 5: In time for Prime: Amazon Prime Day 2019

174

Episode 4: Diversity matters: A case for inclusivity in business

175

Episode 3: Innovation battle: Our favourite food and drink products launched in 2018

176

Episode 2: Life doesn't stop at 60: How to target ageing consumers

177

Episode 1: is food gendered? The slow death of gender-based marketing