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All Episodes

The IAB Australia Podcast — 104 episodes

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Title
1

Making a Good Impression (or Three): CTV Co-Viewing

2

Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity

3

The Road to Purchase: How Car Buyers Research, Discover and Decide

4

Beyond the Surface: Media Investment In a Shifting Market

5

The evolution of sell-side decisioning and what it means in practice

6

The Big Themes of 2026: An Industry Perspective

7

The Big Themes of 2026

8

Assessing Audio Advertising Outcomes

9

Unlocking the Power of Gaming: Insights and Opportunities for Advertisers

10

Making DOOH make sense: AI, context and creativity in 2026

11

From Wishlists to Success: Entrepreneurship and Growth Strategies

12

Supporting the Retail Media Ecosystem

13

Building audiences and developing ad models with entrepreneurial drive

14

Understanding how behavioural patterns and changes can help brands

15

Changing behaviours and expectations in the convenience economy

16

Full Funnel Impact: Mars Extra Gum and Programmatic OOH

17

The Evolution of Measurement in Affiliate Marketing

18

The big themes of 2025

19

Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

20

Tips for Marketing Effectiveness Success

21

Retail Media Developments & Tech with Endeavour Group & Microsoft

22

University Advertising and Marketing in 2024 with QUT and VML

23

Australian Programmatic Advertising Trends

24

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

25

IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

26

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

27

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

28

Sustainability Initiatives & Measures for Digital Advertising

29

The big themes for 2024

30

Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

31

Ecommerce and Retail Marketing Landscape with Martin Filz

32

Youth Culture and Commerce with Alice Almeida and Belinda Casselden

33

AI in the advertising industry with Kellyn Coetzee and Nick Seckold

34

Future of Search Advertising with Gary Nissim and Jonathan Henshaw

35

Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan

36

Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu

37

Performance Advertising with Jan Hofmann and Kim Zorn

38

Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

39

Digital Transformation and the Power of Data with Warren Jenson

40

Retail Data and Media Trends with Todd Parsons and Colin Barnard

41

Live Sports Streaming with James Young and Brett Islaub

42

Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

43

Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

44

Changes in the Auto and Mobility Sector with Vanya Mariani & Davor Vilusic

45

Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan

46

CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino

47

2022 Looking at the Year Ahead for the Australian Digital Advertising Industry

48

Leadership in Adtech & Supporting Female Talent with Ilda Jamison and Nina Vanneck

49

Future of Identity with Suzie Cardwell and Adele Wieser

50

Innovation and Creativity in Digital Media and Advertising with Angus Keene and Rob Hall

51

Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

52

Digital Advertising Revenue Trends with James Bayes and Juliette Stead

53

Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

54

Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

55

Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

56

How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

57

Digital Marketing Identity Solutions - with Travis Clinger from LiveRamp

58

Riding a Programmatic Wave - with Colm Dolan of Publift & James Prier of Beachgrit

59

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

60

Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

61

Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

62

The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

63

Data, Privacy and Transparency - with Sonia Carreno of IAB Canada

64

The New Golden Age of Audio - Chris Blackburn of SoundCloud & Jonathan Mandel of SCA

65

Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

66

Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

67

Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

68

Test & Learn: Optimising Your Digital Investment - with Andy Ford & Mark Duffy

69

An A2Z of B2B (and then some) - Prue Cox of LinkedIn

70

Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

71

Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja

72

Independent Journalism: The Revenue Models & Data Behind Free News - with Dan Stinton

73

Beyond the City: Regional media and advertising - with Penny Kaleta of ACM

74

Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC

75

The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

76

Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

77

Driving Better Business Outcomes with Media - with Simon Williams of Carat

78

Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

79

Content, Rich Media & Engagement - with Matt Rowley of Fairfax Media

80

Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners

81

Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

82

The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

83

Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

84

Programmatic: Video, Data and Talent - with John McNerney of Oath

85

Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

86

Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA

87

Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine

88

Ad Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech Lab

89

(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)

90

(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

91

The Changing Face of Video - with Lottie Laws of Twitter

92

(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact

93

The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

94

Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

95

GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

96

(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

97

(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

98

(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu

99

(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum

100

Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

101

Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN

102

(IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, Unilever

103

Digital Audio: State of the Industry - with Steve Brown of SCA

104

Mandatory Data Breach Notifications: Cloud-based & 3rd party data breaches - with Peter Leonard