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All Episodes

The IAB Australia Podcast — 100 episodes

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Title
1

Lower Carbon in Digital Advertising: Triple Win for Businesses

2

Making a Good Impression (or Three): CTV Co-Viewing

3

Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity

4

The Road to Purchase: How Car Buyers Research, Discover and Decide

5

Beyond the Surface: Media Investment In a Shifting Market

6

The evolution of sell-side decisioning and what it means in practice

7

The Big Themes of 2026: An Industry Perspective

8

The Big Themes of 2026

9

Assessing Audio Advertising Outcomes

10

Unlocking the Power of Gaming: Insights and Opportunities for Advertisers

11

Making DOOH make sense: AI, context and creativity in 2026

12

From Wishlists to Success: Entrepreneurship and Growth Strategies

13

Supporting the Retail Media Ecosystem

14

Building audiences and developing ad models with entrepreneurial drive

15

Understanding how behavioural patterns and changes can help brands

16

Changing behaviours and expectations in the convenience economy

17

Full Funnel Impact: Mars Extra Gum and Programmatic OOH

18

The Evolution of Measurement in Affiliate Marketing

19

The big themes of 2025

20

Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

21

Tips for Marketing Effectiveness Success

22

Retail Media Developments & Tech with Endeavour Group & Microsoft

23

University Advertising and Marketing in 2024 with QUT and VML

24

Australian Programmatic Advertising Trends

25

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

26

IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

27

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

28

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

29

Sustainability Initiatives & Measures for Digital Advertising

30

The big themes for 2024

31

Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

32

Ecommerce and Retail Marketing Landscape with Martin Filz

33

Youth Culture and Commerce with Alice Almeida and Belinda Casselden

34

AI in the advertising industry with Kellyn Coetzee and Nick Seckold

35

Future of Search Advertising with Gary Nissim and Jonathan Henshaw

36

Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan

37

Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu

38

Performance Advertising with Jan Hofmann and Kim Zorn

39

Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

40

Digital Transformation and the Power of Data with Warren Jenson

41

Retail Data and Media Trends with Todd Parsons and Colin Barnard

42

Live Sports Streaming with James Young and Brett Islaub

43

Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

44

Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

45

Changes in the Auto and Mobility Sector with Vanya Mariani & Davor Vilusic

46

Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan

47

CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino

48

2022 Looking at the Year Ahead for the Australian Digital Advertising Industry

49

Leadership in Adtech & Supporting Female Talent with Ilda Jamison and Nina Vanneck

50

Future of Identity with Suzie Cardwell and Adele Wieser

51

Innovation and Creativity in Digital Media and Advertising with Angus Keene and Rob Hall

52

Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

53

Digital Advertising Revenue Trends with James Bayes and Juliette Stead

54

Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

55

Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

56

Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

57

How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

58

Digital Marketing Identity Solutions - with Travis Clinger from LiveRamp

59

Riding a Programmatic Wave - with Colm Dolan of Publift & James Prier of Beachgrit

60

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

61

Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

62

Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

63

The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

64

Data, Privacy and Transparency - with Sonia Carreno of IAB Canada

65

The New Golden Age of Audio - Chris Blackburn of SoundCloud & Jonathan Mandel of SCA

66

Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

67

Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

68

Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

69

Test & Learn: Optimising Your Digital Investment - with Andy Ford & Mark Duffy

70

An A2Z of B2B (and then some) - Prue Cox of LinkedIn

71

Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

72

Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja

73

Independent Journalism: The Revenue Models & Data Behind Free News - with Dan Stinton

74

Beyond the City: Regional media and advertising - with Penny Kaleta of ACM

75

Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC

76

The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

77

Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

78

Driving Better Business Outcomes with Media - with Simon Williams of Carat

79

Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

80

Content, Rich Media & Engagement - with Matt Rowley of Fairfax Media

81

Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners

82

Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

83

The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

84

Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

85

Programmatic: Video, Data and Talent - with John McNerney of Oath

86

Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

87

Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA

88

Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine

89

Ad Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech Lab

90

(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)

91

(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

92

The Changing Face of Video - with Lottie Laws of Twitter

93

(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact

94

The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

95

Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

96

GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

97

(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

98

(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

99

(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu

100

(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum