Branded & Booked cover art

All Episodes

Branded & Booked — 212 episodes

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Title
1

EP 253: How to Get More Full-Property Buyouts with Tony Stancato

2

EP 252: I Was Completely Wrong About the Campground I Want to Buy

3

EP 251: From 3 Million Views to 80% Direct Bookings with Debra Getts

4

EP 250: How Our Micro-Resort Grew Revenue 76% (And What It Really Took)

5

EP 249: The Difference Between a Nice Hotel and a Booked-Out One with Courtney Petrovich

6

EP 248: Our First Weeks Living in an RV + A New Way to Bring Your Brand to Life

7

EP 247: How They Reached 70% Direct Bookings (And Why Most Hosts Are Asking the Wrong Question) with Rose Tipka

8

EP 246: How 29% of Our Bookings Generated 43% of Our Revenue

9

EP 245: The Hospitality Industry Is About to Split in Two (And Most Hosts Aren't Ready) with Gil Chan

10

EP 244: Building Businesses, Raising Kids & Going on the Road for a Year

11

EP 243: The Legal Mistakes STR Owners Keep Making with Katie Johnson

12

EP 242: What Virgin Voyages & Coachella Understand About Influencer Marketing That Most Brands Don't

13

EP 141: What No One Is Telling You About AI in Hospitality

14

EP 240: How to Build a Team So You're Not "On" 24/7 Anymore

15

EP 239: The Shift You Need Before Peak Season Hits

16

EP 238: How to Increase Your ADR Without Adding More Amenities

17

EP 237: The Fastest Way to Drive Direct Bookings in the Next 30 Days

18

EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt

19

EP 235: The Marketing Strategy That Generated 3.7x ROI and 45% Direct Bookings

20

EP 234: The 90-Day Hotel Transformation (And How It's Already Driving 30% Direct Bookings) with Andrés Pérez

21

EP 233: The Strategy Behind Branding and Marketing That Actually Drives Direct Bookings

22

EP 232: What My Stay at Bolt Farm Treehouse Taught Me About Guest Experience

23

EP 231: Your Name Is Your First Marketing Asset (And Most STR Owners Get It Wrong)

24

EP 230: The Parts of Boutique Hospitality No One Talks About with Beata Lornic

25

EP 229: 5-Star Hotel Principles Every STR & Boutique Hotel Owner Should Know with Katie Cline

26

EP 228: What Actually Built Our Wealth (And What Didn't)

27

EP 227: $300K Revenue Increase Breakdown: How Marketing Assets Impact Revenue and Valuation

28

EP 226: How Personal Branding Drives Trust, Bookings, and Growth in Hospitality

29

EP 225: Camper Life in 2026: Our 1-Year RV Plan

30

EP 224: What I Outgrew in 2025: Business Growth, Family-First Decisions, and Redefining Success as an Entrepreneur

31

EP 223: We Built a 12-Cabin Micro Resort: Here's What It Really Took

32

EP 222: Short-Term Rental Investing: What I'd Do Differently Now

33

EP 221: 2026 Predictions: Branding, Direct Booking & Personal Brands

34

EP 220: 2025 Wrapped: Explosive Growth, Hard Truths, and Our Wild Plan for 2026

35

EP 219: How We Drove $40K in Direct Bookings for Tremont Lodge Using an Integrated Marketing Strategy

36

EP 218: How Strategy-Driven Interiors Are Winning in Today's STR Market with Jordan from Somerled Designs

37

Ep 217: What 5 STR Owners Changed in Their Marketing—And the Direct Booking Results They Saw

38

EP 216: Are direct bookings just a trend?

39

EP 215: The 3 C's of Social Media Strategy for Short-Term Rentals

40

EP 214: Mistakes STR Owners make with marketing

41

EP 213: How to Not Lose Money with Airbnb's New Host Fee

42

EP 212: How We Got 1,100 Subscribers + $5K in Bookings with ONE Email Funnel

43

EP 211: Personal Update: Proof You Don't Need It All to Keep Going

44

EP 210: Why Your Instagram Isn't Converting (and How to Fix It)

45

EP 209: Behind the Scenes of Our Co-Hosting Business (and lessons I've learned)

46

EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya

47

EP 207: Why I Sold My First Short-Term Rental and What We're Doing Next

48

EP 206: Systems + Ops That Give You Your Time Back with Marisa Grover

49

EP 205: Cabins on the Cumberland Update: Financing, Partnerships, and Lessons Learned

50

EP 204: Why Influencer Marketing Still Works—But Only If You Do It Right

51

EP 203: 50% Direct Bookings with Zero Paid Ads? Here's the Strategy

52

EP 202: Is Airbnb Trying to Prevent Direct Bookings?

53

EP 201: Don't Take My Word for It: STR Marketing Bootcamp Success Stories

54

EP 200: STR Marketing Simplified All About Your Brand Strategy

55

199: BTS of The Asheville Affair

56

EP 198: Stop selling your amenities. Do THIS instead!

57

EP 197: Social Media Marketing for STRs

58

EP 196: Direct Booking Secrets: Breadcrumbs for Your Airbnb Listing

59

EP 195: Strategies to Increase Your Bookings During Slow Periods

60

EP 194: Welcome to Branded & Booked!

61

EP 193: 2024 The Good The Hard and What's Coming Next

62

EP 192: 2025 Predictions for STR

63

EP 191: Long-Term vs Short-Term Rental with Ryan Rominger

64

EP 190: You're missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan

65

EP 189: Simplifying Direct Bookings with Gil Chan of Crafted Stays

66

EP 188: How I Built the brand for Cabins on the Cumberland

67

EP 187: From STR Owner to Treehouse Resort: Interview with Hanan Kim

68

EP 186: Steal Our Marketing Strategy: 15% Direct Bookings in 2 Months

69

EP 185: STR Install in just 7 days with Kim Fitzpatrick

70

EP 184: What Every Short-Term Rental Owner Needs to Know About Influencer Marketing

71

EP 183: The shift that led to multiple 6-figure businesses

72

EP 182: How to Create Successful Influencer Partnerships for Your Short-Term Rental with Jordan Kahana

73

EP 181: How to Boost Repeat Bookings Through Email Marketing

74

180: How to Increase Your Visibility Online for Your Short-Term Rental with Emily Lethgo

75

EP 179: What the Hell Happened to Hospitality

76

EP 178: I am so tired of this

77

EP 177: Finding profitable properties in today's market with STRIQ

78

Ep 176: From 5 arbitrage units in March 2020 to their STR mentorship program: Interview with The KarWells

79

175: Behind the scenes of one year with our first STR property

80

Ep 174: Email marketing with StayFi Founder Arthur Colker

81

Ep 173: 3 factors to consider aside from the numbers when selecting a short-term rental property

82

EP 172: What no one tells you about building a short-term rental business

83

EP 171: How branding impacts your bottom line

84

EP 170: Social media marketing for your short-term rental

85

EP 169: Our Partnership for Cabins On The Cumberland

86

EP 168: Traveling full time while designing STRs with Paige Hayes

87

EP 167: What to consider BEFORE you design your Airbnb property

88

Ep 166: Co-Hosting Lessons and Mishaps

89

EP 165: Creating unique stay properties with Zoey Berghoff

90

Ep 164: THIS will increase direct bookings

91

EP 163: Our next BIG STR investment

92

Ep 162: What we're focusing on in 2024

93

EP 161: The Highs and Lows of Starting a Business Together

94

EP 160: What Actually Happened This Year

95

EP 159: Influencer Marketing Do's and Don'ts

96

EP 158: Co-Hosting Chronicles - Our journey with co-hosting clients and STR management

97

EP 157: Should you use social media marketing for your STR

98

Ep 156: The number one marketing strategy to implement ASAP

99

EP 155: Co-Hosting and Ownership in Ellijay, GA with Nick and Niki

100

Ep 154: Answers to FAQs about The Weber Co Rebrand

101

EP 153: Welcome To Hosted By The Webers

102

EP 152: Why I'm hitting pause on this podcast and what you can expect next from The Weber Co.

103

EP 151: How to sell the transformation by story-telling with Kris Jones

104

EP 150: Marketing hot topic: DM strategy in 2023

105

EP 149: Noah's Birth Story + an update on how our family is handling the transition

106

EP 148: From Surviving to Thriving with Brandi Linn

107

EP 147: 5 signs live launching will work for your business

108

EP 146: Fertility, Cycle Syncing, and Women's Health with Caitlin Sullivan

109

EP 145: Personal brand vs. business brand

110

144: Here's what's making me cringe in the online space right now

111

EP 143: "Your backup plan is f***ing you." Advice my mentor shared with me that will help you too.

112

EP 142: The most lucrative marketing strategy you could execute to scale past 6-figures

113

Ep 141: The best (and worst) ways to grow your email list in 2023

114

Ep 140: How to close Hell yes, I'm in clients, and what you need to know about the market TODAY

115

EP 139: CELEBRATING 30! Here's what my 20s taught me and what I'm excited about in this next decade

116

EP 138: The secret to organic marketing

117

EP 137: The shifts I've made as we scale to $1M in sales

118

EP 136: Marketing myth busting: live launch edition

119

EP 135: How launching has worked for these three service-based businesses

120

Ep 134: The biggest shifts to launch with ease vs. overwhelm

121

Ep 133: 5 reasons why you should be leveraging live launching to scale past 6-figures

122

Ep 132: How AI is impacting businesses this year

123

Ep 131: Is fear sabotaging your success?

124

Ep 130: The era of possibility marketing

125

EP 129: How 2022 really ended and what's next for my business

126

EP 128: Make social media fun again with Marion Wagner

127

EP 127: Defining your avatars needs and deepest desires with Ericka Anderson

128

EP 126: 3 ways to get unstuck

129

EP 125: An "aha" moment for your business

130

EP 124: Marketing doesn't matter if you don't have this...

131

EP 123: My honest thought about "quiet quitting"

132

EP 122: Your new Instagram Strategy

133

Ep 121: Is influencer marketing dead?

134

Ep 120: Understanding your unconscious, subconscious, and conscious mind with Heather Georgell

135

Ep 119: Why we decided to launch a low ticket membership now

136

Ep 118 - How to leverage brand story with Whitney Carmichael

137

Ep 117 - Preparing for the rest of 2022 as an entrepreneur

138

Ep 116 - When to hire team members

139

Ep 115 - Building a 7-figure future is possible for you with Alysse Godino

140

Ep 114 - How imposter syndrome manifests itself and what to do about it with Larisa Makuch

141

Ep 113 - Here's how they did it: Six figure year, 5-figure month, standing in their authority

142

Ep 112 - Redefining success and allowing your vision to evolve

143

Ep 111 - Breaking through your upper limit blocks with Kyra Yang

144

Ep 111 - Breaking through your upper limit blocks with Kyra Yang

145

Ep 110 - The shifts we made to scale to a profitable multi-six figure company

146

Ep 109 - Planning maternity leave as a CEO with Kylie Kelly

147

Ep 108 - The biggest thing your marketing is missing right now

148

Ep 107 - Elevating your brand strategy with Brie Southward

149

Ep 106 - LIVE coaching session: how to increase sales & visibility

150

Ep 105 - How your brand can help you become an employer of choice and a better boss with Kira La Forgia

151

Ep 104 - Permission to allow your brand to evolve

152

Ep 103 - A real behind the scenes look at a profitable launch

153

Ep 102 - Brand positioning strategies

154

Ep 101 - The balance of human self and spirituality with Ellie Bell and Erin Hodgson

155

Ep 100 - A most epic celebration - Motherhood, entrepreneurship, and 100 episodes

156

Ep 99 - A 5-figure client in 30 days - here's how Lyndsey Woods did it

157

Ep 98 - The breakthrough you need to handle objections when selling

158

Ep 97 - Revamping your brand strategy to connect with champagne clients

159

Ep 96 - Embodiment and energetics within your brand with Ashley Vives Williams

160

Ep 95 - The Mid-January Pep Talk You Need to Hear

161

Ep 94 - Putting your relationship back on the priority list with Rachel Elder

162

Ep 93 - A Year in Review - 5 Takeaways from 2021

163

Ep 92 - Ditching Societal Expectations

164

Ep 91 - What does it mean to be an authority brand?

165

Ep 90 - How to clean up muddled messaging

166

Ep 89 - How much of YOU should be in your brand?

167

Ep 88 - Six-figures in 9 months, client feature with Whitney Carmichael

168

Ep 87 - Leveraging your online presence to advocate with Lys Villelli

169

Ep 86 - Setting your 2022 intentions

170

Ep 85 - Creating an Elevated Brand Presence

171

Ep 84 - Leveraging authentic connections to scale with Jake Kelfer

172

Ep 83 - The unexpected challenges of business growth

173

Ep 82 - Nearly $500K in sales organically - here's what we did.

174

Ep 81 - 5 brand mistakes preventing your quantum leap

175

Ep 80 - How to move forward in a season of challenge

176

Ep 79 - Converge Summit for course creators with Megan Smith

177

Ep 78 - what it's like to be married to an entrepreneur with Collin Weber

178

Ep 77 - Branding vs. Marketing

179

Ep 76 - Life update from The Weber's 6 months into parenthood

180

Ep 75 - The biggest sales mistakes I made at the beginning

181

Ep 74 - One Year Later: Niki Jackson hitting every goal as a client inside BTC Academy

182

Ep 73 - Three core elements for brand disruption and sustainability

183

Ep 72 - "Sales" doesn't have to be a dirty word

184

Ep 71 - Your next level social media strategy with Kaylee Sutherin

185

Ep 70 - The difference between a brand and a business

186

Ep 69 - Human Design with Courtney Rousseau

187

Ep 68 - Using email marketing to grow a 6-figure business with Kirsten Roldan

188

Ep 67 - The reality of living holistically with Stacey Heiny

189

Ep 66 - The power of hiring a coach - here's what they're doing

190

Ep 65 - Vision Casting and Strategic Planning with Khaïry Varre

191

Ep 64 - How to take one piece of content and multiply it

192

Ep 63 - On Camera Presence and Confidence with Kaylan from Unstoppable Entrepreneurs

193

Ep 62 - What does success mindset look like? And how to make this shift.

194

Ep 61 - Are one of these fears keeping you stuck? Unpacking 4 fears entrepreneurs face

195

Ep 60 - Organic growth with Instagram Reels with Natasha Samuel

196

Ep 59 - Creating Your Digital Course Curriculum with Emily Walker

197

Ep 58 - What it took to scale to 6 figures

198

Ep 57 - Money mindset shifts you need to make now with Lattice Hudson

199

Ep 56 - Perseverance through Expansion, Celebrating My 28th Birthday

200

Ep 55 - Cultivating an Epic Customer Experience

201

Ep 54 - Content Strategy and High Level Marketing with Danielle Cevallos

202

Ep 53 - Baby Weber's Birth Story

203

Ep 52 - 5 Characteristics of Brands That Dominate Their Industry

204

Ep 51 - Why SEO needs to be part of your marketing plan with Clem Coleman

205

Ep 50 - Planning for a baby as an entrepreneur

206

EP 49 - Leadership in Network Marketing with Whitney Carmichael

207

Ep 48 - Social proof in your brand and how these clients are scaling in massive ways

208

Ep 47 - Leveraging Story in Your Brand with Sierra Holmes

209

Ep 46 - Welcome to BRANDED! My marketing predictions for 2021

210

EP 45 - 5 lessons I learned in 2020 from my wins and losses

211

EP 44 - Planting Seeds 365 with Megan Smith

212

EP 43 - Experiential Marketing: Ignite Your Impact Retreat