All Episodes

Ep. 104: What It Takes to Build an AI-Enabled Comms Team

Ep. 103: Busting the Myths Around Small Marketing Teams

Ep. 102: Getting Big Ideas Across the Line

Ep. 101: Building a Believable Higher Ed Brand

Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment

Ep. 99: What AI Search Means for College Marketing

Ep. 98: How a Rebrand Boosted Enrollment 50%

Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Ep. 96: Marketing Academic Programs

Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing

Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era

Ep. 93: Navigating a Website Redesign

Ep. 92: The “Why College Matters” Campaign

Ep. 91: What it Really Takes to Counsel a President

Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

Ep. 90: Finding Fit Beyond the Campus Walls

Ep. 89: Busting Silos Between Marketing and Admissions

Ep. 88: Why and How to Report Marketing Impact

Ep. 87: Breaking Free of “Best Kept Secret” Status

Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers

Ep. 85: Authenticity First: A Case for More Student-Generated Content

Ep. 84: Skeptics Welcome: A Practical Path to Purposeful AI Adoption

Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next Move

Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency

Ep. 79: {First Name} is Not Personalization: Leveraging aI to Improve the Student Lifecycle

Ep. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut

Ep. 77: How to Start Strong as a Higher Ed CMO

Ep. 76: The Future Demands Better Higher Ed Leaders

Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team

Ep. 74: “We All Play a Role”: A President’s Perspective on Social Mobility and the Access Imperative

Ep. 73: Busting Silos Between Strategy and Design

Ep. 72: Meltproof Your Incoming Class

Ep. 71: There Isn’t a Organ Under the Desk: Creative Risk-Taking in Higher Ed Marketing

Ep. 70: Ethical Marketing, Honesty, Transparency and AI

Ep. 69: The Search Cliff is Rewriting the Rules of Recruitment Marketing

Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret Weapon

Balancing Bytes and Bonds: How AI Can Humanize Higher Ed

Ep. 67: Building a Better Experience for International Students

Live at AMA: Building Community in a Virtual Classroom

Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Live at AMA: The Career Transition Roadmap

Live at AMA: Building a Student-Centered University from Scratch

Ep. 65: Marketing's Role in Reshaping Pricing Strategy

Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program

Ep. 63: Uncommon Insights: AI, Creativity and Brand

Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed

Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image

Ep. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job Search

Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice

Ep. 58: Revolutionizing Campus Life with AI

Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed

Enrollify.org Relaunch: More Content, More Community

Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand

Ep. 53: Mapping the Student Journey With Human-Centered Design

Ep. 52: Making Memories: How Traditions Enhance the Student Experience

Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed

Ep. 51: Thriving with Disability: A Guide for Leaders and Teams

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

From Chatbots to Assistants: The Next Evolution of AI

Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

Ep. 48: Beyond Silos: Organizational Structures that Make Sense

Live from CUPRAP: The AI Gold Rush

Ep. 47: Beyond Marketing: Blending Student Care into Your Marketing Strategies

Ep. 46: From PR Writer to CMO: A Lifetime of Marketing in Higher Education

Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media

Ep. 44: The Art of Human-Focused Project Leadership

Ep. 43: Mastering the Inbox: How to Craft Email Campaigns that Get Results

Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round

Ep. 41: More than Brand Police: University Licensing as a Revenue Generation Powerhouse

Ep. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural State

Ep. 39: The Power of UX in Higher Education Marketing

Ep. 38: Unlocking Online: Stories and Strategies for Marketing Online Programs

Ep. 37: Passion & Purpose: The Heart of Employer Branding in Higher Education

Ep. 36: Blockbuster Marketing: From Entertainment PR to Campus Comms

Ep. 35: The Art of Conflict Management

Ep. 34: Higher Ed Marketing Budgets Unveiled

Ep. 33: A President’s Role in Embodying a Brand

Ep. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story

Ep. 31: Secrets to Successful Strategic Enrollment Planning

Ep. 30: Breaking Barriers: How Marketing Drives Inclusion in Access Institutions

Ep. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons Learned

Ep. 28: Unleashing the Power of Stories for Epic Content Marketing

Ep. 27: Understanding the Role of Marketing from a President’s Perspective

Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed

Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI

Ep. 24: The Importance of Authenticity in Your Brand Story

Ep. 23: Busting Silos with a Student-Centric Website

Ep. 22: Finding Space for Creativity

Ep. 21: Into the Fire: Crisis Communications in Higher Education

Ep. 20: The Anti-Racist Marketer

Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers

Ep. 18: Leading High-Performing Teams in a Remote-First World

Ep. 17: Recruiting Non-Traditional Students

Ep. 16: Designing Compelling Messages and Narratives

Ep. 15: Executive Social Strategy

Ep. 14: Addressing Imposter Syndrome

Ep. 13: Creating a Student Journey Map

Ep. 12: Transitioning Your Career Outside of Academia

Ep. 11: Building More Equitable Student Hiring Practices

Ep. 10: Multicultural Marketing

Ep. 9: The Enrollment Cliff

Ep. 8: The Great Resignation and Employee Engagement

Ep. 7: Sustaining and Surviving

Ep. 6: Brought to you by the letters N T R

Ep. 5: Maturing Higher Ed Marketing

Ep. 4: What Do You Wanna Be When You Grow Up?

Ep. 3: Mixing Business with Measure

Ep. 2: Branding, Brain Drain and Budget, Oh My

Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed

Trailer: Confessions of a Higher Ed CMO with Jaime Hunt