All Episodes
Confessions of a Higher Ed CMO — with Jaime Hunt — 125 episodes
Ep. 113: The Decentralized Marketing Model: Letting Go Without Losing the Brand
Ep. 112: Leading Marketing in a Decentralized Unit
Ep. 111: Is Your Brand More Caring Than Your Campus?
Ep. 110: Clean Out Your Website Junk Drawer
Ep. 109: Navigating Generational Differences at Work and In Marketing
Ep. 108: Range Is A Superpower in Higher Ed Marketing
Ep. 107: How Wrangling Workflows Can Solve Capacity Challenges
Ep. 106: How to Write an RFP That Actually Works
Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond
Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Ep. 103: Busting the Myths Around Small Marketing Teams
Ep. 102: Getting Big Ideas Across the Line
Ep. 101: Building a Believable Higher Ed Brand
Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment
Ep. 99: What AI Search Means for College Marketing
Ep. 98: How a Rebrand Boosted Enrollment 50%
Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want
Ep. 96: Marketing Academic Programs
Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing
Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era
Ep. 93: Navigating a Website Redesign
Ep. 92: The “Why College Matters” Campaign
Ep. 91: What it Really Takes to Counsel a President
Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes
Ep. 90: Finding Fit Beyond the Campus Walls
Ep. 89: Busting Silos Between Marketing and Admissions
Ep. 88: Why and How to Report Marketing Impact
Ep. 87: Breaking Free of “Best Kept Secret” Status
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers
Ep. 85: Authenticity First: A Case for More Student-Generated Content
Ep. 84: Skeptics Welcome: A Practical Path to Purposeful AI Adoption
Ep. 83: More Than a Plus-One: Understanding Today’s College Parents
Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next Move
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact
Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency
Ep. 79: {First Name} is Not Personalization: Leveraging aI to Improve the Student Lifecycle
Ep. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut
Ep. 77: How to Start Strong as a Higher Ed CMO
Ep. 76: The Future Demands Better Higher Ed Leaders
Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team
Ep. 74: “We All Play a Role”: A President’s Perspective on Social Mobility and the Access Imperative
Ep. 73: Busting Silos Between Strategy and Design
Ep. 72: Meltproof Your Incoming Class
Ep. 71: There Isn’t a Organ Under the Desk: Creative Risk-Taking in Higher Ed Marketing
Ep. 70: Ethical Marketing, Honesty, Transparency and AI
Ep. 69: The Search Cliff is Rewriting the Rules of Recruitment Marketing
Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret Weapon
Balancing Bytes and Bonds: How AI Can Humanize Higher Ed
Ep. 67: Building a Better Experience for International Students
Live at AMA: Building Community in a Virtual Classroom
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos
Live at AMA: The Career Transition Roadmap
Live at AMA: Building a Student-Centered University from Scratch
Ep. 65: Marketing's Role in Reshaping Pricing Strategy
Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program
Ep. 63: Uncommon Insights: AI, Creativity and Brand
Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed
Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image
Ep. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job Search
Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice
Ep. 58: Revolutionizing Campus Life with AI
Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift
Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed
Enrollify.org Relaunch: More Content, More Community
Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand
Ep. 53: Mapping the Student Journey With Human-Centered Design
Ep. 52: Making Memories: How Traditions Enhance the Student Experience
Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed
Ep. 51: Thriving with Disability: A Guide for Leaders and Teams
Beyond the Buzz: Real Stories of DEI Impact in Higher Education
Ep. 50: The Art of Attraction: Balance Brand and Lead Generation
From Chatbots to Assistants: The Next Evolution of AI
Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders
Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results
Ep. 48: Beyond Silos: Organizational Structures that Make Sense
Live from CUPRAP: The AI Gold Rush
Ep. 47: Beyond Marketing: Blending Student Care into Your Marketing Strategies
Ep. 46: From PR Writer to CMO: A Lifetime of Marketing in Higher Education
Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media
Ep. 44: The Art of Human-Focused Project Leadership
Ep. 43: Mastering the Inbox: How to Craft Email Campaigns that Get Results
Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round
Ep. 41: More than Brand Police: University Licensing as a Revenue Generation Powerhouse
Ep. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural State
Ep. 39: The Power of UX in Higher Education Marketing
Ep. 38: Unlocking Online: Stories and Strategies for Marketing Online Programs
Ep. 37: Passion & Purpose: The Heart of Employer Branding in Higher Education
Ep. 36: Blockbuster Marketing: From Entertainment PR to Campus Comms
Ep. 35: The Art of Conflict Management
Ep. 34: Higher Ed Marketing Budgets Unveiled
Ep. 33: A President’s Role in Embodying a Brand
Ep. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story
Ep. 31: Secrets to Successful Strategic Enrollment Planning
Ep. 30: Breaking Barriers: How Marketing Drives Inclusion in Access Institutions
Ep. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons Learned
Ep. 28: Unleashing the Power of Stories for Epic Content Marketing
Ep. 27: Understanding the Role of Marketing from a President’s Perspective
Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed
Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI
Ep. 24: The Importance of Authenticity in Your Brand Story
Ep. 23: Busting Silos with a Student-Centric Website
Ep. 22: Finding Space for Creativity
Ep. 21: Into the Fire: Crisis Communications in Higher Education
Ep. 20: The Anti-Racist Marketer
Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers
Ep. 18: Leading High-Performing Teams in a Remote-First World
Ep. 17: Recruiting Non-Traditional Students
Ep. 16: Designing Compelling Messages and Narratives
Ep. 15: Executive Social Strategy
Ep. 14: Addressing Imposter Syndrome
Ep. 13: Creating a Student Journey Map
Ep. 12: Transitioning Your Career Outside of Academia
Ep. 11: Building More Equitable Student Hiring Practices
Ep. 10: Multicultural Marketing
Ep. 9: The Enrollment Cliff
Ep. 8: The Great Resignation and Employee Engagement
Ep. 7: Sustaining and Surviving
Ep. 6: Brought to you by the letters N T R
Ep. 5: Maturing Higher Ed Marketing
Ep. 4: What Do You Wanna Be When You Grow Up?
Ep. 3: Mixing Business with Measure
Ep. 2: Branding, Brain Drain and Budget, Oh My
Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt