Dog Whistle Branding cover art

All Episodes

Dog Whistle Branding — 106 episodes

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Title
1

What To Do When Design Is The Bottleneck

2

Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

3

Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media

4

Innovate or Die

5

You Are Not Serious People

6

Killer Video Storytelling with Sean Bell, Founder of Loud Media

7

What Two Local Businesses Have Taught Me About Brand Loyalty

8

A Media Company For The Misfits & Underdogs

9

Data-Driven Beauty with Shante Frazier, Founder of WellCapped

10

Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company

11

You Think You Need Marketing When You Really Need Sales!

12

Ten Thousand True Fans

13

Stop Brainstorming, Start Painstorming

14

How To Create An Authority Machine For Your Business

15

A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee

16

Premium Sparkling Soda with A Health Twists Feat. Blake Berman, Co-Founder of Spade

17

What Stop Drinking Alcohol Taught Me About Competitive Alternatives and Pricing

18

Take All The Risk Off The Table With A Brand Guarantee

19

Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear

20

Consumer Tech in Health & Wellness with Army Veteran Neil Whitney, CEO of Plankk

21

Redefining Sports Marketing In The Age of Name, Imagine, and Likeness (NIL) with Dominique Wright, Founder of FAND

22

Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus

23

Build A Damn Email List

24

Don’t Be Afraid To Start Ugly

25

FRAGO: Your Smallest Viable Audience (Think Big, Start Small)

26

Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow

27

FRAGO: How Does Your Perfect Customer Self-Identify?

28

Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel

29

A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.

30

American Made Apparel with Dean Wegner, Founder of Authentically American

31

Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!

32

Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios

33

Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong

34

Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates.

35

Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator

36

Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business

37

The Hub-and-Spoke Framework

38

DEFCON Brand Strategy

39

Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill

40

Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence

41

Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove

42

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford, World-renowned Positioning Badass

43

Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor

44

Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality

45

Poor Positioning Kills Revenue

46

The Hawke Method (Awareness, Nurture, Trust)

47

New Years Resolutions Are For Losers (Winners Build Scoreboards)

48

The Law of Category

49

A Veterans Guide To Category Design

50

Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital

51

FRAGO: Be A Sniper

52

The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer

53

Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures

54

Fire Bullets, Then Cannonballs

55

Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group

56

A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs

57

Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club

58

Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA

59

How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion

60

Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

61

Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriela Bell, Founder of Organized Q

62

Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

63

“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs

64

Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups

65

From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training

66

Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve

67

Business Is A Contact Sport!

68

FRAGO: Take Some Notes From The King of Pop

69

How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge

70

Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co.

71

FRAGO: Be A Pain Killer

72

Behind-The-Scenes of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast

73

What Veteran Entrepreneurs Can Learn From Trader Joe’s

74

Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, CEO of Battle Bars & 104010 Fitness

75

Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

76

What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

77

Positioning Won’t Help If There’s No Demand

78

Are You Positioning Your Company as a Vitamin or a Painkiller?

79

Stop Watching & Reading Hustle Porn (You Know Who You Are!)

80

Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

81

Positioning First, Marketing Second with Arielle Jackson, Marketer-In-Residence at First Round Capital

82

The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew

83

Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing

84

“Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect

85

How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle

86

How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand

87

Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer

88

Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix

89

Create A Simplified Marketing Plan By Following The Rule of 3

90

Stop Wasting Time On Your Website

91

Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel

92

How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company

93

Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective

94

The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA

95

Selling High Quality, Air-Filled, Military Grade Scope Cases and Gun Covers with Blaine Tompkins, Founder of AirArmor Tech

96

Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru

97

Dialing in Brand Identity and Positioning - Coaching Session with Katina Ruest, Co-Founder of American Force Coffee

98

Marketing Strategies For Veteran-Owned Businesses That Attract High Quality Leads with Eric Bakey, Founder of Combat Imagineer

99

Big Hairy Audacious Goals (BHAG)'s

100

Amplify Your Brand With Bold Beliefs

101

Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry

102

Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs

103

Screw Product Market Fit, Go Find Your Perfect Customer!

104

Establish Your Brand’s “Why” with Commander’s Intent

105

What The Heck is Dog Whistle Branding?

106

Dog Whistle Branding Trailer