All Episodes
Second Nature — 175 episodes
The Business Behind the Best Activation at UTMB (And Beyond)
What Farmers Taught Him About Building A Company
Navigating Transitions With Rebecca Rusch
How To Build a Business, Not Just a Following
The Bentonville Blueprint, From the People Who Built It
The Athlete Who Thinks Like A Founder
How One Brand Can Predict the Industry's Next Move
What Victoria's Secret Taught Two Founders About the Outdoor Industry
He Never Wanted to Go Viral. That's Why Brands Trust Him.
State of the Industry: Trail Running at TrailCon
The Last Time Someone Reinvented Camping Was 1962
Martyn Ashton on Rideable Now and the Future of Adaptive MTB
You've Heard of Heat Training. Here's How It Actually Works.
The One Question Every Brand Needs to Answer
The Sunscreen Brand That's Rewriting Performance Science
Behind The Brand: Athletic Brewing
What Happens When You Actually Ask For Help
You Can Just Build Things Now
What 5.5 Million Followers Taught Her About Brand Social
What Outdoor Brands Get Wrong About Storytelling
Why Your Brand's YouTube Channel Is Failing (And How to Fix It)
Why PR Is Now More Powerful Than Paid Search
Athletes, Managers, Founders — Sea Otter Unfiltered
Bikes Are Bigger Than the Bike Industry Thinks
150 Episodes In - We're Just Getting Started
Why Curiosity Outlasts Strategy
The Evolution of Brands, Athletes and Creators
A Refreshing Approach To Acquisition In the Outdoor Industry
The Future Of Investing In The Outdoor Industry
Uplifting Talent In The Outdoor Industry
The Roadmap Of Rumpl
Uncovering The Fear Of Success
The Past, Present and Future of Des Linden
The Outdoor Brand Spending $1 MILLION On Ads (Every Month)
How To Write A Book About Running
How To Build A Platform For Lifelong Athletes
Predictions For The Outdoor Industry In 2026
20 Years Of Brand Building Lessons: FlyLow
All Good Things Must Come To An End
The Business Of Outdoor Eats
Behind The Brand: Canyon Bicycles
The Truth About Athlete Sponsorship
Behind The Scenes Of The Snow League
Where We've Been And Where We're Going
Changing The Game For Outdoor Sports
The Most Effective Tactics For Brand Social
What Is A Content Residency?
The Rebirth Of Suunto
Raide Returns: One Year Later
The Evolution Of Outdoor Media Summit
How Gnara Invents, Innovates, and Collaborates
The Origin and Future Of Breakfast Club
Behind The Brand: East Peak
How to Build Partnerships That Actually Work
Authenticity Versus Algorithms: Backbone Media
You Can Just Do Things
What's On DBo's Docket?
Building The Brand: Kitworks
Building The Brand: Tantrums
Moving The Goalposts
Buying Back Revel Bikes
Behind The Scenes Of Adventure Travel
The Outdoor Industry's Biggest Emerging Market
Unlocking YES With Chelsea Sodaro
Athletes In The Era Of Influence
The State Of Trail Running
What 500 Weeks Of Writing Taught Mario Fraioli
How Outdoor Entrepreneurs Find Community And Support
Building Smart Shoes With Avelo
Launching A New Race Team with Colleen Quigley
The Business of Events & Tradeshows
The Story of Terignōta
What We Can Learn from "lowercase b" Brands
How To Create A Sport-Defining Film
Pro Athlete Or Get A Real Job? Here's How To Do Both.
Second Nature Turns 100!
Leading A Revolution In The Outdoor Industry
The 5 Stages Of Partnership with AG1's Lisa Hassig
The Past, Present, and Future of Ciele
Behind The Business: The Running Event and Switchback
How To Build An Outdoor Business With A Full-Time Job
A Closer Look At Arc'teryx's Footwear Development Process
Behind The Business of Endurance Events: Life Time Grand Prix
What We Would Do With Outside
The Re-Startup: X-Bionic with CEO Max Lenk
Payson McElveen and the Cauldron of Content
The Full Story Of The Run Experience
The Shifting Landscape Of The Outdoor Industry
The Underrated Skill Every Brand Needs
The Evolution Of Kate Courtney
The Past, Present and Future of adidas Terrex
The Future Of TrailCon And The Outdoor Creator Economy
The Single Phrase That Helps Brands Innovate
How The Outdoor Industry's Top Agent Is Redefining Partnerships
The Strategy Behind The Best Brands Using Social Media
The Growing Opportunity For Athletes And Brands
How I Burned Down My Business
Playing The YouTube Long Game With Jeff Pelletier
The Past, Present, and Future of Wild Rye
Exploring Media Business Models With Simon Freeman
What Business Are You Building?
Why Skratch Is Not For Sale
The Mindset We're Bringing Into 2025
Comparing Notes With A Competitor
Christian Peper Is Making Dialed Creators
The Past, Present and Future of Corrine Malcolm
Episode 69: Pit Viper & The Joke That Went Too Far
Launching An Outdoor Brand
Second Nature Outdoor Industry Awards
Red Bull And The Power Of Field Marketing
2025 Outdoor Industry Predictions
The Futurist Project: Outdoor Leadership Academy
The Business Of Athlete Sponsorships: Patrick Lemieux
Zip Allen: Strava's Year In Sport
Speedland: What Happens Next?
Behind The Most Viral Sports Videos
The Value of B2B Partnerships In The Outdoor Industry
Mel Strong: From Nike to Next Ventures
Decoding The Difference: Outdoor + Cycling Audiences
Emergency Pod: The Running Event Recap
How Zwift Is Investing In Women's Sports
Sports On Substack: Insights + Best Practices
Grab Bag & Galaxy Brainstorming
Time To Get Serious: Simon Freeman
The Vision of Outside
Second Nature Turns 50 - Ask Us Anything
How SENDY Is Closing The Loop On Outdoor Gear
What It Takes To Produce Red Bull Rampage
The New NNormal: Building An Outdoor Brand
Galaxy Brain Ideas From China
Brand vs Performance Marketing
Going Rogue: The Adventure Tourism Economy
The Power Crystal of the Outdoor Industry
The Emergence of Outdoor Sports Epicenters
Demystifying The Future Of The Outdoor Industry
The Infinite Game Of Outdoor Media
Stepping Into Oiselle's CEO Role with Arielle Knutson
Nike CEO Swap & The End of Gorpcore
Business Is Hard
Brands and Athletes at UTMB
How Red Bull Rampage Made A Huge Step Forward
The State Of Outdoor Specialty Retail
Content Collaboration Masterclass with Jess The Maker
Why Brands Are Suddenly Focused On Performance
The Athlete Who Solved Retail
Ex-Nike Employee: The Industry Upheaval
Getting Into (And Out Of) The Outdoor Industry
Arc'Teryx Footwear Growth & Evolving Athlete Team Models
How Oura's Product Design Goes Far Beyond Athletes
Building A Content Strategy Playbook For Events
How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed
Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports
How Ian Gates Helps Outdoor Brands Protect Intellectual Property
Ultrarunning Magazine Acquisition & HOKA's Massive Quarter
How Michael Brandt Built An Eight-Figure Ketone Empire
Renegade Running, Nike's Olympic Ad, & Super Rider's International Expansion
How Brendan Madigan builds community through outdoor retail & events
Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy
How Eric Lagerstrom Created The TTL Brand
Outdoor Business Trade Offs & Bandit Running's Big Win
Starting an Outdoor Brand: Raide Research
Athletes Transcending Sport, Shaun White, Snow League, & Nyjah Huston
Red Bull Rampage, Unbound Gravel, & The Rise of Disruptor Brands
Building An Outdoor Media Empire - Ryan Thrower
The Playbook For Outdoor Events: Tim Tollefson
#10 | Audience Led Products, Camp Strava, & TrailCon
#9 Rebecca Rusch | Outdoor Industry Legend
#8 | Creator Lessons, Athlete Retirement, On Running Performance Outdoor Job
Mike Rogge | Editor & Owner of Mountain Gazette
#6 | Sea Otter Classic, Nike, Portland Manufacturing, & Jobs Data
#5 | Salomon Job Openings & The Business Of Events
#4 | Business Lessons, Popularity of Women's Sport, & Scott Sports Fiasco
Episode #3 | The State of Skiing & Lessons For Athlete Creators
Episode #2 | Future of Second Nature, Rich Roll's Podcast Network, & Crankworx Athlete Strike
Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO