All Episodes

Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living

Earning Trust During the Decision: Navigating Senior Living Options

Mystery Shops Don’t Lie: What the Data Says About Your Sales Experience

Data Beyond Clicks: Paid Media Best Practices That Drive Qualified Leads

The Engagement Data Powering Senior Living Conversions

Inside the 2026 Senior Living Marketing Survey Report

Senior Living Decisions in 2025: What the Data Tells Us

What a Real Senior Living Shopping Experience Teaches Marketers

The Move-In Evolves: A Series-Driven Vision for 2026

What Senior Living Marketing Taught Us in 2025, and How to Win in 2026 with Eric Varin

Conversations that Moved Me: Reflections from a Year of The Move In with Guest Host Greg Anderson

From Black Holes to Better Leads: Modernizing Call Tracking with Charlie Scholz

From Mailers to Machine Learning: The Evolution of Senior Living Marketing with Shonia Russelle

Connecting the Dots: Unifying Sales, Marketing, and Data with Sonia Vachon

How Dynamic Creative Drives Engagement with Pandel Ludwig

Designing for Today’s Consumer Demands with Heather TerHark

Empathy, Trust, and the Art of Letting Go with Matt Paxton

How Internal Branding Transformed Culture at Nebraska Medicine with Katie Beach and Frank Lococo

Data-Backed Decisions: Smarter Marketing in Senior Living with Carsten Ellsworth

Real People, Real Stories: Authentic Marketing in Senior Living with Brad Bushby

Connection Over Content: Turning Social Media into Clients with Brooke Sellas

From Tours to Trust: Modernizing the Sales Journey with Kelly Myers

Connect, Equip, Stand Out: Team Dementia Training that Builds Trust with Maggie Cattell and Dr Sam Fazio

Building a Tribe: The Story of SMASH and the Future of Senior Living Marketing with Bailey Beeken

The Future Is More Human: Leveraging AI Agents in Work and Life with Matt Reiners

Outperforming with Less: Practical AI and the Power of Small Marketing with Jenni Bost

After the Tour: Guiding Prospects with Clarity, Care & Connection with Kiera DesChamps

Care Partnership in Action: Centering the Family in Senior Living Marketing with Nicole Will

The Culture Ripple: How Joy, Leadership, and Intentionality Impact Senior Living with Heather Tussing

Redefining the Senior Living Journey: Empathy, Sales, and Culture with Nick Jasmon

Data-Driven Moves: Smarter Lead Management with Rachel Keller

Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living with Heath Stukenholtz

Solving the Occupancy Puzzle with Julie Podewitz

It Is Our Responsibility: Lighting the Way Through Aging and Care with Sara Robertson

Legacy Reimagined: Masonicare’s Bold Brand Move with Ann Collette

Mastering the Human Side of Senior Living Sales with Reed Davis

Why Video Builds Trust Before the Tour with Christie Freeze

Sales, Ops, and the Space Between: Aligning for Resident Success with Evan Kuo

Why Giving Beats Closing: A Sales Shift That Changes Everything with Bob Burg

Unlocking Trust with Real-Time Feedback in Senior Living with Alex Bennett

The Power of Intergenerational Relationships in Senior Living with Megan Ulrich

Modernizing Without Losing Your Identity: A Rebrand Journey, with John Kotsatos

Inside the Data: What’s Shaping Senior Living Sales with Maggie Seybold

Creating Content That Resonates with Bryan Reynolds

Engagement Starts with a Story with Nathan Jones

Love > Dementia: Messaging That Moves People with James Lee

More Than Leads: Marketing’s Role in Culture and Hiring with Brooke Saxon-Spencer

Digital Move-In, Real Impact with Kaden McKenzie and Murry Mercier

The Power of Storytelling in Senior Living with Jack York

Senior Living Sales: What Mystery Shops Reveal, with Libby Lauer

Mastering the Website RFP Process with Jessica Freeburg

Marketing Meets Recruitment, with Fran Palma

Embracing Accessibility, Diversity & AI in Senior Living Marketing with Lola Rain

Storytelling Through Senior Living Photography with Tom Sanders

Sales, Marketing & Operations: Getting Senior Living in Sync with Greg Anderson

Beyond the Sale: Creating a Resident Experience That Lasts, with Jami Van Gysel

Turning Conference Ideas into Action with Jamison Gosselin

The Art of Senior Living Sales with Christy VDW

Guiding Generations Forward with Katharine Ross

Smooth Transitions, Happy Futures, with Maureen, Lisa, Matt

Trust, Tech & Teamwork with Jessi and Brandon