All Episodes
The Public Relations Podcast — 185 episodes
Launching a stealth company and training AI
AI in 2026: How PR Actually Influences AI Search and Why Earned Media Matters
Insight: Why good PR graduates still struggle to get hired and what actually works
It's time to take data more seriously?
Gaining 500 more media placements by going wider - Amanda Proscia, LightspeedPR
PR is changing: Pay attention to the news
AI Insight: How PR teams actually use AI without breaking trust or quality
AI Insight: How to use it in PR without destroying trust
How do you get a comms job (or a better job) in 2025?
Is "AVE" dead in PR?
What really happened when Jimmy Kimmel was axed?
Case Study: Keeping the media interested
Set clear goals - A campaign without them could go anywhere.
Report: How to write Press Releases with AI
Use AI to write a press release
Would you like to take part?
PR CAREER: Focus on your skills
What we can learn from "fake" influencers
Guest: PR for personal branding in books
AI: The reality of AI in Public Relations – from someone building it
AI: The Future Belongs to Comms People Who Dare
5 reasons why AI wont take you comms job... yet
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton
Guest: How to prove the value of PR
AI: Sentiment analysis in 2025 - Maha Global's Darwin
AI: First chat with a developer for PR
Technique: Using AI to pitch better
Question: What do you need from AI tools?
Tip: When to follow up on a pitch?
Guest: Reach the right people, not everyone in your PR - Liz Brooks
Practice: Could you add some sparkle to this PR problem?
Guest: Predictions for In-house comms in 2025
Tip: How to better manage journalist relationships
Comms Conundrum - The Museum Crisis
Guest: Increasing the value of your PR role in 2025
PRBites: When the media won't cover you
Guest: Reach Different Audiences By Changing The Message
Bites: Why momentum building will be essential in 2025....and more
How to Craft Campaigns That Truly Connect
Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences
PRBites - How Jaguar cars missed the point of modern comms
PRBites - Using information for leverage
PRBites - Being honest about AI
The Secret to Creating Trends: How to Make Your Story Unmissable
PRBites - Two examples of authenticity
PRBites: Turning your PR into a "spectacle"
PRBites - A new threat to reputations from AI
PRBites - Why you should do real time rebuttals
PRBites - Should PR show a clear ROI?
PRBites - Story pitching
CQT3: How to launch a business with PR
CQT2: Protecting your reputation with PR
CQT1: Getting the public to care about what you do
PRBites - Avoiding hyperbole in press releases
PRBites - Managing your web of influence
5,000 attendees for something not even launched
Why PR Strategy Will Be Essential for SEO in the AI Era
PRBites - What SpaceX Can Teach Us About Narrative-Driven PR
PRBites - The threat of coded language
PRBites - incl. Generating a brand podcast with AI
PRBites - PR ideas from the games industry
PRBites - Good and Bad techniques this week
Why you should be talking to sales teams
Leaning into a PR crisis
Preparing your client or you for interviews
PRBites - What the royals can teach us
PRBites: Using TV techniques in PR
Guest: Adapting PR Strategy to a Rapidly Changing World - Seth Linden - Dukas Linden PR
PRBites - Why you must include a story
PRBites - Getting a new job or client and more
PRBites - What others are focusing on
How Niche PR Agencies Can Win Big Against the Giants
PRBites - Getting on Reddit?
PRBites - Pitching PR services and more
PRBites - Making Things True
PRBites - 1st Aug 24 - AI for YouTube
Jim MacCarthy Part 3 - No holds barred comms
PRBites - Why good press relations are not enough
When the public turn against you - Part 2
PR Technique - When the press turn against you
BONUS 3 - PRBites 11th July
BONUS - 10th July - PR News Roundup
How to get organisations to take crisis PR planning seriously
Special - PR News Roundup
How to Navigate Taboo Topics in PR Campaigns
Creating social movements behind your organisation
How to ensure reporters come to an event
How to use AI to increase your pitching success
How to Engineer Eco-Friendly PR Success - Ivan Martin
A growing threat to the Crisis Comms PR sector
Ryan Reynolds' marketing genius and more
Connecting with journalists on Twitter
Understanding the power of story
Do you send affiliate links with your media pitches?
Why story trumps facts
How far can you push a story before it backfires?
What works when pitching in 2024
Encouraging others to tell your story with Komall Lath, Tute Consulting
How far can you push a PR stunt? and more!
When people don't listen to the message
How to use timing for impactful PR
How to make a thought leader
Value, Events and Storytelling
Unique ways to get journalists attention
Where AI is going to be a benefit and a nightmare to PR pros
Barbie and Public Relations - The Pink Episode
Season 6 Premiere - Targetting the right audience and lots more
Welcome to Season 6 - A New Direction
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
The Future of PR : Jeroen Bos pr.co
Using the power of personal to connect with media
Tech, PR and Crisis with Alexandra Annable of Techfugees
How to be authentic and PR skills for the future
Influencing a niche industry
Why PR is changing with Matt Holmes - Poem
Does AI have a problem and how will this effect PR?
Should your organisation have an opinion and learnings from South Korea
Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling?
Unlocking the Power of Influencer Marketing and Embracing Anti-hero Brands
Pitching mistakes - Getting the right content in front of journalists
Could you help a journalist's careers in return for coverage?
Disaster Fatigue: PR in Humanitarian Crisis
The latest impacts of AI on Public Relations
Are you missing lots of PR opportunities?
Crisis Comms : A case study
Are your PR abilities good enough?
Getting organic media for founders and thought leaders
Announcement: The future of the show
The lecture : A.I. and PR
Get clients to realise the value of PR
Chould reality TV stars present an opportunity?
The Mindset of Journalists: From a journalist who is also a PR
BITESIZE: Is AI bad for SEO?
Get media attention: Challenge narratives
A.I. for Public Relations part 2
BITESIZED: An A.I. update for PR pros
How to use A.I. and ChatGPT for public relations
EXTRA: Strategies for turning around a narrative
When saying nothing is a good idea
Turning around a negative perception
Why can't you get positive stories in the press
Can organisations fight back - Sailing La Vagabonde
What we can learn from Tom Cruise about connection
Thinking bigger with tiny budgets
Why the press might be ignoring your press release
Crisis PR : Where Balenciaga went wrong
How to do tech public relations
How to stick in people's minds forever
Get the press to come to you
How to lean in to customers
Series 4 trailer
Series 3 - Finale
Does your messaging need to change?
Are you using data?
Get inside your audiences head
Using your personality to drive your organizations brand
Will Smith breaks silence - What can we learn for PR?
The science behind short form videos
How to launch a social video series
Can you get journalists to come to you with inbound PR?
Journalists are everywhere
Tourism PR and free press trips
Real time news story finding for Public Relations
How to think about timing in PR
What Joe Rogan can teach us about crisis PR
Approaching journalists an easier way
Branding : What many people miss
How long should a press release be?
Is it a bad time to launch a podcast for your organisation?
PR "idea" news this week
Why are journalists grumpy?
Are you making this mistake with press releases?
The State of PR Report 2022....and more
How to make photos that work for PR
The Best Public Relations Websites Strategies
The Cannes Film Festival 2022
PR lessons from the country of Iceland
Connecting with 1000 people at once...and more
How to use influencer techniques ourselves
Will Smith's slap and lots more
How to be more environmental, video projects and more
Improve your "relationship" with customers
Influencers who let you down. Brand stories and PR diary dates
Trailer - Season 3