All Episodes
Wizard of Ads Monday Morning Memo — 1000 episodes
Life is an Adventure Without Socks
Paint Jobs Don’t Win Car Races
What the Bible Teaches About Advertising
Elon Musk Wants to Sell Me a Tire
Business Boundaries and Walls
Predictable is Invisible
Writing Great Ads is a 10-Step Dance
Make More Money by Reducing the Friction
ROAS: What It is and Is Not
The Only Rule of Success
How to Write Effective Ads
How to Strengthen Your Brand in 3 Easy Steps
Welcome to the Inflection Point
A Line of Standing Dominoes
Advice and Encouragement
The Time, the Place, the Person
Everything Flows From Strategy
What Do People Already Care About?
Keep Your Eye on the Star You Have Chosen
What Happened: How and Why
The Cure for EVERYTHING
Moments You Always Remember
Will You Ring Welkin?
No Jeremiah. No Pollyanna.
For the Joy of It, Be You.
Worldwide Anxiety Brings Local Opportunity
Nicknames & Odd Rhymes are Pastimes
Politics, Religion, and AI
1. Equity 2. AI 3. A Prediction 4. A Suggestion
85 Cents an Hour
The Benefit of Extremis
A Story 30 Years in the Making
Uncork the Champagne of Happiness!
Waking Up Twice, Notes from Friends, and a Restaurant Review
Let Me Give You an Update
Brand Builders are Storytellers
Passions, Scars, and Wounds
Tribal Advertising, Part Two
Advertising is Tribal. Which Tribe are You?
Perspective Determines Personality
Looking Through Antique Doors
Everyone Called Him “Ike”
How Packaging Increases Sales
Parrots, Peacocks & People
The Path that Brought You to Where You Are
Attraction to the Iconic
Reject Orthodoxy in Advertising
The Reason History Repeats Itself
What Writers Think
How Can I Write Ads that Speak to the Heart?
Megadog and Mustang
The Red Grasshopper
Outliers are Interesting, but They Rarely Matter
Clarity and Brevity are It
1605 and the American Experiment
Percentages Don’t Matter. Dollars Do.
How to Spend Less on Google
How Long is Your Time Horizon?
What is Creativity, Really?
What is Creativity, Really?
Which Kind of Customer-Centric are You?
Alternate Realities & Brands with Personalities
Insights in the Night
Quotes from a French Cafe
Authority is Nothing but Fancy Clothes
This is Why We Remember Him
Is Your Planning Gestalt or Structural?
Ambition and Happiness
The Creation & Extraction of Value
Incisive and Insightful
Magical Thinking: Bad or Good?
The Magician of Social Media Success
7 Quiet Secrets of Sales Activation
The Second Most Profitable Form of Writing
His Name was Joseph
Moments that Change Everything
Media Measurement Mistakes, ch. 2
Media Measurement Mistakes: Chapter 1
The Cruelty of Hope
Hope and a Future
Hollywood’s Broken Angel
What are Thoughts Made Of?
Consider if you will…
Personification Puts the Power in PowerSelling
What it Means to Go Full Kardashian
And the Winner is…
To Be Human
How Will You Be Remembered?
Crystal Days Cannot Be Shattered
The 12 Answers of Great Ad Writers
Be You. And Make the Best of It.
Antonio, Benito, and Neil
Process Follows Outcome
Listen to Your Friends
When You Lie Down on Sand
Is America Portable?
How to Create Sustainable Sales Activation
Seven Secrets of Sales Activation
My Advice if You’re a Leader
Riding Rockets & Shooting Stars
First Principles of Advertising
Why Your Business Needs 3 Strategies
Why Backstories Matter
Cult? Did You Say Cult?
Brad Pitt, Ron Howard, and Me
Jeffrey and Joe
This is Why Everyone is so Anxious
Answers to Your Questions
Laughter. Sorrow. Anger. Wonder.
Messengers Make Me Melancholy
In Praise of Procrastination
The Dark Night of Your Soul
The Wizard of Ads versus ChatGPT
True Things I Cannot Prove
Jerry’s 53% Idea
Men in Their Prime
Advice to My Teenage Grandsons
Of Course You Can
Reno is West of L.A.
Creativity in Advertising is Overrated
Write Tight
Pirates and Kings
The Voices of the 9 Declarative Sentences
How to Keep Your Balance During an Earthquake
How to Grow a Business 4x in 36 months
Magicians, Poets & Creators of Comics
How to Become Invisible
Are You Swinging for Information or Transformation?
The Flickering, Fleeting Scenes of a Lifetime
How to Lift a Company to New Heights
The Wisdom of Barbara Kingsolver
A Pebble Tossed into a Pond
Why Your Beliefs Are Correct
Porcupi and Rhinoceri
How to Succeed Without Planning
It Began as a Tiny Thing
What, Then, is a Woman?
A Fly-Fishing Fanatic in America’s 13 Colonies
Irwin, Bob, Frank, Placido, and Aretha
The Two Times We Read Don Quixote
Not Everything is Scalable
The Purpose of Poetry
The Function of Fiction
The Power and Danger of Relational Marketing
Portals and How to Use Them
The Third Vanderbilt
How to Attract and Hold Attention: Death and Life for the Cognoscenti
The Underdog Phenomenon
Useful and Ornamental Wordplay
Your Low Conversion Rate on Pay-Per-Click
The Video Game of Life
Living in the Nick of Time
Are You Sure You Want to be Famous?
The Price of Intimacy
How Does Advertising Work?
Is Your Ladder Too Short?
Advice From an Old Man
What it Means to be Average
Chatterton and Rowley
Don’t Worry. Be Happy.
What, then, is Love?
Our Hunger for Relationship
Reap the Whirlwind
Mosquitoes Trapped in Amber
Patrick and the Supreme Court
Criticism and Encouragement
The Source of Our Culture War
“No One Listens to the Radio Anymore”
What Do You See?
Archetypes are Bigger Than You Think
Content Without Context is Boring
An Honest Attempt to Understand
Your Personality Drives Your Business
Celebrate Your Partner
Mork calling Orson. Come in, Orson.
Start Your Own Business
Remove the Friction and Grow
Calculating the Cost of Customer Acquisition
“You’re just the one she hasn’t left yet.”
Let’s Talk About Faith
WHAT DO YOU FEEL IS REAL?
The Goal is Differentiation
Does Your Company Have Core Values?
Just Three Words
Numbers, Facts, Words, and Hands
An Extremely Very Common Mistake
Storytellers, Writers, and the Original Magic Carpet
Leadership: Another Look
WE 2023: “Working Together for the Common Good.”
You Don’t Need Authority to be a Leader
Heart Surgery en masse
Frame. Reframe. Counterpunching Part 2
Verbal Counterpunching
Storytellers: the Bad, the Good, and the Brilliant
If Life is a Journey on Water…
Three Ways to Look at Water
A Day at the Zoo
Bobbie Understood the Seasons
How Quickly Will My Ads Start Working?
That Hovering Question Mark
The Immortals
Are You a Manager or a Leader?
The Problem With Plato
Freedom and Responsibility
How I Met Indy Beagle
If I Had It All To Do Over Again…
It Freaked Me Out a Little
War And Peace
Man Bites Dog
How to Recruit and Retain Good Employees
My Favorite Francis
Gerald
Inflection Point
Magical Thinking
Just Keep Showing Up
Inside the Box, or Out?
A Colorful Cast of Characters
The Promise I Made You
Wide & Shallow vs. Narrow & Deep
What You Do Today is Important
Do You See? Do You Stand in Wonder? Do You Take Off Your Shoes?
What They Didn’t Teach Me at Oxford, I Learned in Jail
When to Write It, and When Not.
Affinity Groups
Caribbean Santa
Not Happy With Your Profits?
Elegant Absurdity
How to Win in Business
Let’s Go Time-Traveling
Was I Wrong in 2011?
The Purpose of Heroes
Look, See, and Feel.
Branding is Not Informational. It is Relational.
When Words are Images and Images are Words
Storm’s Passion
Carl Jung, Peter Pan, and Egypt
Shadows and Silhouettes
Correct and Expected, Right and Proper
A Second Reality
At the Fingertips of an Ad Writer
These Will Be Your Challenges in 2022
Old Cars in Barns
Your Inquisitive Mind
Me and New Orleans
You and Your Lottery Ticket
Time Travel
Creative Handcuffs and Isaac Asimov
Your Time in the Elevator
Looking in the Rear-View Mirror
The Favorite Con of the Plantagenet Kings
On a Rainy Autumn Day…
Which Type of Generous are You?
Meet Your Customers Where They Are
Lonely and Ignored, Outcast and Rejected
The Path that Brought You Here
Do You Deliver What You Promise?
Clowns to the Left of Me, Jokers to the Right*
No One in the Bible Spoke English
Floating on the Ocean of Time
Unbranded Search and The Yellow Pages
Branded vs. Unbranded Keywords
How to Write a Verb Avalanche
A Lesson in the Physics of Advertising
Twitmyer’s Mistake
20 Minutes Left to Live
Identity Marketing
Peter, Brian, Richard and Indy
Such As It Is
Framing: You’ve Been Doing It All Your Life
Lost and Found
Our Need to Solve a Mystery
You Are What You Can’t Let Go Of
So You Say You’re an Expert…
The Sneak Attack to Expect When Selling Your Company
The Obstacle/Opportunity of 2021
Train Tracks and Race Cars
How to Sell Diamonds and Other Illogical Things
Why You Should Reinvent the Wheel
Is the Customer Stupid?
Four Big Words of Encouragement
10 Tips for Advertisers
Methods of an Ad Writer
The Ever-Changing Song of America
One Too Many John Wayne Movies
Hot Country. Cold Sport.
Our Biggest Mistake Ever
Disagree and Commit
Those Glorious Creative Handcuffs!
The Twilight of Consciousness
The Bounce: How High? How Long?
The Secret of Happiness
Indy Beagle’s Day Off
What Would You Have Me Do?
A Message in a Bottle
Why I Don’t Believe in Goalsetting
The Absence of Goodness
The Nine Juices of Life
Inside Your Eyelids
Like I Was Saying…
Do You Seuss?
Battleground or Playground?
Is Your Company Out of Rhythm?
Seinfeld and Solnit
How to Walk Through an Advertising Minefield
Islands of Writers
My Inheritance from Phil
God’s Dog
Molokai
My Visits with Robert Frost
Online Marketing 101
That Speck on the Windshield
Everyone Has a Plan Until They Get Punched in the Mouth
How I Write Scripts for TV Ads
The Belt of Orion
The Thing About Us Okies
How to Make Paper Cigars
Riding the White Elephant
What Happened to the American Press?
Looking for Something Good to Read?
Anything Worth Doing…
Junkyard Dogs
Rainbows of Dogs
The Genius of What Isn’t There
Voices of Cats, Dogs, People, and Books
Jesus and the Tooth Fairy
What I Found Written in the Margin
Things I’ve Learned from Younger Men
The Wisdom of Early Reinvention
How a Thing Becomes Special
The Blind Spot in B2B Marketing
CONtent/conTENT
And Now for the Good News…
We’ve Watched Enough TV. It’s Time to Read Some Books.
A Note to Jewelers Worldwide
True Adventure
Avital and Dean
Subtleties of Ad Writing Revealed, Line-by-Line
My Friend, the Gambler
Whose Obelisk is This?
Weasel Slappers and Monkey Farmers
What it Means to Have a Mentor
The Fork in the Road on the Way to the Truth
Speaking to the Unconscious Mind
Three Ideas that Explain Who You Are
“Let’s Take a Walk Together.”
An Easy Way to Improve Your Writing
The Way Things Ought to Be versus The Way Things Really Are
A Canvas of Earth
Making the Sausage
Always Buy What the Kids are Sellin’
Key Performance Indicators, Channel Alignment, and Lead Generation
Symbolism, Superstition, and Choices
Awareness of Another World
The Inevitable Logarithms of Time
Seeing, Thinking, and Doing
Escape
Magical Thinking, Part Two
A Reverse Bucket List
Unsettled Lions
What is a Purchase Cycle?
The Problem With Employees
Beware the Invisible Mistakes
California and Me
The Secret of the Poobah Mitzvah
All Worked Up About Hedgehogs
The Belief Systems and Scars that Make Us Who We Are
How to Tell the Story of Your Company According to the Hedgehog and the Fox
How to Become a Black Belt Ad Writer
Things I’ve Learned From 38-Year-Olds
The 3 Sharpest Tips I Was Ever Given
Happy Yesterday!
Vertical and Horizontal Thinking
Two Oklahoma Boys
How We Decide to Purchase
The Importance of Endings
Unintended Consequences
The Care and Feeding of Imaginary Friends
Framing
Three Questions Only
Family Stories, 1934
When Dealing with Talented People
Our War with Mexico
Banter and Repartee in Advertising
“It’s a Good One.”
Advertising Simplified
12 Ways to Communicate
Are You the Solution or the Problem?
I’m Here to Encourage You
Shrink Your Way to Success?
When Men Retire
“It was Dark Inside the Wolf”
The Treachery of Surveys
Stored Energy
Simple, But Not Easy
Just Because “It All Adds Up” Doesn’t Make It True
How, Then, Should We Advertise?
How to Make Big Things Happen Fast
When We Were Deeply Frightened
How to Create a Culture of Success
The Thing About Hemingway…
Evolution of a Master Plan
The Source of All the Confusion
How to Get and Hold Attention
Do Your People Contradict Your Advertising?
Bandwidth and Purpose
Things an Old Man Knows
The Only Hard Choice
The Becoming of America
Three Teachers
Have We Forgotten How to Play?
What a Strange World We Live In!
Anastasia, Audrey, Alice and Shirley
Archetypes and Icons are Symbols
“Walk With Me”
Better Angels
Celebrate, Celebrate, Celebrate!
Meeting Them Where They Are
In the Wilderness, You Meet an Old Man
4,376 Thoughts Worth Thinking
Your Customer and Their Life
Making Them Hear What You Didn’t Say
How Do You Want to be Paid?
How Many Will You Trade?
Harold Van der Huizen
The Radio Success Formula
Blind Spot 2018
Who is Your “Samaritan”?
A Strange Kind of Luck
Paired Opposites are an Expression of Duality
The Roycroft Campus and Bohemian Grove
Three People You Remember
“No One Listens to the Radio Anymore”
Straight-A Students and Self-Made Millionaires
Direct-Response Ad Writing: How to Do It Right
Robert and Chris and the Trip They Took
Our Strongest Bond
The Mark of a True Entrepreneur
Shortest Book Ever
The Journey From There to Here
Paint-By-Number Advertising and Selling
Outer Worlds, Inner Worlds
Balance
Have You Misinterpreted the Data?
Curiosity and Wonder
What To Do When Your Category is Dying
2 Kinds of Excitement, 6 Kinds of Love
An Itch and an Image
What to Expect in 2018
The Stories We Tell Ourselves
The Beginning of Delight
Transparency, Engagement, and the Zero Moment of Truth
Do You Have the Courage?
When We Believe
How Did You Not Already Know That?
Now, More Than Ever
On Becoming Invisible
Advertising’s Grand Illusion
The Power of Self-Similarity
How to Build a Bridge to Millennials
The Price of Conformity
Banter as a Tool of Selling
The Secret of Customer Loyalty and Not Having to Discount
The Truth About “Going Viral”
What Is the Theme Song of Your Life?
Thomas, Napoleon, and Henry
What to Leave Out
Interesting Ivan and Attractive Alvina
Stories that Sell Products and Services
How to Create Ads That Connect Emotionally
From Whence Comes the Power to Persuade?
Three Ways to Get Rich: L.A.D.
Radio versus Pay-Per-Click
American Exceptionalism in 1687
The After-Success Mistake You Make
A List of Possibly Important Thoughts
The Reality of The Imaginary
What You Are Not
This is Why I Like You
Sunshine and Poobah – the Backstory
The Other Kind of Advertising
Unconscious Persuasion
Hanging Out With Friends
Negotiable or Non-negotiable?
Stress
Rise of the Experience Economy
Michael Jordan and You
Quit Branding. Start Bonding.
A Girl, Up in the Air, In Africa
Business Personality Disorder
Origins
Swordfish Thoughts
Script for Star Deck Tour
Radio’s Happy, 5-second Future
What’s a “meta” for?
The Smeller’s the Feller
May This Be Your Year of Encouragement
The Familiar Face of Failure
Don’t Need a Buddha Head
Emotional Shorthand
How to Win BIG if You’re a Millennial
Laugh, Cry or Get Angry
Paired Opposites and Third Gravitating Bodies
Four Christmas Stories
A Winter’s Journey
Kermit, Theodore and Edwin
How to Say More in Fewer Words
Spaceship Earth
Chasing Your Shadow With the Sun at Your Back
A Reassuringly Expensive Vacuum Cleaner
Indirect Targeting
Opposites Attract for a Reason
Is There a Right Way to Criticize?
Win the Heart and the Mind Will Follow
Fiction in Advertising
The Impossible Dream of George Washington, Thomas Jefferson, John Adams, Ben Franklin and Alexander Hamilton
The Talented-Person Blind Spot
Propaganda and the Color of Light
Belief is a Choice
The Kangaroo Recurrence
Who Has Time for Shopping?
Time and Money are Interchangeable
The Power of Myth: Downside and Up
Memories of Percy
10 Books to Make You a Better Writer
Disney and the Empowerment of Women
The Perfect Woman
Quixote and The Wise Men
The 10 Most Common Mistakes in Marketing
Because I Know You’ve Always Wondered
Encouragement
The Difference Between Bad Ads and Good
Soliloquy
We Americans
How to Purchase Your Customer’s Attention
Turning Point: Wizard Academy
Miguel’s Two Talking Dogs and You
Your Own Personal Reality
Radio’s Coming Renaissance
Anomaly
Are You a Worthless Bastard?
Determination is a Steely-Eyed Dog
Old Enough to Drive
Joe Darion’s Dilemma
Data Doesn’t Convince Us. Stories Do.
Herbert and The Bullfight
The Price of Creativity
How Much is Too Much to Leave Out?
Target Marketing vs. Tribal Marketing
What Story Do You Tell Yourself?
Do You Hear that Train a’Comin?
What Watson Said
23 and a Half
The Other Kind of Excellence. Part Two
The Other Kind of Excellence. Part One
Business Branding or Customer Bonding? Marketing to Millennials and Their Parents
Banging Words Together
Word People
How to Achieve World Peace
Blow the Bugle. Bang the Drum.
According to Whose Rules?
Vast Project, Half-vast Commitment
WARNING: Someone Pushed My Button
Who are Your Invisible Heroes?
Your Customer is not Your Friend
The Color that Doesn’t Exist
Pounce
What Does Your Ocean Whisper? Part 3 of Living for Real
How the Internet Has Changed Us
In What Direction Adventure? Part Two of Living for Real
The Unexamined Life Part One of Living for Real
Of Gumball Machines and Commercial Jets
Identity Hooks
My Sadly Comical Midlife Crisis
Musings of an Old Ad Writer
Thoughts Like Comets in the Night
Inspiration, Enthusiasm and Instruction
Gnawing on Numbers
The Wisdom to Know the Difference
Whiskey and Roller Skating
The Hidden Dangers of Lists
Let’s Talk Tunes
A Partial Dictionary of the Cognoscenti
Off-Balance Symmetry: A Fancy Name for Style
Reality: Objective or Perceptual?
Whose Dog Are You?
Surprise and Delight
A Single Conversation
Glenn Gould Played Piano
An Open Letter to 12 Year-Old Boys
The Boys Who Outrun Time
The Invisible, Imaginary Crowd
Counterintuitive Truth
Multilingual You
Thou Shalt Not Be Average
The Measuring of Success
Did You Feel That?
Misdiagnosing Success
The Pursuit of Happiness
Are You Sufficiently Ridiculous?
Belonging
Let Big Data Choose Your Perfect Location
A Unicorn in Seattle
Making Things Believable
Your 15 Minutes of Fame
The Wet Cement of Time
Of Course You Can Figure It Out!
The Grand Illusion of Advertising
Every Minute of 15 Years
Our Brand of Crazy
Four Things We’re Seeing Right Now
Do You Have a Desert Island?
Get Your Hopes Up
John Steinbeck’s Man of La Mancha
How to Humanize Your Website
Statistics You Never Expected
Seinfeld, Quixote and Marriott
Repurpose the Proven
Does Your Staff Live Your Advertising?
The Probable Future of Mass Media
God is Like Zoysia Grass
Reliable Truth or Cultural Myth?
The Power of Why
What Successful Companies Have in Common
Cost of Advertising: 2 Cents a Week
Pepsi’s Digital Screw-Up
The Problem With Financial Types
How to Reward Customers
How to Let Your Customer See You 3D
A Termite in a Yo-Yo
Sinatra’s Riddle
“But Isn’t That Communication?”
Cedric’s Billion-Dollar Ant Farm
The Customer’s Forking Journey
Power of Silence
The Truth of the Story
Ask to See the Ad
Don’t Make Me Say Loren L. Lewis
I’ve Come to Encourage You
The Storyteller’s Art
Access to Information
Courage is Security Plus Audacity
The Big Secret of Great Ads
Seeing Women Differently
Nine Voices, Nine Movies
Statistics versus Stereotypes
Identity, Purpose and Adventure
Haggard, Inconstant Splashes of Beauty
Brands are Built on Core Beliefs
Shrink Your Way to Success?
Guilt, Shame, and Failure
Why We Are Attracted to Bad News
Billy, Tom and Ted Go Viral
The Upcoming Fork in Business Boulevard
Conformity is Normity
What Dan Doesn’t Do With Numbers
What You Will See in 2014
You and Your Dreams and Schemes
To Be an American
Sarah and George Explain
Will You Please Bring It Into Existence?
Start Begins with Star
My Thanksgiving Thoughts,
PowerNaming
Does Your Ad Contain Medicine
What’s Been Your BEST Bad Idea?
Why You Should Learn to Write
The Follow-Your-Passion Myth
Beauty of the Unfired Gun
Time and Chance, Money and Love
Pleasure and Happiness
Lessons Learned From the Poor
I Hate That I’m Good
Think Backwards and Win
Nobel Prize-Winning Economist
Customer Courtship
The Attention Span Myth
1. Improvisation 2. Innovation 3. Imitation
Do You Know You?
Fortune’s 500 or America’s 5.91 Million?
The Snowy Truth of Advertising
“When We Don’t Fly, People Die.”
Roses for the Living
The Insightful Advice of David McInnis
The World’s Ugliest Website
The Apathy of Leisure
On What Will You Shine
Why Principles are Better than Rules
The Day After This Day
College Isn’t for Everyone
Ad Strategy vs. Ad Writing
What I Do Today Is Important
Secret Messages – Embedded Codes
Becoming Bulletproof
Rise of the Corporate Assassin
Ancient Advertising Wisdom
How to Be Liked
Unusual Creatures
Voices of Books
Hardship
The Reindeer Effect
Look Through These Lenses
A Sure-Fire Cure for the Blues
The Facebook Mirage, YouTube, PayPerClick and the Superbowl
Quixote and Me
Better Than Creativity
Doctor, My Eyes
Shut Up. And Sell.
“You May be Shoveling Horse Manure
Three New Things for 2013
A Tale of Two Lawyers
Our Changing Nation
Anything Too Stupid…
Time is a Solvent
Wise Men and Fools
How Radio Ads Must Change
Success and Significance
Intersection of Ways
Pendulum 451
Friends, Family, Staff and Customers
Radio of Tomorrow?
20,000 Years of Advertising
Mountains and Molehills
Why It’s Dangerous To Give Advice
2013: When the Tribe Becomes a Gang
Tigers Do Not Purr
Miraculous Insights
How Jack Became a Dull Boy
5 Ways to Solve Problems Creatively
Courage, Confidence and Humility
Your Private World
Possibility Thinking
Listen to the Voice of Experience
Growing Up In Oklahoma
How It All Began
Speak in 4-Part Harmony
Four Kinds Of Curious
The Myth of Multi-tasking
Glorious Failure
Information Like Bullets
Fame and Fortune
Magical Realism in Advertising
How Not To Be Bored
The Future of Talk Radio
She Was 22 Just Like Me That Day
Oscar, Dorothy and Ze (Zay)
America’s Antoni Gaudi
Measuring the Height of a Brand
What Are You Doing Here, Elijah?
The Power of Once Upon a Time
What PPM Means
Richard’s Recipe for Happiness
Quixote Across the Years
Angel in the Darkness
“Leap, and the Net Will Appear.”
Nostalgia is a Dangerous Drug
Are Two Heads Really Better Than One?
Why Radio Doesn’t Work
Who Is Your Customer?
Advertising in 2012
40 Years and 3 Miles Apart
America 2.0
Flat Rock, Wide Pond
Merry… I Don’t Know
Shining City, Troubled Sky
What to Expect in 2012
It’s Always Christmas at Wizard Academy
Life in the Clothes Dryer
The Happy Future of Education
The Old is New Again
Pearl Was a Bit of a Whore
Anomaly
How Fresh Is Your Adventure?
Choosing a Voice for Your Pen
An Unlikely Pair
Everyone is Entitled to Their Own Opinion
Tuesdays with Stéphane
A Style Guide for Your Actions
Styles Guides and Audio Signatures
Whose Emails Do You Read?
Journeys Of Imagination
An Open Experiment
How Soon Will My Ads Start Working?
On the Horizon
Relevance, Real-evance, Relate-evence
Work With What You’ve Got
Interesting Things Going On Right Now
Differentiate or Conform?
17 Strangers
The Ones Who Don’t Go Away
How to Become Self-Selected
Curves Cost Money
On Being a Consultant
Facebook and Twitter
How to Select Your Message Delivery Vehicle
Why Ads Fail
Thoughts Too Big for Us
How to Create Life
Time and Attention are Currency
Our Attraction to Brands
Japanese Summer
All My Weird Friends
How I Know the Recession Is Over
Why Advertising is Rarely Scalable
America’s Finest Hour
But Why Are You Going to College?
Does God Like You?
The Wisdom of a People
Calculate the Cost of Customer Acquisition
Harnessing the Midlife Crisis
Random Entry
5.91 Million Reasons
The Emily Dickinson of Photography
Rivalry of Thought
A Flashbulb Lights the Moment,
The Sparkling Secret of Success
Gold Laughs at Stocks and Bonds
Name the Number. Say It.
High-Risk Writing
Van Gogh’s Hero
You Are the Sum of Your Beliefs
When Divergence Becomes Convergence
Paul’s Adopted Son
Three Ads
Path to Improvement
What to Say
Buzz Snatching
Are You Having Fun?
Yes, Numbers Do Lie.
Two People. Both Right.
Island You
We’re Getting Mall-ed Again
Left Jab, Jab, Jab, Right Hook
Walk on Water
Wile E. Coyote, Billionaire
How to Spot a Wiener Dog
Steinbeck’s Unfinished Novel
What Is Woman?
Melvin the Lion
Answer 13 Again
Escape Your Comfort Zone
How to Make Plastic Explosives
It All Adds Up
Let Ignorance be Your Advantage
Self Definition
Sheepdogs Be Damned
Faux Authenticity
Counterintuitive Radio
Remove the Limiting Factor
Optimism for Beginners
Change Their Minds?
Wizard Academy
Combine 2 Ingredients for Explosive Ads
Play On
Swim to Kansas
Fortress of Belief
Failure at 33 and 1/3 RPM
What Are You Trying to Make Happen?
What to Expect: 2010 to 2023
The Power of Labels
How I Win the Ad Wars
Guilty Pleasure
Forty Years From Now
Blind Spot
Which Market: Interest or Exchange?
A Behind the Scenes Look at Why
Four People. Sort Of.
Deader Than a Bag of Hammers
Targeting the Imaginary Customer
Selling: Civic vs. Idealist
Home for the Holidays
My Holiday Gift to You… For Real
What Do Your Customers Care About?
The Booty Call Incident
Social Media: Myth or Miracle?
Trigger Emotions with Light and Color
Turn, Turn, Turn
Wealth
How to Make Money
Problem Solved
Why Everyone Should Grow Up Poor
Fatal Optimism
The Poodle and The Vamp
Carve Your Important Things In Stone. For Free.
How Do You Want to Feel Right Now?
Boldness Buys the Priceless
Sailing With Magellan
Spend Not a Penny
What Time Is This?
Magic of the Elbs
Grin of the Cheshire Cat
Why I Have No Goals
Portals, Reveals, and Partial Reveals
The 12 Languages of the Mind
How Will You Measure Success?
How to Make Your Store Interesting
Dream the Impossible Dream
Quixote's Horse
How to Make Big Things Happen Fast
Style Tips for Ad Writers
How to Describe
How to Choose Colors
Bad Math and You
Activity Based Accounting
Never, Never, Never
Fear Is Contagious
Curiosity Rocks
Wobble
The New Magic
Let Me Tell You a Story…
What Is America?
Substance Over Style
A Preview of Coming Attractions
Please Don't Throw Me in the Briar Patch!
Breakthrough Answer 13
The Secret of Success
The Secret of Happiness
Storm Fear
Introverts and Extraverts
What to Expect in 2009
Gather Up the Fragments
Becoming Credible
The New Language of Effective Ads
The Seven Chairs
Tomorrow's America
Thinking Outside the Box
How to Think Outside the Box
Husbands Who Cheat
$700 Billion. Greg Saw It Coming
Some Things There Are That Last Forever
Sailing the Sea of Japan
How to Write Ads
The Extraordinary People Myth
A Post American World? Really?
Dealing with Rejection
The Magic Table
Follow the Sound of Bulldozers
Art. Brand. Cultural Icon.
Feeding Stray Puppies and Kittens
Where Does America Spend Its Ad Dollars?
Richie's Red Bus
Superficial Reality
Make Your Mission Statement Ring
Shorter is Better
A Comparison of 9 Major Media
Back When We Killed for Tennis Shoes
Visuospatial Sketchpad
Sholem Aleichem
Horizontal Thinking
Customer Profiles
How to Make Business Good When Times are Bad Archetypal Patterns, Part 3
Archetypal Patterns Part One. Reconciling the Challenge pattern to the Guide pattern
The Future of Radio
Ancient Greeks and Turning Fifty
Teddy Roosevelt's Daughter
Buried Treasure
Where is Your Blind Spot?
2008: Year of the Beagle
7 Step Secret of Success How to Get Where You Want to Go
Once Upon a Time
Clarity is the New Creativity
Hello and Goodbye from John and Jane Doe
2008: Year of Transition
The Glass Ceiling
2008 Business Forecast from high atop Wizard's Tower
Gravity of the Edge
Actions Speak Louder Than
Time and Chance.
Danger Signals: Sounds of Circling the Drain
Thrive in a Recession. How to.
Wrong Turn Taken on the Straight and Narrow
American Indian Eloquence
A Tour of Tigers
Ronald, Bill and You
Tomorrow Has Come.
Is Yours a Brand or a Bland?
Choosing Your Magic Words
Do You Lean Toward Niche Marketing?
Can You Make It Talk?
Seeing Yourself Real Paper Roses Have No Fragrance
An Extremely Very Good Book
The Monster Under My Bed
Making the Big Money
But Isn’t Jewelry a Visual Product?
A Conversation Between Friends
Ready. Angle. Frame.
Do Good Ideas Always Work?
What Courage Can Do With Six Dollars
non sequitur
Why Most Ads Don't Work
M=12 12
Wisdom of Women
Accelerated Branding
How to Make Your Ads Sparkle
How to Succeed as a Consultant
How Art Touches the Heart
Are Your Ads Getting Enough Complaints? Part Three in a Three Part Series
10 Ways Retail is Changing Part Two in a Three Part Series
How Retail is Changing Part One in a Three Part Series
The Media Is Not the Message
What's Holding Your Business Back?