Confident Content with Rachel Klaver

Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re not alone.  Many of us associate sales pages with pushy, over-the-top tactics, but the truth is, when done well, a sales page is simply another way to have an honest, structured conversation with potential customers. And to help us demystify sales pages, I’m joined by Angela Pickett, an experienced and highly approachable sales page and website copywriter. Angela’s background is fascinating;before she became a copywriter, she spent 15 years working as a diplomat in Australia, China, and Vietnam.  It turns out that the same skills that made her a great diplomat;clear communication, attention to detail, and the ability to connect with people,also make her an incredible copywriter.  Now, she helps business owners, government organizations, and not-for-profits craft clear, compelling copy that actually works. In today’s episode, we’ll be covering: What a sales page really is (and isn’t). Who actually needs one—and why. How a sales page differs from a regular website page. The key elements that make a sales page effective. Why some sales pages give the whole concept a bad name. A step-by-step breakdown of a high-converting sales page. And why design is just as important as the words on the page. So tune in, pull up your website and let Angela take you through what you have got right,and what you may be missing.    Important Links Dial into your ideal client - psychographic workbook Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibility and engagement. But over time, I’ve started to feel like it’s not the best fit for the kind of content I really want to create.I love deep, thoughtful writing. I love exploring ideas in a way that goes beyond what works best for LinkedIn’s algorithm. And honestly? I want to build something I own, where I’m not constantly trying to work around a platform’s shifting rules. That’s why I’m making the move to focus more on Substack.This episode is all about that shift—why I’m doing it, the benefits and challenges of moving away from LinkedIn, and what this means for how I’ll be showing up in my content.Things We Cover in This Episode: Why I’m pulling back from LinkedIn and what’s changed for me The pros of moving to Substack—owning my audience, long-form content, less noise, and better community-building The challenges of leaving LinkedIn behind, including discoverability and audience migration The difference between free and paid Substack models, and what I’m considering What this means for my content moving forward and how you can stay connected If you’ve ever thought about shifting your content strategy away from social platforms and into something you control, this episode will give you some insight into the thought process behind my decision. Important Links Dial into your ideal client - psychographic workbook Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your message isn’t landing in a way they understand. This episode is all about audience schemas—how people naturally process information, what makes content feel familiar and relevant, and why trying to change someone’s beliefs is an uphill battle. We’re covering: What audience schemas are and why they matter How people naturally categorise and process information Why some content resonates deeply, while other content feels like noise The role of cultural background, values, and beliefs in how messages land Simple, practical ways to test and tweak your content so it actually connects Marketing isn’t about convincing people they need you—it’s about meeting them where they already are. When we understand how our audience thinks and what they care about, we can create content that feels natural, makes sense, and removes the friction between what we’re saying and what they need to hear. I’ve got a free resource to help with this—Dial In Your Dream Client—which will help you create a psychographic profile and start refining your messaging. You’ll find the link below. Would love to hear your thoughts on this one. Does your messaging match the way your audience already thinks? Have you noticed a difference when you tweak the way you talk about your offers? Let me know. Next week, we’re back with a more tactical episode, breaking down a strategic how-to. Every few weeks, I’ll be diving into marketing psychology, alternating with practical content strategy and guest interviews—so keep an eye out for those. Thanks for tuning in. Let’s get into it. Important Links Dial into your ideal client - psychographic workbook Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matter, the elements of a strong welcome sequence, and how to create lasting connections with your audience through thoughtful email design. What You'll Learn in This Episode: Why every small business needs a well-crafted welcome/nurutre sequence. The importance of consent and why Tiffany is selective about her email lists. How email welcome sequences mimic natural human interactions. Strategies for creating 4-6 email sequences that build trust and authority. The biggest mistakes to avoid in email marketing, including overly complicated formats and poor mobile design. Why click-through rates matter more than open rates in today’s email landscape. Tips for building trust with your audience through authenticity and consistent communication. Tiffany's Top Insights: On Email Consent: "I don't want people on my list unless they want to be there. Building trust starts from the first opt-in." On Welcome Sequences: "Without a welcome sequence, it’s like leaving a visitor at your front door without saying hello." On Simplifying Emails: "Short emails can be impactful if they’re well-crafted and focused on one goal." Are your emails making a great first impression? Reflect on your own welcome sequences and think about how they can better align with your brand voice and audience needs.We’d love to hear your thoughts on this episode. What was your biggest takeaway? Let us know in the comments, and make sure to subscribe for regular support, information and advice about effective marketing strategies. Important Links Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need perfect content—you just need to start. In this episode, we tackle the fear of starting and share simple, actionable strategies to unlock your creativity. Whether you’re overwhelmed with too many ideas or struggling to find any at all, this episode will give you the tools to break through. Your homework: Write a rough draft of a post today using this framework: Pick one question your audience has asked recently. Answer it in 2-3 sentences. Add a question to invite engagement (e.g., “Does this resonate with you?”).Bonus: Post it, even if it feels unfinished. Progress beats perfection! If you’re ready to break through content paralysis and create with confidence, this episode is for you! In this episode, we cover: What content paralysis is and why it happens How to reframe your mindset around creating content Practical tips like batching ideas, using content pillars, and starting small Real-life examples for service providers and product-based businesses Low-budget, high-impact ideas to create content effortlessly A step-by-step activity to help you take action today Let’s stay connected:If you’ve ever felt stuck creating content, this episode will help you take small steps toward consistency. Try today’s practice activity and let me know how it worked for you! Don’t forget to subscribe for more episodes packed with actionable content marketing tips and strategies. Important Links Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web     See omnystudio.com/listener for privacy information.

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it. In this episode, I dive into the fascinating psychology of the IKEA effect and how you can harness it in your small business. Whether you're a product or service-based business, integrating this concept can increase customer loyalty, engagement, and attachment to your brand. Your homework: Think of one product or service you offer and brainstorm a small way your customers could make it more their own. It could be as simple as asking for feedback or creating a customizable element. Start small, test it, and see how your audience responds. If you’re ready to create stronger connections with your customers and make your marketing more impactful, this episode is for you! In this episode, we cover: What the IKEA effect is and how it applies to small businesses How engaging your audience increases reach and builds loyalty Real-life examples of businesses using the IKEA effect (from meal kits to cheese-making workshops) Ways to incorporate customization and co-creation into your products or services The power of asking for feedback and advice from your audience Practical tips to test the IKEA effect in your business today Let’s stay connected:If you found this episode helpful, let me know! I’d love to hear your thoughts or ideas. And don’t forget to subscribe for more episodes about marketing psychology and strategies to grow your business. Important Links Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live. Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your weekly rhythms, and ultimately define the lifestyle you lead. In this episode, we'll explore: Shaping Your Perfect Business Schedule. Discovering What Drives You. When Things Don’t Feel Right Sorting Out Your Values Write Out Your Mission Look Up to Your Heroes. Bringing It All Together: Finally, we'll wrap up by connecting the dots between your ideal times, your values, and your marketing efforts. It’s not just about thriving in business—it's about crafting a life that’s rewarding, balanced, and perfectly tailored to who you are. Join me as we reframe the way we think about marketing—not just as a tool for business growth, but as a blueprint for building the very lifestyle we aspire to. Let's make sure that every post, every campaign, and every strategy is building towards a life you love living. Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads.  Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content. Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing schedule. In this episode, we dive into: The compelling reasons to adopt evergreen content The hidden risks of going all-in on evergreen Strategies to balance evergreen with the fresh stuff Smart ways to leverage evergreen content during your off times Tips for keeping your evergreen content fresh and effective Join me as we work through how to make your content work smarter, not harder, and how to strategically use evergreen content to free up your time while keeping your audience engaged. Let’s get your content to stick around, —long after it’s posted.  Because really - is there ANYTHING more satisfying than not being online AND still getting those leads from your content? I think not!   Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience.  This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients! I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories.  This is part two in this little series on storytelling.  In this episode we take a look at two other story frameworks you can use to tell stories, and give an example of both.  Stories get you the clients you need.  Stories help you be remembered Stories can become part of your core marketing message Stories are powerful So let’s plan a story together.  (I’m taking  a little break from Confident Content  - to develop content for a future series here. I want to go deeper into subjects and topics I know you need. I’ll be back with a new series soon!)        In this episode we cover: Two simple storytelling models you can use to draw your ideal customers closer What you need to think about when creating your story  How to use the same story in different formats What I’ve found by using the word “I’ when telling a story       Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts.  I love a pretend good story, but I especially love a enticing real story with real people doing real things.  Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful.  I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone for two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories.  In this episode we look at why we need stories, and we walk through how to build a story on a simple framework (We’re going to do this topic over a few episodes as I don’t want to rush you!) Stories get you the clients you need.  Stories help you be remembered Stories can become part of your core marketing message Stories are powerful In this episode we cover: Why story matters What you need to do with your stories How stories help shift perception Why your brand needs a good story How to use a simple storytelling technique to tell a powerful story       Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now.  But what happens if you don’t have a list? Or if it’s tiny? How do you grow it? In this episode we walk through the steps you need to get your email marketing started up and sorted.  My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who is big on email marketing and using it to build a community. Most of my work comes from people who’ve been on my email list first - and they come in keen, and ready to buy.  In this episode we go back to basics covering what to do if you are just getting started with your email marketing. I share what I’ve found to work  best, not only for me, but also for some of my strategy and content marketing coaching clients.  If you work with me, you’ve got to do email. So consider this your very own content marketing lesson to help you get started with email marketing  In this episode we cover: What you need to do before starting an email list Why I recommend lead magnets What type of lead magnet you should use What you need in terms of email platforms How to optimise your signup forms  How to get people to FIND your sign up forms What you can use to promote your lead generation What types of lead generation and marketing I don’t recommend for email list building        Important Links Come to Rachel’s Free content strategy workshops Attend the Storytelling Masterclass July 2nd Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do.  Yes, some of it is not the best. Yes I’ll always rewrite the content it produces.  But getting it to generate ideas using an in depth profile helps you target your audience in fresh ways you may not have thought of My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who’s never liked the straight demographic approach to marketing. I see so many small business owners not getting deep enough with looking at the whole of the person who buys from them so this series is helping you work this stuff out yourself if you can.  In this episode we’re going to look at how I got chatGPT to find holes in my profiling and several ways I’ve always helped me create some simple videos with my newly minted client psychographic profile. I’ll also talk a little about how I like to work with chatGPT on this type of work - and how I get a better level of results. I have learned that chatGPT works better WITH my brain, rather than instead of it NOTE: Please do take the time to listen to parts one to three if you don’t have a psychographic profile.      In this episode we cover: Content Personalization: Using the psychographic profile, I can help tailor content that feels more personalised and relevant to your audience. This could involve segmenting your content to address specific sub-groups within your audience based on their interests, struggles, or desires. Engagement Strategies: I can suggest strategies to increase engagement, like interactive content (polls, quizzes), user-generated content campaigns, or live Q&A sessions. These approaches can make your audience feel more involved and valued. Emotional Connection: We can work on crafting stories or messages that resonate emotionally with your audience. This could be through narrative-driven content that aligns with their values, challenges, and aspirations, effectively building a deeper connection. Educational Content: Based on their learning preferences, we can create educational content that’s both informative and easy to digest. This might include step-by-step guides, video tutorials, or even infographics that simplify complex topics they care about. Conversion-Focused Content: Aligning content with the decision-making styles of your psychographic profile, we can develop content that gently guides them through the buyer’s journey, from awareness to decision, emphasising clear, relevant calls-to-action. Feedback and Adaptation: Implement mechanisms for feedback on content, such as surveys or comment sections, to understand how well it’s meeting their needs and how it could be improved. Community Building: Develop content that fosters a sense of community, such as highlighting community stories, shared experiences, and common goals. This could also involve creating exclusive groups or forums where your audience can interact. Trend Analysis: Keep the content fresh and relevant by integrating current trends that resonate with your audience's interests and values, ensuring that the content remains dynamic and timely.           Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Having a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, and develop further products and services that you know they will love (making your business easier to grow) When I look at one of mine, it immediately helps me think of content that best fits their needs and is going to attract people like my current ideal clients. I have two overlapping sets of common types - and tend to talk to them both on slightly different platforms, with email currently blending the two together (this may change in the future) The more I dig into talking to the whole of my ideal persona, the more my content hits the mark faster. And the more engagement I get on my posts. It helps me talk to pain points, share bliss,  In the last two episodes we’ve broken down exactly what you look at when developing a profile. In this episode we look at the different ways you can collect the information and data you need to make an as accurate as possible picture.  If you know you want more of your ideal clients, then this is a great place to start.  Let's work out how to get collecting, so we can create content that makes more of an impact and grows our business.    In this episode we cover: The need for both qualitative and quantitative data Where information may be hiding right in front of you What to do if you have NO data Questions you could ask your current clients What a focus group is and what you need to think to run it The benefits and risks of using facebook posts and groups to collect data.  Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in part three, but today we’re digging deep on what areas you can look like, with real examples you can note down and look at This episode before this focused on Lifestyle, Hobbies and Interests. Please do listen to that one and this to get the full picture of what you should be looking for.  If you’re a new business, I recommend just working through this list and making a stab in the dark. You can change or adapt it as you go, grow and determine where it’s not sitting right. However for more established businesses, the next episode will go through to find out this information so you’ve got a clear image based on real data as much as possible.  Using the categories we discuss in this podcast can help you determine your content, pulling out commonalities in your ideal customer’s interests and curating content around this. It can help shape your messaging and know how to talk best to your ideal customer   Essentially, we tap into finding common ground which goes far beyond “we’re the same age” or “we live in the same city” Grab a pen and pencil and take notes as we break down how to determine who your target ideal customer really is     In this episode we cover: The lifestyle factors you can explore to create a clear picture of your ideal audience.  The scope and range of hobbies and interests your ideal clients may have Why it’s a good idea to use this on yourself as a small business owner What interests you might be able to dig deep and connect with Why it’s so important to take time to do this  Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers” Well if only marketing was that simple!  Yes, it’s true that some people in the Boomer generation are well placed to spend money. But there’s money to be found in every generation.  I’m not a fan of marketing to straight demographics - and have talked about that before. This is part one of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in a future episode, but today we’re digging deep on what areas you can look like, with real examples you can note down and look at This episode focuses on Lifestyle, Hobbies and Interests. (Our next episode drills down on personality traits and values) All of these are important elements to cover.  If you’re a new business, I recommend just working through this list and making a stab in the dark guess. You can change or adapt it as you go, grow and determine where it’s not sitting right Using the categories we discuss in this podcast can help you determine your content, pulling out commonalities in your ideal customer’s interests and curating content around this.  Essentially, we tap into finding common ground which goes far beyond “we’re the same age” or “we live in the same city” Grab a pen and pencil and take notes as we break down how to determine who your target ideal customer really is In this episode we cover: The lifestyle factors you can explore to create a clear picture of your idea audience.  The scope and range of hobbies and interests your ideal clients may have Why it’s a good idea to use this on yourself as a small business owner What interests you might be able to dig deep and connect with Why it’s so important to take time to do this  Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them.  Using outsourced help can feel scary initially as it’s all about investing in something and someone else who will have control over areas you’ve always run But this gives you more time, capacity and energy to not only focus on what you do best, but to get more of your time for other things you love. In today’s Confident Content episode we talk to business coach Sarah Greener about her journey with VAs, and what she’s learned about herself, her business and how to get the best out of her outsourced help If you’ve got this on your radar, or you know you want to have this as a goal, sit back and have a listen - there’s a lot of hard won knowledge shared in this episode.  (This is a recording of a Linkedin Live we did together)     In this episode we cover: Why it makes sense to outsource to grow What Sarah uses virtual assistant help for Why she chose off shore VA support How Saah learned to get the most out of VA help What you need to have in place for outsource success Why this relates to business growth        Important Links Come to Sarah Greener’s masterclass MAY 7th (and get a discount) Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces? This is the question I helped Benadette Ballantyne answer for her art business in today’s live coaching session Bernadette Ballantyne is  mother of two residing in Waikato. After a career as a teacher, she  managed to turn my passion for art, into a full-time gig and resigned from teaching in 2022. In her commission based art business, she  specialises in soft pastel portrait drawings, focusing mainly on both pets and people. She also produces her own original artworks to sell and produce fine art prints. In this coaching session we walked through what her goals are and whether they are reflected in her marketing. I gave her some ways to grow areas of her business. Part of Berandette’s actions was to “show what she needs to grow” As you listen to this episode, perhaps you can check your own marketing too - are you showing what you need to grow? In this episode we cover: How to make sure your website reflected your growth plans How to show up as a creative online What type of content you need to have as part of your regular marketing How to give yourself “days off” marketing and keep it consistent Why it’s important to not look at your competitors when marketing Important Links Discover Bernadette’s Art Buy my content marketing planner Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing.  Before all those offering those services come at me, I do often recommend outsourced help to small business owners. I’m not opposed to people getting help at the right stage. But what makes my nose crinkle up in distaste and I let out a deep  sigh of frustration is the number of times I’ve worked with a small business owner who’s laid out a heap of money with little to no impact.  Sometimes it’s worse. The content is so far removed from the business’ values, voice and offer that it’s doing the opposite of what’s intended.  When people approach me for marketing, they often say they want help  with “learning how to do my social media”  I know I could make money doing just that. But I know that there is stuff we need to check and sort first. Because I can train anyone on “how” to use social media, and what to post. But what I really care about is “will it make your business grow?” Today we’re walking through the areas I look at with my one on one clients, before we go anywhere near social media. If you know you need to get better results from your social media - or work out why that outsourced solution isn’t getting you the results you need, then this episode is for you.  In this episode we cover: Why it’s not enough to just “get help with social media” What you need to be able to explain about your own business Why you need to make sure your business is ready for marketing What questions you can walk through so you or someone else can get better results on your social media    Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

I adore content marketing because it makes getting hot leads coming in at scale, with  low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your marketing. If you’re a service based business you may also need to have a one on one meeting to talk details, dates and get them over the line. That’s where many small business owners get into problems  There’s no point getting those beautiful content marketing leads if you can’t convert them to a sale. Yes, hopefully your content has done all the heavy lifting for you. But you still need to have a robust sales process.  When it comes to sales, how would you score yourself on the “I can convert this into a sale” equation. If you know this is an area you need help in, then today’s episode is all for you.  Today I talk to Natalie Tolphoff. Many female small business owners in New Zealand and beyond will be familiar with Nat’s no-bullshit, motivational style. She’s well known for teaching business owners to cultivate powerful self-belief and become confident selling in a simple, authentic, and successful way Natalie and I share many of the same values when it comes to serving our audience - but we present them in a completely different way. I love we both share a dedication to help our clients take consistent action, to drop the need to be perfect, and see a growth in revenue (and that beautiful thing called profit! ) with confidence.  If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly.  Let’s get started.      In this episode we cover: Why you need to really understand your worth  How Natalie is currently getting her leads Why she really believes in prequalification What’s holding back people from asking for the sale How to see sales as customer service        Important Links Find out about Iona and Grow My Business here Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

There’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if it happens nearly every time you post. We need to get engagement on our posts to build out a community. And there’s lots of ways you can do that!  My name is Rachel Klaver and I am a content marketing coach. I work with small business owners to help them create effective and sales making content that builds their business. Which includes… increasing that engagement. We can do this in a mix of relatable, controversial or educational content. (and even then there’s a few hooks!) Not ever post is designed to have incredible engagement of course (and we’ll cover that in the podcast) but we want to get it on the ones that matter. We’ll go through the key types of engagement building content, we’ll look at what I don’t count as engagement (no vanity stuff here) and how to use engagement to also improve your content!    In this episode we cover: What engagement is Why we dont need it on ever post The types of content that makes people engage most Why this content doesn’t always lead to a sale What you need to consider Why you don’t need to do it all to get the success.    Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my confidence. When I started my business, the last thing I wanted to do was turn up on video or show my face.  Now, I love it. In fact, a dirty little secret… I find being in front of the camera one of my happy places. But I know that’s not normal for many.  If you know you need to get more camera confident this year, this episode is most definitely for you  Today I talked to Michelle Sokolich. She’s been someone I’ve admired for a long time in terms of her video work - and it’s my goal one day to find the right project to work with her on. (so I’m a fan girl!) Michelle believes every business has a story…and sharing your story through video has the power to move your customers, to create an honest connection so they feel like they know you before they walk through the door. After Directing and Producing in television for 16 years, Michelle founded Show & Tell so she could share the human stories behind the business world. Here brand stands for realness, empathy, passion…and above all a love of visual storytelling. (you can see why I’m so excited to have her on this podcast!)  Michelle wants to help you grow your business by standing out from the crowd. She creates authentic and emotive video content for well-known NZ brands, and teaches people online to get in front of the camera and create their own marketing videos with their phone. Michelle and I share so much in common with our love of helping small business owners (and specially women) really learn to find their confident centre, love the body they are in, and learn to take hold of the power of being unashamedly yourself.  (Oh and she also co host an awesome podcast called BodAlmighty which is all about loving the skin you’re in.  If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly.  Let’s get started.  In this episode we cover: Why we need to get in front of the camera and let ourselves be seen (both photos and videos) Being yourself on camera What's holding us back? (being uncomfortable in our skin, spotlight syndrome) Tips to help us be comfortable in our own skin Tips to help us get in front of the camera  Some video ideas that don't require you being on camera Important Links Find out about Iona and Grow My Business here Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.

I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to ensure my marketing goes on no matter what is going to make that easier.   I’m not naturally good at working ahead. My ADHD and my propensity to over book my calendar, coupled with my distincy love of no work nights and weekends means that it’s much more preferable to wing it.    But I’ve learned the hard way what happens when I drop the marketing balls for too long. So batching to work ahead has become one of the tools I use.    It works for me because high on my motivational chart is time freedom. I’ll do anything now to give me time later. I’ve got books to read, beaches to walk and puppies to cuddle. All of that is worth pushing through right now.    Along with the core motivation of time freedom, I’m also motivated by two other common motivators. Meeting our sales goals (so we and our team get paid), and being able to develop creatively. (which also needs both time and money.)   Working out what your core motivators are can help you get your marketing done more consistently. Today we walk through what the common core motivators are and how you cna use them to work out what type of content might be easiest for you to make      In this episode we cover: Why our core motivators get us there when other things can’t How you can use them to adapt your activity What core motivators are common for small business owners How to ensure your motivators don’t take you down the wrong path What core motivators I’m using in my business at the moment (and why they change over our lifetimes)           Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web       Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail Before I introduce my live coaching client today and her incredible business let me rant a bit - Emails are meant to make you money. If they aren’t it’s not the platform's fault. It’s yours. And.. if you are really serious about growing your business you need to be serious about email! Today we’re talking e commerce email marketing, and how to best use flows, and automation to build your community. We take a look at some of the things Perzen is already doing, what she needs to prioritise and what is possible with email marketing automation.  I’m helping one of my old (but not in years!) client Perzen Patel better automate her emails and how to find deeper ways to connect with her audience. I want Perzen and you to get more sales from your emails in 2024. So let’s dig in and get learning  (While Perzen uses Klaviyo, the principles are valid across all good email marketing platforms) In this episode we cover: What the bare basics of email for ecommerce needs to include (and how it’s different to service based businesses) What results Perzen’s already had Where it’s all getting tricky in her emails What other types of flows and emails Perzen can do How to move ourselves out of a “this is the frequency i feel comfortable sending” mindset Important Links Discover Dolly Mumma Buy my content marketing planner Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

My brain started to switch off when I read content created by AI. There are tells. And I swipe on by. That’s not the worst of it though.  I have also noticed I trust that brand a little less. I feel less connected to it. I can’t see “what’s the point?” It’s becoming very obvious that our brains are learning what is human and what is not.  Today I talk to Leanne Shelton, a marketer who decided last year to embrace and dive down deep into the waters of AI and see how it could best serve businesses and marketers in Australia and beyond.  Leanne helps us see the hidden dangers of using chatGPT without reading it aloud for sense, and we talk about the long term damage we can cause to our brand is we use it as it is written With both Leanne and I as avid users of chatGPT we’re both huge advocates of using it right, to help enhance your personal voice, stand out from the crowd. To do that, we also need to expel the cringe factor once and for all..  Find out how to expel the cringe and find the creative with chatGPT in this week’s episode of Confident Content  In this episode we cover: What’s happened with AI in content since the big launch a little over a year ago How we can tell if something is AI How it’s impacted the content creation industry What thought leaders and business owners building a brand need to be aware of Why we use it heavily How we use chatGPT effectively What you can do to make chatGPT work better for you Important Links Come to Leanne and Rachel’s chatGPT masterclass Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing… If you exert all your energy on creating the course, you’ll forget to make sure people know about it and buy it. Your marketing needs to be closely aligned with your course creation. And it will actually help you create a better course! Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. I’ve just shut down a course I’ve had over 600 small business owners through since 2020, because I’m about to build a better, more up to date and aligned course with a different delivery model.  I wanted to take you on the journey of what I’m doing to both market this course, build desire for it and why I’m changing from a “all the time entry” to a launch date strategy for this particular model My launch plan could be used by you too for your course The key is to build an audience, build desire, plan on how to get those first people in the door, and how to maximise those first ones to build for future launches. If you’ve got a course launch on the horizon, or you’re trying to work out how to improve on previous launches, then this is the episode for you.  In this episode we cover: Why I’m launching a new offer What I’ve already done to start lead generating Why my marketing plan starts before I create my course How I plan to focus on making the last eight weeks before launch possible What I’ll do with people on the waitlist Why I might offer a discount for the first one What marketing activity I will do and how often over the eight weeks What I’ll do to make it easier for the next launch   Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

We know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must have “expensive flyer on the internet”, it can and should be so much more than that. I like to see a website as your storefront or welcoming office. A place where people walk in (land on) and know they are in the right place, it’s a good feeling, they get you AND they can ask for help, book a time or buy from you right there and then. Let me ask you a question - is that the experience you’re having with YOUR website? If not, this episode is for you.  A good website can help you generate thousands and thousands of dollars in revenue - and it doesn’t need to be a super expensive website to make that happen Today I talk to Iona Elwood-Smith, the founder and owner of Grow My Business, a website company in Wellington, New Zealand with a speciality in helping service-based business owners get a website that helps make them money. Iona and I both share a love of having converting content on websites, but we also both know that you need to have some other things in place working on your website for it to become that trust building, lead generating powerhouse of a salesperson for your business If you’d like your website to do more of the heavy lifting, then this episode is for you.  In this episode we cover: Content must haves on a website Why those photos make or break a website What types of call to actions you need What you also need to consider when designing a website The technical hitches you need to know about    Important Links Find out about Iona and Grow My Business here Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information.

Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!) Or perhaps the technical stuff just gets you anxious, you feel too busy, or things marketing just tie you up in knots. What if it all starts with a mindset issue making this stuff harder than it needs to be? And what if by shifting that a little, you open up new ways of getting the clients and customers you really want to work with, and get them coming to you ready to buy? How good would that be? There are piles of different mindset blacks we can have when it comes to content marketing, and I’m about to help you identify which ones you might be struggling with.  Mindset growth is a lifetime journey. There’s always more than one new  ceiling we can push against, one more mountain we can move to make our path smoother.  If you know you’ve got bigger things ahead, and your mindset blocks around content and content marketing are getting in the way, then tuning into  this episode could be the initial push you need to get that mindset moving upwards and bigger than before.  Let’s dig in and find out.    In this episode we cover: Why we need to understand where our mindset affects our marketing Steps to overcome the common mindset blocks we have How to know which ones are the most important ones to resolve What happens when we overcome a mindset block in our content marketing           Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web       Important Links Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.

If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you. Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular and converting as she runs her business alongside a busy full time job, and her role as a parent.  Siobhan does the marketing for her business Home of Huggles, who custom make and sell waterproof sheeting and pillow slips. She does this role alongside a job that requires a lot of travel and hours, and it’s easy to let things slide when there’s a busy patch. Dropping your marketing doesn’t feel bad right away, but several months down the road it starts to hurt sales Our goal in this session was to help find a simple, and achievable path to help her create content without burning out We focused on email and digital marketing, and made a plan that other small business owners will also find super useful  In this episode we cover: What we need to focus on first Why t’s important to have some of your content on autopilot What you can do to make your email marketing simpler, especially if you’ve got a small list  What you can do on top of everything else on the quieter weeks Important Links Discover Home of Huggles Buy my content marketing planner Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.

One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take timeAnd while it’s happening you still might need to get some leads today.Every time I’ve started a business I’ve had to do some cold calling, or networking to drum up initial leads. It’s hard work! But it works, and that work helps make it possible for me to grow my business while I’m waiting for the content marketing to kick in.Today Nick Manarangi, co owner of Ryze, a digital marketing agency specialising in creating websites, talks to us about his own journey into sales, and gives us three incredible prompts to get more leads from your existing networks.I’m going to be trying one of these myself for a new offer I’m launching later this year because I loved it - and I’ve got a strong aversion to anything that sounds too salesy!So come, learn and then (most importantly) try out on of his three (or ALL THREE) and see those targeted leads come rolling inIn this episode we cover:Why NO is a beautiful word in salesHow to change the way you see salesWhat cold emails and phone calls get wrongThree simple ways you can get new leads and sales Why content needs contextHow to connect with your ideal customers more naturally in a sales processImportant LinksCheck out Nick’s work hereBuy Rachel’s Content Marketing plannerCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and show them how you can solve that all for themJoin me and my coaching client Kate Ryan as we walk through why her current webinar wasn’t the best fit, how to identify the right topic, what structure she should use, and how to promote her webinar to the right people.We also cover what to do once the webinar is done and you need to maximize the power of all the leads. If running a webinar is on your radar for 2024, this podcast episode is for you. In this episode we cover:How to pick the right topicHow to plan your promotional posts and emailsHow to get a higher number of people attendingWhat platform you should useHow to build a compelling sales framework What to do post webinar. Important LinksBuy my content marketing plannerCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Should we talk about politics in business posts, or as part of our marketing?For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.That’s still true. However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business ownerIn this episode we talk about the balance of speaking your truth, and running a business, the benefits and costs to staying true to your values, and what happens if you choose a more middle ground. (I recorded this at the beginning of December, and am aware some things I mention in here may have shifted since I recorded this) In this episode we cover:Have politics ever been left out of business?The place for values in our business and marketingIf it’s possible to be apolitical in businessWhy talking about your views can grow your businessHow politics can negatively impact your businessWhy the algorithm is on your sideImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you.Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week.(This is a short and sweet episode and you’ll catch me again in the New Year.)I used to do all the wrong things over the holiday period to get ready for a big year so this is my advice to you as a reformed “I’ve got to get this work done” business owner. Now it’s all about building a business that gives us the breaks we need, and the content ideas that get us the best results. This podcast episode is going to help make that happen for you. In this episode we cover:Why we need to think about how we feel coming into the holiday seasonWhat we need to do before slipping back into workWhat we must do if we’re feeling burned outSimple techniques to prevent issues in 2024Why doing nothing can be the best something of your holidays.  Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do.However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close to your core passions and where you want to go - because failure suddenly feels more personal.That’s where Lesely Lucas, event marketing coach is during this episode. She’s one of my content marketing clients, and made a massive change this year in her business model to move to coaching others in how to best organise their events, as well as then running some for them.Today we walk through the mindset shifts we need to make, how to create content from what we personally are inspired by, and then how to connect it with our offer. We talk about why building habits is more important now than getting the content marketing structure right, and how to move from fear to confidence.This was an episode where both Lesley and I had to look at our own fears and worries and realised that we weren’t too dissimilar in how we see things-  just one of us has managed to push past a fear of failure, and one of us was still (at the time of recording), stuckIf you’re feeling like you know you’ve got a dream inside you but are not sure on how to push it out to the world, then this episode is for you. In this episode we cover:What’s really going on when you feel paralysedWhy we need to breakdown the blocksWhat a fear of failure does to our marketingUnderstanding what success looks like in marketingHow long it normally takes to get results from content marketingHow to start if you’re overthinking everythingHow to use experiences in your life to tell better storiesWhat type of call to action you should be doingHow often you need to be posting when you start. Important LinksBuy my content marketing plannerCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to try. I’d love to know which ones you give a go. If you’d like to let me know how you’d find the podcast, please send me a message via confidentcontentpodcast.com - I’d love to hear from you!Today I walk you through how Let’s get working!In this episode we cover:Why we need to have posts introducing ourselvesWhat stage of the content marketing journey this includesHow to make these about your customer more than about youWhat hooks you can use to draw people inHow I’m planning to use them in 2024 for both posts and videosImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, look for episode seven and episode 12. Julie’s now completed her lead magnet and her draft nurture sequence. In this session we walk through refining the email sequence and then talk about how to release it initially and then where she needs to be promoting it (and what to do when someone signs up)Learn alongside Julie, and get clarity for your own lead magnet (lead generation) marketingJoin me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of marketing a lead generation resource that’s going to help her attract her ideal clients, and grow her business In this episode we cover:How to optimise her email sequenceWhat to do when your lead magnet is readyWhere to promote your lead magnetImportant LinksBuy my Lead Generation CourseCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days.Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss.Yes you might need to get over the block of talking to the camera.You might also need to get over the block of “will anyone actually want to hear from me”And you need to remember that you’re a business owner, not an influencer so we’re not going to get stuck on video views but focus on whether we’re building trust and authority through our content. (On target comments, and messages and leads are what matter more than views)Today I walk you through seven simple reel formats you can use to help your content stand out, and show what you know, and why people need to follow you and even work with you.Let’s get working! In this episode we cover:Why it’s a good idea to try different formatsWhat formats work best for different stages of the customer journeyHow to keep your reels and short videos simpleThe simple process for each video typeWhich ones are the simplest to try right awayHow these can break through the “trend blandness” and build your authority Why we’re not aiming for viral reels     Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a Web\See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This feels weird saying on the show notes of MY podcast!)Confident Content is my third podcast. I now feel like an old hand at it - and I still am astounded at the positive impact it’s given my business. Not only has it brought in clients, but it’s also given me a library of rich content, that’s all so very me because there’s something magic about talking into a microphone to an audience that allows us to relax and share our best stuff.Our guest today is going to help you get ready to launch your own podcast. Johnelle Hosking is a  Career and Business Confidence Coach who helps women to progress to the next level with confidence. She helps you to raise the bar on your expectations for yourself in your life as you overcome limiting beliefs, pleasing people, fear of success, fear of failure and more.Johnelle Hosking launched her podcast “Get Confident with Johnelle Hosking” within twenty four hours of deciding to! As a confidence coach and speaker, it was the perfect avenue to build authority and confidence in who she is. Full disclaimer - she spent seven years in radio, so fear of the microphone wasn’t a barrier! In this episode, Johnelle is going to walk us through all her thought processes, steps and pathway to getting her podcast off the ground and what she’s learned first (plus you’ll find out just how complicated I make it comparatively ! Ha)Let’s learn from the simplicity of Johnelle’s journey of launching a podcast.In this episode we cover:How to know you should launch a podcastWhat equipment you need How much time a podcast takesWhat is easy, and not so easy in podcastingWhat the impact of podcast has been on Johnelle’s businessImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash?I’ve got you!Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social media if they have an email listWhich is why it was so important to help my client Anj Young with her email planAnj is the owner of Top Notch Osteo and Massage. With two clinics in two different areas of Auckland, Anj needs to find a way to make the email marketing fit the different clinic audiences, while keeping it all manageableIn this episode we build out an email marketing plan, talk about how to use segmentation, what results she needs to be looking for and more. Learn alongside Anj, and find out what you can do to help improve your own email marketing and start getting those results. In this episode we cover:How to move past our own mindset about emailWhat types of emails you can create that aren’t salesyHow to make your email marketing more manageableWhy segmentation is your friendHow to segment your audience if you have no segments right nowWhat you can do to get people more ready to buy without hard sellsImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someone unsubscribes and don’t want to go through that pain?But over it all, there’s an underlying feeling of “maybe it’s all just a big waste of time”My clients come from all over the place. But nearly all of them convert in the end from my emails. And my goal for my clients is for them to be getting at least thirty percent of their sales from email. If they aren’t emailing at all to start, this s new growth they are tapping into!Could you do with thirty percent growth in the next twelve months?This podcast is answering questions from my Facebook group MAP IT Marketing. It’s a range of questions that people have that are preventing them from going all in. When I read through them, I saw so many common blocks - so this is going to be a slightly eclectic group of incredibly useful content all about email - I reckon there’s something for every oneLet’s dig in, dig deep and work out how to unblock you from email marketing and get those sales coming in. In this episode we cover:Do you need to segment your email list?What are the difference between lists, segments, groups and tags? (I’ll dive deeper in another podcast on this)How do i create a plan so I can batch write my emails? What’s a good open rate to expect? What to do with a tiny list?How often should you email your list?Should I be linking to blogs or videos?Is it just to get more sales?Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven. Julie’s gone away and planned out her lead magnet. In this session we walk through making sure it’s going to meet the needs of her ideal client, check it’s going to have the impact she needs, and talk through the structure of how to make it all live. Learn alongside Julie, and get clarity for your own lead magnet (lead generation) resource. Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business We are doing this over a three part series - coming soon is us working through her draft follow up nurture sequence, designed to increase leads and sales, and how to promote it once it’s live. In this episode we cover:What we’re looking for in a lead magnetWhat you need to not do when writing your contentHow to get it to a publish ready stateWhat else you heed to arrange including forms and landing pagesHow it all fits together with your mailing list.What the next steps are, including writing the follow up emails.Important LinksBuy my Lead Generation CourseCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

If there’s a weak area in my content marketing, it’s likely to include hashtags. I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience. And while we all need to think about the images we use, and making sure our content is captivating, hashtags can give us that extra icing on the cake when it comes to reach. It used to be we could use thirty hashtags per post. Now… it’s far less. It’s become so important to make every single one of them count.I’m so excited to have some extra help this week with Matthew Pierce from Slay.So, who is my very favourite hashtag expert. Matthew is here to help us unpick and uncomplicate exactly what we need to think about when selecting our hashtagsHe is a developer, marketer, and the co-founder of an Instagram marketing automation platform, Slay.so (previously known as Hashtag Slayer), which he has built and grown with his wife, Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too.I love their dedication to keeping things practical, how they’ve moved with the shifting changes of how hashtags are being used, and I know they are fully up to date with the latest of hashtag research and use.So let’s all reduce our hashtag anxiety, listen in and learn. And get those hashtags humming for us!  In this episode we cover:Whether hashtags still have a place in our marketingWhat changes have happened over the last few yearsWhat hashtag expectations are (on Instagram)What we need to be doing before choosing a hashtagWhat range of hashtags work bestHow you can use tools to make this whole process easier   Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like?In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if you’re listening near Rolleston in Canterbury NZ. This small but awesome firm’s focus is being the most convenient for their often rural, and very time constrained customers. As they say “We’re here to help look after your machinery and equipment, whether it’s repairing, rebuilding, or creating you something new. We’re all about saving you stress, time and cost-per-use money. “They also have a few of their own bespoke designs they’d like to promote further I personally think ALL businesses are interesting, but it is fair to say in social media, it feels easier to sell a pretty cake with a great image, than a great weld. Renee is not afraid to use humour, and is really good at building engagement with her witty reels, images and comments. But what she’s missing is that next step and making it all a bit more about getting clients.Today we walk through how to build out her content so it includes these areas, and make it as easy and sustainable to do as possible. In this episode we cover: What Renee is already doing wellWhat she needs to focus on nowHow to use evergreen content to make her content simplerWhy autolists can help herWhat she needs to do to get more conversions on her contentWhat she needs to do after that’s all up and running. Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them. We’re looking at twenty-five beliefs that your ideal customer could/should feel to be ready to buy from you. When we create content that assumes they already believe these (or others that you might come up with), we naturally attract people who are more ready to buy from us.I recommend selecting three that you then focus on over and over again in your marketing. All you’ve got to do is choose them, decide what sort of content is going to show you’re able to meet that need, and then where you’ll share that content.In this episode we cover:Why we want to talk to people at the “now” stage of the buyers journeyWhat identifying these beliefs our customers hold can do for our marketingWhy I recommend three core beliefsWhat happens to all the people not at this stage?What sort of content I can use to build my authority and influence in this space. How this thinking is reflected in our contentImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we work out how to set up her account up right, what she’s got to do before she starts, how to make it an account that’s working for her business, what sort of content she needs to make, and generally as much as we can squeeze into a session!Learn alongside Alana and create your own plan for how you’d start up your Tiktok accountAlana is the Co-Founder of Your Success Team - making the boring bits in business not so boring so you build a strong business right from the get go. She’s been explaining things simply to folks from all walks of life for over 25 years - starting with instructions on how to get to Hot Water Beach & currently help start-up business owners create a business that works for their unique life - on their terms, with zero formulas and 100% practical real world support.Join me and Alana as we work together to create a plan, get inspiration and work through the tricky bits of starting a Tiktok account that’s going to attract her ideal customersThis is part one of a two part series (next one is in a few weeks time after Alana does her homework!)In this episode we cover:When is it a good time to start a Tiktok accountHow it can help with your other marketingWhat needs to go into your bioHow to write your bio on TiktokWhat research you need to do before you startWhy SEO matters on Tiktok and how to do SEO researchHow to talk to three different audiencesHow to stay specific for the algorithm when you begin. In this episode we cover:When is it a good time to start a Tiktok accountHow it can help with your other marketingWhat needs to go into your bioHow to write your bio on TiktokWhat research you need to do before you startWhy SEO matters on Tiktok and how to do SEO researchHow to talk to three different audiencesHow to stay specific for the algorithm when you begin.  Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”So today I’m working with my client Julie from Thinking Caps in a live coaching session to help her (and you) work out how to choose a great topic, what the structure of it needs to be like, how to organise the content, and then how to set it up (including what platforms I recommend)Learn alongside Julie, and get inspiration for your own lead magnet (lead generation) resource. If this “to-do” is not high up on your list, you’re missing out! And I don’t want you to miss out.Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business We are doing this over a three part series - today’s session was on how to choose the right type of lead generation, and how to write it/ structure it, along with the landing page, and the contact formIn this episode we cover:How to choose the right lead generationWhat the best options areWhat you need to do to create itThe order of putting it all togetherHow to set it all up Why you might need more than oneImportant LinksBuy my Lead Generation CourseCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

We’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode)In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine.We need to make sure when someone notices us, they stick around. This means our bio needs to be clear, and the rest of our content needs to be a good fit. (This is what we’ve covered in the previous two episodes).This was traditionally the part where I’d have taught you to put all your “how to” content - but there’s been a shift and the old HOW TO content we used to love is not building trust the way it used to. We often want to grow an audience as fast as possible. But we are business owners, not content creators and we’re here to get more paying customers (right?)So this is the last part of our content marketing activity we action. My coaching clients need to earn the right to start creating this content. I recommend you do too.There are three types of content we create at this stage, and you get to choose the type that fits you best. We also get to choose the format (it’s not always video)So get ready to plan for niche domination, because this is the podcast all about how to get your noticed.In this episode we cover:What type of content we need to create at the NOTICED stageThe three ways you can go with your content at this stageWhat actions we want our audience to takeWhat chatGPT can do to help youWhat formats you can use (and why we focus so much on video as marketersImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

We’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketingIn this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you (we’re covering that stage in the next episode).Our content needs to be good enough for them to see we’re worth a follow, we’re worth hanging around to see again. (I call this coming on our sticky content web).This was traditionally the part where I’d have taught you to put all your “how to” content - but there’s been a shift and the old HOW TO content we used to love is not building trust the way it used to. So in this episode we’re going to walk through how much of this content you need to make, what type of content to make, what content types to avoid and why you might need to create your own RED, GREEN and BEIGE flag chart of your ideal client before jumping on it. We’re halfway through the content marketing audit (Looksie) with this episode - listen in, take notes and go take action. Because content marketing is ALL about getting results. Right?In this episode we cover:What type of content we need to create at the CONNECTED stageThe good, the bad and the ugly of your HOW TO contentWhy you need to RED, GREEN and BEIGE flag your ideal clientsThe long term versus short term HOW TO content you needThe three stages of customer you need to be talking to with this type of contentWhy chatGPT isn’t going to help you with this (and how it CAN help) Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

 We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards. We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have.If you have stopped expecting big things from your content marketing, if you’ve stopped having goals and targets to hit in terms of leads and sales from your content, then this episode is for you.We’re covering the warning signs that your content isn’t working as it should. We’re also going to deep dive into the two decision making stages of the customer journey : the “YOURS” and the “NURTURED” stages. We’re looking to build trust, remove objections, and help your audience know they want to work with you, know how to work with you, and tell you they want to work with you.So get a pen and paper out, take some notes and then get working (and full disclosure - I came away with a wee list of actions too. Because I’m always refining and if I suggest something to you, you know I’m going to follow my own advice! In this episode we cover:What our content marketing is meant to doWhat questions you need to ask yourself as you are doing this auditWhat content you need to speak to people who are ready to buyHow to talk to people who are starting to show interestWhy your brand needs you.Plus - get the free download of the “20 Ways to talk about yourself” in the links Important Links20 ways to talk about yourself in your content (FREE DOWNLOAD)Come to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing.We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that misconception that emails are just lost in the sea of an overflowing inbox. I'm excited to share how we can engage and re-engage our audience without sounding overly pushy with sales.In this episode we start with why we need to shift our mindset and what happened when I changed the way I saw email as part of my marketing activity. I also cover how frequent our emails can be, and how we need to look at emails from an end user perspective and NOT from our own perspective of how we see emails and marketing.If you’ve not emailed your list in a while I will cover a range of emails you can use to kick start your email marketing (that all of us can use!) and also give a framework for how frequently we should send our strong “sales push” emails out. I also share how and when I tend to use ChatGPT to help me with emails, and why my email list tends to get my very very best intel, ideas and thoughts.Remember, emails are a mighty tool for nurturing your community and building deeper relationships with your audience. So, take that step, turn your email marketing approach around, and get ready to see your business thrive.Thanks for joining me on this episode of Confident Content. We’re at episode three and I’m SO excited of what we’ve got coming up! In the meantime, keep harnessing the power of email marketing, and I'll catch you in the next episode. In this episode we cover:Why email marketing is the single most important marketing activity of your weekHow you need to see your email list Why you can’t rely on your own views of email to impact your email marketing habitsWhat NOT to do if you’re restarting your emails againWhat types of emails you can sendWhy you don’t want to link to a blog in your emailsHow to build trust and communityHow often you can send a strong salesy email Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe

One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”.So often the reply is “well, I guess it’s three then!”The framework for building up your content output takes into account all the key parts of a customer journey, and makes sure you’ve got all your bases covered. It’s also created backwards, from the core and most important (for your business) posts, backwards to the posts that will help your business audience grow. This same framework works with a more frequent posting schedule, as long as you take into account the percentage of each type of post you need, and make it work with the regular frequency of posting.I am a huge advocate of creating content that is repeatable, which means taking time to create high quality posts that can be used more than once. So if you’re struggling with what types of posts you need to create, and how to get the mix right to get those all important sales and leads, this is the perfect podcast for you. In this episode we cover:Why we start with three posts a week minimumHow this works across all platformsWhat we need to sort out before we startWhy we build our customer journey content backwardsHow to make it manageableWhy we create evergreen contentWhy it’s ok to miss out on some of the types of content when you startWhy we need to build sustainable habits. Scheduling to make it easier Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe