The Business of Whats Next

In this episode, we explore why so many business owners feel stuck despite constant activity. Charlie Sells breaks down how a lack of clarity—not effort—is often the real bottleneck. From scattered marketing tactics to misaligned systems, he explains how unclear direction creates inefficiency, confusion, and stalled growth. Charlie, founder of Clarity Over Everything, shares how he helps business owners step back, simplify their strategy, and focus on what actually moves the needle. Through better questions, structured thinking, and intentional planning, he helps leaders build brands that are clear, consistent, and positioned for long-term success. In this episode, we dive into: ✅ Why “random acts of marketing” waste time, money, and momentum ✅ How to identify and fix broken systems before scaling visibility ✅ The difference between clarity as a direction vs. a destination ✅ How asking better questions leads to stronger strategy and alignment ✅ Why small tests and micro-pivots outperform big, risky changes ✅ The role of consistency in building long-term brand trust ✅ How internal alignment improves execution and customer experience ✅ A practical approach to prioritizing what matters most in your business Charlie Sells Clarity Over Everything   Sponsors: Polyfortech     Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Technology should accelerate growth. Not quietly restrict it. In this episode, Matthew Shipp sits down with Kevin Weber, founder of Polyfortech, to unpack why so many mid-stage companies feel stuck when it comes to cloud migration. The systems may be “working,” but technical debt, manual processes, and fragile infrastructure often create hidden operational drag. Kevin explains how leaders can modernize their infrastructure without overwhelming their teams or disrupting momentum. Kevin operates as a hands-on fractional CTO who doesn’t just advise. He demonstrates. His “see one, do one, teach one” model empowers internal teams to migrate confidently to AWS, reduce fear, and eliminate technical bottlenecks that slow execution. This conversation is a practical roadmap for CEOs, founders, and technology leaders who want scalable systems that support what’s next. In this episode, we dive into: ✅ What technical debt really is and why postponing fixes compounds risk ✅ When a growing business is truly ready for cloud migration ✅ The difference between on-premise disaster recovery and cloud redundancy ✅ Why “click ops” and undocumented systems create hidden leadership risk ✅ How to move from reactive firefighting to automated, self-healing infrastructure ✅ A practical framework to migrate systems without overwhelming your team   Ready to evaluate your cloud readiness? If you’re navigating infrastructure decisions and wondering whether AWS migration makes sense for your business, Kevin offers discovery calls to help you assess your next step. Visit polyfortech.com to schedule a conversation or connect with Kevin directly on LinkedIn. Kevin Weber Polyfortech       Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Hiring senior leaders is one of the most strategic decisions a CEO will make. Yet many founders approach it like a staffing task instead of a growth decision. In this episode, we explore why executive hiring often fails and how a lack of clarity, culture alignment, and delegation readiness can stall scaling efforts.Carey Parks, founder of Talent Kind Search, brings decades of experience in executive search and HR consulting. She works with mid-stage businesses to align leadership hiring with long-term strategy, not just immediate workload relief. Her approach blends strategic clarity, culture-first thinking, and intentional leadership development to help CEOs build teams that actually scale.In this episode, we dive into:✅ Why strategic hiring starts with defining outcomes, not writing job descriptions✅ The founder delegation trap and how it sabotages strong leadership hires✅ How culture alignment directly impacts executive performance✅ The role of kindness as a strategic leadership advantage✅ When to consider fractional or contract leadership before full-time hires✅ Industry shifts in food and beverage that demand smarter hiring strategyIf you’re a CEO, founder, or business owner preparing for your next leadership hire, this episode will help you approach executive talent acquisition with clarity and confidence. Carey ParksTalent Kind SearchInstagramFacebook     Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Growing companies don’t fail because leaders lack vision. They struggle when growth outpaces clarity, alignment, and execution. In this episode of The Business of What’s Next, Matthew Shipp sits down with Rebecca Kay, founder of PIC Operating Group, to explore why many organizations stall after early success—and how outcome-first leadership creates long-term enterprise value.Rebecca shares how her experience across multiple industries shaped a disciplined approach to value creation. Instead of starting with tools, roles, or frameworks, she helps leaders define the desired future state first, assess reality honestly, and prioritize the few initiatives that truly move the business forward. The result is sustainable growth, healthier teams, and companies built to last.In this episode, we dive into:✅ Why starting with outcomes beats solution-first thinking✅ How misalignment and lack of clarity quietly limit growth✅ The importance of fixing foundations before scaling✅ Common leadership blind spots in founder-led companies✅ How reducing founder dependency increases enterprise value✅ Building systems that support people, not slow them down Rebecca Kay PIC Operating Group   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Writing a book isn’t just about sharing what you know—it’s about transforming how people see you. In this episode, we explore how business leaders can use authorship to clarify their message, build authority, and attract new opportunities. Ghostwriter Sean Mabry explains why books still matter, how to overcome writer’s block, and what makes a book truly resonate.In this episode, we dive into:✅ Why writing a book is a high-leverage business move✅ How story structure creates clarity and authority✅ What most founders get wrong about book planning✅ The difference between tactical books and transformational ones✅ Role-playing workshops that build team communication LinkedIn:https://www.linkedin.com/in/sean-mabry-781b39a3/Facebook:https://www.facebook.com/smabryThe Book Clarity Engine:https://book-clarity-engine.lovable.app  Sponsors:Seek Coaching    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Guest: Leo York, Founder of Leo CopywritingUnderstanding your audience isn’t just about demographics or market trends. It’s about biology. In this episode, Matthew talks with Leo York about the behavioral side of brand communication—how people make decisions, what captures attention, and why messaging works best when it aligns with instinct rather than guesswork. Leaders often struggle with clarity because they widen their message, rely on gut feel, or try to do everything themselves. Leo breaks down why that happens and how to fix it.Leo brings a background in copywriting and biology, offering a practical view of persuasion grounded in how the brain reacts to visuals, color, urgency, and focus. His approach helps businesses avoid scope creep, strengthen their message, and make better strategic decisions.In this episode, we dive into:✅ Why effective messaging starts with human behavior, not clever words✅ How visuals and color shape perception before anyone reads a sentence✅ The real reasons leaders get stuck—scope creep, founder syndrome, and decision paralysis✅ How narrowing your message actually widens your reach✅ “Outsource productivity, insource creativity” and why it changes growth✅ Using time, specificity, and urgency to drive customer action✅ How team alignment strengthens messaging more than solo decision-makingIf your business is rethinking its messaging or struggling to communicate clearly, this episode gives you a grounded framework to move forward with confidence.LinkedInInstagramFacebook Sponsor:Seek Coaching   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Many leaders jump into tools, technology, or AI before understanding the real problem. In this episode, Matthew talks with Jake Truemper, founder of Shift, about why strategic clarity is still the strongest advantage any leader can build. Jake explains how human-centered strategy helps teams cut through noise, uncover real needs, and make decisions that lead to meaningful progress.He shares how visual planning—whiteboards, maps, prototypes—helps leadership teams align faster and eliminate costly missteps. Jake also walks through examples from healthcare innovation to frontline workflow audits, showing how service design uncovers friction and reveals where time and resources should shift. He closes with insights on why most AI efforts fall short and how leaders can use AI effectively by grounding it in clear strategy.In this episode, we dive into:✅ Why leaders rush into solutions—and how to avoid premature decisions✅ How human-centered strategy reveals real priorities and unmet needs✅ The role of visual tools in creating alignment and clarity✅ How service design removes friction and improves performance✅ Why many AI initiatives fail—and how to apply AI with intention✅ How stronger strategic thinkers help teams move faster with confidence Jake TruemperShiftLinkedIn Sponsors:Seek Coaching   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Show NotesEvery leader knows the feeling: too much to do, too little clarity.In this solo episode, Matthew Shipp tackles the real reason behind mental overload—and why it’s not your fault. He explores the biological limits of working memory, the hidden weight of cognitive load, and how most productivity advice misses the mark. The good news? There's a system that works with your brain, not against it.Matthew walks through practical strategies to get out of your head and into focused execution—so you can lead your team with clarity and momentum.In this episode, we dive into:✅ Why mental overload is biological, not personal✅ The limits of working memory and how to work around them✅ A mind dump process that instantly reduces mental clutter✅ How the 1-3-5 method creates a brain-aligned daily structure✅ On-radar vs. off-radar lists to stay flexible without losing focus✅ How to design your day around real cognitive energy—not wishful thinking✅ Why creating white space is essential for strategic thinking    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

In this episode, host Matthew Shipp talks with Stefani Seek, founder of Seek Coaching (formerly Love the Sell), about how today’s leaders can find clarity, balance, and renewed purpose in their work.After 25 years in corporate sales and leadership, Stefani hit burnout and decided to redefine success on her own terms. Through her 5V’s Methodology, she helps executives and professionals align their values, voice, and vision—bridging the gap between who they are and how they lead.In this episode, we dive into:✅ Why achievement without alignment leads to burnout✅ How subconscious beliefs can quietly limit your growth✅ The 5V framework for rediscovering purpose and direction✅ The importance of setting boundaries and protecting your energy✅ Simple mindset practices to reconnect with your authentic voice✅ Why alignment, not hustle, is the new measure of successConnect with Stefani Seek:🌐 seekcoaching.com 📧 [email protected]   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

What does it take to buy a niche manufacturing business in the middle of a pandemic—and make it thrive? In this episode, Matthew talks with Dan Saettele, the former banker who now runs Foeder Crafters, the only U.S. company manufacturing foeders full-time. These massive Missouri White Oak fermentation tanks are turning heads in taprooms and changing the way craft beverages are made.Dan opens up about the transition from finance to the shop floor, the operational overhaul he led, and the mindset that keeps the company evolving. This is a story of continuous improvement, smart leadership, and rethinking how tradition meets innovation.✅ What a foeder is—and why it’s different from a barrel✅ How Dan navigated supply chain, staffing, and process redesign✅ The philosophy of “nothing is sacred” in product development✅ Common misconceptions about American oak and how Foeder Crafters challenges them✅ Global trends in fermentation—from Korea to natural wine✅ Advice for anyone thinking of buying a niche business in craft beverage Foeder Crafters of AmericaDan SaetteleInstagramFacebookLinkedIn Sponsors:Debbie Wildrick Consulting    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Coffee’s global supply chain is long, layered, and stacked against the smallest players. Farmers need capital up front. Roasters want terms. And between them, a maze of middlemen adds cost and confusion.Matt Hayes, founder of Bridging Tables, is helping both ends meet. With a background in recruiting and deep ties in emerging markets, Matt built a model that finances trust, not just transactions. By enabling direct trade, providing pre-financing, and focusing on real relationships, Bridging Tables is rethinking how coffee moves and who benefits.In this episode, we dive into: ✅ Why the traditional supply chain doesn’t work for farmers or roasters ✅ How Bridging Tables structures contracts to meet both sides’ financial needs ✅ The story of Kilvet, a small Honduran farmer whose profit soared 1000% ✅ What transparent pricing and live translation tech can do for trust ✅ The role of human connection in building sustainable, scalable change Bridging TablesMatt HayesInstagramFacebook SponsorsDebbie Wildrick Consulting    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Debbie Wildrick knows what it takes to get a beverage brand on the shelf—and keep it there. In this episode, we unpack the critical challenges growing beverage businesses face, especially as they hit that tricky $1M–$5M range.With decades of experience on both the retail and brand side, Debbie offers a deep dive into the strategy, structure, and systems that separate smart scaling from stalled momentum.✅ The #1 mistake mid-stage brands make with distribution ✅ Why shipping costs quietly kill profitability ✅ How to track and interpret retail velocity ✅ When to rebrand—and when to hold off ✅ Building the right sales team inside and out ✅ What it takes to move from startup to scale ✅ A sneak peek at Debbie’s “10 Pillars” program for beverage foundersWhether you’re just starting out or navigating mid-stage growth pains, this episode delivers the kind of tactical insight that moves your business forward.Debbie Wildrick ConsultingDebbie Wildrick10 Pillars to Building a Successful Company  Free DownloadLinkedInFacebookInstagramSponsors:ActionCOACH   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Jim brings decades of experience in beverage distribution and now leads efforts at Western Computer to implement 365WineTrade, a tech platform built specifically for the alcohol space. He shares how integrated ERP systems not only streamline operations but also enable businesses to plan smarter, automate compliance, and ultimately grow without the usual chaos.In this episode, we dive into:✅ Why spreadsheets and QuickBooks don’t scale with your business✅ How 365WineTrade simplifies tax reporting and inventory management✅ The real cost of scaling across state lines—and how to track it✅ Why phased software adoption helps prevent overwhelm✅ How AI and automation are already improving operations for beverage brands Jim HarrisWestern ComputerLinkedInFacebook365WineTradeFood and Beverage ERP Software Sponsors:ActionCOACH    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

As a solopreneur, even a simple holiday weekend can stir up stress. Why? Because your system gets disrupted, your rhythm pauses, and suddenly all those unfinished to-dos are bouncing around in your head. In this quick Workshop Minute, Matthew Shipp addresses the challenge of mental overload—and offers a proven method to ease it.Matthew explores the power of writing tasks down and how externalizing your thoughts can dramatically reduce stress and sharpen your focus. Whether you're a pen-and-paper person or prefer digital tools, the key is getting your tasks out of your head and into a trusted system.✅ Why keeping tasks in your head creates mental tension✅ The psychological reason unfinished tasks dominate your thoughts✅ How writing things down—literally—gives your brain permission to relax✅ Pen vs. digital: what really matters when externalizing tasks✅ A simple pre-break ritual to reduce anxiety and increase clarity   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Water isn't just an ingredient—it's the backbone of every beverage. But most brewers, roasters, and growers don’t realize how much water quality can make or break their final product. In this episode, we explore the challenge of designing water systems that meet both health standards and flavor goals.Matthew welcomes Cydian Kauffman, co-owner of Pure Water Northwest, to unpack the real science behind water purification. From custom mineral blends to the myths of reverse osmosis, Cydian shares practical insight for anyone working with beverages at scale.✅ The difference between legal standards (MCL) and health goals (MCLG)✅ How to test your water—and why full-spectrum testing matters✅ What brewers need to know about hardness, pH, and calcium✅ When reverse osmosis is useful—and when it’s overkill✅ How agricultural producers use water treatment to protect crops and livestock✅ Simple steps to start improving your water today Cydian [email protected] Water NorthwestFacebookInstagramX Sponsors:ActionCOACH   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

When your business depends on physical work, long days and wear-and-tear are inevitable. But what if there was a way to support recovery naturally — without relying on constant medication or invasive treatments? This episode looks at a new path forward for businesses and workers alike.Michael Babcock joins the show to share his experience with LifeWave’s X39 patch, a simple, light-activated technology that helps the body heal itself by reactivating dormant stem cells. Michael breaks down how this solution is helping workers across industries stay stronger, heal faster, and extend their ability to perform at their best.In this episode, we dive into:✅ How LifeWave’s X39 patch uses light therapy to support natural healing✅ Why stem cell reactivation matters for physical endurance and recovery✅ Real-world success stories from construction, farming, and logistics✅ The importance of consistency to see real, lasting results✅ New innovations LifeWave is bringing to health and energy sustainability✅ How business owners can better support the people behind their products  Michael BabcockLifeWaveFacebook Sponsors:ActionCOACH   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

When is the right time to scale your business—and what happens if you do it too soon? In this episode of Harvest to Pour, we dig into the critical transition that many business owners face after a period of rapid success. While hitting big revenue goals is exciting, it often reveals hidden gaps in systems, capital, and team structure. Without the right strategy, growth can quickly turn into overwhelm—or worse, backslide.Our guest, Dr. Mike Smith of Action Coach, brings decades of experience helping businesses scale with intention. From leading Fortune 500 transformations to coaching small business owners, Mike shares practical tools that help founders move from chaos to clarity. His approach focuses on measurable steps, structured systems, and aligning business goals with personal freedom. If you're ready to grow—without losing control—this conversation is a must-listen.In this episode, we dive into:✅ Why many businesses fail right after their most profitable year✅ The warning signs you're not ready to scale (even if revenue says otherwise)✅ How to turn a “job” into a sellable business asset✅ What every owner should know about their numbers before growing✅ How Dr. Mike uses diagnostics to uncover growth opportunities✅ The real reason aligning personal and business goals matters✅ Free tools and workshops available through ActionCOACH✅ How to plan for exit, succession, or simply stepping back with confidence Dr. Mike SmithActionCOACHEventbriteLinkedInInstagramFacebook Sponsors:Bluebird Hardwater  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.In this episode, we dive into:✅ How a casual conversation at home sparked a beverage startup✅ Why Amelia chose co-packing over building a distillery✅ The biggest challenges of launching a liquor-based canned drink in Texas✅ How Ranch2O built awareness without big marketing budgets✅ The strategy behind their branded cocktail bars and event partnerships✅ What it takes to lead a small, committed team through the ups and downs✅ Why a clear goal for acquisition guides Amelia’s long-term decisions RANCH2O SpiritsLinkedInInstagramFacebook Sponsors and Affilates: Bluebird HardwaterAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

When you think of coffee at an event, you might picture a standard catering setup—functional, but forgettable. Bean Sprout Coffee Co. is changing that.Founded by Blake Ottomeyer, Bean Sprout Coffee isn’t just about serving espresso; it’s about crafting a hospitality-driven experience that leaves a lasting impression. What started as a pivot from a brick-and-mortar café idea has now become a growing mobile coffee business that partners with local roasters and prioritizes guest engagement over transactions.In this episode, we dive into:✅ How Blake turned a café dream into a mobile business with multiple carts✅ Why customer experience—not just coffee quality—defines success in event services✅ How Bean Sprout Coffee thrives on referrals and word-of-mouth marketing✅ The biggest logistical challenges of mobile coffee service (and how they solve them)✅ What it takes to build a team that shares a passion for service and hospitality Bean Sprout CoffeeLinkedInFacebookInstagram Sponsors and Affilates: Bluebird HardwaterCAGLawAnchor My Business    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

 Introduction to Andreas Duess – Matthew introduces Andreas Duess, CEO of 6 Seed Consulting, and his background in tech and AI.Journey from Tech to Food & Beverage – Andreas shares how he transitioned from working with early AI firms, including Google, to launching a food-focused marketing agency.Founding 6 Seed Consulting – After selling his agency, Andreas founded 6 Seed Consulting to leverage AI and data in the food and beverage industry.The 82% Failure Rate in Food Products – He explains how most new food products fail because businesses rely on consumer statements rather than actual purchasing behavior.The "Say-Do Gap" in Market Research – Andreas describes the disconnect between what consumers claim they want and what they actually buy.How AI Bridges the Say-Do Gap – AI analyzes real-world purchasing data from retailers, food delivery platforms, and smart appliances to reveal true consumer preferences.Real-World AI Insights: The Blueberry Example – A data-driven discovery showed that blueberries sell well not just for health benefits, but because they look visually appealing in food.AI for Product Development: Ozempic-Friendly Foods – 6 Seed Consulting is using AI to help a rice company develop products tailored for weight-loss medication users.The Role of AI in Small Businesses – Andreas emphasizes that AI is not just for large corporations but can help small businesses optimize their strategies.The Future of AI in Food & Beverage – AI is rapidly advancing, and businesses that fail to adapt may struggle to compete in the coming years.The Importance of Community and Learning – Andreas shares how networking and private AI communities have helped him stay ahead of industry trends.Closing Thoughts & Call to Action – The episode wraps up with advice for business owners to start leveraging AI and an invitation to connect with Andreas on LinkedIn. Andreas Duess6 Seed Consulting Sponsors and Affilates: Bluebird HardwaterCAGLawAnchor My Business    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

What’s stopping your business from scaling? It might not be your product, your marketing, or even your sales—it could be your operations. Many businesses run on intuition, muscle memory, and outdated systems, making it impossible to grow beyond a certain point. The solution? Better processes, automation, and structured workflows.In this episode, Joshua Monge, a fractional COO and business operations expert, shares how documenting processes, streamlining workflows, and leveraging automation can transform how a business operates. He also dives into a major challenge facing today’s business owners: succession planning. As Baby Boomers retire, many small businesses risk closing their doors because they are too dependent on the owner to function. Joshua explains why every business should be designed to run without the founder—and how that shift can increase efficiency and business value.What You’ll Learn in This Episode:✔️ Why operations—not sales—determine how fast a business can grow✔️ The biggest mistakes business owners make when scaling✔️ How automation can free up hours of work each week✔️ Why most businesses aren’t sellable—and how to change that✔️ A real-world case study: How one business saved 40 hours a month with process improvements Think Adapt BuildBook a 1hr Discovery CallLinkedIn - Joshua MongeFacebook Sponsors and AffiliatesBluebird HardwaterCAGLawAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Too many business owners find themselves at the center of every decision, with their teams passively waiting for instructions. It’s exhausting, unsustainable, and limits business growth. The good news? You can break free from this cycle by creating a culture of ownership, accountability, and proactive problem-solving.In this episode, we cover:Why employees hesitate to take initiative and how leaders unknowingly reinforce this behavior.The power of psychological safety and how to create an environment where your team feels confident making decisions.Practical strategies to transition from micromanaging to guiding, including timeboxing, structured brainstorming, and accountability frameworks.A step-by-step approach to testing new ideas, assigning ownership, and ensuring follow-through.By the end of this episode, you'll have actionable tools to help your team step up, take responsibility, and drive meaningful results—without waiting for you to give the green light every time. If you're ready to shift from giving orders to team ownership. Sponsors and Affiliates: James Gourley at CAG LawBluebird HardwaterAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

In this episode of Harvest to Pour, Matthew Shipp sits down with Will Blum, the founder of Bluebird Hardwater, to explore how a clean, non-carbonated, preservative-free alcoholic beverage is transforming the beverage industry. Will shares his journey of navigating complex regulations, sourcing pure ingredients, and creating a product that stands out in a crowded market.Will reveals how persistence and a customer-first mindset drove Bluebird’s success. From overcoming regulatory challenges to building brand loyalty with innovative, clean-label products, listeners will gain actionable insights on thriving in traditional markets.Whether you’re an entrepreneur, innovator, or simply curious about what it takes to turn a bold idea into a thriving business, this episode offers a blueprint for success. Will BlumBluebird HardwaterLinkedInFacebookInstagram Sponsors and Affiliates:James Gourley at CAGLawAnchor My Business    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

In this episode of Workshop Minute by Harvest to Pour, I uncover the hidden potential within team frustration. Often dismissed as a negative, frustration is reframed as valuable feedback pointing to areas of untapped growth. Matthew introduces actionable tools like the “alone together” approach and the sailboat exercise to help leaders foster psychological safety, uncover root challenges, and prioritize solutions. Through these techniques, teams can turn obstacles into opportunities and transform disengagement into progress.  Sponsors and Affiliates:James Gourley at CAGLawAnchor My Business    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Show Notes: James’ Background: James shares how his chemical engineering degree led him to a career in intellectual property law.IP in the Beverage Industry: James explains his experience with PepsiCo, focusing on packaging innovations as a key area for patents.Challenges in IP: He highlights how reducing packaging material can save millions and addresses the limitations of patenting beverage recipes.THC Beverage Market: James discusses the regulatory challenges and frequent packaging changes due to varying state laws.Trademarks vs. Patents: He emphasizes that trademarks, not patents, are the most valuable IP for beverage companies because they protect brand identity.Advice for New Businesses: James stresses the importance of conducting a trademark search and filing early to avoid legal conflicts.Misconceptions About IP: He clarifies that trademark registration is affordable and vital to prevent costly disputes later.Trademark Infringement Case: James shares a recent case where a whiskey brand faced trademark issues over confusingly similar names.Expanding into CPG: He explains how trademark classes may change when businesses transition from restaurants to packaged goods.Actionable Tip: James advises businesses to file a trademark application early as a simple, cost-effective step to protect their brand. James GourleyCarstens, Allen & Gourley, LLPLinkedInFacebookXSponsors and Affiliates:No Ads in this episode thanks to James Gorley at  Carstens, Allen & Gourley, LLP     Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Show Notes:Introduction to Jeff Bach: Jeff discusses his background as a serial entrepreneur and his transition into business brokerage, focusing on the spirits, beer, and wine industries.Why Jeff Chose Business Brokerage: He shares his passion for being involved in deals and helping others through the process, stemming from his previous experience in business ownership.Explaining the Role of a Business Broker: Jeff describes how business brokers, like real estate agents for businesses, help sellers find buyers and facilitate negotiations and closings.Viability of a Business for Sale: Jeff talks about assessing whether a business is viable for sale and the importance of matching seller expectations with market reality.Key Differences in Alcohol Business Valuation: He explains how alcohol businesses, especially those producing aged products like whiskey, have unique valuation factors such as aging inventory and intangible assets like formulas and expertise.Challenges in Selling Alcohol-Related Businesses: Jeff highlights the difficulties in selling alcohol businesses, such as valuing products like whiskey and the impact of a brewmaster or distiller leaving.Preparing for a Business Sale: He advises business owners to plan ahead for an exit strategy, ideally starting 3-5 years before they intend to sell to maximize their business’s value.The Importance of Staging a Business for Sale: Jeff compares staging a business for sale to real estate, emphasizing the importance of cleaning up financials and operations to make the business attractive to buyers.Strategic Partnerships and Collaborations: He discusses how craft distillers and brewers may seek strategic partners or investors to grow their business, often more than seeking an outright sale.Real-World Examples: Jeff shares the story of a brewery in Defiance, Missouri, where the buyers purchased a bar-restaurant for its brewing equipment, showcasing the variety of motivations in alcohol business sales.Conclusion and Final Advice: Jeff stresses the importance of starting the sale preparation process early, understanding valuation, and consulting with a business broker to successfully navigate the sale process. Bach Business BrokersLinkedInFacebook Sponsors and Affiliates:Anchor My Business  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Discussion Points: Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.The Shift to Hemp-Derived THC and Mainstream Liquor Stores: They shifted to hemp-derived THC, allowing distribution beyond dispensaries and into liquor stores.Marketing and Consumer Education: Wherehouse Beverage employs grassroots marketing and influencer campaigns to educate consumers on WYNK’s unique appeal.Regulatory Challenges as the Current Biggest Hurdle: Angus explains that constantly changing state regulations remain their biggest operational challenge.Centralized Production Facility in New York: The company established a centralized New York facility for scalable production and efficient distribution.Expansion Goals and Positioning WYNK Alongside Mainstream Alcohol Brands: Their goal is to position WYNK next to popular seltzer brands, making it widely accessible.Team Strength and Operational Strategy: They’ve built a strong production and compliance team, drawing on craft beer expertise to guide growth.Final Thoughts on Industry Trends: Angus notes that WYNK aligns with the trend toward healthier, non-alcoholic social drinks, appealing to modern consumers. Angus RittenburgWherehouse Beverage CompanyLinkedInInstagramTikTok Sponsors and Affiliates Goodman Coffee RoastersPodmatchAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key TakeawaysEscaping the Owner’s Trap: Develop processes and delegate tasks to ensure the business can thrive without you.The Five P Model: Align your business through the Five P’s—Promise, Product, Process, People, and Profit—for growth and personal freedom.Understanding Valuation as a Tool for Freedom: Knowing your business’s value empowers strategic decisions that create flexibility and control.The Importance of Clear Financials: Transparent, accurate financials are essential to accurately gauge and enhance business value.Preparing for an Exit, Planned or Unplanned: An exit-ready business safeguards your investment and ensures smoother transitions when needed. Simplifying EntrepreneurshipWhats your Value Builder Score?LinkedInInstagramFacebook  Sponsors & AffiliatesExit11 CoffeePodmatch  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key takeaways:Damon’s Career Shift: Damon transitioned from corporate finance to pursuing his passion for wine, leading to the creation of Bottle Bank.Challenges in Launching: Finding the right location, negotiating leases, and designing the perfect space were significant hurdles in bringing Bottle Bank to life.What Makes Bottle Bank Unique: Bottle Bank focuses solely on wine, offering a lounge-like atmosphere and exclusive membership perks like private wine vaults and tasting rooms.Wine as an Evolving Experience: Damon highlights wine’s unique ability to mark moments in time, creating shared experiences that evolve with each bottle.Future Expansion Plans: Damon discusses plans to scale Bottle Bank beyond Atlanta, starting with building a solid foundation locally.Advice for Entrepreneurs: Damon advises following your passion, recognizing your strengths, and surrounding yourself with a team of experts to succeed. Bottle Bank -Wine Lounge and Private CellaringFacebookInstagramLinkedIn Sponsors & AffiliatesExit 11 CoffeePodMatch   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Takeaways1. Origin Story: La Cosecha Coffee Roasters started as a passion project in 2005 when one of the co-founders was introduced to freshly roasted coffee and became intrigued by the process.2. Transitioning to a Business: In 2006, the co-founders started La Cosecha as a side hustle, selling to local businesses. By 2009, the workload had become too much, leading them to consider opening a coffee bar and bringing on a third partner.3. Careful Growth and Financing: La Cosecha opted to invest their own funds back into the business rather than take out loans, partnering with a customer to share space and reduce expenses. This allowed them to open the coffee bar in 2013 after a two-year preparation period.4. Sourcing and Fair Trade Focus: La Cosecha's core mission is to source 100% fair trade coffee, building relationships with importers and even directly supporting some farms to improve their processes.5. Unique Offerings and Marketing: La Cosecha differentiates itself through its experimental roasting approach, personalized customer service, and creative marketing initiatives like the coffee truck.6. Challenges and Future Plans: As the wholesale business has grown, La Cosecha is now facing capacity constraints in their current roasting space and is actively seeking a dedicated roasting facility to accommodate expansion.7. Advice for Aspiring Owners: Key advice includes seeking input from other small business owners, starting small, and maintaining a realistic understanding of the challenges involved in running a coffee business. La Cosecha Coffee RoastersInstagramFacebookTikTok   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key PointsFounders’ Backgrounds and Inspiration: Jonas’ background in engineering and Mike’s in invention led to the creation of Bare Wood Spirits, driven by their passion for whiskey.Barrel in a Bottle Technology: Mike’s patented technology allows spirits to age in the bottle using a wooden stave, mimicking traditional barrel aging.Research and Development of the Patent: The patent for the "flavoring member" technology enables capillary action for continuous aging and flavor infusion.Challenges in Starting the Business: They faced significant regulatory hurdles and needed mentorship to navigate industry complexities.Creative Sourcing and Batch Variety: Bare Wood Spirits sources whiskey from various distilleries, offering batch variety rather than consistency.Community Building and Unique Tasting Experience: The founders plan to build a community with a tasting room that offers unique, wood-finished whiskey flights.Marketing Challenges: Educating consumers about the innovative technology is difficult, but tasting events help spread awareness.Future Plans for Expansion: Their growth strategy focuses on local expansion in Missouri, followed by surrounding states, with plans for a tasting room.Continuous Product Development: Mike is working on improving the cork design to enhance the customer experience.Advice for Entrepreneurs: They emphasize the importance of mentorship, networking, and perseverance in overcoming business challenges. Bare Wood SpiritsEventsLinkedInInsagramX   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Takeaways:Introduction to Gosha Specialty Coffee and the Site Crews' background as a Brazilian coffee farming family.Challenges in establishing relationships and building credibility with American coffee roasters as a new player.Transitioning the family farm from a quantity-focused to a quality-focused operation.Experimenting with different coffee production and post-harvest drying methods to improve quality and cupping scores.Importance of the local cooperative in providing quality control, processing, and storage services.Operational challenges like inventory management and affording specialized equipment.Sustainability initiatives on the farm, including integrated dairy operations and renewable energy.Growth goals and plans to continue expanding direct trade relationships with specialty coffee roasters.Advice for other coffee producers looking to enter the specialty coffee market.Personal coffee preferences and upcoming industry events for Gosha Specialty Coffee. Matthew Kruse & Caroline Seibt KruseGaucha Speciality CoffeeLinkedInFacebookInstagram   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

The key points of this episode are:1. Celebrating the 50th episode milestone of Harvest to Pour and the podcast's evolution over the past year.2. Highlighting a collaborative effort between Fanci Freez, Pivot North Consulting, and Avidity Creative to develop an innovative soft-serve milkshake product for grocery stores.3. Discussing the challenges faced, such as maintaining the soft serve texture in a retail setting, and the innovative solutions developed, like the patent-pending pouch system.4. Exploring the branding and packaging strategies employed by Avidity Creative to ensure the product stood out on store shelves while maintaining the Fanc Freez brand identity.5. Emphasizing the importance of collaboration, where each company brought its expertise to achieve a common goal, and the complexities involved in such a project.6. Inviting listener feedback to help shape the future direction of the podcast, including revisiting past guests and exploring more stories of innovation and collaboration in the beverage industry. Related EpisodesPivot North ConsultingFanci FreezAvidity Creative SponsorsGoodman CoffeeExit 11 Coffee Special ThanksJennie Bellinger - Badass Direct Sales Mastery PodcastDallas Amsden - Communicate to Succeed Virginia Muzquiz - Master Connectors Survey  📃   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

 Key points from the interview:Overview of Tom Fuchs' career journey in the beverage industry, from restaurants to consulting.Explanation of American heritage grapes vs. European Vitis vinifera grapes, and the development of French-American hybrids.Historical significance of Missouri as a major wine-producing state before Prohibition, and its resurgence in recent decades.Challenges faced by Midwest wineries in educating consumers and expanding distribution beyond their home state.Hoffman Wineries' approach to acquiring and maintaining the unique identities of wineries in the Augusta, Missouri region.Strategies used to promote Augusta wines, including wine dinners, by-the-glass programs, and leveraging Hoffman family businesses.Optimism about the future growth and popularity of Midwest wines, and advice for aspiring wine industry professionals.Tom Fuchs' personal reflections on memorable wine experiences and the importance of storytelling in the industry. Tom FuchsLinkedInHoffmann Wineries of AugustaFacebook Sponsors:Exit 11 Coffee Emberi Solutions   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

The founding of Peacemaker Coffee in 2019 with the mission of supporting unsung heroes like police, fire, military, and first responders.Chris's initial dislike for coffee and how a trip to Costa Rica sparked his passion for high-quality, low-acidity coffee.The early challenges of sourcing coffee, pricing, and building the business, including Chris's unconventional methods of roasting coffee.The key milestones, such as taking a roasting class, building relationships with local first responders, and overcoming a trademark dispute.Peacemaker's unique approach to sourcing, roasting, and flavoring coffee to cater to their target customer base.The company's focus on customer feedback, engagement, and loyalty to drive product development and marketing.Peacemaker's community impact through donations, partnerships, and supporting first responders and veterans.Chris's advice for aspiring entrepreneurs in the beverage industry, emphasizing research, regulatory understanding, and adaptability. Chris MorrisPeacemaker CoffeeFacebookInstagram SponsorsGoodman CoffeeEmberi Solutions   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key HighlightsTim Wiggins' journey from the advertising world into opening successful bars and restaurants in St. Louis.The challenges he faced in building consistency and training staff when first starting his businesses.Approach to delegating responsibilities and empowering his management team to allow for growth.The importance Wiggins places on hiring the right people based on personality and attitude, not just experience.Transition into offering cocktail consulting services to help other businesses improve their bar programs.Insights into trends Wiggins is seeing in the cocktail industry, like increased accessibility and transparency.Personal cocktail preferences and how they differ from the more complex drinks he creates professionally.Plans for future restaurant concepts and continuing to refine his ideal consulting client. Tim WigginsBangers OnlyYellowbellyLazy TigerInstagramFacebook Sponsors:Exit 11 CoffeeEmberi Solutions   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

 Businesses, including corporations and startups, often "hide in the abstract" when setting goals and executing projects, leading to a lack of follow-through, communication, and accountability.Transparency and clarity are important for effective project management and execution. Companies like Apple and Whole Foods have taken different approaches to transparency, with both having benefits and drawbacks.To improve project management, businesses should:- Create actionable and specific mission statements that identify purpose and risks - Establish clear leadership and accountability for tasks - Set short-term, testable goals and refine based on learnings - Provide regular, timely updates on project progress to all stakeholders Sponsor:Goodman Coffee Roasters    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Show NotesAngela and her husband Scott started a co-working space in 2015 and added a specialty coffee shop in 2016.In 2018, they opened their first drive-thru coffee stand, which ended up being more successful than the co-working coffee shop.They bootstrapped the business in the early days, keeping their corporate jobs and living conservatively for the first 18 months.They tested their business idea by offering samples, leasing a property, and using savings to mitigate risks.Over time, they expanded into roasting their own coffee beans and making their own syrups to improve efficiency and quality.Exit 11 has grown to 8 drive-thru coffee locations and a co-working center, with plans to potentially franchise the model in the future.Lessons LearnedUnderstand your product and industry, even if it's not your passion - Angela wasn't a coffee connoisseur, but she and her husband loved coffee and were willing to learn.Carefully manage finances and risks when starting a business - they kept their corporate jobs and lived conservatively in the early days to bootstrap the business.Leverage your complementary skills and personality types - Angela and her husband balanced each other out in terms of being analytical vs. people-focused.Focus on efficiency, quality, and customer service as you scale - they invested in their own coffee roasting and syrup-making to improve their offerings.Be willing to adapt and pivot as needed - they shifted from a co-working coffee shop to a more successful drive-thru model. Exit 11 CoffeeFacebookInstagramLinkedIn   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key points of the interview:History and evolution of Fanci Freez ice cream shop in Boise, Idaho, including origins in 1947 and current owners taking over in 2017Challenges faced by the owners when they took over the business, such as dealing with seasonality and updating the outdated buildingOwners' focus on improving the efficiency of the milkshake production process, including streamlining the workflow and adding new equipmentDecision to expand into consumer packaged goods (CPG) by developing a line of frozen milkshake products to sell in grocery storesProcess of transitioning the restaurant's milkshake recipe and branding into a shelf-stable CPG product, including overcoming challenges like keeping the milkshake fluidOwners' vision for the future growth of the Fanci Freez brand, including the possibility of opening a third store location and continuing to explore new product lines and distribution channels Fanci FreezFacebookInstagramTikTok Related episodesEpisode 19 Pivot NorthEpisode 27 Avidity Creative    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key discussion points:Sean Terrell's background and inspiration for starting Drip City CoffeeThe early challenges he faced in starting the coffee shop with no prior experienceHow he sourced coffee beans and his approach to roastingThe unique blend of customers Drip City attracts and their coffee preferencesHow Drip City uses technology to improve customer experienceThe team meetings and collaborative culture at Drip CitySean's biggest current challenges, including staffing and trusting his teamDrip City's plans for expansion and becoming a potential franchiseAdvice for others looking to start their own coffee or beverage business Drip City CoffeeFacebookInstagram 🧾SponsorsJ. Galt - Use "Harvest" when booking a Free Business Credit & Loan Consultation    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key talking points:Ian's journey into the specialty coffee industry, from learning about coffee in high school to starting his own coffee shop and roasteryThe challenges of educating customers on specialty coffee in the 1990s versus today's more knowledgeable coffee cultureGoodman Coffee's focus on sourcing high-quality single-origin beans and roasting to highlight the work of the farmersIan's efforts to support coffee farmers, including documenting their stories and helping them improve their operationsTrends in the coffee industry, such as innovations in processing and the rise of cold brewAdvice for aspiring coffee shop owners on the importance of education and representing coffee well Goodman Coffee RoastersFacebookInstagram   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Takeaways:Historical Transition: The Rose family transitioned their dairy farm from commercial dairy farming to direct-to-consumer raw milk sales following changes in state laws that allowed for such sales.Overcoming Initial Challenges: Trevor discussed the initial financial challenges of running a small-scale dairy farm and how they leveraged e-commerce and remote pickup locations to increase their customer base and visibility.Product Diversification: The introduction of artisan cheeses and ice cream significantly boosted the profitability and customer base of Milk Barn Creamery. Hiring a cheesemonger and winning the Best in State award for their ice cream were pivotal moments.Family and Community Involvement: The strong involvement of family members in the business and the support from the local community played a crucial role in their success. The ice cream shop, in particular, became a social hub for the community.Marketing Strategies: Effective use of social media, managed by Trevor's wife McKinley, helped grow their business by highlighting the farm's story and products.Future Vision: Milk Barn Creamery's ambitious plans for expansion include exploring wholesale opportunities for their cheese and creating a unique agro-tourism experience that blends tradition with innovation.Lessons Learned: Trevor emphasized the importance of passion and hard work in building and sustaining a successful business and the value of staying true to their roots while innovating. Milk Barn CreameryFacebookInstagram  🧾SponsorsJ. Galt - Use "Harvest" when booking a Free Business Credit & Loan Consultation  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

The key points from the episode are:Going beyond a customer journey map to map out internal processes and systems can reveal bottlenecks and inefficienciesOver time, small workarounds and tweaks can become incorporated inefficiencies that waste time and moneyVisualizing the full customer experience process allows owners to see how customers, employees, and systems interact at each stepMapping the process and getting staff input ensures the mapping is accurate and gives employees ownership over improvementsThis process can identify quick fixes, projects, and areas for streamlining to enhance both the customer and employee experience    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Points:Shannon discusses how he and his wife became interested in winemaking through visits to California vineyards and eventually purchased a small winery in IllinoisHe talks about the challenges of learning winemaking and establishing quality wines in a young Illinois wine regionShannon sources grapes locally and discusses partnerships with grape growers in Southern IllinoisHe shares the journey of experimenting with wines and developing signature varieties like the roséEducation of customers through tastings and expanding palatesTwo locations for the winery business are described, providing different experiencesChallenges of scaling production and distribution as a small, local winery Shannon's efforts to develop downtown Centralia, Illinois through real estate and attracting businessesHe talks about mentoring local high school students through an entrepreneurship program Shannon CooneyCrooked Creek WineryFacebookInstagram    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Points:Junior Silva started Prime Coffee Company to get a better price for his family's farm in Brazil by connecting to specialty coffee markets.Connor helped Junior understand coffee scoring, pricing, and identifying potential buyers to establish trust and sell his green coffee.Small farms face challenges like pressure to sell quickly and lack of knowledge about fair prices.Specialty roasters can help farms by connecting them directly to buyers and paying higher specialty prices.Events like coffee tastings help promote individual farms and cultures while supporting the farmers financially.Direct relationships between roasters and farms through visits and multi-year contracts benefit both parties.Knowledge sharing between farms and roasters, like processing experiments, improves quality and opportunities for both. Junior SilvaPrime Coffee CompanyFacebookInstagram Conor VanBuskirkUpshot CoffeeFacebookInstagram    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Insights:Hire professionals like an accountant early on to handle finances rather than trying to do it yourself.  Develop close relationships with suppliers for high-quality, unique coffee sourcing.Meet customers where they are by offering a variety of roast styles and blends.  Use loyalty programs and subscriptions to incentivize repeat direct-to-consumer sales.Physical location can necessitate an e-commerce focus from the beginning.  Distancing from daily operations allows focus on scaling through commercial sales and business growth.Transparent, regular communication is important for remote management success.Appreciate the full spectrum of coffee quality through different experiences. Brian GummLinkedInFacebookRoss Street RoastingPromotion:  Use  "Nicaragua 20 off" for listeners to get 20% off the single-origin Nicaraguan coffee from the website.FacebookInstagram  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key takeaways- Robyn joined Sword Performance after being introduced to the product as the first industrial customer, realizing the need for proper hydration in that sector- As CEO she helped scale the business and manage cash flow challenges faced by startups- Sword Performance formulates their drinks with minimal ingredients to be absorbed quickly without extra additives- Their products have a unique "taste adaptive" feature where flavor changes based on user's activity level and sweat rate- Robin focuses on marketing to business customers like utilities and manufacturing through distribution partners- She aims to double business annually by expanding internationally to Australia and the Middle East- Robyn emphasizes lessons learned around prioritizing profitability, cash flow, and keeping offerings simple Robyn ZlotkinSword Performance DrinksTry Sword PerformanceLinkedInFacebookInstagram  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key Takeaways: Transitioning sourcing away from blue agave nectar to locally grown agave varieties as the market and availability changes.Challenges of whole plant distillation including labor intensity and costs, but benefits of full process control.Using handmade stills tailored only for agave and developing proprietary yeast strains.Overcoming operational challenges through extensive trial and error experimentation.Open communication between family owners to honestly discuss successes and problems.Navigating potential relocation challenges from a new stadium development near their distillery.Advice to aspiring distillers: thoroughly research, find mentors, and collaborate in the growing industry.Tyler GloeMean Mule Distilling Co.FacebookInstagramLinkedIn    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Key points and takeaways from the interview include:- Chris Hunter's entrepreneurial journey starting beverage companies and investing in better-for-you options- The importance of product quality, unique branding, and awareness/trial for beverage success - Strategies for in-store marketing and distribution to drive velocity- Sourcing unique ingredients and focusing on flavors to stand out- Setting goals and projections while allowing flexibility for changes- Expanding a brand beyond its initial category/channel for more growth- Emerging trends in better-for-you, alternative alcohol, and functional beverages- The challenges of starting a beverage company and need for passion/perseverance- Learning from failures/mistakes and iterating products based on feedback Chris HunterBlackout Punch: An Entrepreneur’s Journey from Chaos to ClarityKoia - Plant-Based Protein ShakesDrink Koia HERE    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Some key points from the interview include:The Rack House evolved from a winery to a full restaurant based on customer feedback, adding more food and drink options over time.They improved their menu and service by listening to staff and customer feedback and making quick changes based on that input.They collaborate with local producers to source unique beverages and do barrel aging projects that support other local businesses.Their focus is on maintaining a personalized experience for customers while continuing to grow organically through word of mouth.Staffing challenges during COVID-19 impacted them but they are working to retain staff and customers.Lessons Learned:Listening to customer and staff feedback is important for continuously improving a business over time. The Rack House evolved their menu, service, and offerings based on input.Adapting quickly to feedback by implementing changes helps build customer confidence and buy-in.Collaborating with the local community, like breweries and coffee shops, can lead to unique products and support other businesses.Maintaining a personal touch, like knowing regular customers, helps build loyalty and word-of-mouth marketing.Balancing growth with keeping consistency and the local community feel is important. The Rack House Kitchen Wine Whiskey InstagramFacebook    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp