The B2B Content Show

Millennials have the trust and credibility but can't generate demand while Gen Zs have the audience but can't generate revenue from it. . And right now, neither of them knows how to bridge that gap.In this episode, Jake and Ding sit down with Jonny Rose, founder of The Story Club and video coach to 86 B2B founders across the UK and Europe, to talk about why millennials and Gen Zs are stuck on opposite sides of the attention-to-revenue problem, why the US is years ahead of the UK in B2B content, and how the right video strategy can make your sales process a whole lot smoother.They also get into: The UK's "no pitching" cultureWhy the most unsexy videos are often the most effectiveThe trust recession and why AI content is making it worseIn-house creators vs agenciesAI's impact on agenciesWhether you're struggling to get attention or turn it into revenue in a market that's getting noisier by the day, this episode is packed with insights you can take back to your content strategy and sales process. Tune in now!#b2bmarketing #b2bcontent #videomarketing #founderledcontent #contentmarketing #contentcreation #b2bpodcast--Timestamps:0:00 - Intro1:38 - UK vs US video marketing3:37 - Why people keep putting video off5:26 - Time is a bigger barrier than money7:43 - Why inbound beats cold outreach9:37 - How long before you see results?10:11 - Using video as a sales tool11:46 - Content that arms your sales team12:41 - What kinds of videos are a waste?13:38 - The $100K launch video is dead16:27 - The worst type of video out there18:17 - UK vs US — the sales friend zone22:41 - The generational content gap25:00 - Attention without a clear offer26:38 - Having a leaky funnel28:26 - You need something to actually sell34:09 - Hiring an in-house creator37:48 - Why video matters for your business39:00 - Stop chasing virality42:08 - Sell the problem before the solution45:19 - Make B2B boring again51:05 - Agencies vs awards vs actual results56:09 - AI is changing the agency game1:09:38 - People will always come back to people1:11:24 - Why video case studies > written ones1:13:27 - Getting video testimonials that land1:14:08 - Word of the week — Tall Poppy Syndrome

Turns out B2B content CAN go viral ⚠️In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod.They talk about what it takes to build an engaging B2B show, how to grow on LinkedIn, and get sponsors to fund the show without giving up creative control.They also get into:Notorious B2B’s viral clip that hit 2.9M impressions on InstagramHow they landed Exit Five as a sponsor without a pitch deckNavigating sponsor approvalsLinkedIn content formats driving the most growth in 2026If you're a marketer, a content creator, or just someone trying to build an audience in 2026, this is a must listen! 🎧--Timestamps:0:00 Intro0:31 Meet the Notorious B2B crew1:42 What Tim & Tas learned after 53 episodes2:10 The clip that hit 2.9M impressions3:07 Why timely content beats evergreen6:25 Zigging when everyone else zags7:38 B2B edutainment explained9:29 Be a content hoe10:33 Try new content formats11:27 LinkedIn vs. other platforms for building a show12:36 Personal brand vs. company page14:19 How often Tim posts now vs. before15:14 Staying visible without posting 16:30 How Tas gets business from commenting on posts17:04 LinkedIn comment impressions are wild18:49 How the Notorious B2B landed their first sponsor20:29 Controversial content and sponsor red tape22:00 Creative autonomy in sponsor contracts23:38 Repositioning the show without changing it26:09 Making an engaging remote podcast28:26 Tas's top content tip right now29:14 What makes an infographic go viral31:02 Dwell time on LinkedIn explained33:46 Connor's B2B content tip34:56 Tim's LinkedIn video format tip37:56 Ding's spicy take on the either/or question39:43 Lock in your foundation before swinging big40:48 Don't be afraid to fail and repost41:52 Post consistently and let the data tell you what works44:34 Wrap-up + outro

LinkedIn is changing… and what's next for the platform? How do you stay relevant?In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in.More in the episode:Why livestreaming builds credibility in B2BWhat makes live content more engaging and relatableThe problem with posting more on LinkedInWhy IRL events are making a comebackIf you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧#LinkedIn #LinkedInTips #B2BMarketing #Livestreaming #ContentMarketing--Timestamps: 0:00 - Intro1:26 - The state of LinkedIn right now2:48 - How Muffins with Morgan started6:00 - What makes a live stream actually work9:46 - Live streaming culture and parasocial connection14:31 - Live commerce in China17:15 - Why IRL events are making a comeback22:52 - Niche consistency and showing up on camera27:38 - The LinkedIn grind is getting old30:16 - Goodhart's Law and LinkedIn engagement32:00 - Is LinkedIn still worth it?35:44 - LinkedIn going mainstream39:00 - LinkedIn's video push and ghost views43:44 - Outro

62% of buyers stay with a worse solution and it has nothing to do with price.Drew Giovannoli joins Jake and Ding on Episode 3 to break down how buyers actually make decisions. He's the Chief Product Marketer at Buried Wins, a win-loss research agency where he's done 1,000+ buyer interviews helping B2B revenue teams understand why they're really losing winnable deals.In this episode they talk about why buyers don't switch vendors, what actually closes deals for technical buyers, and what a $50K distribution-first content campaign looks like in practice.They also get into:How case studies help buyers make a decisionWhat buyers expect from a sales repHow to distribute a research reportWhy price isn't the main reason vendors lose dealsWhat win-loss interviews tell you that data can'tIf you're in sales or marketing and keep losing deals, tune in to learn how buyers are really thinking when they say no.  #b2bmarketing #salesstrategy #contentmarketing #marketingstrategy--Timestamps:00:38 Intro + guest Drew Giovannoli01:38 Buyer Truth report overview02:00 Why buyers stick with worse vendors03:43 Sales reps and locus of control04:17 Only 15% of sellers show up prepared04:52 Why ungated content builds more trust05:20 What "prepared" actually looks like to buyers06:21 Shaping buyer perception vs. competitors07:00 Buyer Truth as a piece of B2B content07:41 Buyer Truth campaign distribution strategy09:13 Full $50k campaign cost breakdown10:43 Optimizing podcast clips for social12:12 Using AI to backdoor better hooks13:10 What makes a good research question14:24 Stat quiz #1: AI mandate15:46 AI mandate = more vendor switching16:07 AI doesn't mean cheaper17:28 Stat quiz #2: competitor research18:31 Stat quiz #3: who picked the cheapest software19:33 Why buyers pay more20:14 Buyer enablement story: Ding at Yelp21:26 Case studies for technical buyers22:13 Product trials as the top trust builder23:30 Takeaways from Drew interview24:48 Budgeting for distribution25:49 Why technical buyers are the hardest to sell to26:35 What makes a good case study27:13 SPIN framework applied to case studies30:38 Lead with the problem, not the solution31:34 Hero's journey framework for case studies32:00 Word of the week: Sprezzatura34:00 Outro

If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage. In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best B2B marketing teams plan distribution before a single piece of content gets made.They also talk about ⬇️Partner and co-creator led distributionThe campaign that got 3,000 leads & $2M+ in pipelineWhere AI helps in B2B marketing AI agents for SEO research and LinkedIn outreachCheckbox marketingIf you want to build campaigns that reach the right people and use AI strategically to free up time on the grunt work, listen up. 🎧--Timestamps:0:00 - Intro2:30 - Why marketing is the hardest job in go-to-market5:00 - How Aditya would cold call today6:30 - Making your audience the hero7:30 - The Adapt or Die campaign10:00 - Why distribution should be planned first13:00 - Partner & influencer enablement15:00 - Co-marketing in action17:30 - Getting your team ready to share19:30 - Sales & marketing alignment21:30 - How AI made the spam problem worse22:30 - How a VP of Marketing uses AI in 202626:00 - Where to use AI for B2B marketing 29:00 - AI agents for SEO research31:00 - AI agents for LinkedIn outreach35:00 - The Rick Rubin Creative Act concept37:30 - The Super Bowl campaign breakdown40:00 - Why the RAMP campaign worked43:00 - Final thoughts#b2bmarketing #contentmarketing #marketingstrategy #demandgeneration #contentdistribution #aiformarketers

LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026.In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing, where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content.B2B content is evolving fast. Algorithms are shifting, competition is increasing, and the companies that understand how to create high-performing LinkedIn content and B2B marketing content will have a major advantage.In this episode we cover:• What’s new with The B2B Content Show in Season 2• Why B2B content marketing is more competitive than ever in 2026• Where LinkedIn content and LinkedIn marketing are heading• What types of B2B content actually perform today• How companies can adapt their content strategy moving forwardIf you're building a brand, leading marketing, or creating content for a company, this show breaks down what’s happening in B2B marketing, LinkedIn strategy, and content performance.Subscribe for weekly conversations about B2B content strategy, LinkedIn marketing, content distribution, and how companies can create content that drives growth.--0:00 - Intro1:30 - What's changing this season3:00 - EventShark origin story & the new office10:00 - B2B content trends to watch in 202610:30 - Why video testimonials are the #1 content play12:30 - The power of series & episodic content13:45 - Proprietary research as a content strategy16:30 - Live content & speed to publish18:30 - What event content companies should be capturing20:30 - Street interviews & cross-pollinating audiences22:30 - Speaker sessions, photography & fast turnaround24:30 - Using your internal team for event content28:00 - Jargon 101: Hedonic Adaptation

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching.In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy.We talk about how teams should think about AI, why it’s better not to rely on social media platforms for growth, and why creating meaningful in-person relationships is more important than worrying about algorithms.We also touch on:What RevOps means in simple termsCreating content for industries people usually call boringWhy events still play a big role in building trustIf you want to grow your business without chasing every new tool and think more clearly about where AI fits in your business, listen to the episode.--Timestamps:0:00 Intro2:26 Polaris’ AI Road Show3:27 What is RevOps?3:39 How is AI changing RevOps?3:56 How does RevOps play a role in GTM?4:03 How are you thinking about content in RevOps?4:20 What’s the biggest fad in AI?6:06 What are some changes AI can bring to RevOps right away?7:07 How Cliff is adding value with his content9:11 Why are events so important in B2B?11:37 LinkedIn strategy for 2026, and how Cliff’s owning his audience 13:15 Cliff’s wood working passion15:14 Cliff has appeared in a lot of content over the years18:04 How to make your content better18:41 What’s wrong with GTM engineering?20:04 How is AI changing the GTM landscape?22:20 Buzzword blitz24:00 Outro--#marketing #marketingpodcast #business #businesspodcast #b2bmarketing #revops #contentmarketing #linkedin #linkedtips #businesstips #gtm #revenueoperations #socialmediamarketing 

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made.We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why customer voices are still underused by brands.We also discussed: Why buyers listen to peers & not pitchesWhy companies wait too long to involve customersCustomer stories vs. paid influencer contentWhy authentic stories build more trustIf you want to use your customers more effectively instead of leaning only on company marketing, listen up!--Timestamps:0:00 Intro1:52 B2B street interviews pioneer2:35 Arthur is usually ahead of the trends3:10 Influencer marketing meets customer marketing4:43 Dark social5:53 Customer Marketing success story8:42 How to set up customer marketing at your company11:00 Customers are a marketing superpower12:25 B2B video should focus on watch time13:32 The value in having a plethora of testimonials15:22 How to arm your customer advocates with the tools they need17:06 Arthur picks an EventShark hat!#marketing #marketingpodcast #customermarketing #b2bmarketing

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content.We talked about: How to be intentional and methodical when creating contentProps, costumes, and world-buildingHow Ding writes rap songs for brands Why BTS content can outperform your main videosThe difference between true creators vs. people who just make content for businessVin's viral LinkedIn hiring post that hit 360K impressionsIf you want to stand out without just copying what everyone else is doing, listen up! Timecodes:0:00 Intro2:04 How to be methodical with creative content 2:59 Vin’s viral LinkedIn post about hiring4:29 Content hack - Start your story at the end 5:08 Using props, sets and costumes in content creation10:56 How Ding made the Creatorbuzz song13:05 The value of Behind the Scenes content14:23 Buzzword Blitz15:36 True creatives vs just marketers#linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. We cover: -Why many executives still treat marketing like “where are the leads??” -The foundations you need in place before you even worry about “content” -How Unmuted uses their own marketing to attract the right clients -Getting your team to post on LinkedIn without forcing it -Why distribution is non-negotiable, especially for B2B content in 2025If you care about building long-term demand with content instead of chasing MQLs this one is for you. --Timecodes:0:00 Intro1:39 #1 Lesson from Demand gen agency experience3:08 Max’s strategy for helping companies understand what marketing they need4:13 How do you show results from content marketing?6:25 Tips on content distribution in B2B10:53 Favorite piece of content you’ve created?12:24 Why don’t executives understand marketing?15:30 Favorite part of Drive? 16:55 Outro#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in!What we covered:- Why 99% of b2b content sucks- How to make the viewer “the hero”- What b2b content you need to make to help build trust before the sale- Why too many voices ruin creative work- Client red flags and how to spot a bad fit- Ademola’s favorite editing tools and quick video tipsTimestamps:0:00 Intro1:25 Welcome to the show Ademola2:07 Ademola’s hot take on B2B content2:55 Favorite piece of B2B content?5:22 Why Ademola focuses on post-production vs video capture7:20 What’s different about making videos for B2B10:29 Biggest pet peeves when working with clients13:43 How quickly do you know if a client is a good fit?16:35 Ademola’s top editing tip17:36 Top 3 tips to make a better video20:45 Outro#b2bvideo #b2bmarketing #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.We also cover:Why LinkedIn is so safeHow Tas built her personal brand by being “unhinged”The idea behind her content showsAI, brand, and the rise of fractionalsWhy personality beats polish in B2B contentIf you’re tired of safe, copy-paste B2B content… time to tune in. 🎧--Timestamps:0:00 Intro1:52 Welcome Tas Bober!2:31 Why is LinkedIn so safe?4:17 Behind the Notorious B2B Podcast8:25 Launching a new content series in B2B9:16 ExitFive ad break10:35 Thought process behind Tas’ new show 13:20 Why brand is going to be so important14:46 Is AI really replacing marketing jobs? 16:25 Benefits of going solo / fractional17:26 Outro#LinkedIn #Marketing #B2BMarketing #Podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.In the episode, you’ll also hear:- How the B2B industry’s changing- How Drive became one of the most talked about B2B events- Why showing up in person might be your biggest advantage- What live streaming could mean for B2B- Dan’s best advice for B2B marketersTimestamps:0:00 - Intro1:55 - 2 years of Exit Five & Drive4:15 - Creating the breakout groups for year 26:56 - Trending topics in B2B marketing7:04 - Exit Five is leaning into AI in marketing7:54 - Exit Five is expanding into more events9:09 - Dan picks his EventShark hat + receives a gift11:08 - How does live streaming work?12:17 - Will live streaming enter the B2B space?13:41 - More live streaming history with Ding16:32 - 1 tip for B2B marketers#b2bmarketing #marketing #podcast

Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B.If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out.We caught up with Devin at ExitFive’s Drive 2025, and dug into:Why YouTube is still wide open for B2B companiesHow Devin thinks about good content State of executive content & thought leadershipGetting scammed by rapper LaRussell The WWE playbook for telling better business storiesWhere B2B content is headed in 2026 If you’re serious about building content that can grow your b2b brand, listen up. 🎧--Timestamps: 00:00 - Intro01:26 - Welcome Devin Reed!01:56 - State of executive content02:49 - Devin's new merch drop04:04 - In-person podcasts06:04 - Getting scammed by rapper LaRussell08:12 - Top 5 Bay Area rappers08:56 - Creating content about content10:25 - WWE storytelling & villains13:39 - How can you make good content in 2026?15:36- ExitFive Ad Break16:45- Coming up next for Devin17:07- YouTube opportunity in B2B19:28 - Devin’s content distribution strategy20:32 - Outro

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:- Why events are more crucial now than ever before- How to capture testimonials, speaker content & street interviews- Creative event activations that actually drive ROI- Building community and culture through events- Pre-event, during-event & post-event content strategies- How to avoid the dreaded "pitch slap" at trade shows- Guerrilla marketing tactics for events on any budgetScott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.Timecodes:0:00 Intro2:28 Why events should be your most important B2B revenue driver3:18 Third-party testimonials and customer superpowers at events4:00 EventShark's approach to capturing testimonials vs website videos5:07 Different types of events - conferences, road shows, customer events5:47 B2B event budget statistics6:05 Post-pandemic event recovery and current opportunities8:13 ROI differences between event types9:00 Scott's new "pitch party" sponsorship model11:30 Creative event activations and experiences over traditional booths13:37 The "pitch slap" problem and focusing on qualification first15:15 Pre-event, during-event, and post-event content strategy16:22 Top event content formats17:22 Speaker content strategy and maximizing speaker value20:06 Using content creation as prospect engagement tool21:25 Creative booth experiences22:47 During-event content challenges and FOMO opportunities24:05 Guerrilla marketing tactics without booths or sponsorships28:00 Building community culture through events29:21 Managing cliquey dynamics and welcoming new attendees34:09 The superpower theme - finding what makes you unique in sales40:00 AI's impact on events 42:24 Personal branding and reputation in the AI era43:12 The importance of taste vs execution ability44:29 Trust over likability in business relationships45:31 Outro#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:- Why smart B2B teams use ABM in 2025- How content helps (original research, video, events)- Where AI fits - Dark social & community- How to choose the right accounts- What we’d do with $10K to break into a dream account- Common mistakes to avoid with ABMIf you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!Timecodes:(0:00) - - Intro(2:36) - - The importance of ABM in B2B(3:50) - - Importance of community in Go-to-market(5:36) - - Biggest mistake people make in ABM(7:48) - - How does content play a role in ABM?(9:52) - - Common misunderstanding about thought leadership’s role in ABM(10:28) - - How is AI playing a role in ABM?(12:12) - - You have $10k to break into a target account, what would you do?(13:15) - - New EventShark hats are live now!(14:08) - - You have $10k to break into a target account, what would you do? (16:36) - - What’s a legacy B2B playbook that’s no longer good?(18:42) - - How should EventShark create a target account list?(19:52) - - PLG motions in ABM(22:02) - - Hot take on brand in ABM motions(23:42) - - Countdown Quiz(27:18) - - Outro#b2bmarketing #marketing #podcast

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.Timecodes:0:00 Intro1:20 Why do podcasts fail?4:15 Being intentional with B2B events6:01 The declining ROI of traditional B2B events7:23 The Sales Rapper was early B2B event content8:59 The biggest missed opportunity at B2B events9:37 Capturing customer testimonials at conferences10:57 Types of content capture at events11:24 Using content as an experiential event activation13:05 Different types of B2B events13:34 Content strategy at massive B2B conferences16:45 Content strategy at owned or co-owned B2B small events18:01 Content strategy at user conferences20:33 Testimonials at user conferences22:20 Happy hour or side events at large B2B conferences24:21 Different content formats at events26:59 Short form content at B2B events30:13 Tragedy of the commons - street interviews34:27 Recap videos of B2B events36:17 Long form content at B2B events40:14 Documentary / BTS style content at B2B events44:54 What not to do at B2B events46:59 10x ROI street interviews47:51 Pre-planning your event content capture56:02 On camera talent59:21 Production roles1:03:18 Post event process1:05:18 Outro#marketing #eventmarketing #b2bmarketing

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.You’ll also hear:- Why reach doesn’t matter if your audience doesn’t remember you- Making memorable content- Content scripting/planning tips- How LinkedIn’s algorithm is quietly killing creativity- Tools can’t live withoutPerfect for B2B marketers, video creators, and anyone trying to stand out on LinkedIn.Timecodes:0:00- Intro1:54- Sparkling Water Tasting 3:15- Recall vs. Reach in B2B Content6:10- Impact of LinkedIn's Algorithm Shift9:51- Script First or Shoot First?11:22- Random Item!12:31- Why You Need a Plan Before Shooting Video14:01- How AI Is Changing Video Creation18:36- What Actually Makes Content Memorable?26:34- Best Content You’ve Rewatched29:27- One Tool You Can’t Live Without31:02- Pitch a Brand in 30 Seconds32:35- Brands Crushing It on LinkedIn34:10- B2B Marketers to Learn From37:28- LinkedIn Trends That Need to Go Away38:45- Final Tip for LinkedIn Creators44:00- Hot Takes on Engagement Pods & Community47:45- Outro#linkedin #marketing #podcast

AI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:— The tools we actually use to make viral content— How AI saved us $$$ on video production— Real examples from brand campaigns and music videos— The biggest mistakes people make with AI— Predictions for where AI video is going nextWhether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.Timecodes:0:00 Intro4:29 Brief AI History lesson7:49 Episode Agenda8:34 If you’re not using AI, you’re at a disadvantage10:15 The best AI video tools right now12:34 The best AI audio tool right now13:56 If it’s on the internet, it’s being used to train AI15:53 The best AI voice tool right now16:04 Client use case for AI voice 18:20 The best AI tools for scripting/storyboarding20:08 AI still images are a building block for AI video22:38 AI will be like the new autotune26:27 How the ‘Life of a Shark’ music video was created29:39 1st step for using AI video tools31:11 How will AI impact marketing/B2B32:23 Predictions for next few years of AI36:53 More creator x AI avatar collabs38:02 What has been your favorite AI use case? 40:02 AI and The great Hanoi rat massacre of 190242:16 Outro#ai #aivideo #marketing #podcast 

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅Timestamps:00:00 – Intro03:04 – How long Amanda’s been creating content on LinkedIn03:47 – Why Amanda calls herself a “LinkedIn comedian”04:44 – Gen Z enters the corporate world... and makes it weird06:06 – When Amanda first started getting funny online07:13 – The origin story of Thot Leader Labs10:00 – Amanda’s top 3 merch items12:57 – Is LinkedIn actually funny now?14:58 – Why AI-generated content can’t be funny (yet)16:22 – Amanda’s strategy for standing out on LinkedIn17:21 – The post that blew up: 100K+ likes19:26 – Why the LinkedIn video feed is… kinda cursed20:40 – Amanda’s best & worst parts of using LinkedIn23:00 – Behind the scenes of brand partnerships23:37 – Ding FaceTimes into the pod mid-recording 😂24:39 – Creating content without getting fired from your 9-529:53 – How many times has Amanda landed on “LinkedIn Lunatics”?30:57 – Why being a little polarizing helps you grow32:09 – Amanda’s advice for growing on LinkedIn in 202534:50 – Her hot take: Not everyone needs a personal brand41:35 – Blind ranking: LinkedIn vs other social platforms43:31 – Outro👕 Check out Amanda’s merch: https://thotleaderlabs.com📲 Follow Amanda: https://www.linkedin.com/in/verydemanda/ #linkedin #personalbranding #corporate 

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.We get into:— Why most B2B content is still unwatchable— What actually works on LinkedIn in 2025— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series— The real story behind the 6sense cease & desist— And Adam trying to decode Italian brain rot memes 😂This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.👇 Full timestamps0:00 Intro3:12 AI isn’t replacing your writing, it’s enhancing it6:20 Adam wants to be the best in his lane9:20 Adam’s Billion Dollar Challenge15:03 Creating art vs creating content18:40 Creating art in the B2B Sales space20:26 How to create interesting building in public content22:22 The perfect founder led strategy in 202526:53 Trying to pivot build in public to more analytical & educational approach30:28 The 6sense cease & desist story34:47 Keep RB2B or retention.com if you had to pick one?36:09 How to measure content success 40:35 Adam is product + content obsessed43:14 If LinkedIn is gone tomorrow, what would you do?46:46 Countdown Quiz 54321 Challenge50:43 Italian Brainrot52:13 Outro#linkedin #marketing #podcast

Everyone talks about “playing it safe” in B2B marketing.Mark Huber thinks the opposite.In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.We dig into taking risks, building community-driven brands, and why the best marketing playbook… might be to throw out the playbook.But we also go deep on practical, tactical marketing insights:— Why influence pipeline is the most overrated metric in B2B— The content formats that actually work on LinkedIn right now— How UserEvidence leverages video, research, and community in their strategy— Why every B2B marketer should stop playing it safe— How Mark is building his personal brand without chasing the algorithmTimecodes:0:00 Intro1:41 Gerolsteiner Sparkling Water taste test3:51 Welcome to the show, Mark Huber4:33 EventShark projects with UserEvidence5:58 Marketing hill you’d die on6:37 Most overrated B2B marketing playbook7:09 Mark changed his mind on gating content10:21 Underrated B2B marketers that people should know about11:30 “Less Produced” content on LinkedIn12:55 Day in the life videos on LinkedIn17:16 Cold calls, gated E-books or webinars…Kill one, keep one, reinvent one20:16 Mark’s podcast at Metadata with Jason Widup21:59 Last piece of content that impressed you23:35 What’s more important, brand or pipeline?26:02 30 Minutes to President’s Club podcast27:50 The random replies & DMs mean a lot to creators28:43 How Mark Huber is building his personal brand31:55 The overall marketing philosophy at UserEvidence33:25 UserEvidence’s upcoming event in Jackson, Wyoming35:35 The value of building an ACTUAL community43:06 Mark Countdown Quiz47:10 Mark Huber’s #1 advice for B2B Marketers48:44 Outro#b2bmarketing #linkedin #marketingpodcast

Everyone says, “Quit your 9-to-5 and chase the dream.”Linda Le actually did it… and hated it.In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.But we also go deep on practical, tactical LinkedIn advice for creators:— What makes a good LinkedIn post (and what doesn’t)— The mindset shift Linda used to finally go viral— Why vulnerability is more powerful than virality— How to grow on LinkedIn without selling your soul— And why niching down might be overratedTimecodes:0:00 Intro6:07 What’s 1 LinkedIn post you almost didn’t post but are glad you did?7:19 What’s the best type of LinkedIn post?10:52 Advice for being vulnerable online12:36 What’s the most overrated advice for LinkedIn creators?13:25 The LinkedIn algorithm15:48 One thing you used to believe about LinkedIn content that you no longer do?16:45 What’s the process to write your content?18:16 Running Marathons20:58 One tool or workflow that saves your sanity?22:27 How long did it take you to “find your voice”?25:43 What was your experience going full-time as a creator?29:40 Transactional & fake relationships in content creator space30:55 Difference between W2 job & running your own business33:23 What’s 1 thing you’d tell your younger self about LinkedIn?38:12 What’s 1 thing creators should stop doing?39:17 54321 Challenge42:29 Outro#linkedin #creator #podcast

Most B2B marketers hit publish… and pray.Ross Simmonds hits publish… and gets to work.In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketingWe were legit blown away by the bombs he dropped in this one.Inside the episode:— Why SEO isn't dead—and how you're doing it wrong— The best distribution strategy you've never heard of— How Ross would grow a B2B brand with $0 in ad spend— Why reposting your best content is genius (not lazy)— The difference between content creators and B2B marketers—and how to bridge the gap— What B2B teams can steal from top YouTubers— Why video is still the most powerful format— How Ross uses AI + ElevenLabs to coach himself (wild workflow!)Plus: Tactical advice, spicy takes, and Ross’ exact playbook for getting more out of every video you make. Hope you enjoy!Timecodes:0:00 Intro2:00 What’s more important — creation or distribution?3:06 What’s one B2B trend that’s overhyped?4:20 Best way to redistribute video content6:58 What’s a content format for B2B brands you love?9:41 If you had to grow a B2B company with $0 paid media, what’s your first move?13:56 Would you rather be great on one channel or average on all?15:55 What’s one thing B2B marketers should stop doing tomorrow?17:50 How many times should you post the same piece of content?20:16 What’s the most-used app on your phone (besides email)?21:04 Ross’ crazy AI use case24:25 What’s one thing you do every day that makes you better at your job?26:31 What are the Youtubers doing that B2B creators are missing?28:57 B2B missing video essays33:02 What kind of content would you do with an unlimited budget?35:09 Ross’ company - Distribution.AI37:29 Ross’ SEO agency40:51 Countdown quiz43:08 LinkedIn wants more creators44:12 Day in the life videos & vlogs47:44 As a creator, you have to let go of ego48:40 Favorite piece of content to create51:55 Outro#b2bmarketing #content #linkedin

Episode 6 is here — and it’s a fun one.We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.This episode covers:— What most marketers get wrong with LinkedIn ads— Why thought leadership ads might be your secret weapon— How to build a content engine that actually drives pipeline— Tim’s personal branding journey (and his biggest mistake)— And yeah… how he ended up in a GaryVee book without even knowing This one’s full of laughs, knowledge bombs, and some Saratoga sparkling water reviews.Timestamps: 0:00 Intro2:25 Rapid Fire Questions2:39 Worst ad trend on LinkedIn right now?4:06 Audio on or off for LinkedIn video ads?4:31 Best content to post on LinkedIn for running paid?5:08 How important is your creative for LinkedIn ads?5:44 Biggest mistake early in content?7:03 If you had $1k to spend on LinkedIn ads right now, what would you do?7:34 Best marketer of all time?8:39 Tim in Gary Vee's book11:50 Best LinkedIn creator or follow17:50 Thought leadership ads on LinkedIn21:17 30 second challenge22:50 What people get wrong with LinkedIn ads25:30 Most underrated LinkedIn ads format30:38 Importance of creative in LinkedIn ads33:10 LinkedIn organic38:03 Tim’s pipeline mistake + Ding’s solution40:19 Hot take about LinkedIn43:25 Dark social + Personal brand45:15 B2B Rizz company name48:26 Outro🦈 New episodes drop every other Wednesday — subscribe so you don’t miss the next one.#B2B #LinkedIn #B2BMarketing #LinkedInAds #MarketingPodcast #BusinessPodcast #Podcast

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.0:00 Intro5:48 Peep’s Events & the strategy13:14 Creating a successful B2B events18:51 Using events to do content activation20:04 B2B companies need mascots & brand awareness36:41 Entrepreneurial advice39:09 Current state of blog posts & LinkedIn42:49 How to create work life balance as a business owner45:49 54321 Behind the scenes48:45 5,4,3,2,1 Challenge#linkedin #b2bmarketing #businesspodcast

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.In this episode, we dive into:✅ The power of urgency and why getting too comfortable can stall your career✅ Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution✅ The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and PortugalIf you’re in B2B sales, marketing, or leadership, this one’s a must-listen.

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.Chapters:0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Weirdest LinkedIn follower 23:37 - Bad example of influencer marketing 24:56 - Starting an influencer marketing campaign 25:54 - Fashion convo 29:27 - Influencers at B2B events 36:28 - Best B2B Events 39:52 - Studying B2C space 42:13 - What type of content are you excited about creating? 47:12 - How Vin got into creating content 51:23 - Outro To learn more about leveling up your B2B content visit us at: eventshark.io #Linkedin #B2B #B2BMarketing

What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.Chapters:00:00 Welcome to the pod!02:07 Prediction #1 Founders go full content creator mode08:05 Prediction #2 Video isn’t a “nice to have” anymore13:01 Prediction #3 In-person content takes off17:22 Prediction #4 Collaborative content takes center stage23:35 Prediction #5 More niche content shows27:00 Bonus Prediction 29:57 Prediction #6 AI-generated video picks up mainstream late 202534:47 Prediction #7 Creative norms get smashed38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum39:20 Prediction #9 Quality over quantity wins43:59 Prediction #10 Live streaming finds its place in B2B49:26 OutroTo learn more about leveling up your B2B content visit us at: eventshark.io

Hear the story how Ding Zheng & Jake Clare met and founded EventShark...At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.