All Episodes
Around the Workstand — 126 episodes
Workstand homepage merchandising - Is your website ready for shoppers?
Monthly Marketing Series: Planning for August 2026. Close out summer selling on a high note!
Workstand website pricing tips - ensuring the right price displays for your customers
How AI Is Changing Local Bike Shops — For Owners and Customers
5 myths of online selling that continue to keep local bike shops from real sales growth - busted!
Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!
Announcing Workstand's new, monthly livestream to help bike shops leverage technology to grow!
Spring is coming to your bike shop. How is your product mix in-store and online?
2025 Year In Review of sales on the Workstand platform, and a look toward bike shop success in 2026
Don't just survive winter in your bike shop, win it with these 7 tips!
Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips
4 ways to improve the look and feel of your Workstand website, win more searches, and grow sales
Four elements of success many Workstand merchants use to grow sales in a competitive market
Considering shipping costs as a growth marketing strategy to compete for customers
Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers
In-store and online inventory strategy and tactics from Key Accounts Advisor, David Martinez
Bicycle Retail Industry Review for August 2025 with Workstand President, Ryan Atkinson
Brand and Supplier Services with Matt Lolli - how brands and suppliers support local bike shops digitally
Bicycle Retail Industry Review for July 2025 Workstand data and May 2025 People For Bikes data
Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation
Workstand's Digital Advisor Service - leveraging current technology to grow sales in-store & online
Bicycle brands, suppliers, and retailers gathering at key industry events - uncertainty and optimism
Running effective promotions for your bike shop - tips and action items for success!
Industry trade shows, YTD results, and expectations for the rest of the year
Your website is key to marketing your business so here are some tips for ecommerce success
What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too!
Bike shop growth in 2025 starts by winning Google search - embrace that Engagement = Growth
2024 bicycle industry sales recap and 2025 trends and expectations for the bicycle retail industry
What a year 2024 has been at Workstand, in the bike industry, and for the podcast - thank you all!
AI dos and don'ts for bicycle retailers to use to enhance business efficiencies
Ready or not, holiday marketing time has arrived for 2024
September Bicycle Industry Update with Ryan Atkinson
Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business
Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops
Consistent outreach to your bike shop's customers works best in the long run - don't over think it!
July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels
Your website should reflect your bike shop - we can help your bike business standout on the internet
June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future
What data means to your business. Answering the questions your customers are asking in search.
Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers
Evaluating and understanding your website content for better SEO and increased sales
April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar
Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.
First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson
Focusing on adding value to your customer's cycling lives will help win search and grow sales
A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales
Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team
Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads
January is a great time to review your website and plan for sales growth in 2024. Here's a plan!
How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!
Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday
Final run into the holiday shopping season. Get your website ready for last minute shoppers.
SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!
How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.
Actionable steps to win search and convert holiday shoppers. Take Action Now!
Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.
More holiday marketing and new content from Trek, Santa Cruz, and Specialized
Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!
Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration
Snow sports catalog and marketing content, NBDA webinar, unique homepage tools
Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment
Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams
Excitement about our new name, Workstand, and our new point of sale features has continued!
Workstand: The future of SmartEtailing
SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles
SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories
SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food
SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option
SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout
SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features
SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing
SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake
SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email
SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs
SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops
Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel
SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs
SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication
SmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page Settings
SmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech Tip
SmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tips
SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip
SmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing works
SmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cake
SmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donuts
SmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!
SmartEtailing 10-Minute Tuesday: 3/28/2023 J&B Drop Shipping is live, limited use discounts, changes to site manager, and Spring Sales are being extended
SmartEtailing 10-Minute Tuesday: 3/21/2023 Google local inventory, spring sales, and Discounts migration
Google Ads and Local Inventory Feeds: Sales growth for local bicycle merchants
SmartEtailing 10-Minute Tuesday: 3/14/2023 Rental bike fleets return, service department wins, automated emails, and Buy Local Now
SmartEtailing 10-Minute Tuesday: 3/7/2023 Payment options, catalog sections, and keeping your catalog healthy
SmartEtailing 10-Minute Tuesday: 2/28/2023 Direct mail, big brands promotions, ensuring accurate pricing
SmartEtailing 10-Minute Tuesday: 2/21/2023 Shipping methods, Discounts migration reminder, spring sales, and tough love for your website
SmartEtailing 10-Minute Tuesday: 2/14/2023 Quotes and Orders new internal note, turning on shopping carts, Discounts, and Home Screen
SmartEtailing 10-Minute Tuesday: 2/7/2023 Internal links, referral credits, custom website projects, and shopping starts online
SmartEtailing 10-Minute Tuesday: 1/31/2023 Email tips, pre-designed library pages, and other website admin notes
SmartEtailing 10-Minute Tuesday: 1/24/2023 WePay, Drop Shipping, Promo Pricing, and Shop Dogs
SmartEtailing 10-Minute Tuesday: 1/17/2023 Important tips for Lightspeed and WePay users, email popups, and big improvements for using Apple Maps and business services
SmartEtailing 10-Minute Tuesday: 1/10/2023 Promoting services, clinics, classes and getting ahead of the spring riding season
SmartEtailing 10-Minute Tuesday: 1/3/2023 Website tips to start the year off right!
SmartEtailing 10-Minute Tuesday: 12/27/2022 The post holiday bike shop lull, SEO, and what national retailers are pushing
SmartEtailing 10-Minute Tuesday: 12/20/2022 - 2023 is almost here. Let's button up 2022 and get to planning for next year!
Community and Inclusion - Tell the story of your bike shop and how you intend to serve
SmartEtailing 10-Minute Tuesday: December 13, 2022 Holiday Crunch Time Tips
SmartEtailing 10-Minute Tuesday: December 6, 2022 - Website Cache, Catalog Changes, Start and End Dates
SmartEtailing 10-Minute Tuesday: November 29, 2022
SmartEtailing 10-Minute Tuesday: November 22, 2022
SmartEtailing Feature + Enhancement Spotlight: Q3 2022 Edition
Social Media Marketing for Local Bike Shops - A little goes a long way
SmartEtailing Feature + Enhancement Spotlight: Q2 2022 Edition
Website Homepage Merchandising is Valuable Marketing
Feature + Enhancement Spotlight for the first quarter of 2022
Email Marketing
2021 In Review
The Benefits of Drop Shipping
Holiday Marketing - If it's not all about the sales and deals this season, what is it about?
Have You Met Dave?
How Google Can Help Your Business
Streamline with Service Scheduling
Bonus Custom Chat - Homepage Makeovers and More
Why Go Custom with Your Website?
Ryan's Dealer Tour
Introduction and Loyalty Marketing