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All episodes

Better Advertising with BTR Media, 132 episodes. Page 1 of 2.

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1

Why Amazon Live Sports Is Not Just for Big Brands

2

Premium Beauty Meets Amazon with Unilever Prestige

3

How MANN+HUMMEL Builds Trust on TikTok

4

What Vital Proteins Gets Right About Influence

5

How Sourmilk Built a Yogurt Brand Worth Talking About

6

You Are Reading the Wrong Scorecard

7

AI Is the New Word of Mouth

8

How Soom Foods Built a Brand Before Anyone Knew What Tahini Was

9

What AI Gets Wrong About Your Catalog

10

Stop Chasing Viral. Start Building Real.

11

The Context Problem: Why Most Brands Are Using AI Wrong

12

3 Roles, 100 Brands, Here's What She Learned

13

Nécessaire's Full Funnel Playbook

14

Back to School Is Bigger Than You Think

15

How to Filter the Noise in Retail Media

16

AI Is Your Advisor, Not Your Decision Maker

17

How Amazon Live Is Connecting Creators, Content, and Commerce

18

AI Won’t Replace Strategy

19

Future Beauty Brands Went From Declining to Double Digits

20

Stop Comparing RMNs Like They’re the Same

21

Inside a $3M Amazon Launch

22

CTV, Fire TV, and the Funnel You’re Missing

23

Duke Cannon Keeps It Simple

24

Brand Building Beyond ROAS Jail

25

Why Duke Cannon Rebuilt Its Amazon Strategy

26

How Brands Are Scaling with Amazon DSP Performance Plus

27

Energy Drinks, Fire TV & the Future of Amazon Ads

28

Is Retail Media Ready for AI Ads?

29

How Rhino USA Scaled from Amazon to Walmart

30

Retail Media is a Moving Target

31

The Foundation we Built in 2025

32

DSP Strategy in the AI Era

33

Inside the Retail Media Super Bowl

34

Stop Underspending During BFCM Lead In

35

How Hyperice Turns Awareness Into Amazon Sales

36

Bring Your Brand to Life on Amazon

37

Budgets, Buyers, and the Bigger Ecosystem

38

Your New Creative Coworker: Amazon’s Agentic Creative Studio

39

How Chubbies Broke the ROAS Addiction

40

What’s Working (and Why) for Lacoste on Amazon

41

Inside Amazon’s New Creative Studio

42

Connecting the Funnel with AMC

43

How to Uncover the Real Gaps in Your Retail Media Strategy

44

How Liquid Death Built Demand Everywhere

45

Creating Demand with Amazon DSP

46

How We Scale AMC, SQP, and Strategy

47

What it Takes to Build a Brand on Amazon

48

Creative Studio: AI, Video & What’s Ahead

49

How We Structure Campaigns at Scale

50

Four Pillars of Amazon: Supply Chain Strategy

51

Four Pillars of Amazon: Creative That Converts

52

Four Pillars of Amazon: Creating Demand

53

Four Pillars of Amazon: What Amazon Really Wants

54

The Right Retailer Isn't Always the Obvious One

55

Using Video to Improve Customer Engagement & Conversion

56

Launching a Niche Amazon Brand

57

Creating Brand Personality & Consumer Trust

58

Dissecting Amazon's Path to Purchase

59

Merging Brand Marketing with Performance Analytics

60

The Power of Non-Branded Strategy

61

Premium Brand Recommendations for Advertising

62

How to Unlock AMC's Potential

63

2025 Offsite Recap

64

The New B2B Placement Modifier

65

Bringing Retail Strategy to the Digital Shelf

66

2024 Highlights & 2025 Vision

67

Navigating the Future of Retail Media

68

Scaling Content Creation with AI

69

How Incrementality Impacts Ad Spend

70

What's New In Amazon Marketing Cloud

71

Using Ad Tech Without Getting Lost in the Details

72

Using AMC to See Beyond Just ROAS

73

Amazon’s AI Tools and What’s Next with Jay Richman

74

E-commerce Through the Years: 2000s to Now

75

How to Optimize Your Q4 Approach

76

Walmart Connect Advertising Tips for First-Time Sellers

77

Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day

78

Optimizing Your Amazon Ads with Data Insights

79

Amazon DSP KPI's & Measurement

80

Building Loyal Audiences with Targeted Marketing

81

How to Win with Video Ads on Amazon

82

Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?

83

How e.l.f. Beauty Navigates the Noise to Stand Out

84

Is Your Amazon DSP Messaging Funnel-Focused?

85

Reaching Your Ideal Audience with Amazon DSP

86

Building a Stronger Brand with Omni-Channel Markets

87

How Sellers Can Prepare for Amazon Prime Day in 2024

88

Getting Started with Amazon DSP: Key Differences from PPC

89

From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos

90

Amazon DSP: Targeting Differences From Sponsored Display

91

Artificial Intelligence: Tools & Strategies for Marketers

92

Exploring Creativity through Artificial Intelligence

93

Creating The Ultimate AI Hackathon with Brent Wees

94

Boosting Your Brand’s Organic Rank on Amazon

95

Addressing Brands' Advertising Challenges & Agency Collaboration

96

Amazon Advertising: Boosted Posts and Vertical Video Insights

97

Achieving Target ROAS on Amazon: A Full Funnel Approach

98

The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik

99

DUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley

100

PickFu: An Easier Way To Do Market Research and Obtain Consumer Data