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All Episodes

Better: The Brand Designer Podcast — 261 episodes

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Title
1

S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi

2

S13 E23: What Matters and What Doesn’t? Nine Years of Running a Design Studio with Olivia Austin

3

S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel

4

S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody

5

S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves

6

S13 E19: What Are Designers Charging for Branding and Web Services?

7

S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese

8

S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff

9

S13 E16: How to Raise Your Prices (and How I've Done It Wrong)

10

S13 E15: Motherhood & Creative Business Q&A with Sydney Walden

11

S13 E14: I’ve Stopped Doing These Things in My Design Business

12

S13 E13: Pivoting to and Designing for a Faith-Based Niche with Lisa Johnson

13

S13 E12: Stock Isn’t Dead—You’re Just Using the Wrong Kind with Tina Loszewska & Jordan Aulin

14

S13 E11: How to Offer Art Direction Services with Meghan Svetich

15

S13 E10: Spring Clean Your Design Business with Me

16

S13 E09: The Pace That Holds You: Sustainable Success for High-Capacity Women with Ashleigh Henry

17

S13 E08: How to Get into the Business of Font Design with Meg Burk

18

S13 E07: Why Every Designer Needs An In-Person Experience (At Least Once A Year) with Kenzi Green & Marisa Burgett

19

S13 E06: Designing Brands That Hold Up Over Time with Matt Ellis

20

S13 E05: How an Adult Autism Diagnosis Changed My Approach to Creativity with Jennifer Murtell

21

S13 E04: How to Pay Yourself, Pay off Debt, and Save like a CEO (Even with Variable Income) with Gina Knox

22

S13 E03: How to Reignite Your Inner Creative Spark When It Fizzles Out with Vidya Ramachandran

23

S13 E02: The Wildest Client Feedback You’ve Ever Gotten

24

S13 E01: Peek Into My Daily Schedule

25

From the Archives | S9 E1: How to Get Faster at Brand & Web Design

26

From the Archives | S8 E5: Market Research for Small Studios with Emmanuel Probst

27

From the Archives | S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit

28

From the Archives | S7 E5: The Power of Having Your Ideal Clients Coming to you on Autopilot with Adrienne Johnston

29

S12 E18: Answering Your Inbox Questions

30

S12 E17: Jen’s 2025 Business Recap: 22 Lessons Learned

31

S12 E16: Agency vs. Courses vs. Live Programs: How to Choose the Best Path to Scale Your Online Design Business with Shay Brown

32

S12 E15: Branding Bestie Chit Chat: How to Trade Your Design Services with Lauren Braier

33

S12 E14: Are You Making these Brand & Web Design Business Mistakes?

34

S12 E13: Going from “Freelance” to “Studio” (and Surpassing $10k Months!) with Shani Josefovits

35

S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys

36

S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell

37

S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier

38

S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese

39

S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista

40

S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew

41

S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish

42

S12 E05: Catch Up With Jen: My Wins and Struggles Recently

43

S12 E04: Six Sneaky Places Design Businesses Leak Time & Money with Shannon Mattern

44

S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson

45

S12 E02: How to Name Your Business (or Your Clients’ Business)

46

S12 E01: How to Thrive During Slow Seasons

47

S11 E21: Answering Your Inbox Questions

48

S11 E20: My Favorite Adobe Illustrator Hidden Gems

49

S11 E19: 5-Year Update on Motherhood & Business (Q&A Style!)

50

S11 E18: Tour the Hello June Offer Suite (Peep My Packages!)

51

S11 E17: How to Leverage Semi-Custom Web Design with Alex McGinness

52

S11 E16: How to Streamline Your Brand & Web Design Process

53

S11 E15: Making “the Leap” from Agency to Studio (and Balancing Mom Life) with Katie Higginbotham

54

S11 E14: Branding Bestie Chit Chat: Breaking Down Sticky Client Situations with Lauren Braier

55

S11 E13: Evolving Your Design Offers with Joy Warren

56

S11 E12: From Bedridden to Building Brands: Overcoming Illness and Running a Design Studio with Alouette Marsh

57

S11 E11: Branding Bestie Chit Chat: Designing a Life You Love with Lauren Braier

58

S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

59

S11 E9: Combining Faith & Business with Morgan Morris

60

S11 E8: Branding Bestie Chit Chat: Reading Our Old Goals with Lauren Braier

61

S11 E7: What Happens *After* You Design a Website? (Steal Our Exact Pre-Launch Process)

62

S11 E6: How to Serve Neurodivergent Clients with Tonya Bamboe

63

S11 E5: Peek Behind the Curtain into Recent HJC Client Projects

64

S11 E4: Branding Bestie Chit Chat: What’s the Future of the Boutique Brand Design Industry? with Lauren Braier

65

S11 E3: How to Collaborate with Illustrators with Kat Super

66

S11 E1: My Ins & Outs for 2025 (& My Word of the Year)

67

S11 E2: How to Take (Paid!) Extended Time Away from Your Business (Maternity Leave Recap)

68

From the Archives | S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly

69

From the Archives | S5 E1: What to Do When a Client Doesn’t Love Your Work

70

From the Archives | S9 E3: Steal My Web Design Process

71

From the Archives | S3 E9: Difficult Client Stories

72

From the Archives | S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin

73

From the Archives | S5 E17: How to Plan Your Work Schedule for True Rest + Vacation

74

S10 E18: Answering Your Inbox Questions

75

S10 E17: Changes I Made in My Business to Hit My First $100K Revenue Year

76

S10 E16: How to (Properly) Manage Your Design Studio’s Finances with Rita Julian

77

S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

78

S10 E14: The Transition to Agency Life with Lauren Braier

79

S10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrew

80

S10 E12: Don’t Make These Brand Messaging & Positioning Mistakes! - from The Unapologetic Designer Podcast with Kenzi Green

81

S10 E11: Relationship Marketing & Finding Magic in the Motherhood/Biz Balance with Madison Standke

82

S10 E10: How to Run a Successful (and Profitable) Design Intensive with Jenna Johnson

83

S10 E9: Setbacks with Silver Linings: Business Challenges that Taught Me Valuable Lessons

84

S10 E8: Is Our Industry Shifting? Design Business Changes I’ve Made Over the Last Year

85

S10 E7: What Should You Charge? (Pricing Survey Results!)

86

S10 E6: 4-Year Update on Motherhood & Business

87

S10 E5: Why, When, and How to Start an Internship Program (It Will Change Your Life!)

88

S10 E4: What Software Should You Use for Your Design Business?

89

S10 E3: Brand Messaging for Dummies (er, Designers!)

90

S10 E2: You’re Invited to My Font Nerd Party (All About Typography)

91

S10 E1: Our Red Flag List (Avoid These Clients!) with Lauren Braier

92

From the Archives | S5 E23: Using Intuition in Your Design Process with Alex McGinness

93

From the Archives | S6 E13: LIVE from the Studio… it’s Brand Presentations!

94

From the Archives | S7 E20: How I Went From Feast/Famine to Booking 5 Months Out

95

From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick

96

S9 E15: Answering Your Inbox Questions

97

S9 E14: How to Sell Out Your Design Services with Expert Brand Positioning with Chelsea Blackwell from Honey & Co. Creative

98

S9 E13: How I’m Managing My First Trimester (I’m Pregnant!) While Working

99

S9 E12: How to Increase Sales Through Email Marketing with Emily Claire Hughes

100

S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit

101

S9 E10: Entering a New Era of Brand Strategy with Marion Tan

102

From the Archives | S5 E3: Running a Successful Design Business with Neurodivergence with Lea Gucciardi

103

From the Archives | S6 E6: Refining Your Sales & Proposal Process

104

S9 E9: Are You Making These Design Business Mistakes?

105

S9 E8: How to Level Up Your Onboarding & Offboarding Experiences

106

S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)

107

S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci

108

S9 E5: All About Inquiries: Stats, Trends, & How to Get More

109

S9E4: How to Project Manage Your Studio to Success

110

S9 E3: Steal My Web Design Process

111

S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer

112

S9 E1: How to Get Faster at Brand & Web Design

113

From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

114

From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna

115

From the Archives | S2 E3: Typography, Typography, Typography!

116

From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick

117

S8 E19: Answering Your Inbox Questions

118

S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!

119

S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra

120

S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot

121

S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly

122

S8 E14: How I Built and Launched The Design Minimind

123

S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble

124

S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier

125

S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update)

126

S8 E9: How to Increase Profitability and Peace with Ashton Smith

127

S8 E8: Life Beyond Being Laid Off with Brad Almond

128

S8 E7: My Design Business Startup Guide (What I Wish I Knew)

129

S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi

130

S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson

131

S8 E5: Market Research for Small Studios with Emmanuel Probst

132

S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio

133

S8 E3: There’s No Shame In…

134

S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace

135

S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical

136

From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

137

From the Archives | S6 E10: Burnout, Baby, Burnout

138

From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

139

From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

140

S7 E23: Answering Your Inbox Questions

141

S7 E22: 3-Year Update on Motherhood & Business

142

S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

143

S7 E20: How I Went from Feast/Famine to Booking 5 Months Out

144

S7 E19: Working for (or Hiring) Another Designer with Lauren Braier

145

S7 E18: Leveraging Your Expertise & Value in Pricing

146

S7 E17: Podcast Updates / Esther’s Farewell

147

S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari

148

S7 E15: Would You Ever…

149

S7 E14: Making your Website Stand Out from a Copywriter’s Perspective with Alice Brown

150

S7 E13: Catching Up with Esther & Jen / Our Q1 Recaps

151

S7 E12: Working with a Developer with José Roa

152

S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration

153

S7 E10: Font Design, Digital Products, Burnout, & Industry Culture with Jen Wagner

154

S7 E9: Boundaries & Expansion

155

S7 E8: How Much Does it Cost to Run a Design Studio?

156

S7 E7: Being a Multipassionate Creative

157

S7 E6: Creating Designs Worth Remembering

158

S7 E5: The Power of Having Your Ideal Clients Coming to You on Autopilot with Adrienne Johnston

159

S7 E4: How to Structure, Price, Market, and Sell Design Intensives

160

S7 E3: How to Invite Simplicity into Your Life, Business, and Design Style

161

S7 E2: Elevating African Narratives Through Modern Design with Fungi Dube

162

S7 E1: Business Lessons We Learned the Hard Way (So You Don’t Have To)

163

S7 E0: Catching Up & What to Expect in Season 7

164

From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey

165

From The Archives | S1 E6: Getting Paid on Time

166

From The Archives | S3 BONUS: How Giselle Made $10k+ With Her First Digital Course Launch (And How You Can Too)

167

From The Archives | S2 E7: Crafting a Growth Mindset with Avani Miriyala

168

S6 E20: Answering Your Inbox Questions

169

S6 E19: Turning Your Services Page into a Sales Page with Kelsey McCormick

170

S6 E18: Supporting a Partner Who Runs a Design Business with Jake Dekoning

171

S6 E17: Peek into Our Gratitude Journals & Goals For 2023!

172

S6 E16: How to Earn More as a Designer Without Working Longer Hours with Bonnie Bakhtiari

173

S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan

174

S6 E14: Squarespace, Showit, and Shopify Walk into a Bar…

175

S6 E13: LIVE from the Studio… it’s Brand Presentations!

176

S6 E12: Spooooky Client Stories!

177

S6 E11: The Importance of Brand Photography for Brand Designers with Adeline Nieto

178

S6 E10: Burnout, Baby, Burnout

179

S6 E9: How to Make an Impact in the World as a Designer

180

S6 E8: Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna

181

S6 E7: Web Design Wisdom from a Magazine Design Background with Jen

182

S6 E6: Refining Your Sales & Proposal Process

183

S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin

184

S6 E4: Our Hot Takes on Running a Design Business

185

S6 E3: Coaching Each Other Through the Tough Stuff

186

S6 E2: Never Have I Ever: Designer Edition!

187

S6 E1: How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz

188

S6 E0: Welcome Back! What to Expect in Season 6 & Jen/Esther Updates

189

From The Archives: S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

190

From The Archives: S3 E5: Designer Confidence and Imposter Syndrome

191

From The Archives: S2 E5: Creative Ways to Get Clients

192

From The Archives: S2 E1: Setting Healthy Boundaries in Your Design Business

193

S5 E25: Answering Your Inbox Questions

194

S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson

195

S5 E23: Using Intuition in Your Design Process with Alex McGinness

196

S5 E22: Esther and Jen’s 6-Month Business Updates

197

S5 E21: 2-Year Update on Motherhood & Business with Jen

198

S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

199

S5 E19: Bridging Culture + Design with Esther

200

S5 E18: How to Use Fonts Legally and Confidently for Client Projects with John Giardiniere from Fontspring

201

S5 E17: How to Plan Your Work Schedule for True Rest + Vacation

202

S5 E16: Traveling Full Time while Running a Design Studio with Natalia Agostinelli

203

S5 E15: Advice to Our Younger Selves

204

S5 E14: Iterating on the One-Concept Method

205

S5 E13: Using Conceptual Projects to Attract Clients with The Brief Collective

206

S5 E12: Smash or Pass!

207

S5 E11: Designing a Website from Start to Finish with Kenzie Amick

208

S5 E10: What School Did and Didn’t Teach Us

209

S5 E9: Working with an Online Service Provider with Kailyn Sprinkle

210

S5 E8: Crafting Your Schedule Intentionally

211

S5 E7: Being a Consciously Kind Boss With Daniela Marti from Lunaria Design Studio

212

S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna

213

S5 E5: How to Know When to Say No to an Opportunity

214

S5 E4: All About Packaging Design With Lauren Braier from Elby Creative

215

S5 E3: Running A Successful Design Business with Neurodivergence with Lea Gucciardi

216

S5 E2: Finding Creative Inspiration

217

S5 E1: What to Do When a Client Doesn't Love Your Work

218

S5 E0: Introducing Esther Knox-Dekoning & Podcast Updates!

219

S4 E3: All About Brand Strategy with Melinda Livsey

220

S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

221

S4 E1: Catching Up with Jen & Giselle: Updated "Day in the Life"

222

Celebrating Giselle: Friends & Family

223

Celebrating Giselle: Podcast Community

224

BONUS E2: How Giselle Made $10k+ with Her First Digital Course Launch (and How You Can Too)

225

S3 E12: Answering Your Inbox Questions

226

BONUS E1: Navigating Maternity Leave & Scaling a Business With a Newborn

227

S3 E11: All Things Legal with Shay M. Lawson, Esq

228

S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

229

S3 E9: Difficult Client Stories

230

S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

231

S3 E7: Designer Confidence and Imposter Syndrome

232

S3 E6: Working with Copywriters with Diana Martinez from Required Reading

233

S3 E5: Working with Web Developers

234

S3 E4: Mastering Print Design with Dave Hopkins from Print Academy

235

S3 E3: Nailing The Sales Call

236

S3 E2: The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package

237

S3 E1: Catching Up with Jen & Giselle

238

S2 E12: Answering Your Inbox Questions #2

239

S2 E11: Designer Day Rate with Jamie Starcevich from Spruce Rd

240

S2 E10: Unlock Your Inner CEO with Jane Scudder from The New Exec

241

S2 E9: Rebranding Your Design Business with Amber D'Ambrosio from One 11 Studios

242

S2 E8: All About the Design Process with Steph Wharton

243

S2 E7: Crafting a Growth Mindset with Avani Miriyala

244

S2 E6: Parenting While Building Your Design Business with Becca Levian from Skye High Interactive

245

S2 E5: Creative Ways to Get Clients

246

S2 E4: Strategically Diversifying Your Income with Alex Cottles from The Routine Creative

247

S2 E3: Typography, Typography, Typography!

248

S2 E2: Building Your Design Team with Kathy Luong from MADE BY WMN

249

S2 E1: Setting Healthy Boundaries in Your Design Business

250

S1 E12: Answering Your Inbox Questions

251

S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

252

S1 E10: How to Identify Good Clients and Avoid Red Flag Clients

253

S1 E9: Our Favorite Time Management & Productivity Tips

254

S1 E8: Day in the Life of a Brand Design Studio Owner

255

S1 E7: Presenting Concepts to Clients

256

S1 E6: Getting Paid on Time

257

S1 E5: An Honest Conversation on Pricing (Part 2)

258

S1 E4: An Honest Conversation on Pricing (Part 1)

259

S1 E3: Instagram Marketing for Designers with Amber Hukari Creative

260

S1 E2: Dealing with Potential Client Rejection

261

S1 E1: Welcome to Better: The Brand Designer Podcast