Better: The Brand Designer Podcast cover art

All Episodes

Better: The Brand Designer Podcast — 256 episodes

#
Title
1

S13 E19: What Are Designers Charging for Branding and Web Services?

2

S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese

3

S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff

4

S13 E16: How to Raise Your Prices (and How I've Done It Wrong)

5

S13 E15: Motherhood & Creative Business Q&A with Sydney Walden

6

S13 E14: I’ve Stopped Doing These Things in My Design Business

7

S13 E13: Pivoting to and Designing for a Faith-Based Niche with Lisa Johnson

8

S13 E12: Stock Isn’t Dead—You’re Just Using the Wrong Kind with Tina Loszewska & Jordan Aulin

9

S13 E11: How to Offer Art Direction Services with Meghan Svetich

10

S13 E10: Spring Clean Your Design Business with Me

11

S13 E09: The Pace That Holds You: Sustainable Success for High-Capacity Women with Ashleigh Henry

12

S13 E08: How to Get into the Business of Font Design with Meg Burk

13

S13 E07: Why Every Designer Needs An In-Person Experience (At Least Once A Year) with Kenzi Green & Marisa Burgett

14

S13 E06: Designing Brands That Hold Up Over Time with Matt Ellis

15

S13 E05: How an Adult Autism Diagnosis Changed My Approach to Creativity with Jennifer Murtell

16

S13 E04: How to Pay Yourself, Pay off Debt, and Save like a CEO (Even with Variable Income) with Gina Knox

17

S13 E03: How to Reignite Your Inner Creative Spark When It Fizzles Out with Vidya Ramachandran

18

S13 E02: The Wildest Client Feedback You’ve Ever Gotten

19

S13 E01: Peek Into My Daily Schedule

20

From the Archives | S9 E1: How to Get Faster at Brand & Web Design

21

From the Archives | S8 E5: Market Research for Small Studios with Emmanuel Probst

22

From the Archives | S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit

23

From the Archives | S7 E5: The Power of Having Your Ideal Clients Coming to you on Autopilot with Adrienne Johnston

24

S12 E18: Answering Your Inbox Questions

25

S12 E17: Jen’s 2025 Business Recap: 22 Lessons Learned

26

S12 E16: Agency vs. Courses vs. Live Programs: How to Choose the Best Path to Scale Your Online Design Business with Shay Brown

27

S12 E15: Branding Bestie Chit Chat: How to Trade Your Design Services with Lauren Braier

28

S12 E14: Are You Making these Brand & Web Design Business Mistakes?

29

S12 E13: Going from “Freelance” to “Studio” (and Surpassing $10k Months!) with Shani Josefovits

30

S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys

31

S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell

32

S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier

33

S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese

34

S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista

35

S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew

36

S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish

37

S12 E05: Catch Up With Jen: My Wins and Struggles Recently

38

S12 E04: Six Sneaky Places Design Businesses Leak Time & Money with Shannon Mattern

39

S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson

40

S12 E02: How to Name Your Business (or Your Clients’ Business)

41

S12 E01: How to Thrive During Slow Seasons

42

S11 E21: Answering Your Inbox Questions

43

S11 E20: My Favorite Adobe Illustrator Hidden Gems

44

S11 E19: 5-Year Update on Motherhood & Business (Q&A Style!)

45

S11 E18: Tour the Hello June Offer Suite (Peep My Packages!)

46

S11 E17: How to Leverage Semi-Custom Web Design with Alex McGinness

47

S11 E16: How to Streamline Your Brand & Web Design Process

48

S11 E15: Making “the Leap” from Agency to Studio (and Balancing Mom Life) with Katie Higginbotham

49

S11 E14: Branding Bestie Chit Chat: Breaking Down Sticky Client Situations with Lauren Braier

50

S11 E13: Evolving Your Design Offers with Joy Warren

51

S11 E12: From Bedridden to Building Brands: Overcoming Illness and Running a Design Studio with Alouette Marsh

52

S11 E11: Branding Bestie Chit Chat: Designing a Life You Love with Lauren Braier

53

S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

54

S11 E9: Combining Faith & Business with Morgan Morris

55

S11 E8: Branding Bestie Chit Chat: Reading Our Old Goals with Lauren Braier

56

S11 E7: What Happens *After* You Design a Website? (Steal Our Exact Pre-Launch Process)

57

S11 E6: How to Serve Neurodivergent Clients with Tonya Bamboe

58

S11 E5: Peek Behind the Curtain into Recent HJC Client Projects

59

S11 E4: Branding Bestie Chit Chat: What’s the Future of the Boutique Brand Design Industry? with Lauren Braier

60

S11 E3: How to Collaborate with Illustrators with Kat Super

61

S11 E1: My Ins & Outs for 2025 (& My Word of the Year)

62

S11 E2: How to Take (Paid!) Extended Time Away from Your Business (Maternity Leave Recap)

63

From the Archives | S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly

64

From the Archives | S5 E1: What to Do When a Client Doesn’t Love Your Work

65

From the Archives | S9 E3: Steal My Web Design Process

66

From the Archives | S3 E9: Difficult Client Stories

67

From the Archives | S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin

68

From the Archives | S5 E17: How to Plan Your Work Schedule for True Rest + Vacation

69

S10 E18: Answering Your Inbox Questions

70

S10 E17: Changes I Made in My Business to Hit My First $100K Revenue Year

71

S10 E16: How to (Properly) Manage Your Design Studio’s Finances with Rita Julian

72

S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

73

S10 E14: The Transition to Agency Life with Lauren Braier

74

S10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrew

75

S10 E12: Don’t Make These Brand Messaging & Positioning Mistakes! - from The Unapologetic Designer Podcast with Kenzi Green

76

S10 E11: Relationship Marketing & Finding Magic in the Motherhood/Biz Balance with Madison Standke

77

S10 E10: How to Run a Successful (and Profitable) Design Intensive with Jenna Johnson

78

S10 E9: Setbacks with Silver Linings: Business Challenges that Taught Me Valuable Lessons

79

S10 E8: Is Our Industry Shifting? Design Business Changes I’ve Made Over the Last Year

80

S10 E7: What Should You Charge? (Pricing Survey Results!)

81

S10 E6: 4-Year Update on Motherhood & Business

82

S10 E5: Why, When, and How to Start an Internship Program (It Will Change Your Life!)

83

S10 E4: What Software Should You Use for Your Design Business?

84

S10 E3: Brand Messaging for Dummies (er, Designers!)

85

S10 E2: You’re Invited to My Font Nerd Party (All About Typography)

86

S10 E1: Our Red Flag List (Avoid These Clients!) with Lauren Braier

87

From the Archives | S5 E23: Using Intuition in Your Design Process with Alex McGinness

88

From the Archives | S6 E13: LIVE from the Studio… it’s Brand Presentations!

89

From the Archives | S7 E20: How I Went From Feast/Famine to Booking 5 Months Out

90

From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick

91

S9 E15: Answering Your Inbox Questions

92

S9 E14: How to Sell Out Your Design Services with Expert Brand Positioning with Chelsea Blackwell from Honey & Co. Creative

93

S9 E13: How I’m Managing My First Trimester (I’m Pregnant!) While Working

94

S9 E12: How to Increase Sales Through Email Marketing with Emily Claire Hughes

95

S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit

96

S9 E10: Entering a New Era of Brand Strategy with Marion Tan

97

From the Archives | S5 E3: Running a Successful Design Business with Neurodivergence with Lea Gucciardi

98

From the Archives | S6 E6: Refining Your Sales & Proposal Process

99

S9 E9: Are You Making These Design Business Mistakes?

100

S9 E8: How to Level Up Your Onboarding & Offboarding Experiences

101

S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)

102

S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci

103

S9 E5: All About Inquiries: Stats, Trends, & How to Get More

104

S9E4: How to Project Manage Your Studio to Success

105

S9 E3: Steal My Web Design Process

106

S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer

107

S9 E1: How to Get Faster at Brand & Web Design

108

From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

109

From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna

110

From the Archives | S2 E3: Typography, Typography, Typography!

111

From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick

112

S8 E19: Answering Your Inbox Questions

113

S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!

114

S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra

115

S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot

116

S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly

117

S8 E14: How I Built and Launched The Design Minimind

118

S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble

119

S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier

120

S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update)

121

S8 E9: How to Increase Profitability and Peace with Ashton Smith

122

S8 E8: Life Beyond Being Laid Off with Brad Almond

123

S8 E7: My Design Business Startup Guide (What I Wish I Knew)

124

S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi

125

S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson

126

S8 E5: Market Research for Small Studios with Emmanuel Probst

127

S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio

128

S8 E3: There’s No Shame In…

129

S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace

130

S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical

131

From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

132

From the Archives | S6 E10: Burnout, Baby, Burnout

133

From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

134

From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

135

S7 E23: Answering Your Inbox Questions

136

S7 E22: 3-Year Update on Motherhood & Business

137

S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

138

S7 E20: How I Went from Feast/Famine to Booking 5 Months Out

139

S7 E19: Working for (or Hiring) Another Designer with Lauren Braier

140

S7 E18: Leveraging Your Expertise & Value in Pricing

141

S7 E17: Podcast Updates / Esther’s Farewell

142

S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari

143

S7 E15: Would You Ever…

144

S7 E14: Making your Website Stand Out from a Copywriter’s Perspective with Alice Brown

145

S7 E13: Catching Up with Esther & Jen / Our Q1 Recaps

146

S7 E12: Working with a Developer with José Roa

147

S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration

148

S7 E10: Font Design, Digital Products, Burnout, & Industry Culture with Jen Wagner

149

S7 E9: Boundaries & Expansion

150

S7 E8: How Much Does it Cost to Run a Design Studio?

151

S7 E7: Being a Multipassionate Creative

152

S7 E6: Creating Designs Worth Remembering

153

S7 E5: The Power of Having Your Ideal Clients Coming to You on Autopilot with Adrienne Johnston

154

S7 E4: How to Structure, Price, Market, and Sell Design Intensives

155

S7 E3: How to Invite Simplicity into Your Life, Business, and Design Style

156

S7 E2: Elevating African Narratives Through Modern Design with Fungi Dube

157

S7 E1: Business Lessons We Learned the Hard Way (So You Don’t Have To)

158

S7 E0: Catching Up & What to Expect in Season 7

159

From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey

160

From The Archives | S1 E6: Getting Paid on Time

161

From The Archives | S3 BONUS: How Giselle Made $10k+ With Her First Digital Course Launch (And How You Can Too)

162

From The Archives | S2 E7: Crafting a Growth Mindset with Avani Miriyala

163

S6 E20: Answering Your Inbox Questions

164

S6 E19: Turning Your Services Page into a Sales Page with Kelsey McCormick

165

S6 E18: Supporting a Partner Who Runs a Design Business with Jake Dekoning

166

S6 E17: Peek into Our Gratitude Journals & Goals For 2023!

167

S6 E16: How to Earn More as a Designer Without Working Longer Hours with Bonnie Bakhtiari

168

S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan

169

S6 E14: Squarespace, Showit, and Shopify Walk into a Bar…

170

S6 E13: LIVE from the Studio… it’s Brand Presentations!

171

S6 E12: Spooooky Client Stories!

172

S6 E11: The Importance of Brand Photography for Brand Designers with Adeline Nieto

173

S6 E10: Burnout, Baby, Burnout

174

S6 E9: How to Make an Impact in the World as a Designer

175

S6 E8: Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna

176

S6 E7: Web Design Wisdom from a Magazine Design Background with Jen

177

S6 E6: Refining Your Sales & Proposal Process

178

S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin

179

S6 E4: Our Hot Takes on Running a Design Business

180

S6 E3: Coaching Each Other Through the Tough Stuff

181

S6 E2: Never Have I Ever: Designer Edition!

182

S6 E1: How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz

183

S6 E0: Welcome Back! What to Expect in Season 6 & Jen/Esther Updates

184

From The Archives: S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

185

From The Archives: S3 E5: Designer Confidence and Imposter Syndrome

186

From The Archives: S2 E5: Creative Ways to Get Clients

187

From The Archives: S2 E1: Setting Healthy Boundaries in Your Design Business

188

S5 E25: Answering Your Inbox Questions

189

S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson

190

S5 E23: Using Intuition in Your Design Process with Alex McGinness

191

S5 E22: Esther and Jen’s 6-Month Business Updates

192

S5 E21: 2-Year Update on Motherhood & Business with Jen

193

S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

194

S5 E19: Bridging Culture + Design with Esther

195

S5 E18: How to Use Fonts Legally and Confidently for Client Projects with John Giardiniere from Fontspring

196

S5 E17: How to Plan Your Work Schedule for True Rest + Vacation

197

S5 E16: Traveling Full Time while Running a Design Studio with Natalia Agostinelli

198

S5 E15: Advice to Our Younger Selves

199

S5 E14: Iterating on the One-Concept Method

200

S5 E13: Using Conceptual Projects to Attract Clients with The Brief Collective

201

S5 E12: Smash or Pass!

202

S5 E11: Designing a Website from Start to Finish with Kenzie Amick

203

S5 E10: What School Did and Didn’t Teach Us

204

S5 E9: Working with an Online Service Provider with Kailyn Sprinkle

205

S5 E8: Crafting Your Schedule Intentionally

206

S5 E7: Being a Consciously Kind Boss With Daniela Marti from Lunaria Design Studio

207

S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna

208

S5 E5: How to Know When to Say No to an Opportunity

209

S5 E4: All About Packaging Design With Lauren Braier from Elby Creative

210

S5 E3: Running A Successful Design Business with Neurodivergence with Lea Gucciardi

211

S5 E2: Finding Creative Inspiration

212

S5 E1: What to Do When a Client Doesn't Love Your Work

213

S5 E0: Introducing Esther Knox-Dekoning & Podcast Updates!

214

S4 E3: All About Brand Strategy with Melinda Livsey

215

S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

216

S4 E1: Catching Up with Jen & Giselle: Updated "Day in the Life"

217

Celebrating Giselle: Friends & Family

218

Celebrating Giselle: Podcast Community

219

BONUS E2: How Giselle Made $10k+ with Her First Digital Course Launch (and How You Can Too)

220

S3 E12: Answering Your Inbox Questions

221

BONUS E1: Navigating Maternity Leave & Scaling a Business With a Newborn

222

S3 E11: All Things Legal with Shay M. Lawson, Esq

223

S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

224

S3 E9: Difficult Client Stories

225

S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

226

S3 E7: Designer Confidence and Imposter Syndrome

227

S3 E6: Working with Copywriters with Diana Martinez from Required Reading

228

S3 E5: Working with Web Developers

229

S3 E4: Mastering Print Design with Dave Hopkins from Print Academy

230

S3 E3: Nailing The Sales Call

231

S3 E2: The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package

232

S3 E1: Catching Up with Jen & Giselle

233

S2 E12: Answering Your Inbox Questions #2

234

S2 E11: Designer Day Rate with Jamie Starcevich from Spruce Rd

235

S2 E10: Unlock Your Inner CEO with Jane Scudder from The New Exec

236

S2 E9: Rebranding Your Design Business with Amber D'Ambrosio from One 11 Studios

237

S2 E8: All About the Design Process with Steph Wharton

238

S2 E7: Crafting a Growth Mindset with Avani Miriyala

239

S2 E6: Parenting While Building Your Design Business with Becca Levian from Skye High Interactive

240

S2 E5: Creative Ways to Get Clients

241

S2 E4: Strategically Diversifying Your Income with Alex Cottles from The Routine Creative

242

S2 E3: Typography, Typography, Typography!

243

S2 E2: Building Your Design Team with Kathy Luong from MADE BY WMN

244

S2 E1: Setting Healthy Boundaries in Your Design Business

245

S1 E12: Answering Your Inbox Questions

246

S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

247

S1 E10: How to Identify Good Clients and Avoid Red Flag Clients

248

S1 E9: Our Favorite Time Management & Productivity Tips

249

S1 E8: Day in the Life of a Brand Design Studio Owner

250

S1 E7: Presenting Concepts to Clients

251

S1 E6: Getting Paid on Time

252

S1 E5: An Honest Conversation on Pricing (Part 2)

253

S1 E4: An Honest Conversation on Pricing (Part 1)

254

S1 E3: Instagram Marketing for Designers with Amber Hukari Creative

255

S1 E2: Dealing with Potential Client Rejection

256

S1 E1: Welcome to Better: The Brand Designer Podcast