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All Episodes

Brand Your Passion — 144 episodes

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143. 12 MORE Branding lessons from professional creatives that every artist can learn from

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142. How to know what to let go of in your creative business (+ one way I'm doing that)

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141. Kelly Spencer (Kell Sunshine) on combining passions, photographing your work, and pitching your first mural

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140. Sophie Holt on selling wholesale, sharing a studio, and prioritising play

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139. [Member Q&A] Burnout, Bulbasaur, & building your brand offline

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138. How to take your artist business from undiscovered to unforgettable with branding

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137. Want to sell more art? You've got to figure out this one thing about your brand

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136. What to do when branding keeps slipping to the bottom of your to-do list

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135. How “personal” should your brand really be?

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134. Hayley King (AKA FLOX) on creating collections, building a team, and 20 years as an artist

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133. [Member Q&A] Audience, accessibility, and all the must-have branding for a new business

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132. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects

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131. Finding creative clarity in the chaos of business, life, and the world

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130. Content planning made simple: Your Q1 roadmap

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129. Protecting your creative energy: A guide to brand boundaries

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128. The creative’s guide to year-end reflection (that actually feels good)

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127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon

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126. The Brand Your Passion Blueprint: Your Step-By-Step Path to an Unforgettable Brand

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125. The Brand Your Passion Collective! Everything you want and need to know about your new community

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124. 10 actionable steps to quickly take your brand from hot mess to hell yes!

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123. Kassy King on building community, closing up shop, and life after creative business

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122. The power of partnering up: Your guide to collaborating with other artists

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121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media

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120. From vision to visuals: How to use your brand strategy to design your brand identity

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119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing

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118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers

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117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships

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116. Writing your values │ Your go-to guide to writing effective brand values

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115. When DIYing your branding, how do you know if you're "doing it right?"

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114. How to prioritise your mental health when marketing your creative business

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113. How to keep going with Lauren Tilden

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112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat

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111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know

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110. How to determine if your creative business needs a brand refresh or a full rebrand

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109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions

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108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects

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107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself

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106: How to create a cohesive brand personality as a multi-passionate creative

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105: 9 ways to reach your audience other than social media

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104: The power of personality: why you are your brand's best asset

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103: What is branding? A creative’s guide to brand, strategy & identity

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102: Why every creative needs to celebrate their wins at the end of the year

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101: 2024 trend predictions for creatives: 10 strategies you need to know to grow your business this year

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100: How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney, and Penelope Wickman

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99: The six step system for planning your entire year as a creative business owner

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98: Ruby Jones on sticking to your values, following your creative curiosity, and staying grounded and grateful in the midst of overwhelm.

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97: Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down

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96: Text snippets every creative should have on hand to save you time in your business

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95: Designing your brand identity – A DIY guide for artists and makers

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94: Brand strategy: now what? How to put your strategy into action from day 1

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93: Why you need to stop dreaming and start doing!

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92: Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.

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91: 15 self-discovery strategies for artists: how to build a creative business that works for you

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90: 20 Ways creatives can use a brand strategy

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89: 9 Goal setting strategies for creatives: how to visualise & reach your dreams in a way that works for you

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88: 15 Powerful branding habits for creatives

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87: 12 Branding lessons from professional creatives that every artist can learn from

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86: 8 ways to create compelling content that speaks directly to your ideal audience

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85: How to perfect the elevator pitch for your creative business

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84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

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83: 9 essential metrics all creatives need to be tracking

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82: How to get more eyes on your creative business with a brand visibility strategy

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81: 10 steps to successfully launch your creative business rebrand

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80: QueerlyBee on cultivating community, putting your values into action, and protecting your mental health as a creative

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79: Brand voice: what creatives need to know about finding and using your unique voice

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78: Get the goss: all the need-to-know info about my new program for creatives

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77: Penelope Wickman on making your first sales, hiring a creative team, and staying true to the creative you are.

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76: 29 for 29: Lessons I’ve learnt about running a creative business

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75: Defining Your Vibe: How to curate a super useful moodboard for your brand

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74: Email Marketing for Creatives: How to get started & build your list

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73: How to maintain brand consistency when working with others in your creative business

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72: 12 mistakes to avoid when designing your brand identity

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71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.

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70: 50 content ideas for artists to establish your brand on social media

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69: How to decide which new social media platforms to jump on & which to ignore

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68: The 10 things that successful artists have in common

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67: The #1 thing that every brand needs

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66: Renata Paton on getting started as an artist, expanding into new mediums, and committing to your content

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65: So your work’s getting featured: how to make the most of the opportunity & grow your audience

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64: The ultimate guide to creating a consistent brand experience that wows your customers

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63: 5 Big myths about branding that are totally holding you back

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62: Jessica Abel on standing out, staying punk, and being bold about sharing your work

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61: 9 reasons why you need a clear brand to take your creative business to the next level

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60: 20 ways creatives can use a brand strategy

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59: Why creatives need to pinpoint their people

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58: Whitney Manney on seizing opportunities, separating yourself from your brand, and honouring your inner art kid

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57: 8 creative branding ideas to implement on twitch

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56: Brand archetypes 101: what they are, which is yours, and how to use them

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55: Ashlyn Greer on finding your passion, starting a business, and balancing it all

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54: 9 ways to reach your audience other than social media

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53: Why, when, and how to trademark your business name

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52: Pandr Design Co on finding a creative partner, writing your first book, and thriving financially as an artist

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51: Giving up on the 'gram? What to do when your instagram engagement is low

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50: The brand identity design process

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49: Henry Thong on curating your content, expanding your niche, and embracing the power of video

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48: 2022 brand plan | a creative’s guide to branding and marketing your small business in 2022

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47: How to plan your next brand photoshoot

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46: How to build an unforgettable brand identity on a start-up budget

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45: How creators can use twitch to build community with live streams

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44: 7 reasons creators should be using email marketing to grow their audience

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43: 20 ways to build your brand identity on your youtube channel

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42: Evie Kemp on balancing multiple passions, creating full-time, and diy-ing your brand identity

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41: 10 Freakin clever ways to brand your market stall

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40: Naming your business | how to know when it's time for a new name

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39: Amie Finlayson on honouring your introversion, transitioning your business, and changing your brand name

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38: Choosing the right content platforms | grow your brand’s social media presence without the overwhelm

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37: A brand strategist's guide to store launches | how to brand your online store and launch successfully

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36: Femke van Schoonhoven on changing direction, choosing your path, and sticking to side-hustles

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35: How to design on-brand packaging for your products

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34: Applying your brand across the entire customer journey

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33: Kelly Jepsen on starting small, iterating often, and putting yourself out there

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32: How to design a brand that makes you (and your audience) feel good

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31: The power of personality: why you are your brand's best asset

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30: Pepper Raccoon on setting healthy boundaries, creating a community, and adapting as an artist

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29: How to stop comparing your brand to other creatives

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28: How to get comfortable with creating visuals for your brand

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27: Debbie Millman on rejection, bravery, and the power of small, slow steps

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26: Vision statement template | how to write an epic vision statement

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25: How to create on-brand content that gets engagement (kick social media's ass)

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24: Visualise your vision | how to effectively design your logo

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23: How to create unstoppable design elements for your brand

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22: 8 tips for growing your brand on instagram without losing your mind!

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21: Monique Floyd on adapting your offers, owning your mission, and being more of yourself

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20: Building an identity | deciding whether you need a brand designer, or a brand coach

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19: 2021 brand plan | your guide to yearly brand planning

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18: Viv Kruckow on owning your weirdness, tuning into your intuition, and growing through business

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17: 2020 brand reflection | how to review your brand each year

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16: Writing your values | your go-to guide to writing effective brand values

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15: Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community in the process

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14: Building a strengths-based brand | how to use your unique strengths to build your perfect creative business

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13: Sophie Timothy on growing community, adapting your brand, and leaning into your uniqueness

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12: Brand strategy 101 | the essential elements every effective strategy needs

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11: Mia Saine on finding your style, being authentically yourself, and embracing the power of your work

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10: Brand identity for small business | the fundamental guide to an unforgettable business

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09: Social media branding | your complete social media handbook

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08: Charli Prangley on being human, accepting help, and evolving your brand over time

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07: Brand consistency | why is consistency important for brands?

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06: Brand design 101 | brand design tips to help your creative business grow

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05: Terence Tang on authenticity, letting go, and the realities of creative business

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04: The brand strategy ultimate guide | kickass techniques for your creative business

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03: 10 reasons why branding is important for creatives

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02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

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01: What is branding? A creative’s guide to brand, strategy & identity

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00: Welcome to the Brand Your Passion podcast!