All Episodes
Diary of a first-time CMO volume 2 — 59 episodes
The last word
Final entry: My big bets
Bonus entry 12: Distributing our content
Entry 38: Our updated content strategy
Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
Bonus entry 11: Finding and working with subject matter experts in new regions
Bonus entry 10: How we nailed expanding into France
Entry 37: Mistakes we made expanding into DACH
Entry 36: Implementing AI in marketing
Bonus entry 9: How we use the Cognism product for marketing internally
Entry 35: Kaspr’s growth journey
Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay
Entry 34: Valued I hire for
Entry 33: A deep dive into Cognism’s 1:1 ABM tactics
Entry 32: ABM early results
Entry 31: Developing an ABM strategy
Entry 30: How to manage wide scale company reporting as you scale
Bonus entry 8: How we work with agencies and freelancers
Entry 29: 5 years investment in SEO, now a Hubspot competitor
Entry 28: When to translate, and when not to translate - that is the question 💀
Bonus entry 7: Bringing a new product to market: A PMM perspective
Entry 27: OKRs, sprints and Asana tasks
Entry 26: Cognism’s in-person events strategy
Team entry 4: Paid ads wins - LinkedIn post authored by Liam Collins
Entry 25: Hiring mindset over skill set
Entry 24: How to launch a DG campaign the Cognism way
Entry 23: Growth is hidden in your current processes
Entry 22: Building a team of agencies
Bonus entry 6: Working with my CEO
Entry 21: The evolution of the demand generation content manager
Entry 20: Launching long form content that isn’t a gated eBook
Bonus entry 5: Wearing many hats, strategic versus operation
Entry 19: Improve user experience with enrichment
Entry 18: Marketing and parenthood aren’t one-size-fits-all
Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams
Entry 17: Fresh paid acquisition leadership
Entry 16: Making enterprise specific content
Bonus entry 3: C-suite dynamics
Entry 15: The demand gen playbook
Team entry 3: Being a woman in the C-suite in a fast moving start up
Entry 14: Minimal viable tests and minimal viable products
Entry 13: Build your own B2B marketing playbook
Entry 12: Diary of a first-time CMO campaign pivot
Entry 11: How to reach the modern B2B buyer
Team entry 2: Less about revenue growth, more about retention - LinkedIn post authored by Liam Bartholomew
Bonus entry 2: ICP deep diving
Entry 10: Marketing is only effective if it’s memorable
Entry 9: The endless benefits of tying yourself to revenue
Entry 8: How we make our content outperform our biggest competitor
Bonus entry 1: The team's favourite tools
Entry 7: Proof that demand gen works
Entry 6: Keeping up with the cutting edge
Team entry 1: Trusting in my team - LinkedIn post authored by Liam Bartholomew
Entry 5: The Ice Queen of marketing
Entry 4: Acting as a subject matter expert
Entry 3: Powering demand generation with technology
Entry 2: Implementing the Easy Mode framework
Entry 1: Validating an idea
Introduction