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All Episodes

Media Sales Mastery — 127 episodes

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Title
1

Q4 and The Quarter Hour

2

Working with Content & Editorial

3

Selling in a New Market

4

Local Media Matters

5

The Direct Path to Sales Director

6

Planning to win

7

The Commercial Relationship Playbook

8

Relationship Management Revisited

9

From Research to Revenue

10

Anonymous agency confessions

11

When Sh!t Hits the Fan

12

AI for Media Sellers

13

Media Sales Mastery: Trailer

14

The Negotiation Ecosystem

15

Busy But Not Selling?

16

Digi Know?

17

WFH WTF?

18

Dealing With The Tough Stuff

19

Nailing Post-Sales Service

20

Selling a Challenger Brand

21

Deal Closing Discoveries

22

MedAI Sales Mastery

23

Pipeline Mastery

24

The Objection Advantage

25

Inside Business Media

26

Sales Team Adoption

27

Selling Premium Media

28

Thriving Amidst Global Tech Dominance

29

The Ideas Drought

30

The Lost Art Of Cold Calling

31

Prospecting Masterclass

32

Revenue Winning Thinking

33

Dark Arts: Internal Politics Pt 2

34

Dark Arts: Internal Politics

35

Brief to Pitch pt 2

36

Brief to Pitch

37

Mastering sales messaging pt 2

38

Precision Prospecting Pt 2

39

Mastering sales messaging

40

Precision Prospecting

41

Post-Pandemic Presentations

42

Power Scripts

43

Product vs Proposition

44

Unearthing Killer Insights

45

Nailing an ideal week

46

4 years of the podcast

47

Less is more in 2024

48

Pricing Power Plays

49

Ethical Dilemmas

50

Selling in a downturn

51

Selling Niche Audiences

52

Creating a sales strategy

53

Moving the market

54

Creating winning presentations

55

Upping your “internal” sales game

56

Selling media to small business

57

Subjective Value: Avoiding a race to the bottom

58

Unpacking media agencies

59

Cracking the sales management code

60

Practical & Tactical

61

Simplifying the complex sale

62

Crafting Killer Creative

63

Live coaching session

64

Recession-proof selling

65

Sales E.Q.

66

Fanatical forecasting

67

Relationship Management Masterclass

68

Selling multi-platform media

69

Refining your sales process

70

Linkedin live Q&A

71

Serving audiences AND advertisers

72

Virtual selling masterclass

73

Writing great creative briefs

74

Quality client questioning

75

10 Commandments of Direct Sales

76

Overcoming client media bias

77

Salvaging a bad brief

78

Sell the dish, not the ingredients

79

Unlocking Competitive Advantage

80

Media Sales Unmade!

81

I can't ask my sales manager that!

82

Media Sales Mindset

83

Addressing Poor Client Behaviour

84

Generating New Revenues

85

The Next 10 Questions

86

Understanding How Clients Buy

87

Generating Quick Revenue

88

The Pitch Economy

89

Listeners on the Loose!

90

Selling Audience Vs Inventory

91

Constructing a Killer Pitch

92

Live from Radiodays Asia

93

Persuasive Sales Proposals

94

Re-Defining Solution Sales

95

Interrogating the Brief

96

Selling Sponsorship Opportunities

97

Resolving Client Issues

98

I can't ask my Sales Manager that 2

99

Building Better Business Acumen

100

Supporting the Buying Committee

101

Getting the Appointment

102

Target Client Identification

103

Beating the Competition

104

I can't ask my sales manager that!

105

How to sell an idea!

106

Selling media while working remotely

107

Getting the most from your support staff

108

Accelerating your career growth

109

Understanding Media Organisations

110

Launching a new product

111

The Brilliant Basics of Media Sales

112

7 deadly sins of Agency Sales

113

Generating revenue in a weak economy

114

Media Strategy for Media Salespeople

115

Getting the most from your sales leader

116

Creating Killer Sales Proposals

117

Contract Negotiation Masterclass

118

Campaign failed, now what?

119

Overcoming Organisational Politics

120

Packaging Your Inventory

121

Creativity and idea generation

122

Pitching & Presenting

123

Data Tells, Insight Sells

124

Qualifying the Revenue Opportunity

125

Fast-Tracking Your Product Knowledge

126

Targeting Relevant Advertisers

127

Media Sales, Expectation Vs Reality