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All episodes

Mi3 Audio Edition, 441 episodes. Page 5 of 5.

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Title
401

How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign

402

Cheat Sheet - Part Two: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020

403

Cheat Sheet - Part One: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020

404

ACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, Facebook

405

Rise of the customer data platform - CDPs are hot and here’s why

406

Accenture Interactive’s new boss Mark Green says market, agencies will follow his firm's model

407

Pressured Oz marketers, agencies more adversarial, fearful than US, UK peers

408

Mark Ritson v Professor Caron Beaton-Wells on Big Tech, ACCC inquiry

409

IPG’s former CEO Danny Bass on his imminent return and why LinkedIn is a new industry problem

410

Busting marketing's addiction to misleading, real-time dashboards with emerging new models

411

Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers

412

Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

413

Michael Stephenson on Nine becoming a “marketing platform”

414

Independents smell growth as global agency networks distracted

415

Brand 'in-housing’ is too hard - new outsourcing models emerge

416

Network Ten CEO Paul Anderson on marketers’ return to top-of-the-funnel TV strategies

417

Hamish McLennan: Private equity will break-up a global comms holding company in three years

418

Is the era of independent agencies and consultants over?

419

CMOs are in real trouble - some lazy, some just stuck. But there’s hope, says the Institute For Real Growth.

420

Jack Singleton on exiting Macquarie Media, Alan Jones, advertiser boycotts and brand-building his flower empire

421

Audi CMO Nikki Warburton on James Warburton, TV, troubled agency models and new CMO pressures

422

'Data ethics' is the new black: Cadreon, Omnicom, IAB and Audited Media debate industry’s looming challenge

423

Older women’s ‘sexy’ handicap is skewing industry to young and ignorant

424

IAG CMO Brent Smart and The Monkeys’ Mark Green talk Accenture, media and creativity

425

Streaming wars: Stan CEO Mike Sneesby on why no ads, viewing time up 40% in 12 months

426

How Virgin Airlines set a new benchmark for agency reviews, transparency

427

Google Search is a drug - why digital start-ups are switching to TV

428

Marketing surveillance: 40% of online users could vanish from tracking under proposed ACCC privacy crackdown

429

Media Federation (MFA) board: agency sector has passed a “disgraceful” period

430

Martech crunch: snake oil tech “overselling” as marketers “over buy”

431

Samsung questions the efficiency and costs of programmatic advertising tech

432

The ACCC's investigation into the digital platforms is done and it could get ugly

433

Analysis paralysis - brands have built fancy data dashboards for insights but an advertising and marketing-led growth funk remains

434

Cookie meltdown pt 2 - first party data flashpoint looms for marketers and they don’t know it

435

Marketing funnel wars - Coles’ new online media platform triggers debate on the future of the marketing funnel

436

What’s behind the exits from big consulting firms to agencies?

437

The online cookie meltdown - what marketers should know but don’t

438

Can the worst ad market since GFC turn in 2019?

439

Woolies Aspirations to be a $200m Media Company

440

Machine automation in marketing hits jobs

441

Have we hit peak UGC?

442

Mi3 Audio Edition - trailer