All episodes
Data brokers the new ad networks? Narrative CEO Nick Jordan on why black boxes can’t fix data privacy and won’t appease regulators, and why brands and publishers need to make a choice, now
40-year-old millennials now rule the procurement roost – and they are turning B2B into B2C marketing. That means if your brand is bland, you’re already dead
The reputation agenda: If trust is now the biggest driver of growth, corporate affairs has usurped marketing, plus why continued failure on purpose and ESG will set Australian brands even further back
ANZ CMO Sweta Mehre on media, in-housing agency services and how linking marketing to business impact is winning new bank allies
Going for gold: VOZ faces first test with Tokyo Olympics. Seven says advertisers cannot afford to underestimate its impact; Suncorp CMO eyes real-time results; OMG’s Horgan says it fundamentally alters planning
Part Two: From Prime Ministers to media moguls: John Singleton’s final thoughts and tales on WPP and beyond
Part One: John Singleton, Russell Tate and Mike Connaghan lament lost opportunities for WPP and their once $1bn advertising empire
Online behavioural targeting, real time bidding a 'dirty, dirty industry': Why a new landmark European GDPR lawsuit against IAB Tech Lab over the 'world’s biggest data breach’ could hit everyone hard, Australia included, on privacy and online ads
I’m under 40, get me out of here! Younger audiences sick of SVOD and TV at home, want real world experiences, human contact and to ‘go big’
Google’s cookie user tracking halt to help ‘performance enhancing dugs’: cookie bombing, last click attribution, bad metrics will see a nasty resurgence
Sugar hits and substance: Nestlé’s new global media chief heads for Switzerland armed with data, DTC, in-housing and personalisation strategies honed in Sydney
Australia’s blue chips can make 90 per cent profit margins from owned media and use it to fund growth. Should publishers be worried?
Life after Seven: Airtasker CEO on its new customer growth strategy and bid for global scale without big media backing
Why aren’t ads featuring women funny? How to be funny ha ha, avoid offence and triple engagement from women seeking an ‘antidote to perfection’
Creamed by media agencies, only ‘small data’ can save publishers about to be pummelled by retail media…if creative agencies don’t sink everyone
“Mea culpa” - Sir Martin Sorrell admits he couldn’t move fast enough to reengineer WPP, but says global ad groups must go private, before it’s too late
'Reach trumps morality every time': Brands talking a good game on diversity but…10 ViacomCBS on “No diversity, no commission” for TV shows
Shift happens: Unilever global media chief predicts “seismic” impact from advertisers’ push for cross-media measurement, with Australia “following fast”
Yes, ‘premium’ digital content is a thing: why Dentsu’s Pat Darcy and GroupM’s Claire Butterworth say groundbreaking new research is self-serving but right
If we don’t get the balance right, people’s careers suffer and our cultures fade: Why getting home-office balance right will decide media and marketing's future
QMS Media breaks silence on City of Sydney street furniture blue print to rival world’s best cities
‘The larger the marketer, the more subject to fraud they are’: Why advertiser complicity and complacency could be masking ad fraud’s true extent
RyanCap’s Simon Ryan reveals his grand 2025 plan for a digital transformation consulting, media, tech, and data powerhouse
Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?
‘Purpose’ is polarising: Volvo unpacks killing its fossil fuel cars by 2030; The Guardian banks on ad growth targeting progressive readers; former Danone-Kraft CEO, global B Corp Ambassador Lorna Davis “staggered” by out of touch brands, marketers
‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement
Digital audio replicating BVOD’s early J-curve surge - audiences and revenues double
The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences
Mecca Brands founder Jo Horgan on why customer experience triggered an in-store Covid boom, dropping an anti-advertising policy and her sweeping brief to Salesforce to reinvent online and offline beauty retailing
'It’s going to get really complicated': Marketers at The Iconic, Tourism Australia, ADMA reveal their strategies for Google’s great cookie cull
Monash Marketing Professor: Don’t drink with Mark Ritson; don’t assume Google Search rules short-term ROI
Attention economy surges; Facebook to create ad formats which last longer with users than two seconds
‘Shortcast’ 10-minute podcasts set to surge as tipping point for digital audio over radio 18 months off; SCA bets future on one-stop LiSTNR platform
JB Hi-Fi’s ex-CMO on why he replicated a 'NEO’ consumer strategy at Jaggad as the missing link for segmentation and growth
Overlooked: Here's the “big six" ACCC proposals which could change digital advertising, data and targeting as we know it - but no-one’s talking about them
ACCC Series - Part One: Everything you need to know about the ACCC inquiry into ad agencies and ad tech but can’t be bothered reading
Oz ‘ripe for more in-housing’: Why Betfair marketing boss is a fan as WPP, DDB see mixed results
Hoyts, TEG CEOs Damian Keogh and Geoff Jones eye recovery for movies, music, events
Commoditisation and ‘dark kitchens': Why Menulog CMO Simon Cheng says building brands in social channels is too hard and worries industry is stuck on ‘creative mediocrity’
The Feds are reviewing Australia’s Privacy Act - here’s what it means for marketing and media in 2021
Marketing Maths v Tech and Code 101: The marketing industry not so confident on its numbers - here’s a way out
How fake ads on social media and TV could help shape the future of cross channel media strategies and measurement
Capgemini eyes Accenture Interactive, Deloitte Digital and agency turf with Australia’s $93m RXP takeover
Screen fatigue, surging brain chemicals, meaningful ads and why a more physical return to workplaces is inevitable
Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations
Brands and media agencies, don’t miss this podcast if you plan on staying with global developments in the emerging attention economy and what impact it’s having on traditional audience and reach metrics
Smoke and fire: WPP AUNZ boss Jens Monsees rubbishes rebellion rumours as board instigates CEO review; counters Sir Martin Sorrell on S4 Capital's ’new model'
Commbank CMO Monique Macleod weighs in on the downside of short-term marketing and what she sees next for customer personalisation, AI, media and tech
Penfolds v Louis Vuitton: Chief Winemaker and Global CMO reveal the bold three-year strategy to create a global Australian luxury icon - beyond a fine wine brand
ViacomCBS Market Voice: Other TV networks should be ‘terrified’ - top Australian ViacomCBS execs say the megamerger and new content and streaming assets of Network’s 10’s new US parent company will rattle local rivals
Australian marketers are flocking to applied Behavioural Economics - Simply Energy marketing and sales boss Andrea Bernard and Hardhat’s Dan Monheit explain how - and why - it’s on-trend this year
IPG Mediabrands exec: If regulators don’t get to grips with data, we will all end up working for Facebook and Google
Ex-Woolworths, Myer, Quantium customer loyalty boss takes on Ehrenberg-Bass and explains why loyalty schemes need a reboot
Content marketing overkill? Coles, IAG, Storyation on the COVID-induced surge in brands doing content and standing out through more noise
CommBank's analytics boss on how its AI-powered ‘customer engagement engine’ is changing everything
Russel Howcroft, Nine Radio boss Tom Malone on media the “most ruthless” sector in Howcroft’s career, the broadcaster's talent purge, advertiser age bias and leaving PwC
Former Foxtel, News Corp boss Peter Tonagh talks legacy media’s challenged future, why he’s still investing and the merits of “soft socialism” in business
Why entertainment giant Vivendi wants more culture, less tech for its global agency division Havas and new Australian indie acquisition Hyland
TV’s old guard or digital’s new blood? Nestle talks an ‘All Screens’ video and TV strategy in a power-packed roundtable on who wins on programmatic video v converged and connected TV planning, buying and measurement
Sir Martin Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia and Asia-Pacific
Deloitte overhauls marketing: Ex-WPP CEO, Network 10 brand boss Matt McGrath on his global CMO role; Rochelle Tognetti on being first female CMO for Australia
“The myth of rationality": Why Boeing’s return to supersonic travel, FedEx and investment bankers prove B2B (and B2C) marketers need to rethink behavioural economics and psychology
Follow the money: Nestle, AANA, MFA, OMD, Nine and The Guardian say marketers must step up on digital ad supply chain’s black hole
CEOs at world’s leading Out Of Home companies say the turnaround has started despite volatility; why WFH's a bubble and programmatic OOH to surge
Data governance alert: Apple's September bombshell will hit ad market, user tracking - Adore Beauty joins a panel of adtech, martech and 'demand-gen' industry experts
Famed ad agency network DDB’s week-old global CEO Marty O’Halloran is an Australian with grand plans to shake up the DDB world. Here’s how he’s going to do it
Danny Bass from the outside: Ex-IPG Mediabrands CEO says culture requires agencies, media people back in the office for magic to happen; COVID to hurt media owners more than agencies
Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry
Influencer marketing - cowgirls, cowboys, brands and agencies prepare for more regulatory scrutiny, cash-for-comment disclosure and measurement rigour
IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
Vodafone’s former global media chief on lessons in-housing media, transparency and why programmatic is ‘ripe for regulation'
Bleak but not over - Nine-Fairfax ad deal with Google to end; Premium Content Alliance says record subs, eyeballs and cookie collapse good for local, “contextual” media v Google, Facebook duopoly
VB, Bunnings, Toyota top Australia’s first Audio Logo Index as smart speakers set new branding challenge
Global ad effectiveness grandmaster Peter Field on Australia’s big problem with ad spend and GDP and why B2B marketers could be powering ahead of their consumer marketing peers in driving short and long-term growth through COVID
'Massive reinvention, huge success': The AFL’s COVID "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse
Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep
Clemenger BBDO chair Robert Morgan: More divisions to merge or close, creative agencies to follow CHEP ‘powerhouse’ into e-comm, data
Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss
Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. ‘No chance’ says Citi, WPP
Getting personal: Emerging agency leaders trade views with senior industry execs on half the industry facing emotional stress and mental health pressures; the struggle of managing fragile teams remotely and a post-COVID seachange movement in media.
‘Market got it wrong’ - radio audiences surge as streaming, catch-up, apps, smart speakers surpass broadcast ‘commute’ listening
Trusted media? Editors at The Sydney Morning Herald and Nine News talk COVID news ad blacklists, booming audiences and subs and a swing to non-COVID content with Carat CEO Sue Squillace and Nine’s Michael Stephenson
HiPages CCO Stuart Tucker flips from brand to performance marketing; Ex-Diageo CMO Adam Ballesty banks on COVID alcohol boom to halt
Coles CMO Lisa Ronson on media mix, the rise of TV and newspapers and splitting marketing for a post-COVID strategy
Mark Ritson v Suncorp CMO Mim Haysom on marketers as “communications muppets”; Suncorp declares no COVID cuts to marketing spend
Covid 19 Series Update: Hoyts CEO Damian Keogh on what next for Hollywood, media and ad market after cinema shutdown
COVID-19 Update: Telstra CMO: 'We haven’t paused anything’ as marketing, media sectors brace for 40% contraction, preserving jobs
AusPost CMO Amber Collins on her lessons at Coles, why “lazy" marketers use social and what next
‘Feisty' Anne Parsons on Harold Mitchell and why Out of Home can’t repeat TV’s mistakes
The marketing black hole: Young and experienced marketers from Arnott’s, Baiada-Steggles, IAG and AANA dissect the worrying decline of capabilities among marketing professionals - it’s urgent
Ex Red Rooster CEO Nick Keenan, now Starcom CEO, on client politics, martech silos and why advertising actually still works, fast
The very troubled world of linear TV - why even brands are now spooked about the demise of advertising’s Golden Goose
TV faces up to ‘food fatigue’ but MasterChef EP predicts 5-10% rise for 2020
More tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media risk
Kia’s top marketer says Uber Eats kicked other brands "in the teeth” with its Australian Open sponsorship. Kia wants to match it
L’Oreal’s media director Lyndell Campher on problems with YouTube and the upside to TV, Instagram and influencers
It’s weird: ‘Bleak’, dystopian under 30s are flocking to the movies for escape and rare big culture moments
Marketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solution
oOh!media’s CEO Brendon Cook on why he’s exiting as the $100bn global programmatic sector circles out-of-home
Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention