All Episodes

Could you fall in love with AI?

MrBeast: How to capture the attention of billions

Can money buy happiness?

Are kids today less resilient?

Steve Jobs: How he persuaded the world (part 2)

Steve Jobs: The master of persuasion (part 1)

5 things I learned from psychology experts in 2022

The reason why stories stick in your mind

The scientific secrets of perfect timing (feat. Dan Pink)

Can brands change what you think?

Why 'doing everything' at work won't work

The secrets salespeople won’t tell you

I used an ancient storytelling trick to get 11k TikTok followers

Julius Caesar: How to influence an empire

Cost-free marketing that actually works

How a blanket design saved 1,000s from malnutrition

Is growth mindset training a waste of time?

The surprising trait that links elite performers

How I improved a Reddit ad by 15% using a magic trick

Jose Mourinho: Do mind games really work?

Dan Pink: “Here’s what you’ll regret when you’re older”

Dan Pink: “No regrets? That’s bullsh*t”

I studied persuasion for 100 hours. Here’s what I learnt.

How To Make Someone Say Yes

How Your Subconscious Calls The Shots

Why a Footballer Warned us About Nuclear War

Think Customers Hate to Wait? Think Again.

Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)

Think you know marketing? Take this test.

How to Make Numbers Unforgettable

Tiny Tweaks to Make Travel Easier

Habit Moulding Marketing

3 Nudges I Wish I Learned at Business School

64% of us would vandalise a library book. Would you?

#80: You have more influence than you think

#79: Primacy Effect | Why Going First Wins

#78: Nature vs nurture with Lisa Feldman Barrett

#77: Debunking myths about the brain

#76: Harry Dry’s favorite marketing examples

#75: Beware of Behaviour Science BS

#74: How to change someone’s mind

#73: Why we can’t stop following the herd

#72: 6 memorable marketing lessons from 2021

#71: Small nudges having a big impact on climate change

#70: The Pratfall Effect | DON'T listen to this show

#69: Reciprocity | How one nudge saved 246,184 lives

#68: The Peak-End Rule | And the supermarket that destroyed communism

#67: Growing this podcast with nudge experiments | Social proof

#66: The dark nudges behind digital manipulation

#65: Failures (and wins) from using nudges in marketing

#64: Welcome to the Rory Sutherland Nudge Clinic

#63: Rory Sutherland | Why counter-intuitive thinking wins

#62: Unexpected ways to overcome anxiety

#61: The science of stress and 3 ways to beat it

#60: How not to suck at customer interviews

#59: How to stand the f*ck out

#58: Why brands should flaunt their flaws

#57: Charm Pricing: The greatest trick in marketing?

#56: The lazy, scared and overwhelmed consumer

#55: Why Our Brains Crave Negativity

#54: Stop Listening to Customers?!

#53: Do our ancestors dictate our decisions?

#52: IKEA Effect: We Love What We Create

#51: Advertising Ethics: Can Facebook ads swing an election?

#50: What marketers can learn from your Facebook profile

#49: Nudges to help customers onboard

#48: April Dunford on Nailing Product Positioning

#47: Why do marketers suck at positioning?

Introducing the Science of Marketing Course

#46: Five marketing lessons for 2021

#45: 3 Crucial Lessons for Entrepreneurs

#44: Do Nudges Really Work?

#43: When financial incentives don’t work

#42: Common pricing mistakes most businesses make

#41: The irrational way we perceive food

#40: What Makes A Great Story?

#39: A Neuroscientist and Marketer Discuss | What is a Brand?

#38: Is swearing good for you?

#37: When growth hacks fail | With Rand Fishkin

#36: Find the right audience | With Rand Fishkin

#35: How to get your side hustle off the ground

#34: The Psychology of Price | Part Two

#33: The Psychology of Price | Part One

#32: 6 discriminatory mistakes most hiring managers make

#31: SaaS Startups: 8 Hacks To Grow Your Brand

#30: The science behind great adverts

#29: Why first impressions matter

#28: Coronavirus: How to change the behavior of a nation

#27: Understanding customers during times of uncertainty

#26: Why do 80% of product launches fail?

#25: Coronavirus: The psychology behind panic buying

#24: How to nudge within your business

#23: How to make your writing more effective

#22: How to be a good boss

#21: The science behind improving your productivity

#20: Debunking a marketing myth

#19: Why marketing is vital, not a nice to have

#18: 8 nudges you need in 2020

#17: How marketers alter our behavior

#16: What makes a good website?