All Episodes
The Business of Cycling — 92 episodes
Strategy or Opportunity? Lessons in Cycling Branding from Assos, Giro, Knog & Whyte
Inside a $3.5B Company's Bicycle Ambitions with Gates GM Chris Sugai
Who Is Kenda? Inside the Taiwanese Tire Juggernaut with VP Eric Yang
Crisis, Leverage, and the Death of the Hockey Stick: Whyte CEO Nikki Hawyes on Surviving the PE Cycle
Behind the Curtain at QBP - America's Biggest Cycling Distributor
Beyond the Hangtag: The Untapped Power of Ingredient Branding
The Unraveling of Accell: What Went Wrong and What's Next
The Finnish Component Brand that Cracked the Code on European Cycling Manufacturing
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Humble, Steady, Fast: CEO Danny Segers on the Flemish Mindset that grew Bioracer from €7M to €35M
From 26 to 29 to 32 - Are We Doing This Again?
Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung
Inside Eurobike's Strategic Overhaul with New Managing Director Philip Ferger
Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos
The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry
The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines
From Unilever to ASSOS: A Fresh Perspective on Cycling Marketing with CMO Claire Deschamps
The Power Of Persistence: Quoc Pham on Surviving Near-Bankruptcy to Build a 20-Person Shoe Brand
Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo
Swim or Drown: The Reality of Cycling Entrepreneurship with Alberto Fonte of Udog
From Team Sky to the CEO Suite: Fran Miller on Turning Around Rapha
The Art Of Premium Positioning: From ASSOS to POC with CEO Derek Bouchard-Hall
Building Specialized Europe: Ermanno Leonardi's 36 year Journey
From Rapha's Explosive Growth to Sustainable Scaling: Graeme Raeburn's Journey
Live Panel Eurobike 2025 - Brand Positioning Master Class
Shark Tank Meets Cycling: Gerard Vroomen on Picking Winners in Micro-Mobility
Rebuilding an Icon: MAVIC CEO Alberto Morgando and Revival of the Legendary Brand
The Fall of a D2C Giant: YT Industries' Road to Restructuring
Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building
Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger
From Child Actor to Cycling's Premier Agency CEO: Wayne Brown's Unconventional Journey
Cycling Tips, Rapha & Escape Collective: The Accidental Blogger that Built a Cycling Media Empire
The Future of Distribution: Live @ Cycling World 2025 Dusseldorf
From Swoosh to Scorpion: How Castelli's Steve Smith Upended the Apparel Business
The Business Of YouTube Bike Reviews with Felix Testet Bikes
Tariff Drama with Stijn Vriends CEO of Vittoria Tires
Inside UK Cycling Distribution: From Bike Shop to Industry Leader with EXTRA CEO Will Fripp
David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next
Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger
Ex Colnago, Bianchi, 3T, Cinelli, and Current Pinarello Sales Manager Diego Colosio
The Epicentre of the COVID Boom & Family Succession with ELITE CEO Nicoletta Sartore
From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes
The Art of Product Development with Piet van der Velde of ERE Research
2024 Highlights with Rapha, Cervelo, Red Hook Crit, and GCN
The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann
Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos
Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata
How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC
Family Business with Anne Hed of HED Cycling
Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building
Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink
Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle
Building Cervelo with Entrepeneur Gerard Vroomen
EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy
Breaking into Cycling Media with Alex 'Biketester' Boyce
Eurobike 2024 Market Update with Pirelli, Crank Brothers, Haro, Ceramic Speed, & Gary Fisher
A Turnaround Story with ENVE CEO Michael Stimola
Vittoria Tires CEO Stijn Vriends A Journey from Private Equity to Cycling
EUROBIKE Managing Director Stefan Reisinger
Rapha Founder Simon Mottram
Trek Italy Closure the Advantages of Being and Outsider in Italian Cycling with Joshua Riddle
Overstocks Update and COVID Lessons Learned LIVE at Cycling World Dusseldorf
An Insider's Look at the Taiwanese Bike Industry with Jayu Yang
The Man Behind A Bike Racing Cultural Phenomenon Red Hook Crit Founder David Trimble
50+ years in Cycling with FSA Vision GM Claudio Marra
Matt Stephens' Journey from Road Racer to Policeman to Presenter & Content Creator
Howling at the Moon with Veteran Cycling Journalist Guy Kesteven
Brand & Career Building with Ceramic Speed MD Martin Banke
Family Business with Basso Bikes & Lee Cougan CEO Alessandro Basso
2023 Highlights: Living Through COVID and the After Effects
Chaos and Creativity with Canyon VP of Marketing Simon Summerscales
Kask Marketing Manager Marco Galli Shares Insights from Red Bull and Scott Experience in Elevating a Growing Italian Brand
Product & Marketing Synergy with Pirelli Marketing Manager Samuele Bressan
A Postmortem of the Collapse of SIGNA Sports United with ex-VP Jacob Dudek
WiggleCRC Insolvency Emergency Podcast with Jonathan Sherwood
Building Rocket Espresso with Founder Andrew Meo
Re-shoring with Composites Engineer and Carbon Fiber Expert Mark Hopkins of 3T
Pro-Team Marketing with Trek-Lidl Communications Manager Jacob Kennison
The Radavist aka John Prolly aka John Watson Origin Story & Online Content Revolution
Gary Fisher and the Genesis of the Mountain Bike
Career Development, Leadership, and Succession with SIDI CEO Davide Rossetti
VanMoof Bankruptcy Emergency Podcast with Bastian Dietz
Making the TDF Yellow Jersey & Cycling Kit Deep Dive with Fergus Niland of Santini
Former CMO of Rapha, Specialized Slate Olson
Do bike brands have their chin out on E-bikes? with Jon Sherwood of Bell Helmets
USA Brand Building with Crank Brothers CEO Gaspare Licata
Can 122 World Tour cyclists be wrong? with Francesco Sergio of Nimbl
Making a Career as a Cycling Influencer with Youtuber Juliet Elliot
Brexit Fallout, Covid, and Ferocious Competition with Pete Kelsey of Milltag
Passion isn't Optional in Cycling Media with Tyler Benedict of Bikerumor
Moving Beyond Rapha with David Van Orsdel