The Business of Cycling cover art

All Episodes

The Business of Cycling — 86 episodes

#
Title
1

The Unraveling of Accell: What Went Wrong and What's Next

2

The Finnish Component Brand that Cracked the Code on European Cycling Manufacturing

3

How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands

4

Humble, Steady, Fast: CEO Danny Segers on the Flemish Mindset that grew Bioracer from €7M to €35M

5

From 26 to 29 to 32 - Are We Doing This Again?

6

Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung

7

Inside Eurobike's Strategic Overhaul with New Managing Director Philip Ferger

8

Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos

9

The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX

10

Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry

11

The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines

12

From Unilever to ASSOS: A Fresh Perspective on Cycling Marketing with CMO Claire Deschamps

13

The Power Of Persistence: Quoc Pham on Surviving Near-Bankruptcy to Build a 20-Person Shoe Brand

14

Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo

15

Swim or Drown: The Reality of Cycling Entrepreneurship with Alberto Fonte of Udog

16

From Team Sky to the CEO Suite: Fran Miller on Turning Around Rapha

17

The Art Of Premium Positioning: From ASSOS to POC with CEO Derek Bouchard-Hall

18

Building Specialized Europe: Ermanno Leonardi's 36 year Journey

19

From Rapha's Explosive Growth to Sustainable Scaling: Graeme Raeburn's Journey

20

Live Panel Eurobike 2025 - Brand Positioning Master Class

21

Shark Tank Meets Cycling: Gerard Vroomen on Picking Winners in Micro-Mobility

22

Rebuilding an Icon: MAVIC CEO Alberto Morgando and Revival of the Legendary Brand

23

The Fall of a D2C Giant: YT Industries' Road to Restructuring

24

Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building

25

Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger

26

From Child Actor to Cycling's Premier Agency CEO: Wayne Brown's Unconventional Journey

27

Cycling Tips, Rapha & Escape Collective: The Accidental Blogger that Built a Cycling Media Empire

28

The Future of Distribution: Live @ Cycling World 2025 Dusseldorf

29

From Swoosh to Scorpion: How Castelli's Steve Smith Upended the Apparel Business

30

The Business Of YouTube Bike Reviews with Felix Testet Bikes

31

Tariff Drama with Stijn Vriends CEO of Vittoria Tires

32

Inside UK Cycling Distribution: From Bike Shop to Industry Leader with EXTRA CEO Will Fripp

33

David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next

34

Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger

35

Ex Colnago, Bianchi, 3T, Cinelli, and Current Pinarello Sales Manager Diego Colosio

36

The Epicentre of the COVID Boom & Family Succession with ELITE CEO Nicoletta Sartore

37

From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes

38

The Art of Product Development with Piet van der Velde of ERE Research

39

2024 Highlights with Rapha, Cervelo, Red Hook Crit, and GCN

40

The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann

41

Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos

42

Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata

43

How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC

44

Family Business with Anne Hed of HED Cycling

45

Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building

46

Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink

47

Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle

48

Building Cervelo with Entrepeneur Gerard Vroomen

49

EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy

50

Breaking into Cycling Media with Alex 'Biketester' Boyce

51

Eurobike 2024 Market Update with Pirelli, Crank Brothers, Haro, Ceramic Speed, & Gary Fisher

52

A Turnaround Story with ENVE CEO Michael Stimola

53

Vittoria Tires CEO Stijn Vriends A Journey from Private Equity to Cycling

54

EUROBIKE Managing Director Stefan Reisinger

55

Rapha Founder Simon Mottram

56

Trek Italy Closure the Advantages of Being and Outsider in Italian Cycling with Joshua Riddle

57

Overstocks Update and COVID Lessons Learned LIVE at Cycling World Dusseldorf

58

An Insider's Look at the Taiwanese Bike Industry with Jayu Yang

59

The Man Behind A Bike Racing Cultural Phenomenon Red Hook Crit Founder David Trimble

60

50+ years in Cycling with FSA Vision GM Claudio Marra

61

Matt Stephens' Journey from Road Racer to Policeman to Presenter & Content Creator

62

Howling at the Moon with Veteran Cycling Journalist Guy Kesteven

63

Brand & Career Building with Ceramic Speed MD Martin Banke

64

Family Business with Basso Bikes & Lee Cougan CEO Alessandro Basso

65

2023 Highlights: Living Through COVID and the After Effects

66

Chaos and Creativity with Canyon VP of Marketing Simon Summerscales

67

Kask Marketing Manager Marco Galli Shares Insights from Red Bull and Scott Experience in Elevating a Growing Italian Brand

68

Product & Marketing Synergy with Pirelli Marketing Manager Samuele Bressan

69

A Postmortem of the Collapse of SIGNA Sports United with ex-VP Jacob Dudek

70

WiggleCRC Insolvency Emergency Podcast with Jonathan Sherwood

71

Building Rocket Espresso with Founder Andrew Meo

72

Re-shoring with Composites Engineer and Carbon Fiber Expert Mark Hopkins of 3T

73

Pro-Team Marketing with Trek-Lidl Communications Manager Jacob Kennison

74

The Radavist aka John Prolly aka John Watson Origin Story & Online Content Revolution

75

Gary Fisher and the Genesis of the Mountain Bike

76

Career Development, Leadership, and Succession with SIDI CEO Davide Rossetti

77

VanMoof Bankruptcy Emergency Podcast with Bastian Dietz

78

Making the TDF Yellow Jersey & Cycling Kit Deep Dive with Fergus Niland of Santini

79

Former CMO of Rapha, Specialized Slate Olson

80

Do bike brands have their chin out on E-bikes? with Jon Sherwood of Bell Helmets

81

USA Brand Building with Crank Brothers CEO Gaspare Licata

82

Can 122 World Tour cyclists be wrong? with Francesco Sergio of Nimbl

83

Making a Career as a Cycling Influencer with Youtuber Juliet Elliot

84

Brexit Fallout, Covid, and Ferocious Competition with Pete Kelsey of Milltag

85

Passion isn't Optional in Cycling Media with Tyler Benedict of Bikerumor

86

Moving Beyond Rapha with David Van Orsdel