All Episodes
The C Word Podcast with Bec Hughes — 134 episodes
134. Start Getting Paid for Strategy, Today
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
131. Are You in a Race to the Bottom?
130. It's Time to Ditch Mission, Vision and Values
129. Why You Need a Brenemy - The Villain Strategy
128. Creating Opportunities With 100 Rejections with Liz Mosley
127. Is Your Brand Strategy Leaking Value?
126. The Lean Brand Strategy Tech Stack
125. Becoming a High-Ticket In-Demand Designer with Bec Morris
124. Feedback that Doesn't Derail the Project
123. Stop Saying a Brand is Not a Logo - Say This Instead
122. Brand Strategy Workshops 101
121. What It Takes to Grow a Studio With Em Sparrow
120. Brand Strategy is Trending - What Does That Mean For You?
119. Sell Like a Consultant with Hayden Burgess
118. Does Brand Strategy Really Need to Take 8 Weeks?
117. What If You're Not Cut Out for Brand Strategy?
116. This Small Upgrade Will Transform Your Positioning Strategy
115. The 3 Hard Skills You Need in Brand Strategy
114. Can You Offer a Lite Version of Strategy?
113. Becoming a Brand Strategist with Jacob Cass
112. Why I Skip Brand Archetypes
111. How Women Succeed in the Design Industry with Anna Dower
110. Brand Strategy Can't Predict the Future
109. 5 Simple Ways I've Uplevelled My Brand Strategy
108. Crafting a One Page Brand Strategy
107. Pricing to Make More Money with Your Pricing Queen
106. Design Gaps that Strategy Fills
105. One Offer You Need to Turn Lurkers into Hot Branding Leads
104. What Clients Think 2025 with Carol Mackay
103. 10 Steps to Create Strategic Case Studies that Sell
102. The Missing Piece in Your Solo Studio
101. Filtering: The Essential Strategy Skill No One Talks About
100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy
99. How to Dovetail Strategy into Your Brand Design Process
98. Attract Clients Ready for Brand Strategy
97. Rethinking Customer Avatars
96. Simple Brand Strategy Minus the Buzzwords
95. The Evolution of The C Word Podcast
94. Email Marketing 101 for Designers
93. When Your Client Doesn't Value Brand Strategy
92. Getting Your Design Work Signed Off First Time
91. My Shittiest Client Experiences
90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?
89. The No1 Reason Your Content Isn't Connecting With Your Audience
88. What to Include in a Brand Strategy Presentation
87. Your Worth vs Your Value
86. Creaticise Your Life
85. Your Big Fish Offer
84. The 7 Brand Strategy Mistakes Devaluing Your Offer
83. My 5 Pillar Brand Strategy Research Framework
82. Should Designers Do Brand Strategy?
81. Uncomplicating Business: 4 Places to Focus Your Energy
80. I Said What I Said: My Flavour for 2024
79. Investing Your Marketing Energy for Results with Bec Chappell
78. Where My First 6 Clients Came From
77. What You Need to Create a Passive Income
76. Over-Thinking and Over-Investing in Studio Systems
75. Amplify Your Story Through Imagery with Grace Costa
74. Should You Put Your Prices on Your Website
73. Take SEO Out of the Too Hard Basket with Karlie Plowman
72. How Many Design Concepts Should You Present?
71. Website Development as a Revenue Stream with Nikki Hamilton
70. Getting Found Part 2 - Volume and Value
69. Getting Found Part 1 - Visibility
68. Standing Out in a Crowded Industry
67. Your Ego and the Impact on Your Business
66. Grow with Brand Strategy Inspired Income Streams
65. Strengthen and Elevate Your Brand Strategy Offer
64. 5 Essential Strategies to Amplify Your Content’s Impact
63. Rebranding Networking
62. Consultant Mindset versus Producer Mindset
61. Secrets to a Discovery Call that Converts
60. How It’s Going Hotseat with Bec Hughes
59. Lifting the Veil on the Perfect Lead Magnet
58. How to Be More Consistent... On Purpose
57. Mindset Strategies for Effective Selling with Christine Corcoran
56. Overcoming Objections from Prospective Clients
55. Project Layering - The Sweet Spot for Increasing Your Income
54. 10 Things I Would NOT Do Again if I was a Start-Up
53. 10 Things I Would Do First If I was a Start-Up
52. Business Legals for Designers with Tracey Mylecharane
51. Connecting the Dots Between Brand Strategy, Design Strategy and Brand Design
50. Knowing When to Say No to a Prospective Client
49. Reflections on Being a Female Creative on International Women’s Day
48. Beyond Socials: Digital Marketing Inspiration with Maryanne Amies
47. Communicate Your Value: What, How & Where
46. A Client Off-Boarding that Future Expands Your Business
45. If You’re Not Earning $100k You’re Not Successful
44. What Does it Actually Mean to ’Show Up’?
43. The Client Centred Business Model is Broken
42. 9 Ways to Jump Start Your Revenue During a Quiet Period
41. A Game-Changer for Every Design Business
40. Choosing a Word for the Year: Where I Landed and Why
39. A D&M: My Personal Reflections on 2022
38. Taking Stress Free Time Away From Your Business
37. ’The Rule of One’ - Goal Setting Made Simpler
36. It’s All About the Woo-Doo
35.Taking Your Business Seriously with the Foundations to Scale
34. Setting Your Client Up for Success
33. Managing Change: How to Feel the Fear and Do It Anyway
32. The 6 C’S for Getting Consistent, Quality Clients
31. The Money Essentials: Mindset and Management with Clare Wood
30. 3 Words That Will Increase Your Value
29. How Much Should You Charge for a Logo?
28. Setting Boundaries with Clients and Staying Friends
27. Growing Up In Business: Confidence, Creativity & Entrepreneurship With Kate Toon
26. Preventing Budget and Timeline Blowouts
25. Mistakes Designers Make Pricing Their Services
24. Cultivating Unshakeable Belief in Your Creative Work
23. Presenting Your Design Work with Confidence
22. 7 Key Strategies that Grew My Creative Business
21. What I Had to Unlearn After Working in a Creative Agency
20. Do Designers & Creatives Need a Niche? With Jessica Osborn
19. Managing Your Client Through a Seamless Creative Process
18. Why Your Values are the Key to Financial Success with Eliza Ludwig
17. Ditch Your Price List and Do This Instead
16. Are You Missing the Opportunity to Sell Strategy?
15. Conquering Content Creation Overwhelm with Mel Daniels
14. From Freelancer to Design Business Freedom
13. Are Retainers Bad for Business?
12. Designed to Thrive: The Creative Business Growth Wireframe
11. A Fail-safe Method for Managing Tricky Clients
10. A Simple Model to Price Your Creative Work
9. 5 Systems That Make Space For Creativity
8. The 8 R’s to Create Momentum & Growth
7. Your Imperfections are Your Greatest Assets with Jess Roberts
6. Is Canva Damaging Your Brand
5. The Power of Brand Association - A Masterclass by Stranger Things
4. Busting the Myths About Creative Business Growth
3. 7 Strategies to Plump the Profit in Your Creative Business
2. The Magic That Happens When Creative and Business Meet
1. Life, Loves, Business & Creativity with Bec Hughes