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All Episodes

The Manager's Playbook — 349 episodes

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Title
1

The Manager’s Playbook 079: Tom Windish - Booking Agents, Touring, Ticket Sales, Artist Development & Live Music

2

Inside the Playbook: Clinton Sparks on The Formula For A Career That Actually Lasts

3

Inside the Playbook: Clinton Sparks on Networking In the Music Industry

4

Inside the Playbook: Clinton Sparks on Mixtape Culture

5

Inside the Playbook: Clinton Sparks on DJ Snake’s Rise

6

The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking

7

Inside the Playbook: Nick Groff on The CEO Mindset Every Artist Manager Needs

8

Inside the Playbook: Nick Groff on The AI Music Debate Nobody Wants to Have

9

Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

10

Inside the Playbook: Nick Groff on The Artist as a Media Company

11

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

12

Inside the Playbook: Charlie Rocket on The Fan-First Blueprint

13

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

14

Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand

15

Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working

16

The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

17

Inside the Playbook: James Beshara on Mental Wealth

18

Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

19

Inside the Playbook: James Beshara on Why Most Music Artists Quit

20

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

21

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

22

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

23

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

24

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

25

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

26

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

27

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

28

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

29

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

30

Inside the Playbook: Nael Atweh and Alyce Hayek on Marriage and Music Business

31

The Manager’s Playbook 073: Nael Atweh & Alyce Hayek - Grass Fed Music, Artist Management, Artist Development, Independent Artists & Music Business

32

Inside the Playbook: Omar Grant on The Real Reason Your Songs Aren't Getting Heard

33

Inside the Playbook: Omar Grant on His Rise to Roc Nation Co-President

34

Inside the Playbook: Omar Grant on Why Record Labels Don't Develop Artists Anymore

35

Inside the Playbook: Omar Grant on the Bar for Rihanna’s Next Album

36

The Manager’s Playbook 072: Omar Grant - Rihanna, A&R, Roc Nation, Artist Development, Songwriting, Music Publishing & AI

37

Inside the Playbook: Lecrae on the Business Behind Reach Records

38

Inside the Playbook: Lecrae on How Christian Radio Really Works

39

Inside the Playbook: Lecrae on the Hidden Business of Christian Music

40

Inside the Playbook: Lecrae on Why He Stayed an Independent Artist

41

The Manager’s Playbook 071: Lecrae - Christian Hip-Hop, Reach Records, Independence, Faith, Artist Development & Music Business

42

Inside the Playbook: Veikko Fuhrmann on The Touring Business Behind Latin Music’s Global Rise

43

Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does

44

Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand

45

Inside the Playbook: Veikko Fuhrmann on Tour Money for Artists and Managers

46

The Manager’s Playbook 070: Veikko Fuhrmann - Music Touring, Tour Management, Live Business, Artist Expenses, Tour Budgets & Global Touring

47

Inside the Playbook: Muyiwa Awoniyi on Building a Company Around the Artist

48

Inside the Playbook: Muyiwa Awoniyi on The Truth About Afrobeats Going Global

49

Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music

50

Inside the Playbook: Muyiwa Awoniyi on The Business Behind Tems

51

The Manager’s Playbook 069: Muyiwa Awoniyi - Tems, Afrobeats, Artist Management, Music Ownership, Global Strategy & Partnerships

52

Inside the Playbook: Matt Hansen on Artist Mode vs CEO Mode

53

Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams

54

Inside the Playbook: Matt Hansen on the ROI of Opening Slots

55

Inside the Playbook: Matt Hansen on What Happens After Going Viral

56

The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid

57

Inside the Playbook: Mauricio Ruiz on Why He Started The Manager’s Playbook

58

Inside the Playbook: Mauricio Ruiz on The Artist Manager Skills Nobody Talks About

59

Inside the Playbook: Mauricio Ruiz on How Jessie Reyez’s First Song Sparked a Label Bidding War

60

Inside the Playbook: Mauricio Ruiz on How He Built Canada’s Biggest Music Video Company

61

The Manager’s Playbook 067: Mauricio Ruiz - Jessie Reyez, Mad Ruk, Artist Management, Music Business & Building The Playbook

62

Inside the Playbook: Bryan Johnson on How Spotify Editors Find Music

63

Inside the Playbook: Bryan Johnson on How Streaming Changed Artist Power

64

Inside the Playbook: Bryan Johnson on AI Music, Fraud & Royalties

65

Inside the Playbook: Bryan Johnson on Spotify's $11B Artist Payout

66

The Manager’s Playbook 066: Bryan Johnson - Spotify Royalties, Independent Artists, AI Music & The Future of Streaming

67

Inside the Playbook: Chris Anokute on How the Next Superstars Will Be Built

68

Inside the Playbook: Chris Anokute on How Disrespect Costs Record Labels Great Artists

69

Inside the Playbook: Chris Anokute on Why Artists Can’t Ignore AI Music Anymore

70

Inside the Playbook: Chris Anokute on Why Artists Don’t Need Record Labels But Still Want Them

71

The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business

72

Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business

73

Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked

74

Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success

75

Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First

76

The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business

77

Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry

78

Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

79

Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers

80

Inside the Playbook: Hitmaka on How Producers Really Get Paid

81

The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business

82

Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit

83

Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart

84

Inside the Playbook: Mike Caren on Why Consistency Beats Talent in Music

85

Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great

86

The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business

87

Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development

88

Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists

89

Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work

90

Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists

91

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

92

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

93

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

94

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

95

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

96

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

97

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

98

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

99

Inside the Playbook: LaRussell & Tietta Mitchell on The Music Marketing Funnel That Actually Pays

100

Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal

101

The Manager’s Playbook 059: LaRussell & Tietta Mitchell - Roc Nation Deal, Independence, Ads, Direct-to-Fan, Touring & Music Marketing

102

Inside the Playbook: JMSN on the Anti-Ad Music Marketing Plan

103

Inside the Playbook: JMSN on Why Music Videos Can Still Win for Artists

104

Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career

105

Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels

106

The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing

107

Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

108

Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

109

Inside the Playbook: J Erving III on What to Do Before Artists Break

110

Inside the Playbook: J Erving III on How to Spot Great Artists Early

111

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

112

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

113

Inside the Playbook: Jacob Paul on Mechanical Royalties

114

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

115

Inside the Playbook: Jacob Paul on Music Publishing 101

116

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

117

Inside the Playbook: Paris Cole on Artist Management for New Artists

118

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

119

Inside the Playbook: Paris Cole on How to Build a Global Artist

120

The Manager’s Playbook 055: Paris Cole - Artist Development, Brand Vision, Styling as Strategy, Fan Engagement & Building From Scratch

121

Inside the Playbook: SonReal on How to Tour Without Going Broke

122

Inside the Playbook: SonReal on How Independent Artists Can Make Real Money

123

Inside the Playbook: SonReal on How Content Actually Grows Music

124

Inside the Playbook: SonReal on The Strategy Behind Viral Artists

125

The Manager’s Playbook 054: SonReal - Independent Artist Strategy, Owning Your Masters, 2-Week Release Schedule, Content Systems & Touring Profitably

126

Inside the Playbook: Sickick on Reinventing His Sound to Build Longevity

127

Inside the Playbook: Sickick on What Good Management Actually Feels Like

128

Inside the Playbook: Sickick on The Truth About Reinventing Yourself as an Artist

129

Inside the Playbook: Sickick on How Bad Management Almost Ended His Music Career

130

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

131

Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams

132

Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers

133

Inside the Playbook: Didier Morais on The Mindset Shift Artists & Managers Need to Grow

134

Inside the Playbook: Didier Morais on What a Music Publicist Actually Does

135

The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy

136

Inside the Playbook: Steve Rifkind on How Akon Blew Up Without a Music Video

137

Inside the Playbook: Steve Rifkind on How He Negotiated Wu-Tang’s Deal with a CHAIR?!?

138

Inside the Playbook: Steve Rifkind on How He Invented Street Teams

139

Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans

140

The Manager’s Playbook 051: Steve Rifkind - Loud Records, Street Teams, Wu-Tang Clan, Akon & Record Label Strategy

141

Inside the Playbook: Mike Biggane on Why Artist Development Is Now the Manager’s Job

142

Inside the Playbook: Mike Biggane on Why the Current Music Industry Is at a Turning Point

143

Inside the Playbook: Mike Biggane on Why Record Labels Don’t Build Artist Careers Anymore

144

Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore

145

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

146

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

147

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

148

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

149

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

150

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

151

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

152

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

153

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

154

The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

155

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

156

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

157

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

158

Inside the Playbook: Theron Thomas on The Science of a Hit Song

159

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

160

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

161

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

162

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

163

Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager

164

The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success

165

Inside the Playbook: Snow Tha Product on The Independent Artist System That Actually Works

166

Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product

167

Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists

168

Inside the Playbook: Snow Tha Product on the Harsh Reality of Record Deals

169

The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career

170

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

171

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

172

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

173

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

174

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

175

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

176

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

177

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

178

Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label

179

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model

180

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever

181

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

182

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

183

Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

184

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

185

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

186

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul

187

Inside the Playbook: Isabel Quinteros on How Kids Are Experiencing Music in a Completely New Way

188

Inside the Playbook: Isabel Quinteros on Why Artists Can’t Compete With AI

189

The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry

190

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

191

Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show

192

Inside the Playbook: Shawn Desman and Managers on The Human Side of Music Management

193

Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist

194

The Manager’s Playbook 040: Shawn Desman, Steve Zsirai & Chad Walsh - Drake’s Co-Sign, Fame, Sobriety, Social Media Strategy & Building a Comeback Team

195

Inside the Playbook: Milana Lewis on What Artists Can Learn From Entrepreneurs

196

Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out

197

Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving

198

Inside the Playbook: Milana Lewis on Why Music Contracts Are Broken

199

The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business

200

Inside the Playbook: Rich Castillo on Why Artists Get Dropped Too Quickly

201

Inside the Playbook: Rich Castillo on How Failure Builds Resilience in the Music Industry

202

Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System

203

Inside the Playbook: Rich Castillo on The Harsh Truth About A&R at Major Record Labels

204

The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers

205

Inside the Playbook: Jared Cotter on How to Build a Team Around a Superstar

206

Inside the Playbook: Jared Cotter on How Shaboozey Is Opening Doors in Country Music

207

Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has

208

Inside the Playbook: Jared Cotter on Managing After a Hit Record

209

The Manager’s Playbook 037: Jared Cotter - Shaboozey, Paul Russell, Jay Sean, Building Superstars Independently, Shaboozey’s Rise, Country Music & Leadership Lessons

210

Inside the Playbook: Loren Medina on How to Pitch as an Artist

211

Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy

212

Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry

213

Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist

214

The Manager’s Playbook 036: Loren Medina - Jessie Reyez, Ca7riel & Paco Amoroso, J Noa, The Business of Music PR, Breaking Artists & The Ugly Truth About the Music Industry

215

Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment

216

Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts

217

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table

218

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

219

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

220

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

221

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

222

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

223

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

224

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire

225

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career

226

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records

227

Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999

228

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

229

The Manager’s Playbook 033: Chris Taylor – Last Gang Records, Drake, Nelly Furtado, Artist Management, Independent Labels, Music Law, Career Longevity & Betting on Talent

230

Inside the Playbook: Nick Ruffalo on The Real Reason Artists Aren't Going Viral Anymore

231

Inside the Playbook: Nick Ruffalo on The Real Secret to Engaging Music Content

232

Inside the Playbook: Nick Ruffalo on Why Record Labels Still Matter in 2025

233

Inside the Playbook: Nick Ruffalo on The Real Reason Fans Aren't Connecting With Your Music

234

The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

235

Inside the Playbook: Tuma Basa on How YouTube Replaced MTV for Artists

236

Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community

237

Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI

238

Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally

239

The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency

240

Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything

241

Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree

242

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

243

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

244

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

245

Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers

246

Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral

247

Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal

248

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels

249

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

250

Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal

251

Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry

252

Inside the Playbook: Lola Plaku on Artist Development

253

Inside the Playbook: Lola Plaku on Building Toronto's Music Scene

254

The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music

255

Inside the Playbook: Ray Daniels on The Letter That Changed Everything

256

Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last

257

Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom

258

Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals

259

The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats

260

Inside the Playbook: Russ on the Dark Side of Music Success & Healing

261

Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career

262

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

263

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

264

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

265

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

266

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

267

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

268

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

269

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

270

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

271

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

272

Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'

273

Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry

274

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

275

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

276

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

277

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

278

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

279

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

280

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

281

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

282

Inside the Playbook: Byron Wilson on The Messiness of the Music Business

283

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

284

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

285

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

286

Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

287

Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight

288

Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

289

Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal

290

Inside the Playbook: Nick Groff on How to Break Into A&R (Without Industry Connections)

291

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

292

Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

293

Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

294

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

295

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

296

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

297

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

298

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

299

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space

300

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read

301

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025

302

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025

303

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business

304

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

305

Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority

306

Inside the Playbook: The Core Entertainment on How They Signed Nickleback

307

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

308

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

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The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

310

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

311

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure

312

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

313

The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management

314

Inside the Playbook: Chip Sutherland on The One Person EVERY Recording Artist Needs

315

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?

316

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business

317

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager

318

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout

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Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

320

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

321

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

322

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

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Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

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Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

325

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

326

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

327

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

328

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

329

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

330

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

331

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

332

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

333

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

334

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

335

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

336

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

337

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

338

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

339

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships

340

The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets

341

The Manager’s Playbook 009: Gordan Dillard - Doja Cat, Amir Obe, Good Day Management, In Addition, Motown, Maverick Urban, SALXCO, A&R, Artist Management, Work Ethic

342

The Manager’s Playbook 008: Shara Senderoff - Steven Spielberg, Raised In Space, Futureverse, Jen Music, AI, Blockchain, Music Tech, Blue Ocean Strategy

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The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic

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The Manager's Playbook 006: Chip Sutherland - Management Contracts, Business Manager, Canadian Funding, All You Need To Know About The Music Business

345

The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout

346

The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

347

The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships

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The Manager’s Playbook 002: Tyler Henry - PARTYNEXTDOOR, Drake, Rihanna, Coachella, OVO Fest, Work-Life Balance, Ironman Triathlon, Range Music

349

The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans